{"id":73273,"date":"2018-09-27T11:40:06","date_gmt":"2018-09-27T03:40:06","guid":{"rendered":"http:\/\/www.fagao.me\/?p=73273"},"modified":"2018-09-27T11:40:06","modified_gmt":"2018-09-27T03:40:06","slug":"%e7%bd%91%e7%bb%9c%e8%90%a5%e9%94%80%ef%bd%9c%e5%a6%82%e4%bd%95get%e6%9b%b4%e5%a4%9a%e7%9a%84%e7%94%a8%e6%88%b7","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/73273.htm","title":{"rendered":"\u7f51\u7edc\u8425\u9500\uff5c\u5982\u4f55GET\u66f4\u591a\u7684\u7528\u6237"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/F026.jpg\" alt=\"\"><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\"><\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span 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class=\"bjh-p\">\u5c0f\u89c6\u9891&amp;\u76f4\u64ad\u2014\u2014\u72c2\u6253\u5e7f\u544a+\u788e\u7247\u5316\u65f6\u95f4\u6781\u81f4\u5229\u7528<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u4e0d\u53ef\u5426\u8ba4\u7684\u662f\uff0c\u75af\u72c2\u7684\u5728\u5927\u4f17\u9762\u524d\u72c2\u5237\u8138\u7684\u786e\u53ef\u4ee5\u5e26\u6765\u7528\u6237\u66b4\u589e.\u4f46\u770b\u770b\u5e95\u6c14\u4e0d\u90a3\u4e48\u539a\u7684\u4ea7\u54c1\uff0c\u5728\u8d44\u672c\u7684\u7ade\u4e89\u95f4\u5df2\u7ecf\u843d\u4e0b\u4e86\u4e00\u5927\u622a\uff0c\u6700\u540e\u5360\u636e\u5e02\u573a\u7684\u5927\u4efd\u989d\u7684\u53ea\u6709\u90a3\u4e48\u4e00\u4e24\u5bb6\u751a\u81f3\u4e00\u5bb6\u72ec\u5927\uff0c\u800c\u5176\u4ed6\u7684\u5c0f\u5382\u5c0f\u724c\u90fd\u5728\u7ade\u4e89\u4e2d\u88ab\u5e76\u8d2d\u88ab\u56de\u6536\u88ab\u53d6\u6d88\u3002\u6240\u4ee5<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/81\">\u7f51\u7edc\u8425\u9500<\/a>\u4e2d\u53ef\u6301\u7eed\u6027\u589e\u957f\u66f4\u52a0\u91cd\u8981\uff0c\u65b0\u7528\u6237\u589e\u957f\u5e94\u8be5\u7a33\u5b9a\u4e0a\u5347\uff0c\u505a\u597d\u8fd0\u7ef4\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u5148\u8ddf\u5927\u5bb6\u8bb2\u89e3\u4e00\u4e2a\u516c\u5f0f<\/span><\/p>\n<p><span class=\"bjh-p\">LTV\uff1eCAC<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">LTV\uff08lifetime value\uff09\u5373\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c<\/span><\/p>\n<p><span class=\"bjh-p\">CAC\uff08cost avarege costom\uff09\u5373\u7528\u6237\u83b7\u53d6\u6210\u672c<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span 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class=\"bjh-p\">\u9996\u5148\u5b9a\u4e49\u597d\u7528\u6237\u589e\u957f\u7684\u76ee\u6807\uff0c\u5728\u591a\u957f\u7684\u65f6\u95f4\u7684\u5185\u5b9e\u73b0\u600e\u6837\u7684\u6307\u6807\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u5f80\u5927\u4e86\u8bf4\uff0c\u6bd4\u5982\u67d0\u54c1\u724c\u5171\u4eab\u5355\u8f66\u7684\u6307\u6807\uff0c\u53ef\u80fd\u5c31\u662f1\u4e2a\u6708\u5185\u8fbe\u5230100\u4e07\u7528\u6237\u6ce8\u518c\u6216\u4e4b\u7c7b\u7684\u6307\u6807\u3002\u6bd4\u5982\u67d0\u81ea\u5a92\u4f53\u8d26\u53f7\uff0c\u53ef\u80fd\u662f1\u4e2a\u6708\u5185\u5b9e\u73b010\u4e07\u7684\u5173\u6ce8\u3002\u6bd4\u5982\u67d0\u7f51\u7ea2\u996e\u54c1\uff0c\u53ef\u80fd\u662f1\u4e2a\u6708\u5185\u6240\u6709\u95e8\u5e97\u552e\u51fa5000\u676f\u8be5\u996e\u54c1\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u4e0d\u540c\u7684\u4ea7\u54c1\u3001\u4e0d\u540c\u7684\u9886\u57df\uff0c\u4e5f\u5c31\u9700\u8981\u4e0d\u540c\u7684\u65b9\u6cd5\u4e0d\u540c\u7684\u65f6\u95f4\u8282\u594f\u6765\u5b8c\u6210\u8fd9\u4e9b\u7528\u6237\u6307\u6807\u3002\u4f46\u65e0\u8bba\u5982\u4f55\uff0c\u76ee\u6807\u90fd\u5e94\u8be5\u5148\u5b9a\u597d\uff0c\u8fd9\u6837\u624d\u80fd\u591f\u56f4\u7ed5\u76ee\u6807\u5f00\u5c55\u4e00\u7cfb\u5217\u7684\u589e\u957f\u7b56\u7565\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-h3\">\u4e8c\u3001\u5bfb\u627e\u6f5c\u5728\u6e20\u9053<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u76ee\u6807\u6709\u4e86\uff0c\u5c31\u9700\u8981\u627e\u5230\u5408\u9002\u7684\u6e20\u9053\u8fdb\u884c\u66dd\u5149\u3002\u53ea\u6709\u4ea7\u54c1\u66dd\u5149\u540e\u624d\u80fd\u89e3\u9664\u5230\u7528\u6237\u7fa4\u4f53\uff0c\u624d\u80fd\u8ba9\u5438\u5f15\u7528\u6237\u8fdb\u884c\u6ce8\u518c\u3002\u8fd9\u4e00\u9636\u6bb5\u901a\u4fd7\u7684\u8bf4\u5c31\u662f\u6295\u5e7f\u544a\u3002\u4e0d\u540c\u7684\u4ea7\u54c1\u9002\u5408\u4e0d\u540c\u7684\u6e20\u9053\uff0c\u9002\u5408\u4e0d\u540c\u7684\u63a8\u5e7f\u65b9\u5f0f\uff0c\u6240\u4ee5\u5982\u4f55\u9009\u62e9\u6e20\u9053\u5c31\u662f\u975e\u5e38\u5173\u952e\u7684\u4e8b\u4e86\uff0c\u6bd4\u5982\u4e2d\u8001\u5e74\u4ea7\u54c1\u5728\u5fae\u535a\u4e0a\u6295\u653e\u5e7f\u544a\u80af\u5b9a\u6536\u76ca\u4e0d\u4f73\uff0c\u4f46\u5728\u7535\u89c6\u62a5\u7eb8\u7b49\u4f20\u7edf\u5a92\u4f53\u63a8\u5e7f\u53cd\u800c\u4f1a\u6bd4\u8f83\u6709\u6548\u679c\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u5c0f\u7f16\u4ece\u662f\u5426\u53ef\u4ee5\u6536\u8d39\u3001\u662f\u5426\u53ef\u4ee5\u6269\u5c55\u5c06\u6e20\u9053\u5206\u4e3a\u4e86\u4ee5\u4e0b\u51e0\u7c7b\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-h3\">\u4e09\u3001\u8bc4\u4f30\u6e20\u9053\u4ef7\u503c<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u6e20\u9053\u662f\u5426\u5408\u9002\uff0c\u4e00\u822c\u4ece3\u4e2a\u65b9\u9762\u770b<\/span><\/p>\n<p><span class=\"bjh-p\">1\u3001\u6f5c\u5728\u7528\u6237\u91cf<\/span><\/p>\n<p><span class=\"bjh-p\">\u4e0d\u540c\u6e20\u9053\u7684\u7528\u6237\u7fa4\u4f53\u5dee\u5f02\u6027\u5de8\u5927\u3002\u6709\u7684\u7528\u6237\u91cf\u5e9e\u5927\uff0c\u6709\u7684\u7528\u6237\u5c5e\u6027\u76f8\u540c\u4e14\u96c6\u4e2d<\/span><\/p>\n<p><span class=\"bjh-p\">2\u3001\u7528\u6237\u4ef7\u503c<\/span><\/p>\n<p><span class=\"bjh-p\">\u5728\u4e0d\u540c\u7684\u793e\u7fa4\u91cc\u7528\u6237\u4ef7\u503c\u4e5f\u6709\u9ad8\u4f4e\u4e4b\u5206\uff0c\u7f8e\u5986\u793e\u533a\u63a8\u7f8e\u5986\u4ea7\u54c1\u6bd4\u63a8\u91d1\u878d\u4ea7\u54c1\u6548\u679c\u8981\u597d\u5f88\u591a\uff0c\u6bcd\u5a74\u793e\u533a\u63a8\u6bcd\u5a74\u4ea7\u54c1\u53c8\u6bd4\u63a8\u7f8e\u5986\u4ea7\u54c1\u8981\u597d\u5f88\u591a\u3002\u800c\u5728A\u793e\u533a\u91cc\u4ef7\u503c\u5f88\u4f4e\u7684\u7528\u6237\u53ef\u80fd\u5230\u4e86B\u793e\u533a\u91cc\u4ef7\u503c\u5c31\u7ffb\u4e86\u51e0\u500d\u4e0d\u6b62\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">3\u3001\u6e20\u9053\u6210\u672c<\/span><\/p>\n<p><span 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class=\"bjh-p\">\u6839\u636e\u7528\u6237\u4ef7\u503c\u3001\u83b7\u5ba2\u6210\u672c\u6765\u5206\uff0c\u6211\u4eec\u53ef\u4ee5\u5f97\u5230\u8fd9\u6837\u7684\u56db\u7c7b\u6e20\u9053\u3002<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\"><span class=\"bjh-strong\">\u7528\u6237\u4ef7\u503c-\u83b7\u5ba2\u6210\u672c\u7ef4\u5ea6\u6e20\u9053\u5206\u7c7b<\/span><\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u800c\u6839\u636e\u7528\u6237\u4ef7\u503c\u3001\u6f5c\u5728\u7528\u6237\u6570\u91cf\u5206\uff0c\u6211\u4eec\u53c8\u53ef\u4ee5\u5f97\u5230\u8fd9\u6837\u7684\u56db\u7c7b\u6e20\u9053\u3002<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\"><span class=\"bjh-strong\">\u7528\u6237\u4ef7\u503c-\u6f5c\u5728\u7528\u6237\u7ef4\u5ea6\u6e20\u9053\u5206\u7c7b<\/span><\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\"><span 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