{"id":60656,"date":"2018-09-17T13:53:58","date_gmt":"2018-09-17T05:53:58","guid":{"rendered":"http:\/\/www.fagao.me\/?p=60656"},"modified":"2018-09-17T13:53:58","modified_gmt":"2018-09-17T05:53:58","slug":"%e5%b7%a7%e7%94%a8%e5%bf%83%e7%90%86%e5%ad%a6%e9%ab%98%e6%95%88%e4%bc%98%e5%8c%96%e7%bd%91%e7%ab%99%e8%bd%ac%e5%8c%96%e7%8e%87","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/60656.htm","title":{"rendered":"\u5de7\u7528\u5fc3\u7406\u5b66\u9ad8\u6548\u4f18\u5316\u7f51\u7ad9\u8f6c\u5316\u7387"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2018_004.jpg\" alt=\"\"><\/p>\n<p><span class=\"bjh-p\">\u4e00\u540d\u4f18\u79c0\u7684CMO\u5e94\u5f53\u5584\u4e8e\u5c06\u5fc3\u7406\u5b66\u7814\u7a76\u6210\u679c\u8fd0\u7528\u5230\u8425\u9500\u5de5\u4f5c\u4e2d\u3002\u53ef\u60dc\u7684\u662f\uff0c\u5927\u591a\u6570CMO\u6b62\u6b65\u4e8e\u6b64\u3002\u4ed6\u4eec\u4e00\u65b9\u9762\u77e5\u9053\u5fc3\u7406\u5b66\u548cCMO\u662f\u7edd\u914d\uff0c\u4e24\u8005\u76f8\u52a0\u80fd\u4ea7\u751f\u5947\u5999\u7684\u5316\u5b66\u53cd\u5e94\uff0c\u5e26\u6765\u65e0\u9650\u53ef\u80fd\uff1b\u53e6\u4e00\u65b9\u9762\u5728\u65e5\u5e38\u5b9e\u65bd\u8fd9\u4e9b\u60f3\u6cd5\u65f6\uff0c\u5374\u53c8\u672a\u80fd\u505a\u51fa\u4efb\u4f55\u8f6c\u53d8\u3002<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u5176\u5b9e\uff0c\u5927\u591a\u6570CMO\u5e0c\u671b\u627e\u5230\u7684\u662f\u8bc0\u7a8d\u3001\u6280\u5de7\u3001\u7b56\u7565\u3001\u65b9\u6cd5\u548c\u8fc7\u7a0b\uff0c\u800c\u4e0d\u53ea\u662f\u4e00\u4e9b\u968f\u673a\u3001\u76f2\u76ee\u3001\u5bf9\u7167\u5f0f\u7684\u4ea4\u53c9\u7814\u7a76\u3002\u4ed6\u4eec\u7684\u60f3\u6cd5\u662f\uff1a\u62dc\u6258\uff0c\u8bf7\u76f4\u63a5\u7ed9\u6211\u4eec\u8bc0\u7a8d\u548c\u6280\u5de7\u597d\u5417\uff01\u6240\u4ee5\uff0c\u8fd9\u4e5f\u662f\u6211\u4eec\u63d0\u4f9b\u8fd9\u7bc7\u6587\u7ae0\u7684\u539f\u56e0\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u6211\u6253\u7b97\u5728\u8fd9\u7bc7\u6587\u7ae0\u91cc\u544a\u8bc9\u5927\u5bb6\u4e3a\u4ec0\u4e48\u5fc3\u7406\u5b66\u5bf9CMO\u81f3\u5173\u91cd\u8981\uff0c\u4ee5\u53ca\u5982\u4f55\u901a\u8fc7\u5fc3\u7406\u5b66\u7684\u529b\u91cf\uff0c\u8fc5\u901f\u5b9e\u73b0\u5bf9\u8f6c\u5316\u7387\u7684\u4f18\u5316\u3002\u63a5\u4e0b\u6765\uff0c\u5c31\u8bf7\u8ddf\u6211\u4e00\u8d77\u6765\u89e3\u5bc6\u5947\u5999\u7684\u5fc3\u7406\u5b66\u5427\uff01<\/span><\/p>\n<p><span class=\"bjh-p\">\u4e3a\u4ec0\u4e48\u5728\u4f18\u5316\u8f6c\u5316\u7387\u65f6\uff0c\u5fc3\u7406\u5b66\u610f\u4e49\u91cd\u5927\uff1f<\/span><\/p>\n<p><span class=\"bjh-p\">\u95ee\u9898\u4e00\uff1a\u5fc3\u7406\u5b66\u80cc\u540e\u7684\u4ef7\u503c\u7a76\u7adf\u662f\u4ec0\u4e48\uff1f\u96be\u9053CMO\u4e0d\u5e94\u8be5\u53ea\u5173\u6ce8A\/B\u6d4b\u8bd5\u3001\u6d4b\u8bd5\u7ed3\u679c\u3001\u53d8\u91cf\u3001\u5206\u6790\u548c<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/54\">\u7f51\u7ad9\u4f18\u5316<\/a>\u5417\uff1f\u5f53\u7136\u53ef\u4ee5\uff0c\u4e0d\u8fc7\u5982\u679c\u4f60\u60f3\u6210\u4e3a\u8f6c\u5316\u7387\u4f18\u5316\u9ad8\u624b\uff0c\u5c31\u5fc5\u987b\u8981\u8fc8\u5165\u5fc3\u7406\u5b66\u7684\u5927\u95e8\u3002\u4ee5\u4e0b\u662f\u8fd9\u6837\u505a\u7684\u539f\u56e0\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u60f3\u8981\u4e86\u89e3\u5fc3\u7406\u5b66\u5bf9CMO\u7684\u5f71\u54cd\u529b\uff0c\u6700\u6709\u6210\u6548\u7684\u65b9\u6cd5\u662f\u601d\u8003\uff1aCMO\u7684\u76ee\u6807\u662f\u4ec0\u4e48\uff1f\u4f01\u4e1a\u5f00\u5c55\u8425\u9500\u7684\u7ec8\u6781\u76ee\u7684\u662f\u5e2e\u52a9\u6d88\u8d39\u8005\u505a\u51b3\u7b56\u3002\u6bd4\u5982\uff0c\u523a\u6fc0\u4ed6\u4eec\u8d2d\u4e70\u2014\u2014\u8fd9\u5c31\u662f\u4ed8\u8d39\u8f6c\u5316\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u5f53\u7136\uff0c\u5728\u5f88\u591a\u65f6\u5019\uff0c\u4e00\u4e9b\u521d\u6b65\u7b56\u7565\u6027\u76ee\u6807\u53ef\u80fd\u4ec5\u4f1a\u6d89\u53ca\u5230\u5982\u201c\u8ba2\u9605\u201d\u6216\u201c\u514d\u8d39\u4e0b\u8f7d\u201d\u8fd9\u6837\u7684\u51b3\u7b56\u3002\u5373\u4fbf\u5982\u6b64\uff0cCMO\u7684\u6700\u7ec8\u76ee\u6807\u662f\u5c06\u7528\u6237\u5e26\u5230\u51b3\u7b56\u524d\uff0c\u5e76\u5e2e\u52a9\u4ed6\u4eec\u505a\u51fa\u51b3\u5b9a\u3002\uff08\u5982\u4e0b\u56fe\uff09<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u65e2\u7136\u76ee\u6807\u662f\u505a\u51b3\u7b56\uff0c\u90a3\u4e48\u4f5c\u4e3aCMO\uff0c\u6211\u4eec\u5fc5\u987b\u6e05\u695a\u5982\u4f55\u8ba9\u7528\u6237\u505a\u51b3\u7b56\uff01\u8fd9\u5c31\u662f\u5fc3\u7406\u5b66\u7684\u8303\u7574\u5566\uff01\u4e3a\u4ec0\u4e48\uff1f\u56e0\u4e3a\u5fc3\u7406\u5b66\u5c31\u662f\u548c\u505a\u51b3\u7b56\u6709\u5173\u3002\u6bcf\u4e2a\u8f6c\u5316\u90fd\u53cd\u6620\u4e86\u505a\u51b3\u7b56\u7684\u5fc3\u7406\u73b0\u8c61\u3002<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u4e3a\u4e86\u6700\u5927\u7a0b\u5ea6\u4f18\u5316\u8fd9\u4e9b\u51b3\u7b56\uff0c\u6211\u4eec\u9996\u5148\u9700\u8981\u4e86\u89e3\u4eba\u7c7b\u5927\u8111\u662f\u5982\u4f55\u505a\u51b3\u7b56\u7684\u3002\u6211\u4eec\u9700\u8981\u4e86\u89e3\u5fc3\u7406\u5b66\u5728\u51b3\u7b56\u65b9\u9762\u7684\u4f5c\u7528\uff0c\u6765\u63d0\u9ad8\u8f6c\u5316\u7387\uff0c\u5fc3\u7406\u5b66\u7684\u4e00\u4e2a\u5206\u652f\u53ef\u4ee5\u4f5c\u4e3a\u7406\u8bba\u4f9d\u636e\uff0c\u8be5\u5206\u652f\u53eb\u5f71\u54cd\u529b\u5fc3\u7406\u5b66\uff0c\u53c8\u53eb\u8bf4\u670d\u5fc3\u7406\u5b66\u3002\u8bf4\u670d\u5fc3\u7406\u5b66\u662f\u6307\u201c\u4f20\u64ad\u8005\u8bd5\u56fe\u901a\u8fc7\u5728\u81ea\u7531\u9009\u62e9\u7684\u6c1b\u56f4\u4e2d\u4f20\u9012\u4fe1\u606f\uff0c\u5e76\u4ee5\u6b64\u8bf4\u670d\u4ed6\u4eba\u6539\u53d8\u5bf9\u4e8e\u67d0\u4e00\u95ee\u9898\u7684\u6001\u5ea6\u6216\u884c\u4e3a\u201d\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u8fd9\u91cc\u7684\u201c\u4fe1\u606f\u201d\u6307\u7684\u662f\u6211\u4eec\u6574\u4e2a\u7f51\u7ad9\u5185\u5bb9\uff0c\u5305\u62ec\u6807\u9898\u3001CTA\u3001\u989c\u8272\u3001\u5e03\u5c40\u548c\u5176\u4ed6\u6240\u6709\u5f71\u54cd\u8f6c\u5316\u7387\u7684\u5143\u7d20\u3002<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u5982\u679c\u6211\u4eec\u77e5\u9053\u5982\u4f55\u66f4\u597d\u5730\u8bf4\u670d\u522b\u4eba\uff0c\u5c31\u80fd\u6210\u4e3a\u66f4\u4f18\u79c0\u7684CMO\uff0c\u5c31\u662f\u8fd9\u4e48\u7b80\u5355\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u5fc3\u7406\u5b66\u4f1a\u544a\u8bc9\u4f60\uff0c\u4f60\u7684\u7528\u6237\u6b63\u5728\u60f3\u4ec0\u4e48\u3001\u6b63\u5728\u611f\u53d7\u4ec0\u4e48\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u7528\u6237\u7684\u60f3\u6cd5\uff08\u52a8\u673a\uff09\u548c\u611f\u53d7\uff08\u60c5\u611f\uff09\u662f\u51b3\u7b56\u7684\u6838\u5fc3\u3002\u4e8b\u5b9e\u4e0a\uff0c\u4f60\u6240\u505a\u7684\u4efb\u4f55\u51b3\u7b56\u90fd\u79bb\u4e0d\u5f00\u4f60\u81ea\u8eab\u7684\u60c5\u611f\u3002\u73b0\u5728\u6211\u4eec\u6765\u770b\u770b\u4eba\u4eec\u5728\u505a\u51b3\u7b56\u65f6\uff0c\u5927\u8111\u662f\u5982\u4f55\u8fd0\u4f5c\u7684\u5427\u3002\u5728\u8fd9\u8fc7\u7a0b\u4e2d\uff0c\u7406\u6027\u56e0\u7d20\u548c\u60c5\u611f\u56e0\u7d20\u540c\u65f6\u53d1\u6325\u4e86\u4f5c\u7528\u3002\uff08\u5982\u4e0b\u56fe\uff09<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u5373\u4fbf\u4f60\u6807\u699c\u81ea\u5df1\u662f\u4e00\u4e2a\u201c\u5b8c\u5168\u7406\u6027\u201d\u7684\u4eba\uff0c\u5728\u505a\u51b3\u7b56\u65f6\u4e5f\u96be\u9003\u60c5\u611f\u7684\u95f4\u63a5\u5f71\u54cd\u3002<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u8fd9\u5c31\u662f\u5fc3\u7406\u5b66\u5389\u5bb3\u4e4b\u5904\u3002\u5b83\u4e0d\u4ec5\u4f1a\u544a\u8bc9\u4f60\u7528\u6237\u5f53\u524d\u611f\u53d7\u5230\u7684\u60c5\u7eea\u5982\u4f55\uff0c\u8fd8\u80fd\u544a\u8bc9\u4f60\uff0c\u8fd9\u4e9b\u60c5\u7eea\u4f1a\u5bf9\u4ed6\u4eec\u7684\u51b3\u7b56\u4ea7\u751f\u4f55\u79cd\u5f71\u54cd\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u5fc3\u7406\u5b66\u52a9\u4f60\u5f00\u53d1\u4e00\u5957\u9002\u7528CMO\u7684\u4f53\u7cfb\uff0c\u65e0\u9700\u8017\u65f6\u8fdb\u884c\u521d\u6b65\u6d4b\u8bd5\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u8bf4\u670d\u5fc3\u7406\u5b66\u6700\u80fd\u660e\u663e\u4f53\u73b0\u5fc3\u7406\u5b66\u5bf9\u8f6c\u5316\u7387\u7684\u5f71\u54cd\u3002\u4e0d\u8fc7\uff0c\u5fc3\u7406\u5b66\u7684\u53e6\u4e00\u4e2a\u5206\u652f\u5bf9\u8f6c\u5316\u4f18\u5316\u7684\u5f71\u54cd\u751a\u81f3\u66f4\u5927\u3002\u90a3\u5c31\u662f\u542f\u53d1\u5f0f\u5fc3\u7406\u5b66\u3002\u8be5\u5206\u652f\u5e76\u4e0d\u5e7f\u4e3a\u4eba\u77e5\uff0c\u53ef\u80fd\u662f\u56e0\u4e3a\u542f\u53d1\u5f0f\u6559\u5b66\u6cd5\u8fd9\u4e00\u8bf4\u6cd5\u542c\u8d77\u6765\u6bd4\u8f83\u65e0\u8da3\uff0c\u5ff5\u8d77\u6765\u4e5f\u6ca1\u90a3\u4e48\u6717\u6717\u4e0a\u53e3\uff0c\u770b\u4e0a\u53bb\u4e00\u70b9\u90fd\u4e0d\u9177\u3002\u4f46\u662f\uff0c\u5b83\u7684\u91cd\u8981\u6027\u6bcb\u5eb8\u7f6e\u7591\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u63a5\u4e0b\u6765\u6211\u5c06\u5c55\u793a\u5b83\u5982\u4f55\u4f5c\u7528\u4e8e\u8f6c\u5316\u7387\u4f18\u5316\u3002\u542f\u53d1\u5f0f\u5fc3\u7406\u5b66\u662f\u6211\u4eec\u81ea\u5df1\u5efa\u7acb\u7684\u601d\u7ef4\u89c4\u5219\uff0c\u4e3b\u8981\u5e2e\u52a9\u6211\u4eec\u5728\u66f4\u77ed\u65f6\u95f4\u83b7\u5f97\u66f4\u5927\u6210\u679c\u3002\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u6cd5\u53ef\u4ee5\u5e2e\u52a9\u4f60\u66f4\u7b80\u5355\u5730\u7406\u89e3\u542f\u53d1\u5f0f\u5fc3\u7406\u5b66\u4e3a\u4f55\u7269\uff1a<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u770b\u5230\u8fd9\u91cc\uff0c\u4f60\u53ef\u80fd\u4e0d\u7981\u8981\u95ee\uff0c\u8fd9\u4e0e\u8f6c\u5316\u7387\u4f18\u5316\u6709\u4ec0\u4e48\u5173\u7cfb\u5462\uff1f\u5176\u5b9e\uff0c\u5f53\u4f60\u6253\u7b97\u521b\u5efa\u4e00\u4e2a\u7740\u9646\u9875\u7684\u65f6\u5019\uff0c\u4f60\u4f1a\u9075\u5faa\u4e00\u7cfb\u5217\u89c4\u5219\u3002\u8fd9\u4e9b\u89c4\u5219\u53ef\u80fd\u65e0\u6cd5\u7528\u6587\u5b57\u9010\u6761\u5217\u51fa\uff0c\u4f46\u662f\u4f60\u6839\u636e\u7ecf\u9a8c\u53ef\u77e5\uff0c\u9700\u8981\u6709\u6807\u9898\u3001\u56fe\u7247\u3001\u91cd\u70b9\u3001CTA\u7b49\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u4f60\u662f\u5982\u4f55\u5f97\u77e5\u6240\u6709\u8fd9\u4e9b\u5185\u5bb9\u7684\u5462\uff1f\u7b54\u6848\u5c31\u662f\uff1a\u542f\u53d1\u5f0f\u5fc3\u7406\u5b66\u3002\u542f\u53d1\u5f0f\u5fc3\u7406\u5b66\u80fd\u4e3a\u4f60\u5efa\u7acb\u4e00\u5957\u72ec\u7279\u7684\u65b9\u6cd5\uff0c\u80fd\u8ba9\u4f60\u5728\u4f18\u5316\u7f51\u9875\u65f6\uff0c\u51b3\u7b56\u8fc7\u7a0b\u5927\u5927\u7cbe\u7b80\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u5982\u679c\u8ba9\u4f60\u4ece\u7b2c\u4e00\u6b65\u5f00\u59cb\u601d\u8003\u7740\u9646\u9875\u4f18\u5316\uff0c\u4f60\u80fd\u60f3\u8c61\u90a3\u5c06\u662f\u600e\u6837\u7684\u8fc7\u7a0b\u5417\uff1f\u9996\u5148\u4f60\u5fc5\u987b\u8981\u51b3\u5b9a\u662f\u5426\u7528\u6587\u672c\uff0c\u8fd8\u8981\u8003\u8651\u6807\u9898\u3001\u56fe\u7247\uff0c\u4ee5\u53ca\u7528\u6587\u672cCTA\u8fd8\u662f\u56fe\u5f62CTA\u2026\u2026\u6709\u6210\u5343\u4e0a\u4e07\u7684\u5c0f\u51b3\u7b56\u9700\u8981\u4f60\u6765\u51b3\u5b9a\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u800c\u542f\u53d1\u5f0f\u5fc3\u7406\u5b66\u80fd\u8ba9\u4f60\u5728\u9877\u523b\u4e4b\u95f4\u5feb\u901f\u505a\u51fa\u6240\u6709\u51b3\u7b56\uff0c\u901f\u5ea6\u4e4b\u5feb\u8d85\u51fa\u4f60\u7684\u60f3\u8c61\u3002\u5f53\u4f60\u7684\u542f\u53d1\u5f0f\u5fc3\u7406\u5b66\u53d8\u5f97\u8d8a\u53d1\u7cbe\u51c6\u3001\u65e5\u76ca\u5177\u4f53\u548c\u66f4\u5bcc\u6709\u7ecf\u9a8c\uff0c\u4f60\u4e5f\u4f1a\u5728\u6210\u4e3a\u4f18\u79c0\u8f6c\u5316\u7387\u4f18\u5316\u4eba\u5458\u7684\u9053\u8def\u4e0a\u6108\u884c\u6108\u8fdc\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u5fc3\u7406\u5b66\u4e3b\u8981\u5173\u6ce8\u7528\u6237\uff0c\u8fd9\u662f\u8f6c\u5316\u7387\u4f18\u5316\u7684\u6838\u5fc3<\/span><\/p>\n<p><span class=\"bjh-p\">\u4e3a\u4ec0\u4e48\u5fc3\u7406\u5b66\u662f\u8f6c\u5316\u7387\u4f18\u5316\u7684\u7ec8\u6781\u6740\u624b\u950f\uff1f\u56e0\u4e3a\u5173\u6ce8\u5ba2\u6237\u662f\u91cd\u4e2d\u4e4b\u91cd\uff01\u4f60\u5e94\u5f53\u505a\u5230\uff1a<\/span><\/p>\n<p><span class=\"bjh-p\">\u2460\u7406\u89e3\u4ed6\u4eec\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u2461\u4e0e\u4ed6\u4eec\u4ea4\u6d41\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u2462\u8ba9\u4ed6\u4eec\u6ee1\u610f\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u2463\u6fc0\u53d1\u4ed6\u4eec\u7684\u5174\u8da3\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u2464\u514b\u670d\u4ed6\u4eec\u7684\u504f\u89c1\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u2465\u51ed\u76f4\u89c9\u627e\u5230\u4ed6\u4eec\u7684\u559c\u597d\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u2466\u4e86\u89e3\u4e0d\u540c\u989c\u8272\u5bf9\u4ed6\u4eec\u7684\u5f71\u54cd\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u2467\u627e\u5230\u6700\u6709\u8bf4\u670d\u529b\u7684\u7f51\u9875\u5e03\u5c40\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u2468\u627e\u5230\u6548\u679c\u6700\u4f73\u7684\u5b57\u4f53\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u2469\u5efa\u7acb\u4e00\u79cd\u4ee4\u4eba\u8feb\u4e0d\u53ca\u5f85\u7684\u7528\u6237\u4f53\u9a8c\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u00b7 \u4f7f\u7528\u80fd\u5e26\u6765\u7d27\u8feb\u611f\u7684\u8bcd\u8bed\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u00b7 \u627e\u5230\u6548\u679c\u6700\u597d\u7684\u56fe\u7247\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u00b7 \u627e\u5230\u7528\u6237\u6700\u613f\u610f\u586b\u5199\u7684\u8868\u5355\u6837\u5f0f\u3002<\/span><\/p>\n<p>\u3002<\/p>\n<p><span class=\"bjh-p\">\u80fd\u770b\u660e\u767d\u5417\uff1f<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2019_009.jpg\" alt=\"\"><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u8bf4\u5230\u5e95\uff0c\u4f60\u771f\u6b63\u5e94\u5f53\u628a\u63e1\u7684\u662f\uff0c\u5ba2\u6237\u5fc3\u7406\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u6211\u5199\u8fd9\u7bc7\u6587\u7ae0\uff0c\u5e76\u975e\u8981\u63ed\u9732\u5ba2\u6237\u5fc3\u7406\u4e0d\u4e3a\u4eba\u77e5\u7684\u4e00\u9762\uff0c\u800c\u662f\u60f3\u5f3a\u8c03\uff1a\u8f6c\u5316\u4f18\u5316\u5176\u5b9e\u662f\u4f9d\u9760\u5fc3\u7406\u5b66\uff0c\u7406\u89e3\u5e76\u5efa\u7acb\u8f6c\u5316\u4f53\u9a8c\u3002\u603b\u4e4b\uff0c\u5982\u679c\u4f60\u59a5\u5584\u8fd0\u7528\u5fc3\u7406\u5b66\u529b\u91cf\uff0c\u4f60\u5c06\u4f1a\u6210\u4e3a\u4e00\u540d\u6210\u529f\u7684CMO\u3002\u6211\u60f3\u8bf4\u7684\u8bdd\u5df2\u7ecf\u8bf4\u5b8c\u4e86\u3002\u4e0d\u8fc7\u5f88\u663e\u7136\uff0c\u6211\u4eec\u73b0\u5728\u8fd8\u5269\u4e0b\u4e00\u4e2a\u95ee\u9898\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u4f60\u8be5\u5982\u4f55\u8fd0\u7528\u5fc3\u7406\u5b66\u529b\u91cf\u8fdb\u884c\u8f6c\u5316\u4f18\u5316\u5462\uff1f<\/span><\/p>\n<p><span class=\"bjh-p\">\u4e4b\u524d\u6211\u6240\u8bf4\u7684\u5185\u5bb9\uff0c\u5168\u90e8\u662f\u5173\u4e8e\u5fc3\u7406\u5b66\u4e3a\u4ec0\u4e48\u91cd\u8981\u3002\u73b0\u5728\u6211\u5c06\u544a\u8bc9\u4f60\uff0c\u5982\u4f55\u8fd0\u7528\u5fc3\u7406\u5b66\u4f18\u5316\u8f6c\u5316\u7387\u3002\u6211\u5230\u5e95\u8be5\u5982\u4f55\u901a\u8fc7\u4ec5\u4ec5\u6570\u767e\u5b57\u7684\u6587\u7ae0\uff0c\u5c31\u6559\u4f1a\u4f60\u4eec\u4f7f\u7528\u51e0\u4e2a\u4e16\u7eaa\u4ee5\u6765\u7814\u7a76\u4ea7\u751f\u7684\u5fc3\u7406\u5b66\u6210\u679c\u5462\uff1f\u90a3\u5c31\u662f\uff0c\u4e3a\u4f60\u4eec\u63d0\u4f9b\u4e00\u4e2a\u6846\u67b6\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u628a\u4f60\u7684\u7528\u6237\u7814\u7a76\u4e2a\u900f\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u4e00\u5207\u7684\u6e90\u5934\u5728\u4e8e\uff0c\u9488\u5bf9\u4f60\u7684\u7528\u6237\uff1a<\/span><\/p>\n<p><span class=\"bjh-p\">\u2460\u4e86\u89e3\u4ed6\u4eec\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u2461\u7814\u7a76\u4ed6\u4eec\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u2462\u548c\u4ed6\u4eec\u4ea4\u8c08\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u2463\u7406\u89e3\u4ed6\u4eec\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u2464\u95ee\u4ed6\u4eec\u95ee\u9898\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u2465\u82b1\u65f6\u95f4\u548c\u4ed6\u4eec\u76f8\u5904\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u2466\u5206\u6790\u4ed6\u4eec\u6bcf\u4e00\u6b21\u7684\u70b9\u51fb\u3001\u6682\u505c\u3001\u6eda\u52a8\u548c\u8df3\u51fa\u884c\u4e3a\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u5f88\u591a\u4eba\u4f1a\u4e60\u60ef\u76f4\u63a5\u8df3\u5230\u7406\u89e3\u7528\u6237\u7684\u6570\u636e\u5206\u6790\u73af\u8282\u2014\u2014\u5206\u6790\u7f51\u7ad9\u8df3\u51fa\u7387\uff0c\u9875\u9762\u884c\u4e3a\uff0c\u4e2a\u4eba\u4fe1\u606f\u7b49\u3002\u6211\u60f3\u544a\u8beb\u5404\u4f4d\uff0c\u5343\u4e07\u4e0d\u8981\u88ab\u8fd9\u79cd\u4e60\u60ef\u6240\u8bf1\u60d1\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u91c7\u8bbf\u7528\u6237<\/span><\/p>\n<p><span class=\"bjh-p\">\u6211\u5efa\u8bae\u4f60\u5728\u8fdb\u884c\u6570\u636e\u5206\u6790\u4e4b\u524d\uff0c\u5f00\u5c55\u66f4\u6df1\u5c42\u6b21\u7684\u7528\u6237\u7814\u7a76\u2014\u2014\u627e\u5230\u5177\u6709\u4ee3\u8868\u6027\u7684\u7528\u6237\u2014\u2014\u7136\u540e\u91c7\u8bbf\u4ed6\u4eec\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u8fd0\u7528\u6d88\u8d39\u7279\u5f81\uff08\u5fc3\u7406\u56fe\u6848\u6cd5\uff09\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u53e6\u5916\uff0c\u4e0d\u8981\u4ec5\u4ec5\u7814\u7a76\u5ba2\u6237\u8096\u50cf\u91cc\u7684\u4e2a\u4eba\u8d44\u6599\uff0c\u800c\u662f\u8ffd\u8e2a\u66f4\u6df1\u5c42\u6b21\u548c\u66f4\u5177\u52a8\u673a\u6027\u7684\u5fc3\u7406\u7edf\u8ba1\u7279\u5f81\u3002<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u7814\u7a76\u8ba4\u77e5\u504f\u5dee\u3002\u7406\u89e3\u7528\u6237\u4e3a\u4ec0\u4e48\u91c7\u53d6\u4ed6\u4eec\u8ba4\u53ef\u7684\u884c\u52a8\uff0c\u5bf9\u63d0\u9ad8\u8f6c\u5316\u7387\u4f1a\u6709\u91cd\u5927\u610f\u4e49\u3002\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u6700\u6709\u529b\u7684\u505a\u6cd5\u4e4b\u4e00\u662f\u7814\u7a76\u7528\u6237\u7684\u8ba4\u77e5\u504f\u5dee\u3002\u8fd9\u542c\u8d77\u6765\u5f88\u65e0\u8da3\uff0c\u4f46\u5b9e\u9645\u4e0a\u975e\u5e38\u5f15\u4eba\u5165\u80dc\u3002\u5c3d\u53ef\u80fd\u591a\u770b\u591a\u8bfb\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u5982\u679c\u4f60\u60f3\u6210\u4e3a\u8f6c\u5316\u7387\u4f18\u5316\u65b9\u9762\u7684\u5fc3\u7406\u4e13\u5bb6\uff0c\u552f\u4e00\u7684\u65b9\u6cd5\u662f\u5c3d\u53ef\u80fd\u83b7\u53d6\u66f4\u591a\u7684\u4fe1\u606f\u3002\u4ee5\u4e0b\u662f\u6211\u63a8\u8350\u7684\u51e0\u4e2a\u4e3b\u9898\uff1a<\/span><\/p>\n<p><span class=\"bjh-p\">\u2460\u8bf4\u670d\u5fc3\u7406\u5b66<\/span><\/p>\n<p><span class=\"bjh-p\">\u2461\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1<\/span><\/p>\n<p><span class=\"bjh-p\">\u2462\u5ba2\u6237\u6216\u6d88\u8d39\u8005\u5fc3\u7406\u5b66<\/span><\/p>\n<p><span class=\"bjh-p\">\u2463\u8ba4\u77e5\u504f\u5dee<\/span><\/p>\n<p><span class=\"bjh-p\">\u2464\u8272\u5f69\u5fc3\u7406\u5b66\u4e3a\u4e86\u7b80\u5316\u8fd9\u4e00\u8fc7\u7a0b\uff0c\u5e2e\u52a9\u5927\u5bb6\u5c3d\u5feb\u4e0a\u624b\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u7ec3\u4e60\u7528\u201c\u4e3a\u4ec0\u4e48\u201d\u63d0\u95ee\uff1a\u5229\u7528\u542f\u53d1\u5f0f\u5fc3\u7406\u5b66\u548cA\/B\u6d4b\u8bd5\u56de\u7b54\u95ee\u9898\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u79d1\u5b66\u5bb6\u4eec\u603b\u662f\u4e0d\u65ad\u95ee\u201c\u4e3a\u4ec0\u4e48\u201d\u3002\u4f5c\u4e3a\u4e00\u540dCMO\uff0c\u4f60\u4e5f\u5e94\u5f53\u50cf\u5fc3\u7406\u79d1\u5b66\u5bb6\u4e00\u6837\u601d\u8003\u3002\u9664\u4e86\u63d0\u95ee\u201c\u4e3a\u4ec0\u4e48\u201d\uff0c\u4f60\u8fd8\u5e94\u5f53\u52aa\u529b\u5bfb\u627e\u201c\u4e3a\u4ec0\u4e48\u201d\u7684\u7b54\u6848\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u2460\u4e3a\u4ec0\u4e48\u7528\u6237\u4f1a\u5f00\u59cb\u8f6c\u5316\u5462\uff1f<\/span><\/p>\n<p><span class=\"bjh-p\">\u2461\u4e3a\u4ec0\u4e48\u6211\u4eec\u8981\u4f7f\u7528\u56fe\u7247\uff1f<\/span><\/p>\n<p><span class=\"bjh-p\">\u2462\u4e3a\u4ec0\u4e48\u6211\u4eec\u8981\u5728\u8fd9\u4e2a\u9875\u9762\u4f7f\u7528\u6807\u9898\uff1f<\/span><\/p>\n<p><span class=\"bjh-p\">\u2463\u4e3a\u4ec0\u4e48\u8fd9\u4e2a\u9875\u9762\u67097\u4e2a\u8868\u5355\u5b57\u6bb5\uff1f<\/span><\/p>\n<p><span class=\"bjh-p\">\u2464\u4e3a\u4ec0\u4e48\u8fd9\u4e2a\u7740\u9646\u9875\u9762\u4f1a\u6709\u8868\u5355\uff1f<\/span><\/p>\n<p><span class=\"bjh-p\">\u2465\u4e3a\u4ec0\u4e48\u7528\u6237\u4f1a\u586b\u5199\u8fd9\u4e2a\u8868\u5355\u5462\uff1f<\/span><\/p>\n<p><span class=\"bjh-p\">\u4e3a\u4ec0\u4e48\uff0c\u4e3a\u4ec0\u4e48\uff0c\u4e3a\u4ec0\u4e48\uff1f<\/span><\/p>\n<p><span class=\"bjh-p\">\u4f60\u53ef\u80fd\u4f1a\u88ab\u81ea\u5df1\u5f04\u5f97\u6293\u72c2\uff0c\u4f46\u4e5f\u53ef\u80fd\u56e0\u6b64\u83b7\u5f97\u65e0\u4ef7\u7684\u4fe1\u606f\u3002\u5728\u6df1\u6316\u8fd9\u4e9b\u95ee\u9898\u7684\u7b54\u6848\u65f6\uff0c\u4f60\u53ef\u4ee5\u901a\u8fc7\u4e24\u4e2a\u5fc3\u7406\u5b66\u9a71\u52a8\u8fc7\u7a0b\u8fdb\u884c\uff1aA\/B\u6d4b\u8bd5\u548c\u542f\u53d1\u5f0f\u5fc3\u7406\u5b66\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u6d4b\u8bd5\u4e4b\u524d\u5148\u505a\u5047\u8bbe\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u5fc3\u7406\u5b66\u7684\u6838\u5fc3\u662f\u5148\u5efa\u7acb\u5047\u8bbe\uff0c\u8fd9\u4e5f\u662f\u8fdb\u884cA\/B\u6d4b\u8bd5\u7684\u5173\u952e\u3002\u65e0\u8bba\u4f60\u5728\u4f55\u65f6\u5efa\u7acbA\/B\u6d4b\u8bd5\uff0c\u90fd\u9700\u8981\u5047\u8bbe\u54ea\u7ec4\u4f1a\u80dc\u51fa\u3002\u5982\u679c\u4f60\u4e0d\u505a\u51fa\u5047\u8bbe\uff0c\u90a3\u4f60\u6240\u6709\u7684\u5fc3\u7406\u5b66\u8bad\u7ec3\u90fd\u5c06\u4ed8\u8bf8\u4e1c\u6d41\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u7ed3\u8bba<\/span><\/p>\n<p><span class=\"bjh-p\">\u6700\u540e\uff0c\u5c06\u4f60\u5f97\u5230\u7684\u7ed3\u679c\u52a0\u4ee5\u8fd0\u7528\u3002\u4e00\u65e6\u4f60\u53d6\u5f97\u67d0\u4e9b\u5fc3\u7406\u5b66\u7814\u7a76\u6210\u679c\uff0c\u4e00\u5b9a\u8981\u8bb0\u5f97\u52a0\u4ee5\u8fd0\u7528\u3002\u5fc3\u7406\u5b66\u548c\u8f6c\u5316\u7387\u4f18\u5316\u606f\u606f\u76f8\u5173\u3002\u4f60\u8d8a\u591a\u5e94\u7528\u5fc3\u7406\u5b66\u6210\u679c\uff0c\u5c31\u80fd\u8d8a\u5feb\u8fdb\u884c\u8f6c\u5316\u7387\u4f18\u5316\u3001\u63d0\u9ad8\uff0c\u6700\u7ec8\u83b7\u5229\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u5176\u5b9e\uff0c\u5fc3\u7406\u5b66\u5e76\u975e\u7d22\u7136\u65e0\u5473\u7684\u8c61\u7259\u5854\u7814\u7a76\u3002\u5b83\u6b63\u662f\u6211\u4eecCMO\u5de5\u4f5c\u7684\u6838\u5fc3\u3002\u6700\u540e\u7684\u6700\u540e\uff0c\u4f60\u80fd\u8bf4\u8bf4\u4f60\u662f\u5982\u4f55\u5728\u8f6c\u5316\u7387\u4f18\u5316\u8fc7\u7a0b\u4e2d\u8fd0\u7528\u5fc3\u7406\u5b66\u7684\u5417\uff1f<\/span><\/p>\n<p><span class=\"bjh-p\">\u5fae\u4fe1\u516c\u4f17\u53f7\u6ce8\u518c\u3001\u5236\u4f5c\u3001\u5f00\u53d1\u3001\u4ee3\u8fd0\u8425\u3001\u63a8\u5e7f\u5438\u7c89\uff0c\u8bf7\u5173\u6ce8\u6211\u4eec\u5fae\u4fe1\u516c\u4f17\u53f7\u8054\u7cfb\u5fae\u4fe1\u5ba2\u670d\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u5173\u6ce8\u6b65\u9aa4\uff1a\u5fae\u4fe1-\u901a\u8baf\u5f55-\u516c\u4f17\u53f7-+-\u641c\u7d22\u201c\u516c\u4f17\u5f00\u53d1\u8fd0\u8425\u5b98\u7f51\u201d\u5173\u6ce8\u3002<\/span><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e00\u540d\u4f18\u79c0\u7684CMO\u5e94\u5f53\u5584\u4e8e\u5c06\u5fc3\u7406\u5b66\u7814\u7a76\u6210\u679c\u8fd0\u7528\u5230\u8425\u9500\u5de5\u4f5c\u4e2d\u3002\u53ef\u60dc\u7684\u662f\uff0c\u5927\u591a\u6570CMO\u6b62\u6b65\u4e8e\u6b64\u3002\u4ed6\u4eec\u4e00\u65b9\u9762\u77e5\u9053\u5fc3\u7406\u5b66 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[93],"class_list":["post-60656","post","type-post","status-publish","format-standard","hentry","category-news","tag-93"],"_links":{"self":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/60656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/comments?post=60656"}],"version-history":[{"count":0,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/60656\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/media?parent=60656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/categories?post=60656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/tags?post=60656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}