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<\/div>\n

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2\uff09\u8054\u7cfb\u4eba\uff1a\u5c31\u662f\u90a3\u4e9b\u80fd\u591f\u628a\u4ea7\u54c1\u4f20\u64ad\u51fa\u53bb\u7684\u79cd\u5b50\u7528\u6237\uff0c\u4ed6\u4eec\u53ef\u80fd\u5e76\u4e0d\u64c5\u957f\u521b\u9020\u5185\u5bb9\uff0c\u4f46\u4ed6\u4eec\u8ba4\u8bc6\u5f88\u591a\u4eba\uff0c\u5e76\u4e14\u80fd\u591f\u8fde\u63a5\u5230\u7684\u4eba\u7edd\u5bf9\u4e0d\u4ec5\u4ec5\u5c40\u9650\u4e8e\u67d0\u4e00\u4e2a\u6216\u51e0\u4e2a\u9886\u57df\uff0c\u800c\u5e94\u8be5\u662f\u4e0d\u540c\u5e74\u9f84\u3001\u4e0d\u540c\u804c\u4e1a\u3001\u4e0d\u540c\u751f\u6d3b\u5f62\u6001\uff0c\u751a\u81f3\u4e0d\u540c\u56fd\u7c4d\u7684\u3002\u4e00\u4e9b\u7279\u6b8a\u7684\u804c\u4e1a\u662f\u8054\u7cfb\u4eba\u5206\u5e03\u6bd4\u8f83\u5bc6\u96c6\u7684\u9886\u57df\uff0c\u6bd4\u5982\u4e92\u8054\u7f51\u8fd0\u8425\u3001\u5fae\u5546\u3001\u8bb0\u8005\u3001\u5f8b\u5e08\u7b49\u804c\u4e1a\u3002<\/p>\n

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<\/div>\n

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<\/div>\n

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<\/div>\n

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\"\"<\/p>\n

2\u3001\u6838\u5fc3\/\u79cd\u5b50\u7528\u6237\u7684\u83b7\u53d6\u4e4b\u9053<\/p>\n

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\u65b0\u4ea7\u54c1\u7684\u6838\u5fc3\u7528\u6237\u83b7\u53d6<\/p>\n

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<\/div>\n

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\u2460\u5e74\u9f84\uff1a23-40\u5c81\u2461\u6027\u522b\uff1a\u5973\u2462\u6536\u5165\uff1a\u4e2d\u9ad8\u9636\u5c42\u2463\u5174\u8da3\u7231\u597d\uff1a\u80b2\u513f\u2464\u8eab\u4efd\uff1a\u6bcd\u4eb2\u2465\u5176\u4ed6\uff1a\u5a74\u513f\u76f8\u5173\u7684\u996e\u98df\u8bdd\u9898\u2466\u5e38\u53bb\u7684\u8bba\u575b\uff1a\u5b9d\u5b9d\u6811\u3001\u8fa3\u5988\u5e2e\u3001\u5988\u5988\u5e2e\u3001\u6447\u7bee\u7f51\u3001\u5d14\u7389\u6d9b\u3001\u51ef\u53d4\uff08\u8981\u60f3\u83b7\u5f97\u66f4\u591a\u7684\u7528\u6237\u5c5e\u6027\u4fe1\u606f\uff0c\u53ef\u8fdb\u884c\u76ee\u6807\u7528\u6237\u7684\u6df1\u5165\u8bbf\u8c08\u8c03\u7814\uff09<\/p>\n

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1\uff09\u521b\u59cb\u56e2\u961f<\/p>\n

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2\uff09\u793e\u533a\u5e73\u53f0<\/p>\n

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<\/div>\n

(\u5728QQ\u7fa4\u6316\u7528\u6237\u622a\u56fe)<\/p>\n

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<\/div>\n

\uff08\u67d0\u77e5\u8bc6\u5171\u4eab\u5e73\u53f0\u7684\u9080\u8bf7\uff09<\/p>\n

<\/div>\n

\uff08\u67d0\u62db\u8058\u7f51\u7ad9\u7684\u9080\u8bf7\uff09<\/p>\n

3\uff09\u7269\u8d28\u6fc0\u52b1<\/p>\n

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4\uff09\u7ec4\u7ec7\u5408\u4f5c<\/p>\n

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<\/div>\n

\uff08PPT\u7ec4\u7ec7\u96c6\u4f53\u52a0\u5165\u5728\u884c\uff09<\/p>\n

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\u6210\u719f\u4ea7\u54c1\u7684\u65b0\u9879\u76ee\u7528\u6237\u83b7\u53d6<\/p>\n

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1\uff09\u6210\u719f\u4ea7\u54c1\u62db\u52df<\/p>\n

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<\/div>\n

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2\uff09\u7528\u6237\u63a8\u8350<\/p>\n

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<\/div>\n

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3\uff09\u6570\u636e\u6316\u6398<\/p>\n

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\u7b2c\u4e00\uff0c\u771f\u6b63\u6838\u5fc3\u7684\u7528\u6237\u7edd\u5927\u90e8\u5206\u4e0d\u662f\u4f60\u9080\u8bf7\u6765\u7684\uff0c\u800c\u662f\u4f18\u8d28\u4ea7\u54c1\u5438\u5f15\u6765\u7684\u3002\u5c0f\u7ea2\u4e66\u65e9\u671f\u8fd0\u8425\u9080\u8bf7\u6765\u7684\u90a3\u4e00\u6ce2\u7528\u6237\uff0c\u5728\u4ea7\u54c1\u63a8\u5e7f<\/a>\u5f00\u540e\u8fd8\u7559\u4e0b\u6765\u7684\u4e0d\u591a\uff0c\u53cd\u5012\u662f\u90a3\u4e9b\u5728\u5404\u4e2a\u6e20\u9053\u88ab\u5185\u5bb9\u88ab\u4ea7\u54c1\u8c03\u6027\u5438\u5f15\u6765\u7684\u6838\u5fc3\u7528\u6237\u5728\u575a\u6301\u7684\u5206\u4eab\u5185\u5bb9\uff0c\u5176\u4e2d\u6709\u4e00\u4f4d\u795e\u7ea7\u7528\u6237\u771f\u6b63\u7684\u5e26\u52a8\u4e86\u6574\u4e2a\u793e\u533a\u7684UGC\uff1b<\/p>\n

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<\/div>\n

3\u3001\u6838\u5fc3\u7528\u6237\u7684\u8fd0\u8425\u7b56\u7565<\/p>\n

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\u201c\u7528\u6237\u8fd0\u8425<\/a>\u662f\u5b9e\u73b0\u67d0\u79cd\u8fd0\u8425\u76ee\u7684\u7684\u4e00\u79cd\u4e0e\u7528\u6237\u76f8\u5173\u5ea6\u6700\u5f3a\u7684\u601d\u7ef4\u65b9\u5f0f\uff0c\u5728\u8fd9\u79cd\u601d\u7ef4\u65b9\u5f0f\u5f71\u54cd\u4e0b\u8fdb\u800c\u505a\u51fa\u53ef\u6267\u884c\u7b56\u7565\u7ec4\u5408\u201d\u3002<\/p>\n

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1\uff09\u8fd0\u8425\u76ee\u7684\uff0c\u5f15\u65b0\u3001\u7559\u5b58\u3001\u4fc3\u6d3b\u3001\u6d88\u8d39\u8f6c\u5316\u3002<\/p>\n

2\uff09\u7528\u6237\u601d\u7ef4\uff0c\u4e3a\u5b9e\u73b0\u67d0\u79cd\u4e1a\u52a1\u76ee\u7684\u5728\u601d\u8003\u5177\u4f53\u8fd0\u8425\u7b56\u7565\u65f6\uff0c\u4f18\u5148\u4f1a\u4ece\u7528\u6237\u89d2\u5ea6\u51fa\u53d1\u3002\u4e5f\u5c31\u662f\u8bf4\u7528\u6237\u8fd0\u8425<\/a>\u4e3a\u5b9e\u73b0\u62c9\u65b0\u76ee\u7684\uff0c\u7b2c\u4e00\u65f6\u95f4\u60f3\u5230\u7684\u4e0d\u5e94\u662f\u6e20\u9053\u8fd0\u8425\u7684\u5e7f\u544a\u6295\u653e\uff0c\u800c\u662f\u60f3\u7740\u5982\u4f55\u5229\u7528\u4ea7\u54c1\u73b0\u7528\u7684\u7528\u6237\u53bb\u505a\u62c9\u65b0\uff0c\u6bd4\u5982\u8bf4\u7c7b\u4f3c\u524d\u6bb5\u65f6\u95f4\u6dae\u7206\u670b\u53cb\u5708\u7684Airbnb\u5b9e\u73b0\u7528\u6237\u589e\u957f\u5229\u5668\u2014\u2014 Referral system\uff0c\u672c\u8d28\u5c31\u662f\u901a\u8fc7\u8001\u7528\u6237\u9080\u8bf7\u65b0\u7528\u6237\u7684\u8fd0\u8425\u7b56\u7565\u3002<\/p>\n

\"\"<\/p>\n

3\uff09\u7b56\u7565\u7ec4\u5408\uff0c\u5728\u7528\u6237\u601d\u7ef4\u4e0b\u4e3a\u73b0\u5b9e\u67d0\u79cd\u8fd0\u8425\u76ee\u7684\u7684\u7b56\u7565\u662f\u591a\u6837\u7684\uff0c\u8fd8\u662f\u4ee5\u62c9\u65b0\u4e3a\u4f8b\u9664\u4e86\u53ef\u4ee5\u7b56\u7565\u8001\u62c9\u65b0\u6d3b\u52a8\uff0c\u5176\u5b9e\u53ef\u4ee5\u901a\u8fc7\u9ad8\u8d28\u91cf\u7684\u7528\u6237\u5728\u7ebf\u8bbf\u8c08\u6216\u8005KOL\u7684\u5fae\u8bfe\u8fdb\u884c\u65b0\u7528\u6237\u5f15\u5165\u3002<\/p>\n

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<\/div>\n

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1\uff09\u793e\u7fa4\u7b56\u7565<\/p>\n

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2\uff09\u63a8\u9001\u7b56\u7565<\/p>\n

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3\uff09\u6d3b\u52a8\u7b56\u7565<\/p>\n

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\u8fd9\u91cc\u4e3e\u4e00\u4e2a\u767e\u79d1\u6821\u56ed\u7684\u6821\u56ed\u6838\u5fc3\u7528\u6237\u7684\u8fd0\u8425\u4f8b\u5b50\uff0c\u4ed6\u4eec\u4e3b\u8981\u5de5\u4f5c\u662f\u901a\u8fc7\u9ad8\u6821\u7528\u6237\u5b8c\u6210\u5404\u9879\u9ad8\u5c42\u4e0b\u8fbe\u7684\u4efb\u52a1\uff0c\u6bd4\u5982\u8981\u6c42\u201c30\u5929\u5185\u5b8c\u5584100\u4e07\u4e2a\u52a8\u7269\u8bcd\u6761\u7684\u56fe\u7247\u201d\u3002\u8fd9\u662f\u4e00\u9879\u9700\u8981\u5728\u77ed\u65f6\u95f4\u5185\uff0c\u901a\u8fc7\u5927\u91cf\u7684\u9ad8\u6821\u7528\u6237\u624d\u53ef\u4ee5\u5b8c\u6210\u7684\u4efb\u52a1\u3002\u6240\u4ee5\u8fd9\u65f6\u767e\u79d1\u7684\u7528\u6237\u8fd0\u8425<\/a>\uff0c\u5c31\u60f3\u5230\u7b56\u5212\u4e00\u573a\u5173\u4e8e\u4fdd\u62a4\u52a8\u7269\u7684\u516c\u76ca\u6d3b\u52a8\uff0c\u901a\u8fc7\u5956\u54c1\u4ee5\u53ca\u7ebf\u4e0b\u516c\u76ca\u6d3b\u52a8\u6765\u8c03\u52a8\u9ad8\u6821\u7528\u6237\u8d21\u732e\u91cf\u3002<\/p>\n

<\/div>\n

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4\uff09 \u4ea7\u54c1\u7b56\u7565<\/p>\n

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<\/div>\n

\uff08\u7528\u6237\u8fd0\u8425<\/a>\u4ea7\u54c1\u7b56\u7565\uff09<\/p>\n

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4\u3001\u6838\u5fc3\u7528\u6237\u7684\u7559\u5b58\u624b\u6bb5<\/p>\n

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\u6240\u4ee5\u4f60\u77e5\u9053\u4e86\uff0c\u52a8\u7528\u4f60\u53ef\u4ee5\u4f7f\u7528\u7684\u4e00\u5207\u8d44\u6e90\uff0c\u53bb\u7559\u4e0b\u79cd\u5b50\u7684\u5fc3\uff0c\u8ba9\u4ed6\u4eec\u4ece\u4f60\u7684\u7f51\u7ad9\u4e2d\u83b7\u5f97\u8d5e\u7f8e\uff0c\u83b7\u5f97\u670b\u53cb\u3002\u548c\u4ed6\u4eec\u6df1\u5165\u5730\u4ea4\u6d41\uff0c\u4e0d\u6577\u884d\u3001\u4e0d\u9020\u4f5c\u3002\u6bcf\u4e2a\u7528\u6237\u90fd\u6709\u6210\u957f\u548c\u8870\u9000\u671f\uff0c2010\u5e74\u4e4b\u540e\uff0c\u6211\u57fa\u672c\u4e0d\u518d\u4ea7\u51fa\u5185\u5bb9\u4e86\uff0c\u4f46\u8fd9\u4e2a\u65f6\u5019\uff0c\u7f51\u7ad9\u5df2\u7ecf\u6709500\u4e07\u7684\u6ce8\u518c\u7528\u6237\u4e86\u3002\u800c2008\u5e74\u5e74\u5e95\u6211\u6ce8\u518c\u7684\u65f6\u5019\uff0c\u624d1\u4e07\u4eba\u3002\u56de\u987e\u5386\u53f2\u7684\u65f6\u5019\uff0c\u8fd8\u80fd\u7167\u987e\u5230\u6211\u4eec\u8fd9\u4e9b\u4e2a\u8001\u7528\u6237\u7684\u5fc3\uff0c\u5b9e\u5c5e\u96be\u5f97\u3002\u6240\u4ee5\u4f60\u77e5\u9053\u4e86\uff0c\u79cd\u5b50\u7528\u6237\u6bcf\u65f6\u6bcf\u523b\u90fd\u5728\u4e3a\u4f60\u505a\u826f\u597d\u7684\u7528\u6237\u53e3\u7891\u4f20\u64ad\uff0c\u4e0d\u4fe1\u4f60\u770b\u3002\u8fd9\u4e2a\u7f51\u7ad9\u7684\u540d\u5b57\u53eb\u867e\u7c73\u3002\u201d<\/p>\n

\u81ea\u5df1\u4f5c\u4e3a\u5165\u9a7b\u86ee\u591a\u5e73\u53f0\u7684\u7801\u5b57\u6c6a\uff0c\u5728\u8109\u8109\u3001\u4eba\u4eba\u90fd\u662f\u4ea7\u54c1\u7ecf\u7406\u7b49\u5e73\u53f0\u4e0a\u4e5f\u4eab\u53d7\u5230\u4e86\u7c7b\u4f3c\u5218\u8def\u8001\u5e08\u7684\u5f85\u9047\u3002\u4f5c\u4e3a\u611f\u6069\uff0c\u5b83\u4eec\u7684\u53e3\u7891\u4e5f\u662f\u540c\u6837\u8981\u505a\u7684\uff0c\u6253\u7b97\u91cd\u70b9\u4ee5\u8109\u8109\u548c\u9992\u5934\u5546\u5b66\u9662\u4e3a\u4f8b\uff0c\u804a\u804a\u5982\u4f55\u505a\u5bf9\u6838\u5fc3\u7528\u6237\u7684\u7559\u5b58\u3002<\/p>\n

1\uff09\u5185\u5bb9\u63a8\u8350<\/p>\n

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<\/div>\n

\uff08\u8109\u8109\u5bf9\u6211\u7684\u5185\u5bb9\u63a8\u8350\uff09<\/p>\n

2\uff09\u591a\u5bf9\u4e00\u8fd0\u8425<\/p>\n

\u6838\u5fc3\u7528\u6237\u5c5e\u4e8e\u4ea7\u54c1\u7684\u6df1\u5ea6\u73a9\u5bb6\uff0c\u5bf9\u5185\u5bb9\u548c\u6d3b\u52a8\u3001\u4ea7\u54c1\u65b0\u529f\u80fd\u548c\u95ee\u9898\u7684\u53cd\u9988\u9700\u6c42\u66f4\u5927\uff0c\u8fd9\u5c31\u8981\u8fd0\u8425\u8fdb\u884c\u6df1\u5ea6\u7684\u670d\u52a1\u3002\u6211\u73b0\u5728\u5fae\u4fe1\u4e0a\u641c\u4e0b\u201c\u8109\u8109\u201d\u8fd9\u4e2a\u8bcd\u80fd\u51fa\u73b05\u4e2a\u4eba\uff0c\u5206\u522b\u662f\u5185\u5bb9\u3001KOL\u3001\u6d3b\u52a8\u3001\u65b0\u5a92\u4f53\u7684\u8fd0\u8425\u6765\u5e2e\u52a9\u6211\u66f4\u597d\u73a9\u8fd9\u4e2a\u4ea7\u54c1\u3002\u5982\u679c\u4f60\u9700\u8981\u54ea\u4e9b\u8109\u8109\u5408\u4f5c\uff0c\u53ef\u4ee5\u5e2e\u4f60\u4f20\u8fbe\uff0c\u6211\u613f\u610f\u628a\u591a\u5bf9\u4e00\u7684\u8fd0\u8425\u5173\u6000\u5206\u4f60\u4e00\u4e9b\u3002<\/p>\n

3\uff09\u60c5\u611f\u5173\u6000<\/p>\n

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4\uff09\u9a6c\u7532\u4e92\u52a8<\/p>\n

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5\uff09\u7ebf\u4e0b\u4f53\u9a8c\u65e5<\/p>\n

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6\uff09\u4e2a\u4eba\u54c1\u724c\u63a8\u8350<\/p>\n

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<\/div>\n

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7\uff09\u6807\u8bc6\/\u8bc1\u4e66<\/p>\n

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<\/div>\n

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