{"id":597,"date":"2017-05-31T16:37:38","date_gmt":"2017-05-31T08:37:38","guid":{"rendered":"http:\/\/www.fagao.me\/?p=597"},"modified":"2017-05-31T16:37:38","modified_gmt":"2017-05-31T08:37:38","slug":"%e6%96%b0%e9%97%bb%e8%bd%af%e6%96%87%e8%90%a5%e9%94%80%e7%9a%84%e7%89%b9%e7%82%b9%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/597.htm","title":{"rendered":"\u65b0\u95fb\u8f6f\u6587\u8425\u9500\u7684\u7279\u70b9\u5206\u6790"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2021_017.jpg\" alt=\"\"><\/p>\n<p>\u65b0\u95fb<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/37\">\u8f6f\u6587\u8425\u9500<\/a>\u7684\u7279\u70b9\u5206\u6790\uff1b\u8f6f\u6587\u7531\u4e8e\u6587\u5b57\u8d44\u6599\u7684\u4e30\u5bcc\u6027\uff0c\u4f20\u9012\u7684\u4fe1\u606f\u6781\u5176\u5b8c\u6574\uff0c\u5e76\uff1b\u65b0\u95fb<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/37\">\u8f6f\u6587\u8425\u9500<\/a>\u7684\u7279\u70b9\u6709\uff1a\uff1b1.\u8f6f\u6587\u5177\u6709\u9690\u853d\u6027\uff1b\u8f6f\u6587\u4e0d\u540c\u4e8e\u7f51\u7edc\u5e7f\u544a\uff0c\u6ca1\u6709\u660e\u663e\u7684\u5e7f\u544a\u76ee\u7684\uff0c\u800c\u662f\u5c06\u8981\uff1b2.\u5185\u5bb9\u4e30\u5bcc\uff0c\u5f62\u5f0f\u591a\u6837\uff0c\u53d7\u4f17\u9762\u5e7f\uff1b\u8f6f\u6587\u7531\u4e8e\u6587\u5b57\u8d44\u6599\u7684\u4e30\u5bcc\u6027\uff0c\u4f20\u9012\u7684\u4fe1\u606f\u6781\u5176\u5b8c\u6574\uff0c\u5e76\uff1b3.\u5438\u5f15\u529b\u5f3a\uff0c\u53ef\u63a5\u53d7\u5ea6\u9ad8\uff1b<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/37\">\u8f6f\u6587\u8425\u9500<\/a>\u5e73\u53f0\u7684\u5b97\u65e8\u662f\u5236\u9020\u4fe1\u4efb\uff0c\u5b83\u5f31\u5316\u6216\u8005\u89c4\u907f\u4e86\u5e7f\uff1b\u8bfb\uff0c\u4fe1\u4efb\u5ea6\u9ad8\uff1b4.\u4f4e\u6210\u672c\uff0c\u9ad8\u6548\u76ca<\/p>\n<p>\u65b0\u95fb<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/37\">\u8f6f\u6587\u8425\u9500<\/a>\u7684\u7279\u70b9\u5206\u6790<\/p>\n<p>\u8f6f\u6587\u7531\u4e8e\u6587\u5b57\u8d44\u6599\u7684\u4e30\u5bcc\u6027\uff0c\u4f20\u9012\u7684\u4fe1\u606f\u6781\u5176\u5b8c\u6574\uff0c\u5e76\u4e14\u4e0d\u62d8\u6ce5\u4e8e\u6587\u4f53\uff0c\u8868\u73b0\u5f62\u5f0f\u591a\u6837\uff0c\u4ece<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/133\">\u8bba\u575b\u53d1\u5e16<\/a>\u5230\u535a\u5ba2\u6587\u7ae0\u3001\u7f51\u7edc\u65b0\u95fb;\u4ece\u5a31\u4e50\u4e13\u680f\u5230\u4eba\u7269\u4e13\u8bbf;\u4ece\u7535\u5f71\u5230\u6e38\u620f\u2026\u2026\u51e0\u4e4e\u904d\u5e03\u7f51\u7edc\u7684\u6bcf\u4e2a\u89d2\u843d\uff0c\u56e0\u6b64\uff0c\u5927\u90e8\u5206\u7684\u7f51\u7edc\u7528\u6237\u90fd\u662f\u5176\u6f5c\u5728\u6d88\u8d39\u8005\u3002<\/p>\n<p>\u65b0\u95fb<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/37\">\u8f6f\u6587\u8425\u9500<\/a>\u7684\u7279\u70b9\u6709\uff1a<\/p>\n<p>1.\u8f6f\u6587\u5177\u6709\u9690\u853d\u6027<\/p>\n<p>\u8f6f\u6587\u4e0d\u540c\u4e8e\u7f51\u7edc\u5e7f\u544a\uff0c\u6ca1\u6709\u660e\u663e\u7684\u5e7f\u544a\u76ee\u7684\uff0c\u800c\u662f\u5c06\u8981\u5ba3\u4f20\u7684\u4fe1\u606f\u5d4c\u5165\u6587\u5b57\uff0c\u4ece\u4fa7\u9762\u8fdb\u884c\u63cf\u8ff0\uff0c\u5c5e\u4e8e\u6e17\u900f\u6027\u4f20\u64ad\u3002\u5176\u672c\u8d28\u662f\u5546\u4e1a\u5e7f\u544a\uff0c\u4f46\u4ee5\u65b0\u95fb\u8d44\u8baf\u3001\u8bc4\u8bba\u3001\u7ba1\u7406\u601d\u60f3\u3001\u4f01\u4e1a\u6587\u5316\u7b49\u6587\u5b57\u5f62\u5f0f\u51fa\u73b0\uff0c\u8ba9\u53d7\u4f17\u5728\u6f5c\u79fb\u9ed8\u5316\u4e2d\u53d7\u5230\u611f\u67d3\u3002\u5982\u4eca<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/31\">\u7f51\u7edc\u5a92\u4f53<\/a>\u7684\u5404\u4e2a\u89d2\u843d\u90fd\u5145\u65a5\u7740\u5546\u4e1a\u6027\u6587\u7ae0\uff0c\u65b0\u95fb\u3001\u535a\u5ba2\u3001\u8bba\u575b\u7b49\uff0c\u8bfb\u8005\u5f88\u96be\u5206\u8fa8\u51fa\u54ea\u7bc7\u6587\u7ae0\u662f\u65b0\u95fb\uff0c\u54ea\u7bc7\u6587\u7ae0\u662f\u8f6f\u6587\uff0c\u8fd9\u5c31\u662f\u8f6f\u6587\u5b58\u5728\u7684\u6700\u5927\u4ef7\u503c\u3002<\/p>\n<p>2.\u5185\u5bb9\u4e30\u5bcc\uff0c\u5f62\u5f0f\u591a\u6837\uff0c\u53d7\u4f17\u9762\u5e7f<\/p>\n<p>\u8f6f\u6587\u7531\u4e8e\u6587\u5b57\u8d44\u6599\u7684\u4e30\u5bcc\u6027\uff0c\u4f20\u9012\u7684\u4fe1\u606f\u6781\u5176\u5b8c\u6574\uff0c\u5e76\u4e14\u4e0d\u62d8\u6ce5\u4e8e\u6587\u4f53\uff0c\u8868\u73b0\u5f62\u5f0f\u591a\u6837\uff0c\u4ece<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/133\">\u8bba\u575b\u53d1\u5e16<\/a>\u5230\u535a\u5ba2\u6587\u7ae0\u3001\u7f51\u7edc\u65b0\u95fb;\u4ece\u5a31\u4e50\u4e13\u680f\u5230\u4eba\u7269\u4e13\u8bbf;\u4ece\u7535\u5f71\u5230\u6e38\u620f\u2026\u2026\u51e0\u4e4e\u904d\u5e03\u7f51\u7edc\u7684\u6bcf\u4e2a\u89d2\u843d\uff0c\u56e0\u6b64\uff0c\u5927\u90e8\u5206\u7684\u7f51\u7edc\u7528\u6237\u90fd\u662f\u5176\u6f5c\u5728\u6d88\u8d39\u8005\u3002<\/p>\n<p>3.\u5438\u5f15\u529b\u5f3a\uff0c\u53ef\u63a5\u53d7\u5ea6\u9ad8<\/p>\n<p><a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/37\">\u8f6f\u6587\u8425\u9500<\/a>\u5e73\u53f0\u7684\u5b97\u65e8\u662f\u5236\u9020\u4fe1\u4efb\uff0c\u5b83\u5f31\u5316\u6216\u8005\u89c4\u907f\u4e86\u5e7f\u544a\u884c\u4e3a\u672c\u6765\u7684\u5f3a\u5236\u6027\u548c\u704c\u8f93\u6027\uff0c\u4e00\u822c\u7531\u4e13\u4e1a\u7684<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/106\">\u8f6f\u6587\u5199\u4f5c<\/a>\u4eba\u5458\u5728\u5206\u6790\u4ea7\u54c1\u76ee\u6807\u6d88\u8d39\u7fa4\u7684\u6d88\u8d39\u5fc3\u7406\u3001\u751f\u6d3b\u60c5\u8da3\u7684\u57fa\u7840\u4e0a\uff0c\u6295\u5176\u6240\u597d\uff0c\u7528\u6781\u5177\u5438\u5f15\u529b\u7684\u6807\u9898\u6216\u8bdd\u9898\u6765\u5438\u5f15\u7f51\u7edc\u7528\u6237\uff0c\u7136\u540e\u7528\u7ec6\u817b\u3001\u5177\u6709\u4eb2\u548c\u529b\u6216\u8005\u8bd9\u8c10\u3001\u5e7d\u9ed8\u7684\u6587\u5b57\u4ee5\u8bb2\u6545\u4e8b\u7b49\u65b9\u5f0f\u6253\u52a8\u6d88\u8d39\u8005\uff0c\u800c\u4e14\u6587\u7ae0\u5185\u5bb9\u4ee5\u7528\u6237\u611f\u53d7\u4e3a\u4e2d\u5fc3\uff0c\u5904\u5904\u4e3a\u6d88\u8d39\u8005\u7740\u60f3\uff0c\u4f7f\u8bfb\u8005\u6613\u4e8e\u63a5\u53d7\uff0c\u5c24\u5176\u662f\u65b0\u95fb\u7c7b\u8f6f\u6587\uff0c\u4ece\u7b2c\u4e09\u8005\u7684\u89d2\u5ea6\u62a5\u9053\uff0c\u6d88\u8d39\u8005\u4ece\u5173\u6ce8\u65b0\u95fb\u7684\u89d2\u5ea6\u53bb\u9605<\/p>\n<p>\u8bfb\uff0c\u4fe1\u4efb\u5ea6\u9ad8\u3002<\/p>\n<p>4.\u4f4e\u6210\u672c\uff0c\u9ad8\u6548\u76ca<\/p>\n<p>\u4f20\u7edf\u7684\u786c\u5e7f\u544a\u53d7\u5230\u7248\u9762\u9650\u5236\uff0c\u4f20\u64ad\u4fe1\u606f\u6709\u9650\uff0c\u6295\u5165\u98ce\u9669\u5927\uff0c\u6210\u672c\u8f83\u9ad8\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/37\">\u8f6f\u6587\u8425\u9500<\/a>\u5177\u6709\u9ad8\u6027\u4ef7\u6bd4\u7684\u4f18\u52bf\uff0c\u4fe1\u606f\u91cf\u5927\uff0c\u800c\u4e14\u4e0d\u53d7\u65f6\u95f4\u9650\u5236\uff0c\u53ef\u4ee5\u5728\u7f51\u7ad9\u4e0a\u6c38\u4e45\u5b58\u5728\u3002\u56fd\u5916\u4e00\u4efd\u6743\u5a01\u8c03\u67e5\u663e\u793a\uff1a\u4f01\u4e1a\u5728\u83b7\u5f97\u540c\u7b49\u6536\u76ca\u7684\u60c5\u51b5\u4e0b\uff0c\u5bf9\u8f6f\u8425\u9500\u7684\u6295\u5165\u662f\u4f20\u7edf\u8425\u9500\u5de5\u5177\u6295\u5165\u76841\/10\uff0c\u800c\u4fe1\u606f\u5230\u8fbe\u901f\u5ea6\u5374\u662f\u4f20\u7edf\u8425\u9500\u5de5\u5177\u76845\uff5e8\u500d\u3002\u6b64\u5916\uff0c\u8f6f\u6587\u6709\u975e\u5e38\u597d\u7684<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u6548\u679c\uff0c\u53ef\u4ee5\u8fdb\u884c\u4e8c\u6b21\u4f20\u64ad\uff0c\u901a\u8fc7<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/37\">\u8f6f\u6587\u8425\u9500<\/a>\u516c\u53f8\u7684\u7f51\u7edc<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/61\">\u6574\u5408\u8425\u9500<\/a>\u670d\u52a1\uff0c\u4f01\u4e1a\u53ef\u4ee5\u628a\u76f8\u5173\u4fe1\u606f\u540c\u65f6\u53d1\u5e03\u5230\u4e92\u8054\u7f51\u4e0a\u6240\u6709\u5927\u578b\u95e8\u6237\u7f51\u7ad9\u4ee5\u53ca\u5168\u56fd\u5404\u4e2a\u5730\u65b9\u6027\u95e8\u6237\u3001\u884c\u4e1a\u7f51\u7ad9\u7684\u76f8\u5173\u9891\u9053\uff0c\u8be5\u8f6f\u6587\u8fd8\u53ef\u4ee5\u7ee7\u7eed\u88ab\u5176\u5b83\u7f51\u7ad9\u8f6c\u8f7d\u3002<\/p>\n<p>5.\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3<\/p>\n<p>\u4f5c\u4e3a<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/81\">\u7f51\u7edc\u8425\u9500<\/a>\u7684\u4e00\u79cd\u65b0\u65b9\u6cd5\uff0c<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/37\">\u8f6f\u6587\u8425\u9500<\/a>\u7406\u8bba\u4e0a\u79bb\u5f00\u4e86\u5728\u4f20\u7edf\u8425\u9500\u7406\u8bba\u4e2d\u5360\u4e3b\u5bfc\u5730\u4f4d4P\u2019s\u7406\u8bba\uff0c\u4ee54C\u2019s\u7406\u8bba\u4e3a\u57fa\u7840\u548c\u524d\u63d0\uff0c\u5176\u4e3b\u5f20\u7684\u89c2\u70b9\u662f\uff1a<\/p>\n<p>\u5148\u4e0d\u6025\u4e8e\u5236\u5b9a\u4ea7\u54c1\u7b56\u7565(Product)\uff0c\u4f01\u4e1a<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/37\">\u8f6f\u6587\u8425\u9500<\/a>\u90e8\u95e8\u6216\u4e13\u4e1a\u7684<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/37\">\u8f6f\u6587\u8425\u9500<\/a>\u7ec4\u7ec7\u5148\u5c06\u91cd\u70b9\u653e\u5728\u7814\u7a76\u6d88\u8d39\u8005\u7684\u9700\u6c42\u548c\u6b32\u671b(Consumer Wantsand Needs)\u4e0a\uff0c\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\uff0c\u6309\u7167\u6d88\u8d39\u8005\u7684\u9700\u6c42\u53bb\u5236\u5b9a\u8f6f\u6587\u3002<\/p>\n<p>\u6682\u65f6\u4e0d\u8003\u8651\u5b9a\u4ef7(Price)\u7b56\u7565\uff0c\u800c\u662f\u7814\u7a76\u6d88\u8d39\u8005\u4e3a\u6ee1\u8db3\u5176\u9700\u6c42\u613f\u610f\u652f\u4ed8\u7684\u6210\u672c(Cost)\uff0c\u7136\u540e\u8fdb\u884c\u53cc\u5411\u6c9f\u901a\uff0c\u76f4\u5230\u8fbe\u6210\u53cc\u65b9\u90fd\u6ee1\u610f\u7684\u4ef7\u683c\u3002<\/p>\n<p>\u4e0d\u8003\u8651\u6e20\u9053(Place)\u7b56\u7565\uff0c\u7740\u91cd\u8003\u8651\u7ed9\u6d88\u8d39\u8005\u63d0\u4f9b\u65b9\u4fbf(Convinence)\u4ee5\u6700\u7701\u4e8b\u7701\u65f6\u7684\u65b9\u5f0f\u83b7\u53d6\u4fe1\u606f\u3002<\/p>\n<p>\u629b\u5f00\u4fc3\u9500(Promotion)\u7b56\u7565\uff0c\u7528\u201c\u62c9\u201d\u7684\u8425\u9500\u65b9\u5f0f\u8ba9\u6d88\u8d39\u8005\u4e3b\u52a8\u53c2\u4e0e\uff0c\u5e76\u7740\u91cd\u52a0\u5f3a\u4e0e\u6d88\u8d39\u8005\u7684\u6c9f\u901a\u548c\u4ea4\u6d41(Communication)\u3002<\/p>\n<p>\u76ee\u524d\u4e92\u8054\u7f51\u4e2d\u5df2\u7ecf\u51fa\u73b0\u8bb8\u591a\u4e13\u4e1a<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/37\">\u8f6f\u6587\u8425\u9500<\/a>\u7f51\u7ad9\uff0c\u4ed6\u4eec\u4e13\u95e8\u4e3a\u4f01\u4e1a\u6216\u5176\u4ed6\u7ec4\u7ec7\u7b56\u5212\u3001\u5199\u4f5c\u3001<\/p>\n<p>\u53d1\u5e03\u8f6f\u6587\uff0c\u5176\u6d41\u7a0b\u5982\u4e0b\uff1a<\/p>\n<p>\u5ba2\u6237\u5728\u7ebf\u4e0b\u5355\u5ba2\u670d\u8054\u7cfb\u5ba2\u6237\u5236\u5b9a\u8425\u9500\u65b9\u6848\u7b7e\u7ea6\u4ed8\u6b3e\u9879\u76ee\u6267\u884c\u8425\u9500\u62a5\u544a\u552e\u540e\u670d\u52a1\u3002 \u5ba2\u6237\u53ef\u4ee5\u5728\u4e13\u4e1a\u7684<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/37\">\u8f6f\u6587\u8425\u9500<\/a>\u7f51\u7ad9\u8fdb\u884c\u7f51\u4e0a\u4e0b\u5355\uff0c\u5e76\u6839\u636e\u81ea\u5df1\u7684\u7279\u5b9a\u8981\u6c42\u5236\u5b9a\u8be6\u7ec6\u7684\u8ba2\u5355\uff0c\u53ef\u4ee5\u5bf9\u8f6f\u6587\u5b8c\u6210\u7684\u65f6\u95f4\uff0c\u9898\u76ee\uff0c\u5185\u5bb9\uff0c\u5b57\u6570\u7b49\u63d0\u51fa\u8981\u6c42\u3002\u5ba2\u6237\u63d0\u4ea4\u8ba2\u5355\u540e\u5ba2\u670d\u4eba\u5458\u7acb\u5373\u4e0e\u5ba2\u6237\u53d6\u5f97\u8054\u7cfb\uff0c\u53cc\u65b9\u8fdb\u884c\u6c9f\u901a\u4ea4\u6d41\uff0c\u8fdb\u884c\u5177\u4f53\u7684\u65b9\u6848\u7b56\u5212\u3001\u5a92\u4f53\u9009\u62e9\uff0c\u4ef7\u683c\u5546\u5b9a\u7b49\uff0c\u7136\u540e\u7b7e\u8ba2\u5408\u540c\uff0c\u65b9\u6848\u6267\u884c\u540e<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/37\">\u8f6f\u6587\u8425\u9500<\/a>\u516c\u53f8\u7ed9\u5ba2\u6237\u53cd\u9988\u5173\u4e8e\u5176\u7b56\u5212\u7684\u8f6f\u6587\u7ed9\u4f01\u4e1a\u5e26\u6765\u7684\u6548\u679c\u62a5\u544a\uff0c\u5e76\u968f\u65f6\u4e3a\u5ba2\u6237\u8fdb\u884c\u552e\u540e\u670d\u52a1\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u65b0\u95fb\u8f6f\u6587\u8425\u9500\u7684\u7279\u70b9\u5206\u6790\uff1b\u8f6f\u6587\u7531\u4e8e\u6587\u5b57\u8d44\u6599\u7684\u4e30\u5bcc\u6027\uff0c\u4f20\u9012\u7684\u4fe1\u606f\u6781\u5176\u5b8c\u6574\uff0c\u5e76\uff1b\u65b0\u95fb\u8f6f\u6587\u8425\u9500\u7684\u7279\u70b9\u6709\uff1a\uff1b1.\u8f6f\u6587\u5177\u6709 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[32],"class_list":["post-597","post","type-post","status-publish","format-standard","hentry","category-news","tag-32"],"_links":{"self":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/comments?post=597"}],"version-history":[{"count":0,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/597\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/media?parent=597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/categories?post=597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/tags?post=597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}