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\u7535\u5546\uff1a<\/span><\/p>\n

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\u8fd8\u6709\u4e00\u4e2a\u4e5f\u662f\u8001\u4ed8\u4eb2\u8eab\u7ecf\u5386\u7684\u6848\u4f8b\uff0c\u5728\u4e00\u6b21\u67d0\u4e1c\u4e0a\u8d2d\u4e70\u4e86\u6c7d\u8f66\u4fdd\u517b\u7269\u54c1\u540e\u5927\u6982\u51e0\u767e\u5757\uff0c\u7a81\u7136\u77ed\u4fe1\u548capp push\u7ed9\u6211\u8bf4\u9001\u6211\u4e00\u5f20100\u5143\u9650\u65f6\u514d\u8d39\u62b5\u7528\u5238\uff0c\u8001\u4ed8\u4e5f\u662f\u8001\u53f8\u673a\u4e86\uff0c\u53ea\u662f\u70b9\u8fdb\u53bb\u8bd5\u8bd5\uff0c\u53d1\u73b0\u8fd8\u771f\u662f\u53ef\u4ee5\u5168\u989d\u62b5\u7528\uff0c\u53ea\u662f\u6ee1200\u53ef\u7528\uff0c\u5230\u8fd9\u91cc\uff0c\u8001\u4ed8\u89c9\u5f97\u4e5f\u8fd8\u53ef\u4ee5\u63a5\u53d7\uff0c\u70b9\u4f7f\u7528\u540e\u53d1\u73b0\u53ea\u80fd\u662f\u4e13\u573a\uff0c\u5230\u8fd9\u91cc\u8001\u4ed8\u9690\u7ea6\u89c9\u5f97\u4e0d\u5bf9\u52b2\u4e86\uff0c\u53ef\u662f\u60f3\u7740\u82b1\u4e86\u51e0\u767e\u5757\u624d\u6709\u7684\u5238\u5c31\u5f53\u5bf9\u6298\u7f51\u8d2d\u5427\uff0c\u76f4\u5230\u6700\u540e\u8001\u4ed8\u628a\u67d0\u4e2a\u5546\u54c1\u7684\u6807\u4ef7\u5728\u767e\u5ea6\u67e5\u8be2\u624d\u53d1\u73b0\u6807\u4ef7\u6b63\u597d\u7ffb\u4e86\u4e00\u500d\uff1a\uff08\uff0c\u597d\u5427\uff0c\u8bb2\u771f\u5982\u679c\u4e0d\u662f\u8001\u4ed8\u6700\u540e\u591a\u4e2a\u5fc3\u773c\uff0c\u8fd8\u771f\u5c31\u4e70\u4e86\uff0c\u5c31\u56e0\u4e3a\u60f3\u7740\u82b1\u4e86\u51e0\u767e\u5757\u8d2d\u7269\u624d\u6362\u56de\u6765\u7684\u62b5\u7528\u5238\u4e0d\u80fd\u6d6a\u8d39\u4e86\u3002\u6362\u8fc7\u6765\uff0c\u5982\u679c\u662f\u4e00\u5f00\u59cb\u5c31\u9001\uff0c\u8c01\u90fd\u77e5\u9053\u662f\u5957\u8def\u3002<\/p>\n

\u603b\u7ed3\uff1a\u4f60\u9009\u62e9\u7684\u65b9\u5411\u6c38\u6bd4\u52aa\u529b\u91cd\u8981\uff0c<\/span>\u5bf9\u5185\u5728\u4f53\u7cfb\u8bbe\u8ba1\u3001\u6210\u672c\u63a7\u5236\u548c\u56e2\u961f\u7ba1\u7406\u4e2d\uff0c\u8981\u6b63\u786e\u770b\u5f85\u6c89\u6ca1\u6210\u672c\uff0c\u4e0d\u8981\u56e0\u6b64\u4e27\u5931\u673a\u4f1a\u6210\u672c\u3002\u5bf9\u5916\u5728\u7528\u6237AARRR\u6a21\u578b\u4e2d\uff0c\u5219\u76f8\u53cd\uff0c\u5e94\u8be5\u8ba9\u4f60\u7684\u4ea7\u54c1\u8bbe\u8ba1\u5145\u5206\u63d0\u9ad8\u7528\u6237\u7684\u6c89\u6ca1\u6210\u672c\uff0c\u8ba9\u4ed6\u4eec\u6709\u7740\u7c7b\u4f3c\u201c\u4e0d\u5f97\u4e0d\u201d\u201c\u4e0d\u4e70\u5212\u4e0d\u6765\u201d\u7684\u5fc3\u6001\u6700\u7ec8\u5f62\u6210\u8f6c\u5316\u3002<\/p>\n

\u4e8c\u3001\u4ea7\u54c1\u8fd0\u8425\u4e2d\u7684\u7980\u8d4b\u6548\u5e94<\/p>\n

\u6240\u8c13\u7980\u8d4b\u6548\u5e94\uff08Endowment Effect\uff09\uff0c\u662f\u6307\u62e5\u6709\u4e00\u4ef6\u4e1c\u897f\u4f1a\u8ba9\u4f60\u9ad8\u4f30\u5b83\u7684\u4ef7\u503c\u3002\u5728\u4eba\u4eec\u62e5\u6709\u4e00\u4ef6\u4e1c\u897f\u4e4b\u540e\uff0c\u4eba\u4eec\u4f1a\u503e\u5411\u4e8e\u8ba4\u4e3a\uff0c\u81ea\u5df1\u62e5\u6709\u7684\u4e8b\u7269\u6bd4\u522b\u4eba\u62e5\u6709\u7684\u540c\u6837\u7684\u4e8b\u7269\u66f4\u6709\u4ef7\u503c\u3002\u8fd8\u8bb0\u5f97\u8001\u4ed8\u4e0a\u4e00\u7bc7\u9488\u5bf9A\u4ea7\u54c1\u7528\u6237\u9700\u6c42\u7684\u51b0\u5c71\u6a21\u578b\u5427\uff0c\u4e0d\u8bb0\u5f97\u7684\u7ae5\u978b\u53ef\u4ee5\u518d\u56de\u987e\u4e00\u4e0b\uff1a\uff08\u7528\u6237\u8fd0\u8425<\/a>\uff1a\u4ece\u96f6\u5230\u4e8c\u5341\u4e07\u7528\u6237\u4ea7\u54c1\u7684AARRR\u6a21\u578b\uff09\uff1a<\/p>\n

<\/div>\n

\u5176\u5b9e\u8fd9\u4e9b\u6240\u6709\u9700\u6c42\u90fd\u6e90\u4e8e\u7528\u6237\u5fc3\u91cc\u6df1\u5904\u7684\u7980\u8d4b\u6548\u5e94\uff0c\u65e0\u8bba\u662f\u5b89\u5168\u7684\u89c6\u9891\u3001\u95e8\u7981\u8fd8\u662f\u6821\u8f66\u5230\u5b9a\u5236\u76f8\u518c\u3001\u79ef\u5206\u6362\u8d2d\uff0c\u90fd\u662f\u6e90\u81ea\u5bf9\u81ea\u5df1\u7684\u5b69\u5b50\u6216\u4e2d\u610f\u4f5c\u54c1\u7684\u7980\u8d4b\u4ece\u800c\u4ea7\u751f\u7531\u5185\u800c\u5916\u7684\u9700\u6c42\u5206\u5c42\u3002\u56e0\u4e3a\u8fd9\u4e2a\u6bd4\u6c89\u6ca1\u6210\u672c\u5bb9\u6613\u7406\u89e3\uff0c\u6240\u4ee5\u8001\u4ed8\u5c31\u4e0d\u8fc7\u591a\u8bb2\u7406\u8bba\uff0c\u8fd8\u662f\u770b\u884c\u4e1a\u6848\u4f8b\u5e94\u7528\uff1a<\/p>\n

\u6e38\u620f\uff1a<\/span><\/p>\n

<\/div>\n

\u4e0a\u4e00\u70b9\u8001\u4ed8\u63d0\u5230\u8fc7\uff0c\u4e2a\u4eba\u8ba4\u4e3a\u6e38\u620f\u884c\u4e1a\u505aDAU\u4e24\u5927\u8d85\u7ea7\u6b66\u5668\uff0c\u7980\u8d4b\u6548\u5e94\u548c\u6c89\u6ca1\u6210\u672c\u3002\u5982\u679c\u4f60\u4e0d\u4fe1\uff0c\u4f60\u770b\u770b\u4e3a\u4ec0\u4e48\u5927\u90e8\u5206\u6e38\u620f\u7684\u9996\u9875\u6253\u5f00\u754c\u9762\u4e00\u822c\u90fd\u662f\u5148\u767b\u5f55\u9886\u5956\u52b1\uff0c\u7136\u540e\u9192\u76ee\u4f4d\u7f6e\u544a\u8bc9\u4f60\uff0c\u4f60\u548c\u4f60\u7684\u597d\u53cb\u5b9e\u65f6\u6392\u540d\u52a0\u4e0a\u9080\u8bf7\u3002\u8bd5\u60f3\u4e00\u4e0b\uff0c\u6709\u591a\u5c11\u670b\u53cb\u662f\u8ddf\u8001\u4ed8\u4e00\u6837\uff0c\u4e3a\u4e86\u767b\u5230\u597d\u53cb\u5468\u51a0\u519b\u800c\u594b\u6218\u751a\u81f3\u5145\u503c\u4e70\u91d1\u8c46\u987a\u9053\u79c0\u79c0\u4f60\u7684\u89d2\u8272\u79c0\u5462\uff1f\u65e0\u975e\u5c31\u662f\u6bcf\u4e2a\u4eba\u90fd\u8ba4\u4e3a\u81ea\u5df1\u7684\u6280\u80fd\u5f3a\u3001\u89d2\u8272\u9753\u3001\u88c5\u5907\u725b\uff0c\u5bfb\u6c42\u4ed6\u4eba\u5bf9\u81ea\u5df1\u7980\u8d4b\u7684\u80af\u5b9a\u3002\u7528\u7684\u6781\u81f4\u7684\u7b97\u662fqq\u7684\u738b\u8005\u8363\u8000\u4ee5\u53ca\u7f51\u6613\u7684\u9634\u9633\u5e08\u4e86\uff0c\u591a\u5c11\u7528\u6237\u662f\u51b2\u7740\u81ea\u5df1\u89d2\u8272\u7684\u76ae\u80a4\u800c\u53bb\u7684\u5462\u3002<\/p>\n

\u7535\u5546\uff1a<\/span><\/p>\n

<\/div>\n

\u5927\u5bb6\u53ef\u80fd\u89c9\u5f97\u5947\u602a\uff0c\u4e0d\u662f\u8bf4\u7535\u5546\u5417\uff1f\u522b\u6025\uff0c\u8fd9\u5f20\u56fe\u662f\u91e3\u8239\u8336\u5c4b\u5ea7\u9b5a\u53d1\u8ff9\u4e8e\u798f\u5188\u53bf\uff0c\u76ee\u524d\u5728\u5168\u65e5\u672c\u603b\u5171\u62e5\u670913\u5bb6\u5e97\u9762\u3002\u9910\u5385\u4ee5\u201c\u81ea\u5df1\u5403\u7684\u9c7c\u81ea\u5df1\u9493\u201d\u4e3a\u54c1\u724c\u7279\u8272\uff0c\u4e3a\u98df\u5ba2\u63d0\u4f9b\u72ec\u7279\u7684\u5782\u9493\u670d\u52a1\uff0c\u5e76\u4ee5\u6b64\u5851\u9020\u5f3a\u800c\u6709\u529b\u7684\u54c1\u724c\u6807\u7b7e\uff0c\u6210\u4e3a\u6d88\u8d39\u8005\u805a\u4f1a\u7684\u7edd\u4f73\u9009\u62e9\u3002\u4e3a\u4ec0\u4e48\uff1f\u65e0\u975e\u5c31\u662f\u9c7c\u662f\u987e\u5ba2\u81ea\u5df1\u9493\u7684\uff0c\u6240\u4ee5\u80fd\u4e0d\u9999\u5417\uff1f<\/p>\n

\u6240\u4ee5\u5728\u7535\u5546\u4e2d\uff0c\u5b9e\u5728\u592a\u591a\u7684\u5e94\u7528\u4e86\uff0c\u4f8b\u5982\u514d\u8d39\u8bd5\u7528\u3001\u4f53\u9a8c\u540e\u4ed8\u6b3e\u5305\u62ec\u8ba9\u805a\u7f8e\u8d77\u5bb6\u768430\u5929\u62c6\u5c01\u65e0\u6761\u4ef6\u9000\u8d27\uff0c\u90fd\u662f\u5e73\u53f0\u7528\u6237\u7684\u7980\u8d4b\u6548\u5e94\u7684\u5e94\u7528\u3002<\/p>\n

\u603b\u7ed3\uff1a\u5b69\u5b50\u90fd\u662f\u81ea\u5df1\u7684\u597d\uff0c<\/span>\u4e0d\u7ba1\u662f\u5229\u7528\u6392\u884c\u699c\uff0cPK\u699c\u4ee5\u53ca\u660e\u661f\u76f8\u6253\u5206\uff0c\u90fd\u5176\u5b9e\u662f\u5229\u7528\u4e86\u7528\u6237\u5185\u5fc3\u6df1\u5904\u7684\u7980\u8d4b\u6548\u5e94\uff0c\u6ca1\u6709\u4eba\u4f1a\u4e0d\u559c\u6b22\u88ab\u4eba\u5938\u88ab\u4eba\u8d5e\u88ab\u4eba\u80af\u5b9a\uff0c\u4ea7\u54c1\u8fd0\u8425\u8981\u505a\u7684\uff0c\u5c31\u662f\u5145\u5206\u653e\u5927\u8fd9\u4e2a\u5fc3\u7406\u3002<\/p>\n

\u4e09\u3001\u4ea7\u54c1\u8fd0\u8425\u4e2d\u7684\u8bf1\u9975\u6548\u5e94\u53ca\u6848\u4f8b\u5206\u6790<\/p>\n

\u5148\u770b\u770b\u767e\u79d1\u7684\u8bf4\u6cd5\uff1a\u201c\u8bf1\u9975\u6548\u5e94\u201d\uff08decoy effect\uff09\uff0c\u5c31\u662f\u6307\u4eba\u4eec\u5bf9\u4e24\u4e2a\u4e0d\u76f8\u4e0a\u4e0b\u7684\u9009\u9879\u8fdb\u884c\u9009\u62e9\u65f6\uff0c\u56e0\u4e3a\u7b2c\u4e09\u4e2a\u65b0\u9009\u9879\uff08\u8bf1\u9975\uff09\u7684\u52a0\u5165\uff0c\u4f1a\u4f7f\u67d0\u4e2a\u65e7\u9009\u9879\u663e\u5f97\u66f4\u6709\u5438\u5f15\u529b\u3002\u88ab\u201c\u8bf1\u9975\u201d\u5e2e\u52a9\u7684\u9009\u9879\u901a\u5e38\u79f0\u4e3a\u201c\u76ee\u6807\u201d\uff0c\u800c\u53e6\u4e00\u9009\u9879\u5219\u88ab\u79f0\u4e3a\u201c\u7ade\u4e89\u8005\u201d\u3002\u8fd9\u662f\u8001\u4ed8\u60f3\u8bf4\u7684\u7b2c\u4e09\u4e2a\u5728\u4ea7\u54c1\u8fd0\u8425\u4e2d\u5f88\u91cd\u8981\u7684\u6d88\u8d39\u5fc3\u7406\u5b66\u6982\u5ff5\uff0c\u5728\u8bb2\u8fd9\u4e2a\u4e4b\u524d\uff0c\u8001\u4ed8\u8fd8\u60f3\u63d0\u53e6\u4e00\u4e2a\u5f88\u76f8\u5173\u7684\u201c\u6bd4\u4f8b\u504f\u89c1\u201d\uff1a\u6307\u5728\u5f88\u591a\u573a\u5408\uff0c\u672c\u6765\u5e94\u8be5\u8003\u8651\u6570\u503c\u672c\u8eab\u7684\u53d8\u5316\uff0c\u4f46\u662f\u4eba\u4eec\u66f4\u52a0\u503e\u5411\u4e8e\u8003\u8651\u6bd4\u4f8b\u6216\u8005\u500d\u7387\u7684\u53d8\u5316\uff0c\u4e5f\u5c31\u662f\u662f\u8bf4\u4eba\u4eec\u5bf9\u6bd4\u4f8b\u7684\u611f\u77e5\uff0c\u6bd4\u5bf9\u6570\u503c\u672c\u8eab\u7684\u611f\u77e5\u66f4\u52a0\u654f\u611f\u3002\u4f8b\u5982\uff1a\u540c\u4e00\u6b3e\u95f9\u949f\uff0cA\u5546\u5e97\u5356100\u5143\uff0cB\u5546\u5e97\u535660\u5143\uff0c\u5f88\u591a\u4eba\u4f1a\u9009\u62e9\u82b110\u5206\u949f\u7684\u65f6\u95f4\uff0c\u4eceA\u5546\u5e97\u5230B\u5546\u5e97\u53bb\u8d2d\u4e70\u95f9\u949f\uff0c\u6765\u8282\u7701\u8fd940\u5143\u3002\u540c\u4e00\u6b3e\u540d\u8868\uff0cC\u5546\u5e97\u53566600\u5143\uff0cD\u5546\u5e97\u53566550\u5143\uff0c\u540c\u683710\u5206\u949f\u7684\u8def\u7a0b\uff0c\u800c\u4e14\u53ef\u4ee5\u770150\u5143\uff0c\u4f46\u5f88\u591a\u4eba\u4ecd\u7136\u4f1a\u5728C\u5546\u5e97\u8d2d\u4e70\u540d\u8868\u3002<\/p>\n

\u770b\u56fe\u8bf4\u8bdd\uff1a<\/p>\n

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