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href=\"https:\/\/www.fagao.me\/p\/t\/95\">\u5185\u5bb9\u8425\u9500<\/a>\u3002Hinge Marketing\u5173\u4e8e\u4e13\u4e1a\u670d\u52a1\u9886\u57df\u7684\u5728\u7ebf\u8425\u9500\u7814\u7a76\u663e\u793a\uff0c\u5dee\u4e0d\u591a\u67091\/3\u7684\u4f01\u4e1a\uff0831%\uff09\u8bf7\u5916\u90e8\u4f01\u4e1a\u53c2\u4e0e\u5176\u5728\u7ebf\u8425\u9500\u529f\u80fd\u3002\u5176\u4e2d\uff0c\u5916\u63f4\u7684\u4f18\u7f3a\u70b9\u89c1\u4e0b\u8868\uff1a<\/p>\n<div class=\"img-container\"><\/div>\n<p>\u5168\u5458\u7686\u5185\u5bb9\uff1a\u9876\u7ea7\u56e2\u961f\u4e0e\u6574\u4e2a\u4f01\u4e1a\u5408\u4f5c<\/p>\n<p>\u4ef7\u503c\u5185\u5bb9\u662f\u4e00\u79cd\u6781\u4e3a\u91cd\u8981\u7684\u8425\u9500\u65b9\u6cd5\uff0c\u4e0d\u5e94\u7531\u8425\u9500\u90e8\u95e8\u6216\u8005\u5916\u8058\u7684\u5185\u5bb9\u5408\u4f5c\u8005\u72ec\u7acb\u5b8c\u6210\u3002\u516c\u53f8CXO\u3001\u6280\u672f\u4eba\u5458\u3001\u8425\u9500\u4eba\u5458\u3001\u5ba2\u670d\u4eba\u5458\u3001\u9500\u552e\u56e2\u961f\uff0c\u90fd\u5e94\u6210\u4e3a\u5185\u5bb9\u4e13\u5bb6\uff0c\u4ef7\u503c<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/95\">\u5185\u5bb9\u8425\u9500<\/a>\u6d89\u53ca\u4f01\u4e1a\u53d1\u5c55\u7684\u591a\u4e2a\u73af\u8282\uff0c\u5373\u4f7f\u5728\u4f20\u7edf\u8425\u9500\u6a21\u5f0f\u4e0b\u81ea\u8ba4\u6ca1\u6709\u201c\u9500\u552e\u548c\u8425\u9500\u201d\u6280\u80fd\u7684\u4eba\uff0c\u4e5f\u53ef\u80fd\u53d1\u6325\u4f5c\u7528\u3002<\/p>\n<p><a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/95\">\u5185\u5bb9\u8425\u9500<\/a>\u7684\u5185\u5bb9\u4e8c\u5b57\uff0c\u8fdc\u975e\u56fe\u6587\u4e8c\u5b57\uff0c\u516c\u53f8\u9ad8\u7ba1\u3001\u6280\u672f\u4e13\u5bb6\u7b49\u56e0\u4e3a\u6ca1\u6709\u5199\u4f5c\u7cbe\u529b\u4e0e\u80fd\u529b\u65f6\uff0c\u53ef\u4ee5\u901a\u8fc7\u6f14\u8bb2\u3001\u76f4\u64ad\u3001PPT\u7b49\u65b9\u5f0f\u6765\u964d\u4f4e\u4e13\u4e1a\u5185\u5bb9\u751f\u4ea7\u6210\u672c\u3002\u6bd4\u5982\u81f4\u8da3\u767e\u5ddd\u7684\u5e02\u573a\u56e2\u961f\uff0c\u5c31\u4f1a\u4e3a\u5185\u90e8\u4e13\u5bb6\u8bbe\u7f6e\u5bf9\u5916\u7684\u76f4\u64ad\u4e0e\u6f14\u8bb2PPT\uff0c\u4ece\u800c\u964d\u4f4e\u5176\u65f6\u95f4\u6295\u5165\u6210\u672c\uff0c\u5e76\u53ef\u4ee5\u4ea7\u751f\u66f4\u597d\u7684\u83b7\u5ba2\u6548\u679c\u3002<\/p>\n<p>\u5185\u5bb9\u751f\u4ea7\uff1f<\/p>\n<p>\u5185\u5bb9\u751f\u4ea7\u7684\u96be\u70b9\u5728\u4e8e\uff0c\u6301\u7eed\u751f\u4ea7\u7684\u80fd\u529b\uff0c\u76ee\u7684\u4e0d\u662f\u4e00\u592910\u4e07\uff0b\uff0c\u800c\u662f\u5929\u5929\u8981\u505a\u3002\u8fd9\u5bf9\u5185\u5bb9\u751f\u4ea7\u63d0\u51fa\u4e86\u66f4\u9ad8\u7684\u8981\u6c42\u3002\u5185\u5bb9\u751f\u4ea7\u4e4b\u524d\uff0c\u9700\u8981\u8ba9\u81ea\u5df1\u4fdd\u6301\u5728\u4e00\u4e2a\u66f4\u9ad8\u6807\u51c6\u7684\u8d28\u91cf\u6c34\u5e73\u3002\u91cd\u65b0\u5b9a\u4e49\u201c\u9ad8\u8d28\u91cf\u5185\u5bb9\u201d\uff0c\u53ef\u4ee5\u901a\u8fc7\u4e00\u4e0b\u4e09\u4e2a\u95ee\u9898\u6765\u5b8c\u6210\uff1a<\/p>\n<p>\u7b2c\u4e00\uff0c\u5185\u5bb9\u7684\u6548\u679c\u4f1a\u968f\u7740\u65f6\u95f4\u63d0\u9ad8\u5417\uff1f<\/p>\n<p>\u7b2c\u4e8c\uff0c \u6709\u4eba\u4f1a\u4e3a\u5b83\u4e70\u5355\u5417\uff1f<\/p>\n<p>\u7b2c\u4e09\uff0c\u6709\u4eba\u5173\u5fc3\u4f60\u662f\u5426\u66f4\u65b0\u5417\uff1f<\/p>\n<p>\u5185\u5bb9\u751f\u4ea7\u7b56\u7565\uff1a\u6760\u94c3\u7b56\u7565<\/p>\n<div class=\"img-container\"><\/div>\n<p>\u5176\u57fa\u672c\u601d\u60f3\u662f\uff0c\u901a\u8fc7\u628a\u4e00\u7bc7\u5185\u5bb9\u5206\u89e3\u6210\u66f4\u5c0f\u7684\u90e8\u5206\u6216\u8005\u4e0d\u540c\u7684\u6837\u5f0f\uff0c\u5c3d\u53ef\u80fd\u591a\u5730\u6316\u6398\u5176\u4e2d\u7684\u4ef7\u503c\u3002<\/p>\n<p>\u6760\u94c3\u7b56\u7565\uff0c\u53ef\u4ee5\u901a\u8fc73R\u539f\u5219\u5b9e\u73b0\uff1a<\/p>\n<p>Reorganize\uff1a\u5185\u5bb9\u518d\u7ec4\u7ec7\uff0c\u5c06\u8f6c\u6362\u5f62\u5f0f\u63d0\u4f9b\uff0c\u5982\u4f18\u79c0\u5185\u5bb9\u7f16\u7e82\u6210\u7535\u5b50\u4e66\uff0c\u5c06\u767d\u76ae\u4e66\u63d0\u70bc\u6210\u8868\u683c\uff0c\u5c06\u7535\u5b50\u4e66\u505a\u6210\u5907\u5fd8\u5355<\/p>\n<p>Rewrite\uff1a\u5185\u5bb9\u518d\u52a0\u5de5\uff0c\u5339\u914d\u4ea7\u54c1\u66f4\u65b0\u3002\u66f4\u6539\u65e5\u671f\uff0c\u6dfb\u52a0\u65b0\u7684\u652f\u6491\u6570\u5b57\u548c\u65b0\u8d8b\u52bf\uff0c\u589e\u52a0\u65b0\u7684\u60f3\u6cd5\u3002<\/p>\n<p>Retire\uff1a\u5185\u5bb9\u66f4\u65b0\uff0c\u5c06\u7528\u6237\u4e0d\u518d\u5173\u5fc3\u3001\u4e0d\u5408\u65f6\u5b9c\u3001\u4e0d\u518d\u7cbe\u786e\u7684\u5185\u5bb9\uff0c\u53ca\u65f6\u66f4\u65b0\u3001\u66ff\u6362\u3002<\/p>\n<p>\u5185\u5bb9\u751f\u4ea7\u539f\u5219\uff1a\u4e2a\u6027\u5316<\/p>\n<p>One Spot\u300a<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/95\">\u5185\u5bb9\u8425\u9500<\/a>\u4e2a\u6027\u5316\u52bf\u5728\u5fc5\u884c\u300b\u62a5\u544a\u4e2d\u6307\u51fa\uff0c\u5982\u679c\u54c1\u724c\u4e0d\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u5185\u5bb9\uff0c42%\u7684\u6d88\u8d39\u8005\u5c31\u4e0d\u4f1a\u5bf9\u54c1\u724c\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u611f\u5174\u8da3\uff1b88%\u7684\u6d88\u8d39\u8005\u8868\u793a\u4e2a\u6027\u5316\u5185\u5bb9\u6539\u5584\u4e86\u5bf9\u54c1\u724c\u7684\u5370\u8c61\u3002<\/p>\n<p>\u90a3\u4e48\u8be5\u5982\u4f55\u505a\u5230\u4e2a\u6027\u5316\u5462\uff1f\u8981\u505a\u5230\u4e2a\u6027\u5316\uff0c\u5c31\u8981\u50cf\u4ea7\u54c1\u7ecf\u7406\u4e00\u6837\u505a\u5185\u5bb9\uff0c\u5f04\u6e05\u695a\uff0c\u4ec0\u4e48\u7279\u5f81\u5177\u6709\u6700\u9ad8\u5f71\u54cd\u529b\uff0c\u5e76\u6784\u5efa\u8fd9\u79cd\u7279\u5f81\u3002\u7528\u6570\u636e\u4e86\u89e3\u8fd9\u79cd\u7279\u5f81\u7684\u5f71\u54cd\uff0c\u7136\u540e\u89c4\u5212\u7ba1\u7406\uff0c\u8fdb\u884c\u4f18\u5148\u7ea7\u5904\u7406\uff0c\u660e\u786e\u5185\u5bb9\u91cd\u70b9\uff0c\u5c06\u7cbe\u529b\u653e\u5728\u9ad8\u5f71\u54cd\u529b\u7684\u5185\u5bb9\u65b9\u9762\uff0c\u9010\u6b65\u5f3a\u5316\uff0c\u5185\u5bb9\u7684\u4e2a\u6027\u5316\u5c31\u968f\u4e4b\u800c\u51fa\u3002<\/p>\n<p>\u5185\u5bb9\u521b\u4f5c\u95ed\u73af<\/p>\n<div class=\"img-container\"><\/div>\n<p>\u5185\u5bb9\u521b\u9020\u95ed\u73af\uff1a\u53d1\u73b0\u7528\u6237\u95ee\u9898\u2014\u2014\u5c06\u95ee\u9898\u4ea4\u7ed9\u7814\u7a76\u5458\u2014\u2014\u5bfb\u627e\u6743\u5a01\u767d\u76ae\u4e66\u2014\u2014\u5c06\u5185\u5bb9\u843d\u5730\u2014\u2014\u64b0\u5199\u3001\u52a0\u5de5\u2014\u2014\u89e3\u51b3\u7528\u6237\u75db\u70b9\u3002<\/p>\n<p>\u53d1\u73b0\u95ee\u9898\uff0c\u901a\u8fc7\u8fd9\u4e9b\u95ee\u9898\uff0c\u5339\u914d\u95ee\u9898\u80cc\u540e\u5168\u7403\u7684\u7814\u7a76\u673a\u6784\u6700\u65b0\u7684\u7814\u7a76\u6216\u5185\u5bb9\uff0c\u7528\u7406\u8bba\u53bb\u89e3\u91ca\u95ee\u9898\uff0c\u7136\u540e\u628a\u5185\u5bb9\u8f6c\u5236\u6210\u4e00\u79cd\u5b9e\u8df5\u4e2d\u53ef\u4ee5\u53bb\u843d\u5730\u6267\u884c\u7684\u65b9\u6cd5\uff0c\u518d\u628a\u65b9\u6cd5\u53bb\u64b0\u5199\u3001\u52a0\u5de5\u7136\u540e\u53d1\u5e03\u3002<\/p>\n<p>\u8fd9\u6837\u7684\u5185\u5bb9\u80fd\u591f\u89e6\u8fbe\u7528\u6237\u7684\u9700\u6c42\uff0c\u7136\u540e\u6587\u7ae0\u53c8\u5438\u5f15\u65b0\u7684\u7528\u6237\uff0c\u8ba9\u5185\u5bb9\u751f\u4ea7\u6210\u4e3a\u95ed\u73af\uff0c\u672c\u8eab\u662f\u6765\u6e90\u4e8e\u7528\u6237\u7684\u9700\u6c42\uff0c\u6700\u7ec8\u5f52\u4e8e\u7528\u6237\u7684\u9700\u6c42\uff0c\u89e3\u51b3\u9700\u6c42\u3002<\/p>\n<p>\u5185\u5bb9\u4f20\u64ad\uff1f<\/p>\n<p>\u5185\u5bb9\u7684\u751f\u4ea7\u5f88\u91cd\u8981\uff0c\u4f46\u662f\uff0c\u5374\u53ea\u662f<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/95\">\u5185\u5bb9\u8425\u9500<\/a>\u7684\u524d\u534a\u90e8\u5206\u5de5\u4f5c\uff0c\u53ea\u6709\u5c06\u5185\u5bb9\u4f20\u64ad\u51fa\u53bb\uff0c\u624d\u80fd\u5f62\u6210<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/95\">\u5185\u5bb9\u8425\u9500<\/a>\u7684\u95ed\u73af\u3002<\/p>\n<p>\u6e20\u9053\u9009\u62e9\uff0c\u5168\u6e20\u9053\u914d\u5408<\/p>\n<p>\u56de\u5f52\u5a92\u4ecb\u6e20\u9053\u7684\u672c\u8d28\uff0c\u5c06\u624b\u4e2d\u7684\u68cb\u5b50\u91cd\u65b0\u6392\u5217\u7ec4\u5408\uff0c\u6216\u8bb8\u4fbf\u4f1a\u53d1\u73b0\uff0c\u5728\u4e00\u5207\u7686\u5a92\u4f53\u7684\u73b0\u5728\uff0c\u7528\u81ea\u6709\u5a92\u4f53\u548c\u4ed8\u8d39\u5a92\u4f53\u6765\u4ea7\u751f\u5185\u5bb9\u5f15\u5bfc\u4f20\u64ad\uff0c\u670d\u52a1\u4e8e\u8d5a\u6765\u5a92\u4f53\uff0c\u8fd9\u6837\u4e00\u4e2a\u6709\u673a\u7684\u5a92\u4f53\u7ec4\u5408\u624d\u6700\u4e3a\u91cd\u8981\u3002<\/p>\n<p>\u4ece\u4f01\u4e1a\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u5a92\u4ecb\u6e20\u9053\u53ef\u4ee5\u5206\u4e3a\u4e24\u5927\u7c7b\uff1a\u9700\u8981\u4ed8\u94b1\u7684\u6e20\u9053\uff08\u4ed8\u8d39\u5a92\u4f53\uff09\u548c\u514d\u8d39\u7684\u6e20\u9053\uff08\u81ea\u6709\u5a92\u4f53\u3001\u8d5a\u6765\u5a92\u4f53\uff09\u3002<\/p>\n<p>\u4ed8\u94b1\u7684\u3002\u5373\u4ed8\u8d39\u5a92\u4f53\uff0c\u4e92\u8054\u7f51\u4e4b\u524d\uff0c\u4f01\u4e1a\u505a<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/134\">\u54c1\u724c\u63a8\u5e7f<\/a>\u65f6\uff0c\u4f1a\u5c06\u91cd\u70b9\u653e\u5728\u5e73\u9762\u5a92\u4f53\u3001\u5e7f\u64ad\u7535\u89c6\u4e0a\u3002\u4e92\u8054\u7f51\u5174\u8d77\u540e\uff0c\u4ed8\u8d39\u5a92\u4f53\u7684\u5f62\u5f0f\u65e5\u76ca\u591a\u6837\u5316\u3002<\/p>\n<p>\u4e0d\u4ed8\u94b1\u7684\u3002\u53c8\u5206\u4e3a\u4e24\u79cd\uff0c\u81ea\u6709\u5a92\u4f53\u548c\u8d5a\u6765\u5a92\u4f53\u3002<\/p>\n<p>\u81ea\u6709\u5a92\u4f53(Owned Media)\uff1a\u4f01\u4e1a\u81ea\u5df1\u7684\u6e20\u9053\uff0c\u662f\u7531\u54c1\u724c\u81ea\u884c\u7ba1\u7406\u7684\u3002\u4f8b\u5982\u675c\u857e\u65af\u7684\u5fae\u535a\u3001\u62db\u5546\u94f6\u884c\u7684\u5fae\u4fe1\u516c\u53f7\u7b49\u7b49\u3002\u6d88\u8d39\u8005\u4e0e\u54c1\u724c\u65b9\u4e4b\u95f4\u7684\u5173\u7cfb\u53d6\u51b3\u4e8e\u6d88\u8d39\u8005\u5982\u4f55\u7406\u89e3\u54c1\u724c\uff0c\u4f1a\u8868\u73b0\u4e9b\u4ec0\u4e48\u3002<\/p>\n<p>\u8d5a\u6765\u5a92\u4f53(Earned Media)\uff1a\u5373\u54c1\u724c\u81ea\u5df1\u6ca1\u6709\u8bf4\uff0c\u901a\u8fc7\u6d88\u8d39\u8005\u7684\u53e3\u7891\u6765\u8bf4\u4f60\u597d\uff0c\u53ef\u4ee5\u8bf4\u6d88\u8d39\u8005\u662f\u54c1\u724c\u7684\u521b\u9020\u8005\u3002\u6d88\u8d39\u8005\u4e3a\u4e3b\u5bfc\u7684\u5a92\u4f53\u6e20\u9053,\u66f4\u591a\u5730\u8868\u73b0\u4e3a\u6240\u83b7\u5f97\u7684\u53e3\u7891\u3002<\/p>\n<p>\u642d\u5efa\u6e20\u9053\u5206\u6790\u4f53\u7cfb<\/p>\n<p>\u6e20\u9053\u5206\u6790\uff0c\u53ef\u4ee5\u4ece\u7528\u6237\u65c5\u7a0b\u7740\u624b\uff0c\u642d\u5efa\u4e00\u5957\u5b8c\u6574\u7684\u6e20\u9053\u6d41\u91cf\u5206\u6790\u4f53\u7cfb\u3002<\/p>\n<p>\u7528\u6237\u65c5\u7a0b\uff08User Journey\uff09\u662f\u6307\uff0c\u4ece\u9996\u6b21\u63a5\u89e6\u76f4\u81f3\u4e0b\u5355\u5e76\u4eab\u53d7\u4ea7\u54c1\u6216\u670d\u52a1\u671f\u95f4\uff0c\u7528\u6237\u4e0e\u4f01\u4e1a\u4e92\u52a8\u7684\u5168\u8fc7\u7a0b\u3002\u4ee5\u7f51\u7ad9\u7aef\u7684\u7528\u6237\u65c5\u7a0b\u4e3a\u4f8b\uff0c\u5305\u62ec 6 \u5927\u6838\u5fc3\u63a5\u89e6\u70b9\uff1a\u7ad9\u5916\u6e20\u9053\u7b2c\u3001\u5c55\u793a\u521b\u610f\u3001\u6293\u53d6\u6216\u6295\u653e\u7684 URL\u3001\u843d\u5730\u9875\u3001\u8f85\u52a9\u8f6c\u5316\u5185\u5bb9\u53ca 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href=\"https:\/\/www.fagao.me\/p\/t\/95\">\u5185\u5bb9\u8425\u9500<\/a>\u4e5f\u662f\u4e00\u4e2a\u6301\u7eed\u7684\u8fc7\u7a0b\u3002\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\u8981\u6c42\u8d28\uff0c\u800c\u4e0d\u8981\u53bb\u8ffd\u6c42\u6570\u91cf\uff0c\u4e00\u4e24\u4e2a\u7206\u6b3e\u516c\u4f17\u53f7\u6587\u7ae0\u80fd\u591f\u5927\u91cf\u589e\u7c89\uff0c\u4f1a\u63d0\u5347\u4f60\u7684\u4ea7\u54c1\u8ba4\u77e5\u5ea6\uff0c\u4f46\u662f\u5176\u4ed6\u5185\u5bb9\u4ee5\u53ca\u9500\u552e\u8ddf\u4e0d\u4e0a\u7684\u8bdd\uff0c\u8fd9\u79cd\u7206\u6b3e\u6548\u5e94\u5f88\u5feb\u4f1a\u88ab\u51b2\u6de1\u3002<\/p>\n<p>\u8ba9\u5185\u5bb9\u771f\u6b63\u4fc3\u8fdb\u9500\u552e\uff0c\u9700\u8981\u505a\u5230\u4e24\u65b9\u9762\uff0c\u4e00\u662f\uff0c\u5168\u9762\u7684\u6570\u636e\u76d1\u6d4b\u548c\u6df1\u5ea6\u5206\u6790\uff1b\u4e8c\u662f\uff0c\u5728\u9002\u5408\u7684\u73af\u8282\u4e0a\u8ba9\u5ba2\u6237\u7ed9\u51fa\u4ed6\u4eec\u7684\u8054\u7cfb\u65b9\u5f0f\uff0c\u53ef\u4ee5\u8ba9\u9500\u552e\u56e2\u961f\u8fdb\u884c\u9500\u552e\u8ddf\u8fdb\u3002<\/p>\n<p>\u628a\u6d41\u91cf\u8f6c\u6362\u6210\u9500\u552e\u7ebf\u7d22<\/p>\n<p>\u5bf9\u4e8e\u4e0d\u540c\u5c42\u7ea7\u7684\u987e\u5ba2\u63d0\u4f9b\u6709\u8bf1\u60d1\u529b\u7684\u5185\u5bb9\uff0c\u4ee5\u5524\u8d77\u884c\u52a8\u3002<\/p>\n<p>\u5982\u5728\u7f51\u9875\u7aef\uff1a<\/p>\n<p>\u5efa\u7acb\u7740\u9646\u9875\u9762\uff0c\u4ecb\u7ecd\u4f60\u7684\u4f18\u60e0\u5e76\u8ba9\u7528\u6237\u586b\u5199\u76f8\u5173\u4fe1\u606f\u3002<\/p>\n<p>\u586b\u5199\u5b8c\u4fe1\u606f\u540e\uff0c\u7528\u6237\u53ef\u4ee5\u5f97\u5230\u4f18\u60e0\uff0c\u5f97\u81ea\u52a8\u56de\u590d\u90ae\u4ef6\uff0c\u53ef\u4ee5\u52a0\u5230\u6f5c\u5728\u5ba2\u6237\u5f97SCRM\u7cfb\u7edf\u91cc\u3002<\/p>\n<p>\u653e\u7f6e\u66f4\u591a\u53ef\u4ee5\u5524\u8d77\u884c\u52a8\u9875\u9762\uff0c\u4ea7\u751f\u66f4\u591a\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n<p>\u7ebf\u7d22\u6765\u6e90\u51b3\u5b9a\u8d62\u5355\u7387<\/p>\n<p>\u9500\u552e\u7ebf\u7d22\u80fd\u5426\u8f6c\u5316\u4e3a\u6700\u7ec8\u9500\u552e\uff0c\u5176\u4e2d\u4e00\u9879\u91cd\u8981\u56e0\u7d20\u5c31\u662f\u7ebf\u7d22\u7684\u6765\u6e90\u6e20\u9053\u3002\u5728\u5168\u7403\u770b\uff0c\u6700\u4f73\u7684\u6e20\u9053\u662f\u5458\u5de5\u548c\u5ba2\u6237\u63a8\u8350\u4ee5\u53ca\u4f01\u4e1a\u7f51\u7ad9\u548c\u793e\u4ea4\u6e20\u9053\u3002\u5916\u53d1\u6e20\u9053\u5982\u7ebf\u7d22\u540d\u5355\uff0c\u4f01\u4e1a\u6d3b\u52a8\u4ee5\u53ca\u90ae\u4ef6\u8425\u9500\u4f3c\u4e4e\u53ea\u6709\u8f83\u4f4e\u7684\u8f6c\u5316\u7387\u3002<\/p>\n<p>\u7ebf\u7d22\u5230\u4ea4\u6613\u8fd9\u4e2a\u6700\u91cd\u8981\u7684\u6307\u6807\u4e2d\u6709\u4e00\u4e2a\u6700\u5927\u7684\u8d62\u5bb6\uff1a3.6%\u7684\u5458\u5de5\u548c\u5ba2\u6237\u63a8\u8350\u8f6c\u5316\u4e3a\u4ea4\u6613\uff0c\u9ad8\u4e8e\u4efb\u4f55\u5176\u4ed6\u6e20\u9053\u3002\u5176\u6b21\u662f\u516c\u53f8\u7f51\u7ad9\u548c\u793e\u4ea4\u7f51\u7ad9\u3002\u5728\u8868\u73b0\u6700\u5dee\u7684\u6e20\u9053\u4e2d\uff0c\u7ebf\u7d22\u540d\u5355\u3001\u4e8b\u4ef6\u548c\u7535\u5b50\u90ae\u4ef6\u6d3b\u52a8\u4ea7\u751f\u7684\u7ebf\u7d22\u4ea4\u6613\u8f6c\u5316\u7387\u4f4e\u4e8e0.1%\u3002<\/p>\n<p>\u8425\u9500\u81ea\u52a8\u5316\uff1a\u5c06\u9500\u552e\u7ebf\u7d22\u53d8\u6210\u5ba2\u6237<\/p>\n<p>\u7ebf\u7d22\u6253\u5206\uff1a\u77e5\u9053\u54ea\u4e9b\u5185\u5bb9\u6700\u53d7\u6b22\u8fce\uff0c\u7ebf\u7d22\u6253\u5206\uff0c\u77e5\u9053\u54ea\u4e9b\u5ba2\u6237\u6709\u8f83\u9ad8\u6743\u91cd\u3002<\/p>\n<p>\u7ebf\u7d22\u5b75\u5316\uff1a\u901a\u8fc7\u8425\u9500\u6d3b\u52a8\uff0c\u5c06\u6f0f\u6597\u9876\u5c42\u5ba2\u6237\u79f0\u4e3a\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n<p>CRM\u7ba1\u7406\uff1a\u63d0\u5347\u8425\u9500\u6d3b\u52a8\u7684\u9500\u552e<\/p>\n<p>\u5185\u5bb9\u6d4b\u91cf\u53ca\u4f18\u5316<\/p>\n<p>\u5185\u5bb9\u4ef7\u503c\u6d4b\u91cf<\/p>\n<p>\u5e15\u59c6\u72c4\u52d2\u5728\u300a\u9996\u5e2d\u5185\u5bb9\u5b98\u300b\u4e2d\uff0c\u5c06\u5185\u5bb9\u4ef7\u503c\u5b9a\u4e49\u4e3a\uff0c\u53d1\u6325\u7ec4\u7ec7\u6027\u5f71\u54cd\u7684\u5185\u5bb9\u4f7f\u7528\uff0c\u5177\u4f53\u53ef\u5206\u4e3a\u4e09\u7c7b\uff1a\u589e\u957f\u3001\u524d\u77bb\u3001\u670d\u52a1\u3002<\/p>\n<p>\u7b2c\u4e00\uff1a\u589e\u957f\uff1a\u9a71\u52a8\u7ecf\u8425\u7ee9\u6548\u3002<\/p>\n<p>\u5c06\u5185\u5bb9\u8bc4\u4f30\u7f6e\u4e8e\u76f8\u5173\u80cc\u666f\u4e4b\u4e0b\uff0c\u8054\u7cfb\u76ee\u6807\uff0c 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class=\"img-container\"><\/div>\n<p>\u901a\u8fc7\u589e\u957f\u6d4b\u91cf\uff0c\u63d0\u9ad8\u987e\u5ba2\u5fe0\u8bda\u5ea6\u3001\u8ffd\u52a0\u9500\u552e\u3001\u4ea4\u53c9\u9500\u552e\uff0c\u6559\u80b2\u987e\u5ba2\u63d0\u9ad8\u8ba4\u77e5\u5ea6\uff0c\u9500\u552e\u652f\u6301\u548c\u57f9\u8bad\u3002<\/p>\n<p>\u76f8\u5173\u7684\u8bc4\u4f30\u6307\u6807\u4e3a\uff1a<\/p>\n<p>\u83b7\u53d6\u5ba2\u6237\u53ca\u5ba2\u6237\u7ef4\u7cfb\u6307\u6807\uff0c\u5982\uff0c\u4fc3\u8fdb\u6bcf\u6b21\u4e0b\u8f7d\u7684\u82b1\u8d39\uff0c\u9884\u8ba1\u4e0b\u8f7d\u91cf<\/p>\n<p>\u5ba2\u6237\u6559\u80b2\u53ca\u5ba2\u6237\u610f\u8bc6\u6307\u6807\uff0c\u5982\u6559\u80b2\u5185\u5bb9\u5360\u6574\u4f53\u9884\u7b97\u7684\u6bd4\u4f8b<\/p>\n<p>\u9500\u552e\u652f\u6301\u6307\u6807\uff0c\u5982\u9488\u5bf9\u76ee\u6807\u53d7\u4f17\u53ca\u7ec6\u5206\u5e02\u573a\u7684\u76f8\u5173\u5185\u5bb9\u53ca\u6d88\u606f\u6570\u91cf<\/p>\n<p>\u7b2c\u4e8c\uff0c\u524d\u77bb\uff1a\u5185\u5bb9\u8d28\u91cf\u4f18\u5316\u3002<\/p>\n<p>\u5bf9\u5185\u5bb9\u7684\u4f18\u5316\uff0c\u53ef\u4ee5\u5229\u7528\u5927\u6570\u636e\u8fdb\u884c\u9884\u6d4b\u5206\u6790\uff0c\u5bfb\u627e\u4f20\u7edf\u5206\u6790\u4e2d\u4e0d\u660e\u663e\u7684\u6570\u636e\u5173\u7cfb\u3002\u5176\u4e2d\uff0c\u8bc4\u4f30\u6307\u6807\u53d6\u51b3\u4e8e\u9700\u8981\u4f18\u5316\u7684\u5185\u5bb9\uff0c\u53d6\u51b3\u4e8e\u9700\u8981\u4f7f\u7528\u5927\u6570\u636e\u8fdb\u884c\u5206\u6790\u7684\u95ee\u9898\u3002<\/p>\n<p>\u901a\u8fc7\u6570\u636e\u5206\u6790\uff0c\u56de\u7b54\u4ee5\u4e0b\u95ee\u9898\uff1a\u5a92\u4f53\u8ba1\u5212\u662f\u5426\u6709\u6548\uff1f\u80fd\u591f\u9884\u6d4b\u76ee\u6807\u7528\u6237\u5373\u5c06\u6d88\u8d39\u7684\u5185\u5bb9\uff1f\u4ec0\u4e48\u6837\u7684\u5934\u6761\u53d1\u51fa\u6765\u6548\u679c\u66f4\u597d\uff1f\u4e00\u5468\u4e2d\u54ea\u5929\u53d1\u5e03\u5185\u5bb9\u6700\u597d\uff1f<\/p>\n<p>\u7b2c\u4e09\uff0c\u670d\u52a1\uff1a\u5185\u90e8\u7fa4\u4f53\u5229\u7528\u6548\u7387<\/p>\n<p>\u8981\u5c55\u73b0\u5185\u5bb9\u7684\u6574\u4f53\u5f71\u54cd\uff0c\u4e0d\u80fd\u5ffd\u89c6\u5185\u5bb9\u65e0\u5f62\u7684\u65b9\u9762\uff0c\u5982\u4f53\u73b0\u8fd1\u6765\u5185\u5bb9\u7ed9\u7ec4\u7ec7\u5e26\u6765\u4e86\u4ec0\u4e48\u8d21\u732e\uff1f<\/p>\n<p>\u5185\u5bb9\u6c9f\u901a\u89d2\u5ea6\u8bc4\u4f30\u6307\u6807\uff0c\u5982\u652f\u6301\u5176\u4ed6\u90e8\u95e8\u7684\u54a8\u8be2\u5185\u5bb9\u6570\u91cf<\/p>\n<p>\u5ba2\u6237\u670d\u52a1\u89d2\u5ea6\u8bc4\u4f30\uff0c\u5982\u7528\u4e8e\u57f9\u8bad\u5ba2\u6237\u670d\u52a1\u4ee3\u8868\u7684\u5185\u5bb9<\/p>\n<p>\u5185\u5bb9\u6d4b\u91cf\u6307\u6807\u793a\u4f8b<\/p>\n<p>\u5bf9\u4e8e\u5185\u5bb9\u4ef7\u503c\u7684\u8861\u91cf\uff0c\u53ef\u4ee5\u91cd\u70b9\u4ece\u4ee5\u4e0b\u4e24\u4e2a\u6307\u6807\u7740\u624b\uff1a<\/p>\n<p>ROI<\/p>\n<p>ROI\uff0c\u5373\u6295\u8d44\u56de\u62a5\u7387\uff08return on investment\uff09, ROI=(\u6295\u8d44\u83b7\u5f97\u7684\u6536\u5165\uff0d\u6295\u8d44\u7684\u6210\u672c)\uff0f\u6295\u8d44\u7684\u6210\u672c\u3002<\/p>\n<p>ROI\u8bc4\u4f30\u7684\u662f\u8d22\u52a1\u7ed3\u679c\uff0c\u800c\u5185\u5bb9\u6548\u679c\u5e76\u4e0d\u80fd\u76f4\u63a5\u5f71\u54cd\u635f\u76ca\u3002\u5185\u5bb9\u6548\u679c\u7684ROI\u8861\u91cf\uff0c\u5728\u4e0e\u635f\u76ca\u8868\u76f8\u7ed3\u5408\u65f6\uff0c\u9700\u8981\u8fdb\u884c\u4e0b\u5217\u8f6c\u5316\uff1a<\/p>\n<p>\u516c\u53f8\u5c06\u8d44\u91d1\u8f6c\u6362\u4e3a\u8d44\u6e90\uff0c\u8d44\u6e90\u518d\u8f6c\u6362\u4e3a\u5185\u5bb9\uff0c\u5185\u5bb9\u88ab\u8f6c\u6362\u4e3a\u54c1\u724c\u4e0e\u7528\u6237\u4e4b\u95f4\u7684\u4e92\u52a8\uff0c\u4e92\u52a8\u518d\u8f6c\u6362\u4e3a\u975e\u8d22\u52a1\u7ed3\u679c\uff08\u7c89\u4e1d\u3001\u8bc4\u8bba\u3001\u5206\u4eab\u3001\u4e0b\u8f7d\uff09\uff0c\u975e\u8d22\u52a1\u7ed3\u679c\u7684\u53d8\u5316\uff0c\u53ef\u4ee5\u8868\u73b0\u4e3a\u719f\u6089\u7a0b\u5ea6\u3001\u8ba4\u53ef\u3001\u559c\u597d\u4ee5\u53ca\u6700\u540e\u8d2d\u4e70\u4e60\u60ef\u7684\u8f6c\u5316\u3002\u6700\u540e\u975e\u8d22\u52a1\u7ed3\u6784\u8f6c\u5316\u4e3a\u8d22\u52a1\u7ed3\u679c\u3002<\/p>\n<p>\u6295\u8d44\u56de\u62a5\u5173\u7cfb\uff1a<\/p>\n<div class=\"img-container\"><\/div>\n<p>F.R.Y\uff08\u9891\u7387\u3001\u5a92\u4f53\u5230\u8fbe\u7387\u548c\u6536\u76ca\uff09<\/p>\n<p>F\uff08frequency\uff09\uff1a\u9891\u7387\uff0c\u4e5f\u79f0\u4e3a\u8d2d\u4e70\u7387\u3002\u8ba9\u5df2\u6709\u5ba2\u6237\u66f4\u7ecf\u5e38\u7684\u8d2d\u4e70\u4ea7\u54c1\u3002<\/p>\n<p>R\uff08reach\uff09\uff1a\u5230\u8fbe\u7387\uff0c\u5373\u8f6c\u6362\u7684\u65b0\u589e\u5ba2\u6237\u3002\u66f4\u591a\u7684\u4eba\u8d2d\u4e70\u4ea7\u54c1\u3002<\/p>\n<p>Y\uff08yield\uff09\uff1a\u6536\u76ca\uff0c\u6bcf\u6b21\u4ea4\u6613\u7684\u5e73\u5747\u91d1\u989d\u3002\u5bf9\u4e8e\u5df2\u8d2d\u4e70\u7684\u5ba2\u6237\uff0c\u4e0d\u9700\u8981\u7ecf\u5e38\u8d2d\u4e70\uff0c\u4f46\u6bcf\u6b21\u8d2d\u4e70\u65f6\u82b1\u66f4\u591a\u7684\u94b1\u3002<\/p>\n<p>\u5185\u5bb9\u7b56\u7565\u4f18\u5316<\/p>\n<p>\u8861\u91cf\u8981\u6293\u91cd\u70b9\uff0c\u8ba9\u4f18\u5316\u4ece\u6709\u7684\u653e\u77e2<\/p>\n<p>\u5bf9\u4e8eB2B\u4f01\u4e1a\uff0c\u6700\u91cd\u8981\u7684\u662f\u4e24\u7aef\uff0c\u4e00\u662fCEO\u60f3\u5e72\u561b\uff0c\u8001\u677f\u60f3\u5e72\u561b\u3002\u7b2c\u4e8c\u4e2a\u7528\u6237\u8981\u542c\u5565\uff0c\u6211\u4eec\u7684\u7528\u6237\u60f3\u77e5\u9053\u4ec0\u4e48\u3002\u4e2d\u95f4\u5c42\u7ea7\u8f83\u591a\uff0c\u4e0d\u540c\u7684\u4e1a\u52a1\u6709\u4e0d\u540c\u7684\u8bc9\u6c42\uff0c\u5982\u679c\u4e0d\u8fc7\u6ee4\u6389\uff0c\u53ef\u80fd\u4f1a\u6270\u4e71\u89c6\u542c\u3002<\/p>\n<p>\u786e\u4fdd\u5185\u5bb9\u4e0e\u65e2\u5b9a\u76ee\u6807\u662f\u5426\u4e00\u81f4<\/p>\n<p><a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/95\">\u5185\u5bb9\u8425\u9500<\/a>\u7b56\u7565\u5e94\u786e\u4fdd\u5176\u5185\u5bb9\u968f\u65f6\u95f4\u800c\u6210\u719f\uff0c\u59cb\u7ec8\u4e0e\u6bcf\u4e2a\u9636\u6bb5\u8bbe\u5b9a\u7684\u76ee\u6807\u548cKPI\u4fdd\u6301\u4e00\u81f4\u3002<\/p>\n<p>\u73b0\u5728\u662f\u65f6\u5019\u8861\u91cf<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/95\">\u5185\u5bb9\u8425\u9500<\/a>\u7b56\u7565\u7684\u6548\u679c\uff0c\u4ee5\u53ca\u5b83\u662f\u5426\u7b26\u5408\u4f60\u5728\u7b2c\u4e00\u9636\u6bb5\u8bbe\u7f6e\u7684\u76ee\u6807\u548c\u6307\u6807\u3002<\/p>\n<p>\u5f88\u5bb9\u6613\u5fd8\u8bb0\u521d\u59cb\u76ee\u6807\u4ee5\u53ca\u60a8\u4e3a\u7b56\u7565\u7684\u6bcf\u4e2a\u9636\u6bb5\u8bbe\u5b9a\u7684\u539f\u56e0\uff0c\u4f46\u8fd9\u4e5f\u53ef\u80fd\u4f1a\u8bef\u5bfc\u4f60\u7684\u52aa\u529b\u7ed3\u679c\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u521b\u5efa\u4e86\u4e00\u4e2a\u7535\u5b50\u4e66\u6765\u83b7\u5f97\u8ba2\u9605\u8005\u5e76\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237\uff0c\u4f46\u662f\u6ce8\u610f\u5230\u5b83\u6700\u7ec8\u5e26\u6765\u4e86\u5927\u91cf\u7684\u793e\u4ea4\u63d0\u793a\uff0c\u800c\u6ca1\u6709\u83b7\u5f97\u6240\u9700\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u90a3\u4e48\u4f60\u7684\u52aa\u529b\u5c31\u4e0d\u80fd\u88ab\u8ba4\u4e3a\u662f\u6210\u529f\u7684\u3002<\/p>\n<p>\u6765\u6e90\uff1aSocial Talent<\/p>\n<div class=\"img-container\"><\/div>\n<div class=\"img-container\"><\/div>\n<div class=\"img-container\"><\/div>\n<div class=\"img-container\"><\/div>\n<div class=\"img-container\"><\/div>\n<div class=\"img-container\"><\/div>\n<div class=\"img-container\"><\/div>\n<div class=\"img-container\"><\/div>\n<div class=\"img-container\"><\/div>\n<div class=\"img-container\"><\/div>\n<div class=\"img-container\"><\/div>\n<div class=\"img-container\"><\/div>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5185\u5bb9\u8425\u9500\u5df2\u6210\u5317\u7f8eB2B\u4f01\u4e1a\u5e02\u573a\u6807\u914d\uff0c88%2B\u8425\u9500\u4eba\uff0c\u8ba4\u4e3a\u5185\u5bb9\u8425\u9500\u662f\u8425\u9500\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff1b52%\u7684\u516c\u53f8\u9886\u5bfc\u8005\u80fd\u591f [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[155],"class_list":["post-63942","post","type-post","status-publish","format-standard","hentry","category-news","tag-155"],"_links":{"self":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/63942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/comments?post=63942"}],"version-history":[{"count":0,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/63942\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/media?parent=63942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/categories?post=63942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/tags?post=63942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}