{"id":72458,"date":"2018-09-27T11:34:37","date_gmt":"2018-09-27T03:34:37","guid":{"rendered":"http:\/\/www.fagao.me\/?p=72458"},"modified":"2018-09-27T11:34:37","modified_gmt":"2018-09-27T03:34:37","slug":"%e7%94%a8%e6%88%b7%e8%bf%90%e8%90%a5%e5%85%a5%e9%97%a8%e5%b8%b8%e8%a7%81%e7%9a%84%e4%b8%89%e7%a7%8d%e6%a8%a1%e5%9e%8b%e5%92%8c%e4%bd%bf%e7%94%a8%e6%9d%a1%e4%bb%b6","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/72458.htm","title":{"rendered":"\u7528\u6237\u8fd0\u8425\u5165\u95e8\u5e38\u89c1\u7684\u4e09\u79cd\u6a21\u578b\u548c\u4f7f\u7528\u6761\u4ef6"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2019_009.jpg\" alt=\"\"><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span 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href=\"https:\/\/www.fagao.me\/p\/t\/117\">\u7528\u6237\u8fd0\u8425<\/a>\u7684\u4e0d\u540c\u5206\u7c7b\u65b9\u5f0f\uff0c\u6bd4\u5982RFM\u3001\u91d1\u5b57\u5854\u6a21\u578b\u3001\u6b63\u6001\u5206\u5e03\u7b49\uff0c\u90fd\u662f\u57fa\u4e8e\u4e0d\u540c\u7684\u4e1a\u52a1\u76ee\u6807\u4e0b\u7684\u9009\u62e9\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">RFM\uff0c\u66f4\u591a\u662f\u57fa\u4e8e\u6210\u4ea4\u91d1\u989d\u7684\u4f18\u5316\uff0c\u63d0\u5347\u7528\u6237\u7684LTV\u7684\u5206\u7c7b\u65b9\u5f0f\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u91d1\u5b57\u5854\u6a21\u578b\uff0c\u5219\u662f\u57fa\u4e8e\u591a\u5c42\u6b21\u6570\u636e\u7a33\u5b9a\u589e\u957f\uff0c\u5f62\u6210\u5065\u5eb7AARRR\u4f53\u7cfb\u5faa\u73af\u7684\u5206\u7c7b\u65b9\u5f0f\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span 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class=\"bjh-p\">RFM\u6a21\u578b\u53ef\u4ee5\u8bf4\u662f\u7ecf\u5178\u4e86\uff0c\u4ece\u4f20\u7edfCRM\u7ba1\u7406\u5f00\u59cb\uff0c\u518d\u5230\u4e92\u8054\u7f51\u7684<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/117\">\u7528\u6237\u8fd0\u8425<\/a>\uff0c\u53ef\u4ee5\u8bf4\u4ece\u6765\u4e0d\u4f1a\u8fc7\u65f6\uff0c\u6bd5\u7adf\u9500\u552e\u662f\u6240\u6709\u5546\u4e1a\u7684\u6838\u5fc3\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">RFM\u5206\u522b\u8868\u793a\u7528\u6237\u6d88\u8d39\u7684\u4e09\u4e2a\u6307\u6807\uff1a\u6d88\u8d39\u91d1\u989d\uff0c\u6d88\u8d39\u9891\u7387\u548c\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\u7684\u65f6\u95f4\uff0c\u6765\u6784\u5efa\u4e00\u4e2a\u6d88\u8d39\u6a21\u578b\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span 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class=\"bjh-p\">\u540c\u6837\u7684\uff0c\u6211\u4eec\u4e5f\u53ef\u4ee5\u6839\u636e\u4e0d\u540c\u7684\u8fd0\u8425\u6d3b\u52a8\uff0c\u53bb\u53cd\u5411\u5728RFM\u91cc\u9762\u7b5b\u9009\u51fa\u7528\u6237\u7fa4\u4f53\uff0c\u4ece\u800c\u63d0\u9ad8\u6d3b\u52a8\u7684\u6548\u679c\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u5728\u505a<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/113\">\u7535\u5546\u8fd0\u8425<\/a>\u7684\u65f6\u5019\uff0c\u5929\u732b\u7684\u6570\u636e\u91cc\u9762\u4e13\u95e8\u6709RFM\u6a21\u578b\u4f9b\u9009\u62e9\uff0c\u4e0d\u8fc7\u6709\u70b9\u4f4e\u914d\uff0c\u4e0d\u5982\u81ea\u5df1\u5efa\u6a21\uff0c\u4e00\u822c\u6bcf\u5f53\u5927\u578b\u6d3b\u52a8\uff0c\u6bd4\u5982\u53cc\u5341\u4e00\uff0c\u9488\u5bf9\u4e0d\u540c\u5206\u7c7b\u7684\u7528\u6237\uff0c\u9488\u5bf9\u7684\u4f18\u60e0\u529b\u5ea6\uff0c\u751a\u81f3\u6587\u6848\u90fd\u662f\u4e0d\u540c\u7684\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u8fd9\u5c31\u662f\u57fa\u4e8e\u6d3b\u52a8\u53cd\u5411\u7b5b\u9009\u7528\u6237\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-h3\">3\u3001\u91d1\u5b57\u5854\u6a21\u578b<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u4f5c\u4e3a\u8fd0\u8425\uff0c\u8fd8\u6709\u4e00\u4e2a\u6d77\u76d7\u6a21\u578b\u5e94\u8be5\u8bf4\u662f\u719f\u7684\u4e0d\u80fd\u518d\u719f\u7684\u54af\uff0c\u5c31\u662f\u90a3\u4e2aAARRR\u5012\u6f0f\u6597\u8f6c\u5316\u6a21\u578b\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u7528\u6237\u4ece\u5373\u65b0\u589e\u3001\u7559\u5b58\u3001\u6d3b\u8dc3\u3001\u4f20\u64ad\u3001\u5230\u76c8\u5229\uff0c\u6bcf\u4e00\u5c42\u4ee3\u8868\u7740\u90e8\u5206\u7528\u6237\u6d41\u5931\uff0c\u8fd9\u4e9b\u7528\u6237\u5728\u4e0d\u65ad\u7684\u4e00\u5c42\u5c42\u7684\u8fdb\u884c\u6f14\u8fdb\u7740\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2021_002.jpg\" alt=\"\"><\/p>\n<p><span class=\"bjh-p\">\u90a3\u4e48\uff0c\u91d1\u5b57\u5854\u6a21\u578b\uff0c\u5c31\u662f\u6839\u636e\u8fd9\u4e2a\u6d41\u7a0b\u6765\u7ed9\u7528\u6237\u5206\u7c7b\u7684\u4e00\u4e2a\u6a21\u578b\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u6839\u636e\u7528\u6237\u7684\u884c\u4e3a\u8f68\u8ff9\uff0c\u4ece\u6ce8\u518c\uff0c\u4e0b\u8f7d\uff0c\u4f7f\u7528\u4ea7\u54c1\uff0c\u4f1a\u63a8\u8350\uff0c\u8bc4\u4ef7\uff0c\u8d2d\u4e70\u4ee5\u53ca\u4ed8\u8d39\uff0c\u4e5f\u4f1a\u6ce8\u9500\u3001\u5378\u8f7d\u3001\u548c\u6d41\u5931\uff0c\u8fd9\u662f\u4e00\u4e2a\u5b8c\u6574\u7684\u6d41\u7a0b\uff0c\u800c\u6bcf\u4e00\u4e2a\u6d41\u7a0b\u91cc\uff0c\u90fd\u5b58\u5728\u4e00\u90e8\u5206\u7528\u6237\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u800c\u6211\u4eec\u7684\u6838\u5fc3\u6307\u6807\uff0c\u5f53\u7136\u662f\u8ba9\u7528\u6237\u4ed8\u8d39\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u90a3\u4e48\u7ed9\u8fd9\u4e9b\u7528\u6237\u7684\u5206\u5c42\uff0c\u5c31\u662f\u4e3a\u4e86\u5bf9\u4e8e\u6bcf\u4e00\u5c42\u7684\u7528\u6237\u8fdb\u884c\u5dee\u5f02\u5316\u8fd0\u8425\uff0c\u8ba9\u4ed6\u4eec\u4e00\u6b65\u4e00\u6b65\u7684\u5f80\u524d\u6f14\u8fdb\uff0c\u6216\u8005\u76f4\u63a5\u8fdb\u5165\u8f6c\u5316\u8d2d\u4e70\u9636\u6bb5\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u8fd9\u5c31\u662f\u91d1\u5b57\u5854\u6a21\u578b\u7684<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/117\">\u7528\u6237\u8fd0\u8425<\/a>\u5206\u7c7b\u65b9\u6cd5\uff0c\u4e00\u822c\u6211\u4eec\u7528\u4e00\u4e2aAPP\u7684\u7528\u6237\u6765\u4e3e\u4f8b\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u5f53\u7136\u7528\u6237\u7684\u884c\u4e3a\u4e0d\u4ec5\u4ec5\u662f\u8fd9\u4e94\u6b65\uff0c\u53ef\u80fd\u8fd8\u4f1a\u6709\u66f4\u591a\u7684\u7ec6\u5206\u7684\u6b65\u9aa4\uff0c\u4e0d\u8fc7\u666e\u904d\u7684\u6211\u4eec\u4f1a\u6839\u636e\u8fd9\u5178\u578b\u7684\u4e94\u6b65\u6765\u5206\u7c7b\uff0c\u56e0\u4e3a\u6bcf\u4e00\u6b65\u7f51\u4e0a\u8d70\u7684\u8fc7\u7a0b\uff0c\u90fd\u975e\u5e38\u6709\u4ee3\u8868\u6027\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u4e8e\u662f\u8fd9\u4e94\u5c42\u7684\u7528\u6237\u5206\u7c7b\uff0c\u6211\u4eec\u8fd0\u8425\u5bf9\u4e8e\u6bcf\u4e00\u7c7b\u90fd\u6709\u4e0d\u540c\u7684\u9700\u6c42\uff1a\u65b0\u7528\u6237\u6211\u4eec\u5e0c\u671b\u4ed6\u4e0b\u8f7d\uff0c\u90a3\u4e48\u7ed9\u65b0\u624b\u798f\u5229\uff1b\u4e0b\u8f7d\u7528\u6237\u5e0c\u671b\u4ed6\u4eec\u4f7f\u7528\uff0c\u90a3\u4e48\u7ed9\u4e88\u50bb\u74dc\u5f0f\u7684\u64cd\u4f5c\u5f15\u5bfc\uff1b\u800c\u4f7f\u7528\u7684\u7528\u6237\u53c8\u5e0c\u671b\u4ed6\u591a\u6765\uff0c\u5e38\u6765\uff0c\u5efa\u7acb\u4fe1\u4efb\uff0c\u90a3\u4e48\u5c31\u8981\u6709\u4e0d\u65ad\u7684\u523a\u6fc0\u548c\u4f18\u5316\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u800c\u5174\u8da3\u7528\u6237\uff0c\u5f53\u7136\u5e0c\u671b\u4ed6\u4ed8\u8d39\u4e86\uff0c\u81ea\u7136\u4fc3\u9500\u662f\u5e38\u7528\u624b\u6bb5\u3002\u81f3\u4e8e\u4ed8\u8d39\u7528\u6237\uff0c\u90a3\u4e48\u670d\u52a1\u80af\u5b9a\u8981\u505a\u597d\uff0c\u5e0c\u671b\u4eba\u5bb6\u4e8c\u6b21\u8d2d\u4e70\uff0c\u4e09\u6b21\u8d2d\u4e70\uff0c\u751a\u81f3\u63a8\u8350\u7ed9\u5176\u4ed6\u4eba\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u4e0d\u540c\u5c42\u6b21\u7684\u7528\u6237\uff0c\u91c7\u53d6\u4e0d\u540c\u7684\u7b56\u7565\uff0c\u4ece\u800c\u6700\u7ec8\u5bfc\u5411\u8fd0\u8425\u7684\u5173\u952e\u6307\u6807\uff0c\u8fd9\u5c31\u662f\u7528\u6237\u5206\u5c42\u7684\u6838\u5fc3\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u5f53\u7136\u8fd9\u53ea\u662f\u5176\u4e2d\u7684\u4e00\u79cd\u5206\u5c42\u65b9\u5f0f\uff0c\u8fd8\u6709\u5176\u4ed6\u7684\uff0c\u6bd4\u5982\u5f53RFM\u6a21\u578b\u4e0b\uff0c\u8fd0\u8425\u7684\u8d44\u6e90\u975e\u5e38\u6709\u9650\u7684\u65f6\u5019\uff0c\u6211\u4eec\u5c31\u4f1a\u901a\u8fc7\u5355\u4e00\u7ef4\u5ea6\u7684\u5206\u5c42\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u6bd4\u5982\u6839\u636e\u6d88\u8d39\u91d1\u989d\uff0c\u8fdb\u884c\u5c42\u6b21\u533a\u5206\uff0c\u91d1\u5b57\u5854\u5206\u4e2a\u4e09\u7ea7\uff0c\u6d88\u8d39100\u4e07\u4ee5\u4e0a\u7684\uff0c\u6d88\u8d3950-100\u4e07\u7684\uff0c100\u4e07\u4ee5\u4e0b\u7684\u8fd9\u6837\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u518d\u6bd4\u5982\uff0c\u6d88\u8d39\u4e8610\u6b21\u4ee5\u4e0a\u7684\uff0c\u6d88\u8d39\u4e865-10\u6b21\u7684\uff0c\u6d88\u8d39\u4e861\u6b21\u7684\uff0c\u5c1a\u672a\u6d88\u8d39\u53ea\u770b\u4e0d\u4e70\u7684\u8fd9\u6837\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u8fd9\u4e5f\u662f\u53e6\u4e00\u79cd\u91d1\u5b57\u5854\u6a21\u578b\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u7ed9\u7528\u6237\u5206\u5c42\u7684\u76ee\u7684\uff0c\u4e00\u65b9\u9762\u662f\u4e3a\u4e86\u8fbe\u5230\u8fd0\u8425\u7684\u4e1a\u52a1\u6307\u6807\uff0c\u53e6\u4e00\u65b9\u9762\u4e5f\u662f\u56e0\u4e3a\u8fd0\u8425\u8d44\u6e90\u6709\u9650\uff0c\u6240\u4ee5\u5fc5\u987b\u6548\u7387\u6700\u5927\u5316\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-h3\">4\u3001\u6b63\u6001\u5206\u5e03\u6a21\u578b<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u5f53\u7528\u6237\u8fd0\u7ef4\u7684\u8d44\u6e90\u66f4\u52a0\u7684\u7c97\u653e\uff0c\u800c\u4e14\u8d44\u6e90\u975e\u5e38\u6709\u9650\u7684\u65f6\u5019\uff0c\u5c31\u53ef\u4ee5\u7528\u6b63\u6001\u5206\u5e03\u6a21\u578b\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u6bd4\u5982\u4e8c\u516b\u6cd5\u5219\u5c31\u662f\u4e00\u79cd\u6b63\u6001\u5206\u5e03\u7684\u5f62\u5f0f\uff0c80%\u5904\u4e8e\u66f2\u7ebf\u7684\u5e73\u5747\u503c\u9644\u8fd1\uff0c\u800c\u5269\u4e0b\u768420%\u624d\u662f\u5229\u6da6\u7684\u6765\u6e90\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u540e\u6765\u505a\u4e86\u65b0\u5a92\u4f53\u4ee3\u8fd0\u8425\uff0c\u9488\u5bf9B\u7aef\u5ba2\u6237\u7684\u65f6\u5019\uff0c\u57fa\u672c\u4e0a\u6240\u6709\u7684\u5ba2\u6237\u53ea\u8981\u7ef4\u62a4\u597d\u6700\u597d\u7684\u90a3\u4e00\u6ce2\uff0c\u548c\u6700\u5dee\u7684\u90a3\u4e00\u6ce2\u5c31\u884c\uff0c\u81f3\u4e8e\u4e2d\u95f4\u7684\u90a3\u4e00\u6ce2\u5927\u91cf\u7684\u5ba2\u6237\uff0c\u6807\u51c6\u5316\u6267\u884c\u5c31\u884c\u4e86\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u6240\u4ee5\u6b63\u6001\u5206\u5e03\u6a21\u578b\uff0c\u548cRFM\u6a21\u578b\uff0c\u521a\u597d\u4e00\u4e2a\u4e8c\u7ef4\uff0c\u4e00\u4e2a\u4e09\u7ef4\u7684\u4e0d\u540c\u5efa\u6a21\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span 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