{"id":73291,"date":"2018-09-27T11:40:14","date_gmt":"2018-09-27T03:40:14","guid":{"rendered":"http:\/\/www.fagao.me\/?p=73291"},"modified":"2018-09-27T11:40:14","modified_gmt":"2018-09-27T03:40:14","slug":"%e4%bb%a5%e7%94%b5%e5%95%86%e8%bf%90%e8%90%a5%e4%b8%ba%e4%be%8b%e5%88%86%e6%9e%90%e8%bf%90%e8%90%a5%e9%80%bb%e8%be%91%e7%9a%84%e8%bf%90%e7%94%a8","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/73291.htm","title":{"rendered":"\u4ee5\u7535\u5546\u8fd0\u8425\u4e3a\u4f8b\u5206\u6790\u8fd0\u8425\u903b\u8f91\u7684\u8fd0\u7528"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2020_003.jpg\" alt=\"\"><\/p>\n<p><span class=\"bjh-blockquote\"><span 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class=\"bjh-p\">\u5bf9\u4e8e\u4ea7\u54c1\uff0c\u5982\u679c\u4f60\u4eec\u7684\u4ea7\u54c1\u4f53\u9a8c\u5f88\u5dee\uff0c\u5c06\u76f4\u63a5\u5bfc\u81f4\u5176\u4ed6\u7684\u8fd0\u8425\u5de5\u4f5c\u4e8b\u500d\u529f\u534a\uff0c\u5c31\u7b97\u8fd0\u8425\u77ed\u65f6\u95f4\u53ef\u4ee5\u8d77\u5230\u8865\u6551\u7684\u4f5c\u7528\uff0c\u957f\u671f\u4e0b\u6765\u4e5f\u662f\u65e0\u529b\u56de\u5929\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u4ee5\u4e0a\u8fd9\u4e9b\u5e76\u6ca1\u6709\u6559\u5927\u5bb6\u5177\u4f53\u600e\u4e48\u53bb\u505a\uff0c\u4f46\u7ed9\u4e86\u4e00\u4e2a\u601d\u8003\u7684\u65b9\u5411\uff0c\u6211\u4eec\u53ef\u7ed3\u5408\u5b9e\u9645\u7684\u60c5\u51b5\uff0c\u6709\u4fa7\u91cd\u7684\u53bb\u5b89\u6392\u4eba\u529b\u548c\u5176\u4ed6\u8d44\u6e90\u6295\u5165\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><\/span><\/p>\n<p>\u4f20\u64ad\u6709\u9053\uff0c\u8fd0\u8425\u6709\u65b9<\/p>\n<p><span class=\"bjh-p\">\u8fd9\u91cc\u53ef\u4ee5\u7ed9\u5927\u5bb6\u4ecb\u7ecd\u4e24\u4e2a\u6a21\u578b\uff1a<span class=\"bjh-strong\">AISAS\u6a21\u578b\u548cAARRR\u6a21\u578b\u3002<\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u4ee5\u4e0a\u6240\u8bf4\u7684\u54c1\u724c\u548c\u6e20\u9053\uff0c\u5c5e\u4e8e\u8fd0\u8425\u6218\u7684\u524d\u950b\uff0c\u76ee\u7684\u662f\u89e6\u8fbe\u5230\u66f4\u591a\u7684\u76ee\u6807\u7528\u6237\uff0c\u5e76\u8ba9\u4ed6\u4eec\u6765\u5230\u81ea\u5df1\u7684\u5e73\u53f0\u3002\u8fd9\u90e8\u5206\u5de5\u4f5c\u5982\u4e0a\u6587\u6240\u8bf4\uff0c\u9700\u8981\u601d\u8003\u54c1\u724c\u7684\u5dee\u5f02\u5316\u5982\u4f55\u5efa\u8bbe\uff0c\u5982\u4f55\u6253\u9020\u7528\u6237\u5fc3\u667a\uff0c\u6e20\u9053\u5982\u4f55\u6709\u6548\u62d3\u5c55\uff0c\u8fd9\u6d89\u53ca\u5230\u5e02\u573a\u63a8\u5e7f\u5de5\u4f5c\uff0c\u53ef\u4ee5\u7528\u4e00\u4e2a\u5b8f\u89c2\u5206\u6790\u5de5\u5177\uff0c\u6765\u628a\u63e1\u4fe1\u606f\u7684\u4f20\u64ad\u8def\u5f84\u548c\u7528\u6237\u7684\u884c\u4e3a\u8def\u5f84\u2014\u2014<span class=\"bjh-strong\">AISAS\u6a21\u578b\u3002<\/span><\/span><\/p>\n<p><span class=\"bjh-p\">AISAS\u6a21\u5f0f\u662f\u7531\u6700\u521d\u7684\u7f8e\u56fd\u5e7f\u544a\u754c\u7684\u8425\u9500\u5206\u6790\u6a21\u578bAIDA\uff08A\uff1a\u5173\u6ce8\u3001I\uff1a\u5174\u8da3\u3001D\uff1a\u6e34\u671b\u3001A\uff1a\u8d2d\u4e70\uff09\u6f14\u53d8\u800c\u6765\uff0c\u52a0\u5165\u4e86\u73b0\u4ee3\u6d88\u8d39\u8005\u7684\u4e60\u60ef\u6b65\u9aa4\uff1a\u641c\u7d22\u548c\u5206\u4eab\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u800c\u5f53\u7528\u6237\u6765\u5230\u5e73\u53f0\uff0c\u8ba9AARRR\u8fd0\u8425\u6a21\u578b\u6765\u6307\u5bfc\u5de5\u4f5c\u5c31\u975e\u5e38\u8d34\u5207\u4e86\u3002AARRR\u6a21\u578b\u4fa7\u91cd\u4e8e\u7528\u6237\u4f53\u9a8c\uff0c\u56f4\u7ed5\u7740\u7528\u6237\u6d3b\u8dc3\u3001\u7559\u5b58\u3001\u4ed8\u8d39\u884c\u4e3a\u8f6c\u5316\uff0c\u4ee5\u53ca\u5206\u4eab\u884c\u4e3a\u3002<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u660e\u786e\u4e86\u8fd9\u4e24\u4e2a\u6a21\u578b\u4e4b\u540e\uff0c\u518d\u6765\u770b\u4e0b\u4e00\u4e2a\u7535\u5546\u5e73\u53f0\u7528\u6237\u7684\u884c\u4e3a\u8def\u5f84\u56fe\uff1a<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u7ea2\u5708\u753b\u51fa\u7684\u90e8\u5206\u5219\u662f\u5e02\u573a\u4f20\u64ad\u7684\u90e8\u5206\uff0c\u4e3b\u8981\u53c2\u8003\u7684\u662fAISAS\u6a21\u578b\uff0c\u800c\u5269\u4f59\u7684\u90e8\u5206\u5219\u662f\u7528\u6237\u6765\u5230\u4e86\u81ea\u5df1\u7684\u5e73\u53f0\uff0c\u4e00\u4e2a\u5b8c\u6574\u7684\u8d2d\u7269\u4f53\u9a8c\u8def\u5f84\u3002\u800c\u8fd0\u8425\u7684\u5de5\u4f5c\u5c31\u4f53\u73b0\u5728\u8fd9\u6bcf\u4e00\u4e2a\u6b65\u9aa4\u4e2d\uff0c\u5982\u4f55\u63d0\u4f9b\u7ed9\u7528\u6237\u6781\u81f4\u7684\u4f53\u9a8c\uff0c\u4fdd\u8bc1\u7528\u6237\u7684\u6d3b\u8dc3\u3001\u7559\u5b58\u548c\u8f6c\u5316\uff0c\u751a\u81f3\u53e3\u7891\u4f20\u64ad\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u4e0b\u9762\u5c06\u8fd9\u4e24\u4e2a\u6a21\u578b\u518d\u5177\u5316\u4e00\u4e0b\uff1a<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-ul\"><span class=\"bjh-li\">\u5f71\u54cd\u4e94\u4e2a\u5173\u952e\u6b65\u9aa4\u7684\u5173\u952e\u56e0\u7d20\uff0c\u5982\u56fe\u4e2d\u7ea2\u6846\u6240\u793a\uff1a\u54c1\u724c\u3001\u4ea7\u54c1\u3001\u53e3\u7891\u3001\u4f53\u9a8c\uff1b<\/span><span class=\"bjh-li\">\u54c1\u724c\u662f\u5426\u72ec\u7279\uff0c\u6216\u8005\u662f\u5426\u6709\u8da3\uff0c\u76f4\u63a5\u5f71\u54cd\u5173\u6ce8\u5ea6\uff1b\u5f53\u7136\u5f3a\u5927\u800c\u7cbe\u51c6\u7684\u6e20\u9053\u8d44\u6e90\u4e5f\u81f3\u5173\u91cd\u8981\uff1b<\/span><span class=\"bjh-li\">\u4ea7\u54c1\u5b9a\u4f4d\uff0c\u4ea7\u54c1\u7406\u5ff5\u662f\u5426\u6b63\u597d\u6ee1\u8db3\u4e86\u7528\u6237\u7684\u67d0\u4e2a\u9700\u6c42\uff0c\u8fd9\u76f4\u63a5\u5f71\u54cd\u7528\u6237\u662f\u5426\u4f1a\u5bf9\u4ea7\u54c1\u4ea7\u751f\u5174\u8da3\uff1b<\/span><span class=\"bjh-li\">\u4ea7\u54c1\u7684\u5e02\u573a\u53e3\u7891\u5982\u4f55\uff0c\u7528\u6237\u4ea7\u751f\u5174\u8da3\u540e\u63a5\u4e0b\u6765\u5c31\u662f\u53bb\u4e86\u89e3\u4f60\u7684\u53e3\u7891\u4e86\uff1b<\/span><span class=\"bjh-li\">\u7528\u6237\u8d2d\u4e70\u7684\u4e0d\u4ec5\u662f\u5546\u54c1\uff0c\u66f4\u662f\u4e00\u79cd\u4f53\u9a8c\uff0c\u540c\u6837\uff0c\u5206\u4eab\u4e5f\u662f\u3002<\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u4e0b\u9762\u6211\u5c06\u4ee5\u4e09\u53ea\u677e\u9f20\u4e3a\u4f8b\uff0c\u770b\u4ed6\u4eec\u662f\u5982\u4f55\u628a\u54c1\u724c\u628a\u4f53\u9a8c\u505a\u5230\u6781\u81f4\u7684\u3002<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2018_004.jpg\" alt=\"\"><\/p>\n<p><span class=\"bjh-p\">\u4e09\u53ea\u677e\u9f20\u6210\u957f\u4e3a\u575a\u679c\u7c7b\u4ea7\u54c1\u7684\u56fd\u6c11\u54c1\u724c\uff0c\u9664\u4e86\u5728\u6700\u521d\u7684\u65f6\u5019\u6293\u4f4f\u4e86\u5e02\u573a\u673a\u9047\u548c\u6d41\u91cf\u7684\u7ea2\u5229\u671f\uff0c\u5b83\u8fd8\u91cd\u65b0\u5851\u9020\u4e86\u575a\u679c\u7684\u6d41\u901a\u6e20\u9053\uff0c\u5b9e\u73b0\u4e86\u4ece\u5de5\u5382\u5230\u7528\u6237\u76f4\u63a5\u5bf9\u63a5\uff0c\u964d\u4f4e\u5546\u54c1\u6210\u672c\uff0c\u66f4\u4e13\u6ce8\u4ea7\u54c1\u8d28\u91cf\uff0c\u540c\u65f6\u5b83\u7684\u8fd0\u8425\u7b56\u7565\u4e5f\u662f\u975e\u5e38\u503c\u5f97\u5206\u6790\u548c\u5b66\u4e60\u7684\u3002<\/span><\/p>\n<p><span class=\"bjh-ul\"><span class=\"bjh-li\">\u9996\u5148\uff0c\u4e09\u53ea\u677e\u9f20\u6253\u9020\u4e86\u4e00\u4e2a\u60c5\u611f\u5316\u4eba\u683c\u5316\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u5145\u5206\u5229\u7528\u4e86\u975e\u5e38\u8ba8\u559c\u7684\u5a31\u4e50\u6d41\u884c\u5143\u7d20\uff0c\u4e8c\u6b21\u5143\u3001\u840c\u3001\u52a8\u6f2b\u3002\u54c1\u724c\u5143\u7d20\u5168\u9762\u6e17\u900f\u5230\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u65b9\u65b9\u9762\u9762\uff0c\u5f62\u6210\u4e86\u65e0\u5904\u4e0d\u5728\u7684\u677e\u9f20\u6587\u5316\u3002\u72ec\u7279\u800c\u6709\u8da3\u7684\u54c1\u724c\u610f\u8bc6\u7684\u5f62\u6210\uff0c\u5bf9\u5e02\u573a\u4f20\u64ad\u6709\u7740\u5de8\u5927\u7684\u52a9\u63a8\u4f5c\u7528\u3002<\/span><span class=\"bjh-li\">\u5176\u6b21\uff0c\u54c1\u724c\u878d\u4e8e\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u8fdb\u800c\u521b\u9020\u51fa\u4e86\u72ec\u7279\u7684\u7528\u6237\u4f53\u9a8c\u3002\u4e09\u53ea\u677e\u9f20\u9996\u521b\u4e86\u7535\u5546\u884c\u4e1a\u5ba2\u670d\u573a\u666f\u5316\u670d\u52a1\u6a21\u5f0f\uff0c\u5ba2\u670d\u5c06\u4e09\u53ea\u677e\u9f20\u62df\u4eba\u5316\uff0c\u79f0\u6bcf\u4f4d\u987e\u5ba2\u4e3a\u201c\u4e3b\u4eba\u201d\uff0c\u4ece\u552e\u524d\u5230\u552e\u540e\uff0c\u5e26\u7ed9\u7528\u6237\u4e00\u6b21\u5b8c\u6574\u7684\u4e3b\u4eba\u548c\u5ba0\u7269\u7684\u670d\u52a1\u4f53\u9a8c\uff0c\u8ba9\u7528\u6237\u89c9\u5f97\u66f4\u840c\u66f4\u53d7\u5c0a\u91cd\uff0c\u4ece\u800c\u66f4\u80fd\u4fc3\u8fdb\u7528\u6237\u4ed8\u8d39\u3002<\/span><span class=\"bjh-li\">\u6700\u540e\uff0c\u9664\u4e86\u4e0a\u9762\u4e00\u70b9\u7684\u62df\u4eba\u5316\u5ba2\u670d\u4f53\u9a8c\uff0c\u4e09\u53ea\u677e\u9f20\u5728\u7528\u6237\u7b7e\u6536\u8d27\u7269\u7684\u6b65\u9aa4\u4e5f\u662f\u7ed9\u8db3\u4e86\u60ca\u559c\u3002\u5047\u5982\u4f60\u6536\u5230\u4e00\u4e2a\u8bbe\u8ba1\u7684\u840c\u840c\u7684\u5305\u88c5\u7bb1\uff0c\u4e0a\u9762\u9ecf\u7740\u4e00\u4e2a\u5f00\u7bb1\u5668\uff0c\u76f4\u63a5\u7701\u53bb\u4e86\u4f60\u5230\u5904\u627e\u526a\u5200\u7684\u9ebb\u70e6\uff0c\u4f60\u7684\u4f53\u9a8c\u521a\u5f00\u59cb\u5c31\u7b97\u6109\u60a6\u7684\u3002\u7b49\u4f60\u6253\u5f00\u5305\u88c5\uff0c\u5148\u4e0d\u8bf4\u8bbe\u8ba1\u7684\u53ef\u7231\u552f\u7f8e\u7684\u5305\u88c5\uff0c\u4f60\u8fd8\u53d1\u73b0\u4e86\u5c01\u53e3\u5939\u3001\u6e7f\u7eb8\u5dfe\u3001\u5783\u573e\u888b\u8fd9\u4e9b\u8d34\u5fc3\u7684\u5c0f\u7269\u4ef6\uff0c\u4f60\u7684\u4f53\u9a8c\u662f\u8d85\u4e4e\u4f60\u7684\u9884\u671f\u7684\u3002<\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u4e00\u65e6\u7528\u6237\u7684\u4f53\u9a8c\u8d85\u4e4e\u4ed6\u7684\u9884\u671f\uff0c\u518d\u52a0\u4e0a\u4ea7\u54c1\u8d28\u91cf\u672c\u8eab\u6ca1\u4ec0\u4e48\u95ee\u9898\uff0c\u60f3\u963b\u6321\u7528\u6237\u5206\u4eab\u7684\u51b2\u52a8\u662f\u5f88\u96be\u7684\uff0c\u8fd9\u6837\u5c31\u5f62\u6210\u4e86\u53e3\u7891\u4f20\u64ad\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u4ee5\u4e0a\u8fd9\u4e9b\u8fd0\u8425\u7684\u7b56\u7565\u548c\u65b9\u6cd5\uff0c\u5c31\u8fd0\u7528\u5728\u4e00\u4e2a\u7535\u5546\u5e73\u53f0\u7528\u6237\u7684\u884c\u4e3a\u8def\u5f84\u56fe\u4e2d\u7684\u6bcf\u4e00\u4e2a\u6b65\u9aa4\u4e2d\u3002\u5047\u5982\u4f60\u662f\u8d1f\u8d23\u5176\u4e2d\u7684\u67d0\u4e2a\u6b65\u9aa4\u6216\u8005\u591a\u4e2a\u6b65\u9aa4\uff0c\u4f60\u662f\u5426\u4f1a\u4e3a\u4e86\u63d0\u4f9b\u7ed9\u7528\u6237\u6781\u81f4\u4f53\u9a8c\uff0c\u505a\u540c\u6837\u6df1\u5165\u7684\u601d\u8003\u548c\u63a2\u7d22\uff1f<\/span><\/p>\n<p><span class=\"bjh-p\"><\/span><\/p>\n<p>\u7ec8\u6781\u76ee\u6807\uff0c\u8fd0\u8425\u706f\u5854<\/p>\n<p><span class=\"bjh-p\">\u706f\u5854\u5728\u5e7f\u88a4\u5927\u6d77\u4e2d\u4e3a\u822a\u884c\u7684\u8239\u63d0\u9192\u9669\u6ee9\u6697\u7901\uff0c\u6307\u660e\u524d\u8fdb\u7684\u65b9\u5411\uff0c\u4e0d\u81f3\u4e8e\u8ff7\u5931\u800c\u9677\u5165\u5371\u5883\u3002\u800c\u8fd0\u8425\u7684\u706f\u5854\u5c31\u662f\u4f01\u4e1a\u4e3a\u8fd0\u8425\u90e8\u95e8\u5236\u5b9a\u7684\u76ee\u6807\uff0c\u6709\u4e86\u8fd9\u4e2a\u76ee\u6807\uff0c\u8fd0\u8425\u5de5\u4f5c\u4eba\u5458\u624d\u80fd\u8fbe\u6210\u7edf\u4e00\u610f\u8bc6\uff0c\u66f4\u597d\u5f00\u5c55\u81ea\u8eab\u5de5\u4f5c\u7684\u540c\u65f6\u63d0\u9ad8\u534f\u540c\u6548\u7387\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u5bf9\u7535\u5546\u5e73\u53f0\u6765\u8bf4\u8fd9\u4e2a\u76ee\u6807\u5c31\u662fGMV\uff0c\u793e\u4ea4\u5e73\u53f0\u4e00\u822c\u662f\u6d41\u91cf\u548cDAU\u3002\u8fd0\u8425\u7684\u8d44\u6e90\u6295\u5165\u3001\u804c\u8d23\u5206\u5de5\u548c\u8003\u6838\u6807\u51c6\u90fd\u662f\u56f4\u7ed5\u7740\u8fd0\u8425\u76ee\u6807\u800c\u5b9a\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u5177\u4f53\u6267\u884c\u8d77\u6765\uff0c\u5c31\u9700\u8981\u627e\u5230\u5f71\u54cd\u8fd0\u8425\u7ec8\u6781\u76ee\u6807\u7684\u6240\u6709\u5173\u952e\u56e0\u7d20\uff0c\u7136\u540e\u518d\u7ec6\u5316\u6bcf\u4e00\u4e2a\u5173\u952e\u56e0\u7d20\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u53ef\u56de\u5230\u4e0a\u6587\u6240\u8bf4\u7535\u5546\u7684GMV\u8ba1\u7b97\u516c\u5f0f\u53bb\u770b\u4e00\u770b\uff0c\u8fd0\u8425\u7684\u5de5\u4f5c\u5c31\u7ec6\u5316\u6210\uff1a<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span 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