{"id":73506,"date":"2018-09-27T11:41:54","date_gmt":"2018-09-27T03:41:54","guid":{"rendered":"http:\/\/www.fagao.me\/?p=73506"},"modified":"2018-09-27T11:41:54","modified_gmt":"2018-09-27T03:41:54","slug":"%e6%90%ad%e5%bb%ba%e7%a7%9f%e8%bd%a6%e6%97%85%e6%b8%b8%e5%b9%b3%e5%8f%b0%e7%9a%84%e7%94%a8%e6%88%b7%e8%bf%90%e8%90%a5%e4%bd%93%e7%b3%bb%e7%94%a8%e6%88%b7%e5%88%86%e7%ba%a7%e5%92%8c%e5%88%86%e7%be%a4","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/73506.htm","title":{"rendered":"\u642d\u5efa\u79df\u8f66\u65c5\u6e38\u5e73\u53f0\u7684\u7528\u6237\u8fd0\u8425\u4f53\u7cfb\u7528\u6237\u5206\u7ea7\u548c\u5206\u7fa4\u8fd0\u8425\u4e09"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2020_007.jpg\" alt=\"\"><\/p>\n<p><span class=\"bjh-blockquote\"><span class=\"bjh-p\">EasiestCarRental\u662f\u4e00\u6b3e\u9488\u5bf9\u7f8e\u56fd\u7528\u6237\u7684\u79df\u8f66\u5e73\u53f0\uff0c\u8fd9\u7bc7\u6587\u7ae0\uff0c\u4f5c\u8005\u4e3a\u5b83\u642d\u5efa\u4e00\u5957\u5b8c\u6574\u7684<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/117\">\u7528\u6237\u8fd0\u8425<\/a>\u4f53\u7cfb\uff0c\u8fd9\u662f\u5b83\u7684\u7b2c\u4e09\u90e8\u5206\uff0c\u7528\u6237\u5206\u7ea7\u548c\u5206\u7fa4\u8fd0\u8425\u3002<\/span><\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\"><span class=\"bjh-strong\">\u7528\u6237\u5206\u7ea7\u8fd0\u8425\uff1a<\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u7528\u6237\u6838\u5fc3\u6210\u957f\u8def\u5f84\u6307\u793a\u4e86\u7528\u6237\u6210\u957f\u3001\u6210\u719f\u60c5\u51b5\uff0c\u800c\u7528\u6237\u5206\u7ea7\u5219\u662f\u5bf9\u7528\u6237\u7684\u7efc\u5408\u4ef7\u503c\u8fdb\u884c\u5212\u5206\u3002\u8981\u6ce8\u610f\u7684\u662f\uff1a\u7528\u6237\u7684\u6210\u719f\u7a0b\u5ea6\u4e0e\u7efc\u5408\u4ef7\u503c\u4e0d\u4e00\u5b9a\u7b49\u540c\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u6bd4\u5982\u8bf4\uff1a\u6709\u4e2a\u7528\u6237\u867d\u7136\u53ea\u5728\u5e73\u53f0\u8d2d\u4e70\u8fc7\u4e00\u6b21\uff0c\u4f46\u56e0\u4e3a\u5bf9\u5e73\u53f0\u670d\u52a1\u5f88\u6ee1\u610f\uff0c\u4e8e\u662f\u4e3b\u52a8\u4e3a\u5e73\u53f0\u8d21\u732e\u8bc4\u8bba\u3001\u586b\u5199\u8c03\u7814\u95ee\u5377\u3001\u5206\u4eab\u4f20\u64ad\uff0c\u5e76\u8d2d\u4e70\u4e86\u4ed8\u8d39\u4f1a\u5458\u3002\u8fd9\u4e2a\u7528\u6237\u867d\u7136\u53ea\u5904\u4e8e\u7528\u6237\u751f\u547d\u5468\u671f\u4e2d\u7684\u6210\u957f\u671f\u521d\u671f\uff0c\u4f46\u5df2\u7ecf\u5177\u5907\u5f88\u9ad8\u7684\u4ef7\u503c\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u53c8\u5982\uff1a\u6709\u4e2a\u7528\u6237\u5728\u5e73\u53f0\u8d2d\u4e704\u6b21\uff0c\u4f46\u90fd\u53ea\u5728\u83b7\u5f97\u4e86\u5927\u989d\u5ea6\u6298\u6263\u5238\u624d\u8d2d\u4e70\uff0c\u4e5f\u4e0d\u4e3a\u5e73\u53f0\u8d21\u732e\u5185\u5bb9\u548c\u4f20\u64ad\uff0c\u662f\u5178\u578b\u7684\u201c\u7f8a\u6bdb\u515a\u201d\uff0c\u5bf9\u5e73\u53f0\u7684\u4ef7\u503c\u5f88\u4f4e\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u56e0\u6b64\uff0c\u57fa\u4e8e\u7528\u6237\u7efc\u5408\u4ef7\u503c\u5bf9\u7528\u6237\u8fdb\u884c\u5206\u7ea7\uff0c\u53ef\u4ee5\u8ba9\u8fd0\u8425\u4eba\u5458\u533a\u5206\u51fa\u9ad8\u4ef7\u503c\u7528\u6237\uff0c\u6839\u636e\u4e8c\u516b\u539f\u5219\u6765\u628a\u7cbe\u529b\u548c\u8d44\u6e90\u6295\u5165\u5230\u9ad8\u4ef7\u503c\u7684\u7528\u6237\u4e2d\uff0c\u4ea7\u751f\u66f4\u5927\u4ea7\u51fa\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u5bf9C\u7aef\u7528\u6237\u5206\u7ea7\u7684\u4e3b\u8981\u65b9\u6cd5\u662f\u4f1a\u5458\u4f53\u7cfb\uff0c\u53e6\u5916\uff0c\u4e5f\u9700\u8981\u5bf9B\u7aef\u7684\u8f66\u884c\u8fdb\u884c\u5206\u7ea7\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><\/span><\/p>\n<p>\u4e00\u3001\u4f1a\u5458\u4f53\u7cfb<\/p>\n<p><span class=\"bjh-p\">\u4f1a\u5458\u4f53\u7cfb\u662f\u63d0\u9ad8\u7528\u6237\u7559\u5b58\u3001\u4fc3\u8fdb\u7528\u6237\u8d2d\u4e70\u3001\u5f15\u5bfc\u7528\u6237\u6210\u957f\u7684\u5e38\u7528\u624b\u6bb5\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u4f1a\u5458\u4f53\u7cfb\u7684\u8bbe\u8ba1\u91cd\u70b9\uff1a<span class=\"bjh-strong\">\u4e00\u662f\u4f1a\u5458\u7b49\u7ea7\u7684\u5347\u964d\u89c4\u5219\uff0c\u4e8c\u662f\u4f1a\u5458\u6743\u76ca\u7684\u8bbe\u8ba1\u548c\u6210\u672c\u6838\u7b97\u3002<\/span><\/span><\/p>\n<p><span class=\"bjh-p\"><\/span><\/p>\n<p><span class=\"bjh-h3\"><span class=\"bjh-strong\">1. \u4f1a\u5458\u7b49\u7ea7\u7684\u5347\u964d\u89c4\u5219<\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u4f1a\u5458\u7b49\u7ea7\u5347\u964d\u7684\u4f9d\u636e\u662f\u7ecf\u9a8c\u503c\u7684\u83b7\u53d6\u548c\u6263\u51cf\uff0c\u7ecf\u9a8c\u503c\u7684\u83b7\u53d6\u4f9d\u636e\u662f\u7528\u6237\u6210\u957f\u8def\u5f84\u7684\u5173\u952e\u52a8\u4f5c\u3002<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u7531\u4e8e\u79df\u8f66\u9700\u6c42\u7684\u7279\u6b8a\u6027\uff0c\u7528\u6237\u79df\u8f66\u7684\u79df\u671f\u957f\u77ed\u4ec5\u4e0e\u65c5\u884c\u8ba1\u5212\u6709\u5173\uff0c\u4e0e\u7528\u6237\u5bf9\u5e73\u53f0\u7684\u4fe1\u4efb\u611f\u5173\u7cfb\u4e0d\u5927\u3002\u6240\u4ee5\uff0c\u4e3a\u907f\u514d\u957f\u79df\u671f\u7528\u6237\u4f1a\u5458\u7b49\u7ea7\u589e\u957f\u592a\u5feb\uff0c\u77ed\u79df\u671f\u7528\u6237\u592a\u6162\uff0c\u6211\u4eec\u5bf9\u901a\u8fc7\u79df\u8f66\u83b7\u5f97\u7684\u7ecf\u9a8c\u503c\u8fdb\u884c\u6298\u7b97\u3002<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u786e\u5b9a\u597d\u7ecf\u9a8c\u503c\u7684\u83b7\u53d6\u89c4\u5219\u540e\uff0c\u6211\u4eec\u8bbe\u8ba1\u51fa\u4f1a\u5458\u4f53\u7cfb\u7684\u7b49\u7ea7\uff1a<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\"><\/span><\/p>\n<p><span class=\"bjh-h3\"><span class=\"bjh-strong\">2. \u4f1a\u5458\u6743\u76ca\u8bbe\u8ba1<\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u65c5\u6e38\u4ea7\u54c1\u7684\u4f1a\u5458\u4f53\u7cfb\u5747\u5b58\u5728\u7528\u6237\u611f\u77e5\u5ea6\u4f4e\u7684\u95ee\u9898\uff0c\u5f52\u6839\u7ed3\u5e95\u662f\u56e0\u4e3a\u4f1a\u5458\u6743\u76ca\u7684\u5438\u5f15\u529b\u4e0d\u8db3\u3002\u4f1a\u5458\u6743\u76ca\u4e3b\u8981\u5206\u4e3a\u4e24\u7c7b\uff1a<span class=\"bjh-strong\">\u4e00\u7c7b\u662f\u4f18\u60e0\uff0c\u53e6\u4e00\u7c7b\u662f\u7279\u6743<\/span>\u3002\u56e0\u4e3a\u5e73\u53f0\u603b\u662f\u5728\u4e0d\u65ad\u8fdb\u884c\u4fc3\u9500\uff0c\u4f18\u60e0\u5bf9\u4e8e\u7528\u6237\u6765\u8bf4\u5e76\u4e0d\u662f\u5f88\u5438\u5f15\uff0c\u800c\u4e14\u8fc7\u591a\u7684\u4f18\u60e0\u4f1a\u635f\u4f24\u5229\u6da6\u7387\uff0c\u6240\u4ee5\u7279\u6743\u624d\u662f\u5e94\u8be5\u8003\u8651\u7684\u4f1a\u5458\u6743\u76ca\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u53c2\u7167\u8f66\u884c\uff08\u5982AVIS\u3001Hertz\uff09\u7684\u4f1a\u5458\u7279\u6743\uff0c\u6211\u4eec\u53d1\u73b0\uff1a\u540c\u6837\u7684\u7279\u6743\uff0c\u79df\u8f66\u5e73\u53f0\u63d0\u4f9b\u7684\u6210\u672c\u8fdc\u6bd4\u8f66\u884c\u9ad8\u3002\u6bd4\u5982\u8bf4\uff1a\u589e\u52a0\u989d\u5916\u9a7e\u9a76\u4eba\u5bf9\u4e8e\u8f66\u884c\u6765\u8bf4\u6210\u672c\u63a5\u8fd1\u96f6\uff0c\u800c\u79df\u8f66\u5e73\u53f0\u5374\u9700\u8981\u4e3a\u7528\u6237\u57ab\u4ed8\u8d39\u7528\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u56e0\u6b64\uff0c\u4e3a\u4e86\u5728\u907f\u514d\u5927\u5e45\u589e\u52a0\u8fd0\u8425\u6210\u672c\u7684\u60c5\u51b5\u4e0b\u4e3a\u4f1a\u5458\u63d0\u4f9b\u5c3d\u91cf\u591a\u7684\u6743\u76ca\uff0c\u6211\u4eec\u589e\u52a0\u4e86\u4ed8\u8d39\u4f1a\u5458\u7b49\u7ea7\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u64cd\u4f5c\u5982\u4e0b\uff1a<\/span><\/p>\n<p><span class=\"bjh-ol\"><span class=\"bjh-li\">\u7528\u6237\u5728\u652f\u4ed830\u7f8e\u5143\u8d2d\u4e70\u4ed8\u8d39\u4f1a\u5458\u540e\uff0c\u624d\u80fd\u4eab\u53d7\u4ed8\u8d39\u4f1a\u5458\u7684\u5168\u90e8\u7279\u6743\u3002\u514d\u8d39\u4f1a\u5458\u53ea\u4eab\u6709\u5c11\u91cf\u7279\u6743\uff1b<\/span><span class=\"bjh-li\">\u4ed8\u8d39\u4f1a\u5458\u6bcf\u6b21\u4e0b\u5355\u65f6\uff0c\u5982\u6ee1\u8db3\u7279\u6743\u6761\u4ef6\uff0c\u6bcf\u6b21\u6700\u591a\u53ef\u4ee5\u4eab\u53d7\u4e00\u9879\u7279\u6743\u3002\u5982\u4e0d\u6ee1\u8db3\u4efb\u4f55\u4e00\u9879\u7279\u6743\u6761\u4ef6\uff0c\u5219\u53ef\u4f7f\u7528\u4e00\u5f2020\u7f8e\u5143\u7684\u65e0\u95e8\u69db\u4f18\u60e0\u5238\uff08\u4e0d\u53e0\u52a0\uff09\uff1b<\/span><span class=\"bjh-li\">\u6bcf\u9879\u7279\u6743\u7684\u4f18\u60e0\u989d\u5747\u6709\u5c01\u9876\u503c\u3002<\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u589e\u52a0\u4ed8\u8d39\u4f1a\u5458\u7684\u610f\u4e49\uff1a<\/span><\/p>\n<p><span class=\"bjh-ul\"><span class=\"bjh-li\">\u4e00\u662f\u5f25\u8865\u7528\u6237\u524d\u4e24\u6b21\u8d2d\u4e70\u65f6\u5e73\u53f0\u4ed8\u51fa\u7684\u90e8\u5206\u8fd0\u8425\u6210\u672c\uff0c\u8ba9\u5e73\u53f0\u53ef\u4ee5\u4e3a\u7528\u6237\u63d0\u4f9b\u66f4\u5927\u529b\u5ea6\u7684\u4f18\u60e0\uff1b<\/span><span class=\"bjh-li\">\u4e8c\u662f\u4f7f\u7528\u6237\u5728\u8d2d\u4e70\u4ed8\u8d39\u4f1a\u5458\u540e\uff0c\u9ecf\u6027\u5927\u5e45\u63d0\u5347\u3002<\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u5728\u65b0\u589e\u4e86\u4ed8\u8d39\u4f1a\u5458\u7b49\u7ea7\u540e\uff0c\u6574\u4f53\u4f1a\u5458\u4f53\u7cfb\u5982\u4e0b\uff1a<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u5728\u786e\u5b9a\u6bcf\u9879\u7279\u6743\u7684\u4f18\u60e0\u989d\u65f6\uff0c\u6211\u4eec\u53ef\u4ee5\u6a21\u62df\u7528\u6237\u4f7f\u7528\u573a\u666f\uff0c\u8ba1\u7b97\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08LTV\uff09\uff0c\u5e76\u901a\u8fc7LTV\uff1eCAC+COC\u6765\u786e\u5b9aCOC\u3002\u5047\u8bbe\u6211\u4eec\u8ba1\u7b97\u51fa\u7528\u6237\u6bcf\u6b21\u4f7f\u7528\u7279\u6743\uff0c\u5e73\u53f0\u5e73\u5747\u652f\u51fa\u4e0d\u80fd\u8d85\u8fc730\u7f8e\u5143\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u6211\u4eec\u53ef\u4ee5\u8bbe\u8ba1\u5982\u4e0b\u7279\u6743\uff1a<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\"><\/span><\/p>\n<p>\u4e8c\u3001B\u7aef\u7528\u6237\u5206\u7ea7\u8fd0\u8425<\/p>\n<p><span class=\"bjh-p\">\u79df\u8f66\u5e73\u53f0\u8fde\u63a5\u7528\u6237\u548c\u8f66\u8f86\u63d0\u4f9b\u5546\uff08\u8f66\u884c\uff09\u3002\u5bf9\u4e8e\u8f66\u884c\uff0c\u4e5f\u9700\u8981\u8fdb\u884c\u5206\u7ea7\u8fd0\u8425\u3002\u5bf9\u8f66\u884c\u7684\u5206\u7ea7\u6807\u51c6\u53ef\u4ee5\u662f\u9500\u552e\u989d\u3001\u95e8\u5e97\u6570\u3001\u4f63\u91d1\u6bd4\u4f8b\u7b49\u3002<\/span><\/p>\n<p><span class=\"bjh-ul\"><span class=\"bjh-li\">\u5bf9\u4e8e\u9500\u552e\u989d\u8f83\u9ad8\u7684\u8f66\u884c\uff0c\u8981\u52a0\u5f3a\u5408\u4f5c\uff0c\u5e76\u83b7\u5f97\u4f18\u60e0\u3002<\/span><span class=\"bjh-li\">\u5bf9\u4e8e\u4f63\u91d1\u6bd4\u4f8b\u8f83\u9ad8\u7684\u8f66\u884c\uff0c\u8981\u5408\u4f5c\u589e\u52a0\u9500\u552e\u91cf\u3002<\/span><span class=\"bjh-li\">\u53e6\u5916\uff0c\u8fd8\u53ef\u4ee5\u5b9a\u671f\u548c\u90e8\u5206\u8f66\u884c\u5408\u4f5c\uff0c\u5171\u540c\u63a8\u51fa\u7206\u6b3e\u3002<\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u9650\u4e8e\u7bc7\u5e45\uff0c\u8fd9\u91cc\u5c31\u4e0d\u5c55\u5f00\u4e86\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><\/span><\/p>\n<p><span class=\"bjh-h3\"><span class=\"bjh-strong\">\u7528\u6237\u5206\u7fa4\u8fd0\u8425<\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u901a\u8fc7\u7528\u6237\u5206\u7ea7\uff0c\u6211\u4eec\u80fd\u5212\u5206\u51fa\u7efc\u5408\u4ef7\u503c\u4e0d\u540c\u7684\u7528\u6237\uff0c\u4f46\u5728\u540c\u4e00\u7ea7\u4e2d\uff0c\u53ef\u80fd\u5b58\u5728\u4e0d\u540c\u7528\u6237\u5c5e\u6027\u7684\u7528\u6237\uff0c\u9700\u8981\u7528\u4e0d\u540c\u7684\u8fd0\u8425\u624b\u6bb5\u53bb\u8fd0\u8425\u3002\u5728\u7528\u6237\u5206\u7ea7\u7684\u57fa\u7840\u4e0a\u518d\u6a2a\u5411\u5212\u5206\u7528\u6237\uff0c\u5c31\u6210\u4e86\u7528\u6237\u5206\u7fa4\uff0c\u8fd9\u6837\u5206\u7fa4\u7684\u5178\u578b\u65b9\u6cd5\u662fRFM\u6a21\u578b\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u8fd8\u6709\u4e00\u79cd\u7528\u6237\u5206\u7fa4\u65b9\u6cd5\u662f\uff1a\u628a\u5177\u6709\u76f8\u540c\u6216\u76f8\u4f3c\u5c5e\u6027\u7684\u7528\u6237\u5212\u5206\u5230\u540c\u4e00\u7fa4\u7ec4\uff0c\u5e76\u5bf9\u4e0d\u540c\u7fa4\u7ec4\u7684\u7528\u6237\u65bd\u52a0\u4e0d\u540c\u7684\u8fd0\u8425\u624b\u6bb5\uff0c\u8fd9\u79cd\u5206\u7fa4\u65b9\u6cd5\u662f\u6807\u7b7e\u5316\u7684\u7528\u6237\u5206\u7fa4\u8fd0\u8425\u3002<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2017_011.jpg\" alt=\"\"><\/p>\n<p><span class=\"bjh-p\"><\/span><\/p>\n<p>\u4e09\u3001RFM\u6a21\u578b\u7684\u672c\u571f\u5316\u5e94\u7528<\/p>\n<p><span class=\"bjh-p\">RFM\u6a21\u578b\u662f\u7528\u6237\u5206\u7fa4\u7684\u5e38\u7528\u6a21\u578b\u3002\u6807\u51c6RFM\u6a21\u578b\u5982\u4e0b\uff1a<\/span><\/p>\n<p><span class=\"bjh-ol\"><span class=\"bjh-li\"><span class=\"bjh-strong\">R\uff08Recency\uff09\uff1a<\/span>\u6700\u8fd1\u4e00\u6b21\u8d2d\u4e70\u8ddd\u4eca\u591a\u957f\u65f6\u95f4\uff1b<\/span><span class=\"bjh-li\"><span class=\"bjh-strong\">F\uff08Frequency\uff09\uff1a<\/span>\u7528\u6237\u5728\u9650\u5b9a\u65f6\u95f4\u5185\u7684\u8d2d\u4e70\u6b21\u6570\uff1b<\/span><span class=\"bjh-li\"><span class=\"bjh-strong\">M\uff08Monetary\uff09\uff1a<\/span>\u7528\u6237\u5728\u5e73\u53f0\u7684\u7d2f\u8ba1\u6d88\u8d39\u91d1\u989d\u3002<\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u5bf9\u4e8e\u79df\u8f66\u5e73\u53f0\uff0cRecency\u548cFrequency\u90fd\u662f\u5f88\u6709\u4ef7\u503c\u7684\u6307\u6807\uff0c\u4f46Monetary\u7684\u5b9a\u4e49\u9700\u8981\u505a\u51fa\u4e00\u4e9b\u8c03\u6574\u3002\u56e0\u4e3a\u7528\u6237\u6d88\u8d39\u91d1\u989d\u4e3b\u8981\u53d6\u51b3\u4e8e\u79df\u671f\uff0c\u800c\u79df\u671f\u5b8c\u5168\u53d6\u51b3\u4e8e\u7528\u6237\u65c5\u6e38\u8ba1\u5212\uff0c\u4e0d\u80fd\u5f88\u597d\u5730\u53cd\u6620\u51fa\u7528\u6237\u5bf9\u5e73\u53f0\u7684\u4fe1\u4efb\u5ea6\u548c\u4ef7\u503c\u8d21\u732e\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u5bf9\u4e8eEasiestCarRental\u6765\u8bf4\uff0c\u80fd\u53cd\u6620\u51fa\u7528\u6237\u5bf9\u5e73\u53f0\u4ef7\u503c\u8d21\u732e\u7684\u6307\u6807\u6709\uff1a\u7d2f\u8ba1\u8d2d\u4e70\u6b21\u6570\u3001\u7d2f\u8ba1\u6d88\u8d39\u91d1\u989d\u3001\u662f\u5426\u6ce8\u518c\u7528\u6237\u3001\u4f1a\u5458\u7b49\u7ea7\u3001\u5e73\u53f0\u6ee1\u610f\u5ea6\uff08\u901a\u8fc7\u5ba2\u8bc9\u8bb0\u5f55\u6765\u5224\u65ad\uff09\u3001\u63a8\u8350\u597d\u53cb\u6570\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u6211\u4eec\u7ed9\u4e0a\u8ff0\u6307\u6807\u8d4b\u4e88\u6743\u91cd\uff0c\u8ba1\u7b97\u51fa\u4e00\u4e2a\u52a0\u6743\u7684\u503c\uff0c\u4f5c\u4e3aMonetary\u7684\u503c\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u786e\u5b9a\u4e86RFM\u5404\u81ea\u4ee3\u8868\u7684\u610f\u4e49\uff0c\u6211\u4eec\u73b0\u5728\u5bf9RFM\u5404\u4e2a\u7ef4\u5ea6\u8fdb\u884c\u5212\u5206\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><\/span><\/p>\n<p><span class=\"bjh-h3\"><span class=\"bjh-strong\">R\uff08Recency\uff09<\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u5bf9\u4e8eRecency\u7684\u5212\u5206\uff0c\u6709\u4e24\u79cd\u65b9\u6cd5\u3002\u5047\u8bbe\u590d\u8d2d\u5468\u671f\u4e3a3\u4e2a\u6708\uff0890\u5929\uff09\uff1a<\/span><\/p>\n<p><span class=\"bjh-p\">\u7b2c\u4e00\u79cd\u65b9\u6cd5\u662f\u6839\u636e\u7528\u6237\u590d\u8d2d\u5468\u671f\u6765\u5212\u5206\u3002\u53ef\u4ee5\u7b80\u5355\u5730\u628a\u6bcf\u4e2a\u590d\u8d2d\u5468\u671f\u4f5c\u4e3a\u4e00\u4e2a\u533a\u95f4\uff0c\u5219\uff1a<\/span><\/p>\n<p><span class=\"bjh-p\">\u7b2c\u4e8c\u79cd\u65b9\u6cd5\u662f\u6839\u636e\u7528\u6237\u590d\u8d2d\u6bd4\u4f8b\u6765\u5212\u5206\u3002\u7528\u6237\u5728\u7ecf\u5386\u4e00\u4e2a\u590d\u8d2d\u5468\u671f\u540e\uff0c\u90e8\u5206\u7528\u6237\u4f1a\u81ea\u7136\u4ea7\u751f\u8d2d\u4e70\u9700\u6c42\uff0c\u5728\u4e0d\u65bd\u52a0\u523a\u6fc0\u7684\u60c5\u51b5\u4e0b\u81ea\u52a8\u4ea7\u751f\u590d\u8d2d\u884c\u4e3a\uff1b\u90e8\u5206\u7528\u6237\u9700\u8981\u65bd\u52a0\u523a\u6fc0\u624d\u56de\u6765\u8d2d\u4e70\uff1b\u90e8\u5206\u7528\u6237\u5373\u4f7f\u65bd\u52a0\u5f3a\u523a\u6fc0\u4e5f\u4e0d\u56de\u6765\u4e86\uff0c\u8fd9\u4e9b\u7528\u6237\u5c5e\u4e8e\u6d41\u5931\u7528\u6237\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u5bf9\u4e8e\u672a\u8d2d\u4e70\u5929\u6570\u4e3a3\u4e2a\u6708\uff0890\u5929\uff09\u52309\u4e2a\u6708\uff08270\u5929\uff09\u7684\u7528\u6237\uff0c\u5728\u5176\u4e0a\u6b21\u8d2d\u4e70\u540e90\u5929\u5230180\u5929\uff08\u5373\u8d2d\u4e70\u540e1\u4e2a\u52302\u4e2a\u590d\u8d2d\u5468\u671f\uff09\u5185\uff0c\u5728\u4e0d\u65bd\u52a0\u4efb\u4f55\u523a\u6fc0\u7684\u60c5\u51b5\u4e0b\uff0c\u8fdb\u884c\u518d\u6b21\u8d2d\u4e70\u7684\u4eba\u6570\u6bd4\u4f8b\u3002<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u5bf9\u4e8e\u672a\u8d2d\u4e70\u5929\u6570\u4e3a150\u5929\u5230360\u5929\u7684\u7528\u6237\uff0c\u5728\u6211\u4eec\u5bf9\u5176\u53d1\u653e8%\u6298\u6263\u4f18\u60e0\u5238\u7684\u5f53\u5929\u523090\u5929\u5185\uff0c\u518d\u6b21\u8d2d\u4e70\u7684\u6bd4\u4f8b\uff1a<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u5bf9\u4e8e\u672a\u8d2d\u4e70\u5929\u6570\u4e3a240\u5929\u5230360\u5929\u7684\u7528\u6237\uff0c\u5728\u6211\u4eec\u5bf9\u5176\u53d1\u900120%\u6298\u6263\u4f18\u60e0\u5238\u540e\u7684\u5f53\u5929\u523090\u5929\u5185\uff0c\u518d\u6b21\u8d2d\u4e70\u7684\u6bd4\u4f8b\uff1a<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u4ece\u4e0a\u8ff0\u6570\u636e\u4e2d\u53ef\u4ee5\u770b\u51fa\uff0c\u572890\u2264R\u2264150\u65f6\uff0c\u81ea\u7136\u5524\u56de\u6bd4\u4f8b\u8f83\u9ad8\uff0c\u5728150\uff1cR\u65f6\uff0c\u5524\u56de\u6bd4\u4f8b\u5927\u5e45\u964d\u4f4e\u3002\u7c7b\u4f3c\u5730\uff0c\u53d1\u653e\u5c0f\u989d\u548c\u5927\u989d\u4f18\u60e0\u5238\u540e\uff0c\u5728240\uff1cR\u548c300\uff1cR\u65f6\uff0c\u5524\u56de\u6bd4\u4f8b\u663e\u8457\u964d\u4f4e\u3002\u8fd9\u662f\u7528\u6237\u6d41\u5931\u7684\u51e0\u4e2a\u5173\u952e\u8282\u70b9\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u56e0\u6b64\uff0cR\u7684\u533a\u95f4\u53ef\u4ee5\u5212\u5206\u4e3a\uff1a<\/span><\/p>\n<p><span class=\"bjh-p\"><\/span><\/p>\n<p><span class=\"bjh-h3\"><span class=\"bjh-strong\">F\uff08Frequency\uff09<\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u56e0\u4e3a\u79df\u8f66\u5c5e\u4e8e\u4f4e\u9891\u9700\u6c42\uff0c\u590d\u8d2d\u5468\u671f\u4e3a3\u4e2a\u6708\uff0c\u6240\u4ee5\u6211\u4eec\u8003\u5bdf1\u5e74\u5185\u7528\u6237\u7684\u8d2d\u4e70\u6b21\u6570\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u6b63\u5e38\u60c5\u51b5\u4e0b\uff0c\u6211\u4eec\u9009\u53d6\u5168\u4f53\u7528\u6237\u7684\u5e73\u5747\u8d2d\u4e70\u6b21\u6570\u548c\u8d2d\u4e70\u6700\u591a\u7684\u524d20%\u7528\u6237\u7684\u6700\u4f4e\u8d2d\u4e70\u6b21\u6570\u4f5c\u4e3a\u5212\u5206\u70b9\u3002\u4f46\u6211\u4eec\u53d1\u73b0\u8fd9\u4e24\u4e2a\u6570\u503c\u5206\u522b\u4e3a1.4\u548c2.2\uff0c\u90fd\u4e0d\u662f\u6574\u6570\u3002\u6240\u4ee5\uff0c\u6211\u4eec\u6539\u4e3a\u9009\u53d6\u6574\u6570\u6570\u503c\u4f5c\u4e3a\u5212\u5206\u70b9\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u4e8e\u662f\uff0cF\u7684\u533a\u95f4\u5212\u5206\u4e3a\uff1a<\/span><\/p>\n<p><span class=\"bjh-p\"><\/span><\/p>\n<p><span class=\"bjh-h3\"><span class=\"bjh-strong\">M\uff08Monetary\uff09<\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u6839\u636e\u4e0a\u8ff0\u5206\u6790\uff0c\u6211\u4eec\u901a\u8fc7\u52a0\u6743\u7684\u65b9\u5f0f\u8ba1\u7b97M\u503c\uff1a<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-strong\">M=a\u00d7\u7d2f\u8ba1\u8d2d\u4e70\u6b21\u6570\uff0bb\u00d7\u7d2f\u8ba1\u6d88\u8d39\u91d1\u989d+c\u00d7\u662f\u5426\u6ce8\u518c\u7528\u6237+d\u00d7\u4f1a\u5458\u7b49\u7ea7+e\u00d7\u5e73\u53f0\u6ee1\u610f\u5ea6+f\u00d7\u63a8\u8350\u597d\u53cb\u6570<\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u8ba1\u7b97\u524d\uff0c\u9700\u8981\u628a\u5404\u9879\uff08\u5982\u7d2f\u8ba1\u8d2d\u4e70\u6b21\u6570\u3001\u7d2f\u8ba1\u6d88\u8d39\u91d1\u989d\u7b49\uff09\u8fdb\u884c\u5f52\u4e00\u5316\uff0c\u6362\u7b97\u4e3a\u4ecb\u4e8e0\u5230100\u4e4b\u95f4\u7684\u6570\u503c\u3002\u7136\u540e\u5408\u7406\u8bbe\u7f6e\u6743\u91cd\uff0c\u5e76\u5bf9M\u503c\u8fdb\u884c\u5212\u5206\uff1a<\/span><\/p>\n<p><span class=\"bjh-p\">\u56e0\u4e3aM\u503c\u662f\u901a\u8fc7\u591a\u4e2a\u6307\u6807\u52a0\u6743\u8ba1\u7b97\u51fa\u6765\u7684\uff0c\u6240\u4ee5\u5b83\u53ef\u4ee5\u76f4\u63a5\u7528\u6765\u505a\u7528\u6237\u7efc\u5408\u4ef7\u503c\u5206\u5c42\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u800c\u5f53\u5e73\u53f0\u67d0\u6bb5\u65f6\u95f4\u6709\u7279\u5b9a\u8fd0\u8425\u9700\u6c42\u65f6\uff0c\u6bd4\u5982\uff1a\u5e0c\u671b\u523a\u6fc0\u66f4\u591a\u7528\u6237\u8fdb\u884c\u5206\u4eab\u4f20\u64ad\uff0c\u5e73\u53f0\u9700\u8981\u627e\u5230\u5206\u4eab\u4f20\u64ad\u52a8\u673a\u8f83\u5f3a\u7684\u7528\u6237\u3002\u76f8\u5e94\u5730\uff0c\u6211\u4eec\u53ef\u4ee5\u628aM\u503c\u516c\u5f0f\u4e2d\u7684a\u3001b\u3001e\u3001f\u503c\u8c03\u5927\uff0c\u8ba1\u7b97\u51fa\u8861\u91cf\u7528\u6237\u5206\u4eab\u4f20\u64ad\u52a8\u673a\u7684M\u2019\u503c\uff0c\u518d\u8fdb\u884c\u5206\u5c42\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><\/span><\/p>\n<p>\u56db\u3001\u6807\u7b7e\u5316\u7684\u7528\u6237\u5206\u7fa4\u8fd0\u8425<\/p>\n<p><span class=\"bjh-p\">\u628a\u5177\u6709\u76f8\u540c\u6216\u76f8\u4f3c\u5c5e\u6027\u7684\u7528\u6237\u5212\u5206\u6210\u540c\u4e00\u7fa4\u7ec4\uff0c\u5bf9\u4e0d\u540c\u7fa4\u7ec4\u7684\u7528\u6237\u65bd\u52a0\u4e0d\u540c\u7684\u8fd0\u8425\u7b56\u7565\uff0c\u80fd\u63d0\u9ad8\u8fd0\u8425\u6548\u7387\u3002\u6807\u7b7e\u5316\u7528\u6237\u5206\u7fa4\u7684\u7b2c\u4e00\u6b65\u662f\uff0c\u786e\u5b9a\u5212\u5206\u7528\u6237\u7684\u7ef4\u5ea6\uff08\u5373\u6807\u7b7e\uff09\u3002\u5e38\u89c1\u7684\u7ef4\u5ea6\u5305\u62ec\u7528\u6237\u57fa\u672c\u5c5e\u6027\u3001\u8bbf\u95ee\u884c\u4e3a\u3001\u8d2d\u4e70\u884c\u4e3a\u7b49\u3002<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span 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