{"id":73593,"date":"2018-09-27T11:42:33","date_gmt":"2018-09-27T03:42:33","guid":{"rendered":"http:\/\/www.fagao.me\/?p=73593"},"modified":"2018-09-27T11:42:33","modified_gmt":"2018-09-27T03:42:33","slug":"%e7%94%a8%e6%88%b7%e8%bf%90%e8%90%a5%e7%9f%a5%e8%af%86%e7%bb%93%e6%9e%84%e5%bd%92%e7%ba%b3%e4%b9%8b%e7%94%a8%e6%88%b7%e7%94%9f%e5%91%bd%e5%91%a8%e6%9c%9f2","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/73593.htm","title":{"rendered":"\u7528\u6237\u8fd0\u8425\u77e5\u8bc6\u7ed3\u6784\u5f52\u7eb3\u4e4b\u7528\u6237\u751f\u547d\u5468\u671f2"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/F038.jpg\" alt=\"\"><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">AARRR\u7528\u6237\u751f\u547d\u5468\u671f<\/span><\/p>\n<p><span class=\"bjh-p\">Acquisition \u83b7\u53d6\u7528\u6237<\/span><\/p>\n<p><span class=\"bjh-p\">\u5c06\u6f5c\u5728\u7684\u76ee\u6807\u7528\u6237\u8f6c\u5316\u6210\u6211\u4eec\u4ea7\u54c1\u7684\u7528\u6237\uff0c\u5e76\u4e14\u5f00\u59cb\u4f7f\u7528\u4ea7\u54c1\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u56db\u4e2a\u91cd\u70b9<\/span><\/p>\n<p><span class=\"bjh-p\">1\u3001\u5584\u7528\u6293\u624b\uff1a\u6700\u5927\u5316\u5229\u7528\u9879\u76ee\u3001\u56e2\u961f\u6216\u4ea7\u54c1\u4f18\u52bf\uff0c\u5efa\u7acb\u8d44\u6e90\u58c1\u5792\uff0c\u5f62\u6210\u5dee\u5f02\u5316\u7ade\u4e89\u5373\u662f\u5584\u7528\u6293\u624b<\/span><\/p>\n<p><span class=\"bjh-p\">2\u3001\u7528\u6237\u7ec6\u5206\uff1a\u6784\u5efa\u7528\u6237\u6a21\u578b\uff0c\u5efa\u7acb\u7528\u6237\u753b\u50cf<\/span><\/p>\n<p><span class=\"bjh-p\">3\u3001\u7980\u8d4b\u6548\u5e94\uff1a\u5229\u7528\u7528\u6237\u7684\u7980\u8d4b\u6548\u5e94\u6293\u4f4f\u7528\u6237\u75db\u70b9<\/span><\/p>\n<p><span class=\"bjh-p\">4\u3001\u51cf\u4f4e\u95e8\u69db\uff1a\u7528\u6237\u62c9\u65b0\u4e00\u5b9a\u8981\u964d\u4f4e\u7528\u6237\u53c2\u4e0e\u6210\u672c\u548c\u6559\u80b2\u6210\u672c<\/span><\/p>\n<p><span class=\"bjh-p\">\u5e38\u7528\u63a8\u5e7f\u7b56\u7565<\/span><\/p>\n<p><span class=\"bjh-p\">\u63a8\u5e7f\u4e3b\u8981\u5206\u4e3a\u4e09\u4e2a\u6b65\u9aa4<\/span><\/p>\n<p><span class=\"bjh-p\">1\u3001\u5e7f\u6492\u7f51\uff0c\u628a\u6240\u6709\u53ef\u80fd\u7684\u83b7\u5ba2\u65b9\u6cd5\u7528\u6700\u4f4e\u7684\u6210\u672c\u53bb\u5c1d\u8bd5\uff08\u4e0d\u8981\u8d85\u8fc7\u51e0\u4e07\u5757\u94b1\uff09\uff0c\u5f97\u5230\u73b0\u9636\u6bb5\u9760\u8c31\u7684\u90a3\u4e2a\u91d1\u6c34\u7ba1\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">2\u3001\u628a\u91d1\u6c34\u7ba1\u5f00\u5230\u6700\u5927\uff0c\u540c\u65f6\u628a\u5468\u56f4\u7684\u94f6\u6c34\u7ba1\u4e5f\u6253\u5f00\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">3\u3001\u91d1\u6c34\u7ba1\u5feb\u8981\u7528\u574f\u4e4b\u524d\uff0c\u91cd\u590d\u524d\u4e24\u6b65<\/span><\/p>\n<p><span class=\"bjh-p\">\u00b7\u5229\u7528\u5f00\u653e\u5e73\u53f0\u3001\u793e\u4ea4\u7f51\u7ad9\u7684\u7b2c\u4e09\u65b9\u5f00\u653e\u63a5\u53e3\u5bfc\u5165\u7528\u6237<\/span><\/p>\n<p><span class=\"bjh-p\">\u00b7\u5229\u7528\u79cd\u5b50\u7528\u6237\uff08\u4e13\u5bb6\u6216\u610f\u89c1\u9886\u8896\uff09\u5e26\u6765\u7528\u6237<\/span><\/p>\n<p><span class=\"bjh-p\">\u00b7\u4e3b\u6d41\u5a92\u4f53\u53d1\u5e03\u5173\u4e8e\u4ea7\u54c1\u7684\u8f6f\u6587\uff0c\u63d0\u9ad8\u4ea7\u54c1\u7684\u66dd\u5149\u5ea6<\/span><\/p>\n<p><span class=\"bjh-p\">\u00b7\u5bf9\u4ea7\u54c1\u54c1\u724c\u3001\u5409\u7965\u7269\u3001\u4ea7\u54c1\u7b49\u91c7\u7528\u690d\u5165\u5e7f\u544a\u7684\u65b9\u5f0f\uff0c\u63d0\u9ad8\u66dd\u5149\u5ea6<\/span><\/p>\n<p><span class=\"bjh-p\">\u00b7\u4e0e\u5176\u4ed6\u516c\u53f8\u6218\u7565\u5408\u4f5c\uff0c\u53d6\u957f\u8865\u77ed<\/span><\/p>\n<p><span class=\"bjh-p\">\u00b7<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u4f18\u5316\uff0c\u767e\u5ea6\u5173\u952e\u8bcd\u7ade\u4ef7\u63a8\u5e7f<\/span><\/p>\n<p><span class=\"bjh-p\">\u00b7\u6fc0\u53d1\u7528\u6237\u75af\u62a2\u7a00\u7f3a\u8d44\u6e90\uff0c\u4f8b\u5982\u9650\u65f6\u8d2d\u4e70\u7b49<\/span><\/p>\n<p><span class=\"bjh-p\">\u00b7\u5728\u4e3b\u6d41\u8bba\u575b\u521b\u5efa\u8d26\u53f7\uff0c\u7b56\u5212\u4e8b\u4ef6\uff0c\u5927\u91cf\u8f6c\u8f7d\u6216\u5a92\u4f53\u4ecb\u5165<\/span><\/p>\n<p><span class=\"bjh-p\">\u00b7\u8fdb\u884c\u4ea7\u54c1\u7684\u521b\u610f\u63a8\u5e7f<\/span><\/p>\n<p><span class=\"bjh-p\">\u00b7QQ\u7fa4\u6216\u5fae\u4fe1\u7fa4\u63a8\u5e7f\uff0c<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/51\">\u767e\u5ea6\u767e\u79d1<\/a>\u63a8\u5e7f\uff0c\u56fe\u7247\u89c6\u9891\u63a8\u5e7f\u7b49<\/span><\/p>\n<p><span class=\"bjh-p\">\u53c2\u8003\u6570\u636e<\/span><\/p>\n<p><span class=\"bjh-p\">\u6e20\u9053\u76f8\u5173\uff1a\u6e20\u9053\u6765\u6e90\u3001\u6e20\u9053\u5360\u6bd4\u3001\u6e20\u9053\u8f6c\u5316\u7387\u3001\u6e20\u9053\u7528\u6237\u83b7\u53d6\u6210\u672c\u3001LTV<\/span><\/p>\n<p><span class=\"bjh-p\">\u5e94\u7528\u4e0b\u8f7d\uff1a\u4e0b\u8f7d\u91cf\u3001\u5b89\u88c5\u91cf\u3001\u4e0b\u8f7d\u65f6\u95f4<\/span><\/p>\n<p><span class=\"bjh-p\">\u5173\u952e\u6570\u636e\uff1a\u4e0b\u8f7d\u91cf\u3001\u5b89\u88c5\u91cf\u3001\u6fc0\u6d3b\u91cf<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u6e20\u9053\u6295\u653e\u56db\u8c61\u9650\u9884\u7b97\u5212\u5206\u6a21\u578b<\/span><\/p>\n<p><span class=\"bjh-p\">Activation \u7528\u6237\u6d3b\u8dc3<\/span><\/p>\n<p><span class=\"bjh-p\">\u4e09\u4e2a\u91cd\u70b9\uff1a1\u3001\u6784\u5efa\u7528\u6237\u6210\u957f\u4f53\u7cfb\u30012\u3001\u7ec4\u5efa\u7528\u6237\u6fc0\u52b1\u4f53\u7cfb\u30013\u3001\u5229\u7528\u597d\u7528\u6237\u7684\u6c89\u6ca1\u6210\u672c<\/span><\/p>\n<p><span class=\"bjh-p\">\u5efa\u7acb\u7528\u6237\u6210\u957f\u901a\u9053\u76848\u4e2a\u6b65\u9aa4\uff1a<\/span><\/p>\n<p><span class=\"bjh-p\">1\u3001\u65b0\u624b\u5f15\u5bfc<\/span><\/p>\n<p><span class=\"bjh-p\">2\u3001\u65b0\u624b\u7279\u6743<\/span><\/p>\n<p><span class=\"bjh-p\">3\u3001\u5efa\u7acb\u9ad8\u6548\u7387\u7684\u7528\u6237\u94fe\u63a5\u901a\u9053<\/span><\/p>\n<p><span class=\"bjh-p\">4\u3001\u8bbe\u8ba1\u7528\u6237\u6210\u957f\u6fc0\u52b1\u673a\u5236\uff0c\u4efb\u52a1\u5f0f\u5f15\u5bfc\u7528\u6237\u6210\u957f<\/span><\/p>\n<p><span class=\"bjh-p\">5\u3001\u5efa\u7acb\u6838\u5fc3\u6570\u636e\u6307\u6807\uff0c\u5efa\u7acb\u6f0f\u6597\u8f6c\u5316\u6a21\u578b\uff0c\u6316\u6398\u6709\u6548\u6e20\u9053\uff0c\u9ad8\u6548\u652f\u6491\u7528\u6237\u589e\u957f<\/span><\/p>\n<p><span class=\"bjh-p\">6\u3001\u5efa\u7acb\u9a71\u52a8\u7528\u6237\u589e\u957f\u673a\u5236<\/span><\/p>\n<p><span class=\"bjh-p\">7\u3001\u63a2\u7d22\u8fd0\u8425\u6a21\u5f0f\uff1a\u662f<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/117\">\u7528\u6237\u8fd0\u8425<\/a>\u4e3a\u4e3b\uff0c\u8fd8\u662f<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/90\">\u5185\u5bb9\u8fd0\u8425<\/a>\u4e3a\u4e3b\u3001\u7ebf\u4e0b\u4f1a\u8bae\u8425\u9500\u4e3a\u4e3b<\/span><\/p>\n<p><span class=\"bjh-p\">8\u3001\u4ea7\u54c1\u529f\u80fd\u9010\u6e10\u53e0\u52a0\u3001\u8fd0\u8425\u4e0d\u65ad\u6253\u78e8\uff0c\u65b0\u7684\u529f\u80fd\u5e26\u52a8\u7528\u6237\u6301\u7eed\u589e\u957f<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/F006.jpg\" alt=\"\"><\/p>\n<p><span class=\"bjh-p\">\u53c2\u8003\u6570\u636e\uff1a<\/span><\/p>\n<p><span class=\"bjh-p\">\u65b0\u589e\u7528\u6237\uff1a\u7528\u6237\u603b\u91cf\u3001\u65b0\u6ce8\u518c\u7528\u6237\u6570\u3001\u6ce8\u518c\u6210\u529f\u6570\u3001\u6ce8\u518c\u8f6c\u5316\u7387\u3001\u6d41\u5931\u8282\u70b9<\/span><\/p>\n<p><span class=\"bjh-p\">\u7528\u6237\u5c5e\u6027\uff1a\u521d\u6b21\u4f7f\u7528\u65f6\u95f4\u3001\u8bbe\u5907\u7ec8\u7aef\u3001\u7f51\u7edc\u73af\u5883\u3001\u5730\u57df\u73af\u5883<\/span><\/p>\n<p><span class=\"bjh-p\">\u5173\u952e\u6570\u636e\uff1a\u767b\u5f55\u6b21\u6570\u3001\u542f\u52a8\u6b21\u6570\u3001\u6bcf\u6b21\u542f\u52a8\u5e73\u5747\u4f7f\u7528\u65f6\u957f\u3001\u6bcf\u4e2a\u7528\u6237\u6bcf\u65e5\u5e73\u5747\u542f\u52a8\u6b21\u6570\u3001\u65e5\u6d3b\u8dc3\u7528\u6237\u6570\u3001\u5468\u6d3b\u8dc3\u7528\u6237\u6570\u3001\u6708\u6d3b\u8dc3\u7528\u6237\u6570<\/span><\/p>\n<p><span class=\"bjh-p\">\u3010\u5e38\u7528\u8fd0\u8425\u7b56\u7565\u3011<\/span><\/p>\n<p><span class=\"bjh-p\">1\u3001\u501f\u9274\u6e38\u620f\u7c7b\u4ea7\u54c1\u7684\u7528\u6237\u6210\u957f\u4f53\u7cfb\uff0c\u5982\u4efb\u52a1\u7cfb\u7edf\u3001\u7b49\u7ea7\u7cfb\u7edf\u7b49\uff0c\u6784\u5efa\u81ea\u5df1\u4ea7\u54c1\u7684\u7528\u6237\u6210\u957f\u4f53\u7cfb<\/span><\/p>\n<p><span class=\"bjh-p\">2\u3001\u5229\u7528\u79cd\u5b50\u7528\u6237\u7684\u5165\u9a7b\uff0c\u53ef\u4ee5\u5438\u5f15\u5176\u7c89\u4e1d\u7684\u5165\u9a7b<\/span><\/p>\n<p><span class=\"bjh-p\">3\u3001\u7b56\u5212\u8fd0\u8425\u6d3b\u52a8\uff1a\u5305\u62ec\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u6d3b\u52a8\uff0c\u6bd4\u5982\u6bcf\u5e74\u7684\u91cd\u5927\u8282\u65e5\u90fd\u53ef\u4ee5\u7b56\u5212\u4e00\u4e9b\u6d3b\u52a8\uff0c\u6fc0\u53d1\u7528\u6237\u6d3b\u8dc3<\/span><\/p>\n<p><span class=\"bjh-p\">4\u3001\u91c7\u7528VIP\u7528\u6237\u4f1a\u5458\u5236\uff0c\u5dee\u5f02\u5316\u5bf9\u5f85\uff0cVIP\u7528\u6237\u4eab\u6709\u7279\u6743\u3002\u6ee1\u8db3VIP\u7528\u6237\u7684\u865a\u8363\u5fc3\uff0c\u4fc3\u4f7f\u666e\u901a\u7528\u6237\u8f6c\u5316\u4e3aVIP\u7528\u6237<\/span><\/p>\n<p><span class=\"bjh-p\">Retention \u7528\u6237\u7559\u5b58<\/span><\/p>\n<p><span class=\"bjh-p\">\u7559\u5b58\u7387=\u767b\u5f55\u7528\u6237\u6570\/\u65b0\u589e\u7528 \u6237\u6570*100%\uff0c\u5176\u4e2d\uff0c\u65b0\u589e\u7528\u6237\u6570\u662f\u5f53\u524d\u65f6\u95f4\u6bb5\u5185\u65b0\u6ce8\u518c\u5e76\u767b\u5f55\u5e94\u7528\u7684\u7528\u6237\u6570\uff0c\u767b\u5f55\u7528\u6237\u6570\u662f\u5f53\u524d\u65f6\u95f4\u6bb5\u5185\u81f3 \u5c11\u767b\u5f55\u8fc7\u4e00\u6b21\u7684\u7528\u6237\u6570\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u7559\u5b58\u7387\u53cd\u6620\u7684\u662f\u4e00\u79cd\u8f6c\u5316\u7387\uff0c\u7531\u521d\u671f\u4e0d\u7a33\u5b9a\u7684\u7528\u6237\u8f6c\u5316\u4e3a\u6d3b\u8dc3\u7528\u6237\u3001\u5fe0\u8bda\u7528\u6237\u7684\u8fc7\u7a0b\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u53c2\u8003\u6570\u636e\uff1a<\/span><\/p>\n<p><span class=\"bjh-p\">\u6d3b\u8dc3\u76f8\u5173\uff1a\u6ce8\u518c\/\u6d3b\u8dc3\u8f6c\u5316\u7387\u3001DAU\/WAU\/MAU\u3001\u4f7f\u7528\u65f6\u95f4\u3001\u4f7f\u7528\u5e02\u573a\u3001\u4f7f\u7528\u9891\u6b21<\/span><\/p>\n<p><span class=\"bjh-p\">\u7559\u5b58\u76f8\u5173\uff1a\u6ce8\u518c\/\u7559\u5b58\u8f6c\u5316\u7387\u3001\u6b21\u65e5\u7559\u5b58\u30017\u65e5\u7559\u5b58\u300130\u65e5\u7559\u5b58<\/span><\/p>\n<p><span class=\"bjh-p\">\u6d41\u5931\u76f8\u5173\uff1a\u6c89\u9ed8\u7528\u6237\uff0c\u6d41\u5931\u7528\u6237<\/span><\/p>\n<p><span class=\"bjh-p\">\u5173\u952e\u6570\u636e\uff1a\u6b21\u65e5\u7559\u5b58\u7387\u3001\u7b2c7\u65e5\u7559\u5b58\u7387\u3001\u7b2c30\u65e5\u7559\u5b58\u7387<\/span><\/p>\n<p><span class=\"bjh-p\">\u3010\u5e38\u7528\u8fd0\u8425\u7b56\u7565\u3011<\/span><\/p>\n<p><span class=\"bjh-p\">1\u3001\u5b9a\u4e49\u6d41\u5931\u7528\u6237\uff0c\u5b9a\u4e49\u6d41\u5931\u533a\u95f4\uff0c\u4e0d\u540c\u7528\u6237\u7279\u6027\u7684\u4ea7\u54c1\u6d41\u5931\u533a\u95f4\u7684\u5b9a\u4e49\u4e0d\u540c\uff0c\u6709\u7684\u662f\u7528\u6237\u4e00\u5929\u4e0d\u56de\u5934\u4f7f\u7528\u5c31\u7b97 \u6d41\u5931\uff0c\u800c\u6709\u7684\u4ea7\u54c1\u662f\u7528\u6237\u4e00\u4e2a\u6708\u4e0d\u4f7f\u7528\u624d\u7b97\u6d41\u5931\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">2\u3001\u91c7\u53d6\u7528\u6237\u53ec\u56de\u673a\u5236\uff0c\u786e\u5b9a\u7528\u6237\u7684\u6838\u5fc3\u8bc9\u6c42\u3002\u53ef\u4ee5\u901a\u8fc7\u77ed\u4fe1\u3001\u90ae\u7bb1\u7b49\u5f62\u5f0f\u53ec\u56de\u7528\u6237\uff0c\u53ec\u56de\u7528\u6237\u7684\u65b9\u5f0f\u5e94\u5f53\u522b\u51fa \u5fc3\u88c1\uff0c\u53ea\u662f\u51e0\u53e5\u6beb\u65e0\u5438\u5f15\u529b\u7684\u6587\u5b57\u662f\u65e0\u6cd5\u6253\u52a8\u7528\u6237\u7684\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">3\u3001\u901a\u8fc7\u4ea7\u54c1\u8fed\u4ee3\uff0c\u7528\u8fd0\u8425\u624b\u6bb5\u5c3d\u53ef\u80fd\u5ef6\u957f\u7528\u6237\u7684\u751f\u547d\u5468\u671f\u5e76\u540c\u65f6\u505a\u7528\u6237\u8f6c\u5316\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">Revenue \u83b7\u53d6\u6536\u5165<\/span><\/p>\n<p><span class=\"bjh-p\">\u672c\u9636\u6bb5\u7684\u4e00\u4e2a\u91cd\u8981\u6570\u636e\u6307\u6807\u662fLTV\uff0c\u5373\u7528\u6237\u7ed9\u4ea7\u54c1\u8d21\u732e\u7684\u6536\u5165\u4ef7\u503c\uff0c\u662f\u516c\u53f8\u4ece\u7528\u6237\u6240\u6709\u7684\u4e92\u52a8\u4e2d\u6240\u5f97\u5230\u7684\u5168\u90e8\u7ecf\u6d4e\u6536\u76ca\u7684\u603b\u548c\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u53c2\u8003\u6570\u636e\uff1a\u4ed8\u8d39\u9891\u6b21\u3001\u4ed8\u8d39\u4eba\u6570\u3001\u4ed8\u8d39\u8f6c\u5316\u7387\u3001ARPU<\/span><\/p>\n<p><span class=\"bjh-p\">\u5173\u952e\u6570\u636e\uff1aLTV\u3001\u8f6c\u5316\u7387\u3001\u4eba\u5747\u6d88\u8d39\u989d<\/span><\/p>\n<p><span class=\"bjh-p\">\u6536\u8d39\u65b9\u5f0f\uff1a\u5e94\u7528\u4ed8\u8d39\u3001\u5e94\u7528\u5185\u4ed8\u8d39\u3001\u5e7f\u544a<\/span><\/p>\n<p><span class=\"bjh-p\">\u3010\u8fd0\u8425\u7b56\u7565\u3011<\/span><\/p>\n<p><span class=\"bjh-p\">1\u3001\u5408\u7406\u7684\u5b9a\u4ef7\u7b56\u7565\uff0c\u6839\u636e\u4ea7\u54c1\u7684\u6027\u8d28\uff0c\u91c7\u7528\u5fc3\u7406\u5b9a\u4ef7\u3001\u6298\u6263\u5b9a\u4ef7\u3001\u5dee\u522b\u5b9a\u4ef7\u7b49\u7b56\u7565\u5236\u5b9a\u4ea7\u54c1\u7684\u4ef7\u683c\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">2\u3001\u6d88\u8d39\u6a21\u5f0f\u5236\u5b9a\uff1a\u6bd4\u5982\uff0c\u5148\u8bd5\u7528\u540e\u6d88\u8d39\u3001VIP\u7528\u6237\u514d\u8d39\u3001\u79ef\u5206\u4f53\u7cfb\u7b49\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">Refer \u7528\u6237\u4f20\u64ad<\/span><\/p>\n<p><span class=\"bjh-p\">\u81ea\u4f20\u64ad\u7684\u6570\u636e\u6307\u6807\u662fK\u56e0\u5b50\uff08\u63a8\u8350\u7cfb\u6570\uff09\uff0cK=\u6bcf\u4e2a\u7528\u6237\u5411\u670b\u53cb\u4eec\u53d1\u51fa\u7684\u9080\u8bf7\u6570\u91cf*\u6536\u5230\u9080\u8bf7\u7684\u4eba\u8f6c\u5316\u4e3a\u65b0\u7528\u6237\u7684\u8f6c\u5316\u7387\u3002\u5982\u679cK&gt;1\uff0c\u7528\u6237\u7fa4\u5c31\u4f1a\u4e0d\u65ad\u589e\u52a0\uff1b\u5982\u679cK<\/span><\/p>\n<p><span class=\"bjh-p\">\u53c2\u8003\u6570\u636e\uff1a\u5206\u4eab\u6570\u3001\u8f6c\u5316\u7387\u3001K\u56e0\u5b50\u3001NPS<\/span><\/p>\n<p><span class=\"bjh-p\">\u5173\u952e\u6570\u636e\uff1aK\u56e0\u5b50\uff08\u63a8\u8350\u7cfb\u6570\uff09<\/span><\/p>\n<p><span class=\"bjh-p\">\u3010\u8fd0\u8425\u7b56\u7565\u3011<\/span><\/p>\n<p><span class=\"bjh-p\">1\u3001\u5206\u4eab\u9080\u8bf7\u673a\u5236\u7684\u5236\u5b9a\u3002\u5b8c\u5584\u4ea7\u54c1\u7684\u5206\u4eab\u9080\u8bf7\u673a\u5236\uff0c\u901a\u8fc7\u5206\u4eab\u9080\u8bf7\u53ef\u4ee5\u83b7\u5f97\u66f4\u591a\u7684\u6f5c\u5728\u7528\u6237\uff0c\u8981\u6ce8\u610f\u7684\u662f\uff0c\u6211\u4eec\u9700\u8981\u7ed9\u7528\u6237\u54cd\u5e94\u7684\u5956\u52b1\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">2\u3001\u53e3\u7891\u4f20\u64ad\uff0c\u5bf9\u4ea7\u54c1\u8fdb\u884c\u521b\u610f\u63a8\u5e7f\u3001\u4e8b\u4ef6\u7092\u4f5c\u7b49\u3002\u5f62\u6210\u4ea7\u54c1\u7684\u76f8\u5173\u8bdd\u9898\uff0c\u5438\u5f15\u7528\u6237\u7684\u773c\u7403\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">3\u3001\u589e\u52a0\u4ea7\u54c1\u7684\u5c16\u53eb\u4f53\u9a8c\u3002\u6709\u4e86\u8d85\u51fa\u7528\u6237\u9884\u671f\u7684\u5c16\u53eb\u70b9\uff0c\u7528\u6237\u81ea\u7136\u4f1a\u4e3b\u52a8\u4f20\u64ad\u6211\u4eec\u7684\u4ea7\u54c1\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u6570\u636e\u6307\u6807\u91cd\u8981\u6027\u7684\u6392\u5e8f\uff1a<\/span><\/p>\n<p><span class=\"bjh-p\">K\u56e0\u5b50\uff08\u63a8\u8350\u7cfb\u6570\uff09 &gt; LTV &gt; \u7559\u5b58\u7387 &gt; \u6d3b\u8dc3\u5ea6 &gt; \u6fc0\u6d3b\u91cf &gt; \u4e0b\u8f7d\u5b89\u88c5\u91cf<\/span><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AARRR\u7528\u6237\u751f\u547d\u5468\u671f Acquisition \u83b7\u53d6\u7528\u6237 \u5c06\u6f5c\u5728\u7684\u76ee\u6807\u7528\u6237\u8f6c\u5316\u6210\u6211\u4eec\u4ea7\u54c1\u7684\u7528\u6237\uff0c\u5e76\u4e14\u5f00\u59cb\u4f7f\u7528\u4ea7 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[117],"class_list":["post-73593","post","type-post","status-publish","format-standard","hentry","category-news","tag-117"],"_links":{"self":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/73593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/comments?post=73593"}],"version-history":[{"count":0,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/73593\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/media?parent=73593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/categories?post=73593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/tags?post=73593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}