{"id":74038,"date":"2018-09-27T11:45:57","date_gmt":"2018-09-27T03:45:57","guid":{"rendered":"http:\/\/www.fagao.me\/?p=74038"},"modified":"2018-09-27T11:45:57","modified_gmt":"2018-09-27T03:45:57","slug":"%e4%b8%8d%e6%87%82%e6%95%b0%e6%8d%ae%e5%88%86%e6%9e%90%e7%9a%84%e4%ba%92%e8%81%94%e7%bd%91%e4%ba%a7%e5%93%81%e5%86%85%e5%ae%b9%e8%bf%90%e8%90%a5%e5%b0%b1%e5%a6%82%e5%90%8c%e4%b8%80%e4%b8%aa%e7%9e%8e","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/74038.htm","title":{"rendered":"\u4e0d\u61c2\u6570\u636e\u5206\u6790\u7684\u4e92\u8054\u7f51\u4ea7\u54c1\u5185\u5bb9\u8fd0\u8425\u5c31\u5982\u540c\u4e00\u4e2a\u778e\u5b50"},"content":{"rendered":"

\"\"<\/p>\n

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<\/div>\n

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<\/div>\n

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\u65e5\u5e94\u7528\u4e0b\u8f7d\u91cf<\/p>\n

App\u9700\u8981\u4e0b\u8f7d\uff0c\u5982\u679c\u4e0d\u6ce8\u610f\u8be5\u73af\u8282\u4e5f\u4f1a\u6d41\u5931\u4e0d\u5c11\u7528\u6237\uff0c\u8fd9\u4e2a\u6570\u636e\u4e5f\u80fd\u5206\u6790\u51faApp\u5728\u5546\u5e97\u662f\u5426\u5b58\u5728\u95ee\u9898\u3002\u5e94\u7528\u5546\u5e97\u7684\u4ea7\u54c1\u4ecb\u7ecd\uff0c\u63a8\u5e7f\u6587\u6848\u90fd\u4f1a\u5f71\u54cd\u3002\u6709\u4e9b\u52a8\u8f84\u51e0\u767eM\u7684\u4ea7\u54c1\uff0c\u5e38\u5c06\u90e8\u5206\u5b89\u88c5\u7559\u5728\u521d\u6b21\u542f\u52a8\u5e94\u7528\u65f6\u4ee5\u8865\u4e01\u5f62\u5f0f\u5b8c\u6210\uff0c\u5982\u5404\u7c7b\u6e38\u620f\uff0c\u5c31\u662f\u6015\u6f2b\u957f\u7684\u4e0b\u8f7d\u65f6\u95f4\u9020\u6210\u73a9\u5bb6\u6d41\u5931\u3002<\/p>\n

\u65e5\u65b0\u589e\u7528\u6237\u6570<\/p>\n

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\u7528\u6237\u83b7\u5ba2\u6210\u672c<\/p>\n

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\u4e00\u6b21\u4f1a\u8bdd\u7528\u6237\u6570<\/p>\n

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\u7b2c\u4e8c\u4e2a\u73af\u8282\uff0c\u7528\u6237\u6d3b\u8dc3<\/p>\n

<\/div>\n

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<\/div>\n

PV\u548cUV<\/p>\n

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\u7528\u6237\u4f1a\u8bdd\u6b21\u6570<\/p>\n

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<\/div>\n

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\u7528\u6237\u8bbf\u95ee\u65f6\u957f<\/p>\n

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\u529f\u80fd\u4f7f\u7528\u7387<\/p>\n

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\u7b2c\u4e09\u4e2a\u73af\u8282\uff0c\u7528\u6237\u7559\u5b58<\/p>\n

<\/div>\n

\u5982\u679c\u8bf4\u6d3b\u8dc3\u6570\u548c\u6d3b\u8dc3\u7387\u662f\u4ea7\u54c1\u7684\u5e02\u573a\u5927\u5c0f\u548c\u5065\u5eb7\u7a0b\u5ea6\u7684\u8bdd\uff0c\u90a3\u4e48\u7528\u6237\u7559\u5b58\u5c31\u662f\u4ea7\u54c1\u80fd\u591f\u53ef\u6301\u7eed\u53d1\u5c55\u3002<\/p>\n

\"\"<\/p>\n

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<\/div>\n

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\u6d41\u5931\u7387\u5728\u4e00\u5b9a\u7a0b\u5ea6\u80fd\u9884\u6d4b\u4ea7\u54c1\u7684\u53d1\u5c55\uff0c\u5982\u679c\u4ea7\u54c1\u67d0\u9636\u6bb5\u6709\u7528\u623710\u4e07\uff0c\u6708\u6d41\u5931\u7387\u4e3a20%\uff0c\u7b80\u5355\u63a8\u6d4b\uff0c5\u4e2a\u6708\u540e\u4ea7\u54c1\u5c06\u5931\u53bb\u6240\u6709\u7684\u7528\u6237\u3002\u8fd9\u4e2a\u6a21\u578b\u867d\u7136\u7b80\u964b\uff0c\u7528\u6237\u56de\u6d41\u548c\u65b0\u589e\u7b49\u90fd\u6ca1\u6709\u8003\u8651\uff0c\u4f46\u662f\u5b83\u786e\u5b9e\u53cd\u5e94\u4e86\u4ea7\u54c1\u672a\u6765\u7684\u751f\u547d\u5468\u671f\u4e0d\u5bb9\u4e50\u89c2\u3002<\/p>\n

\u8fd9\u91cc\u53ef\u4ee5\u5f15\u51fa\u4e00\u4e2a\u516c\u5f0f\uff0c\u751f\u547d\u5468\u671f = \uff081\/\u6d41\u5931\u7387\uff09*\u6d41\u5931\u7387\u7684\u65f6\u95f4\u7ef4\u5ea6\u3002\u5b83\u662f\u7ecf\u9a8c\u516c\u5f0f\uff0c\u4e0d\u4e00\u5b9a\u6709\u6548\u3002<\/p>\n

\u4ea7\u54c1\u7684\u6d41\u5931\u7387\u8fc7\u9ad8\u6709\u95ee\u9898\u4e48\uff1f\u672a\u5fc5\uff0c\u8fd9\u53d6\u51b3\u4e8e\u4ea7\u54c1\u7684\u80cc\u666f\u5f62\u6001\uff0c\u67d0\u4ea7\u54c1\u4e3b\u6253\u5a5a\u793c\u7ba1\u7406\u5de5\u5177\uff0c\u5b83\u7684\u7559\u5b58\u7387\u80af\u5b9a\u4f4e\uff0c\u5927\u591a\u6570\u7528\u6237\u7ed3\u5a5a\u540e\u5c31\u4e0d\u7528\u3002\u4f46\u8fd9\u7c7b\u4ea7\u54c1\u4e00\u5b9a\u6709\u751f\u5b58\u4e0b\u53bb\u7684\u903b\u8f91\u3002\u65c5\u6e38\u7c7b\u7684\u5e94\u7528\u4e5f\u662f\uff0c\u7528\u6237\u4e00\u5e74\u4e5f\u6253\u5f00\u4e0d\u4e86\u51e0\u6b21\uff0c\u4f46\u4f9d\u65e7\u80fd\u53d1\u5c55\u3002<\/p>\n

\u9000\u51fa\u7387<\/p>\n

\u9000\u51fa\u7387\u662f\u7f51\u9875\u7aef\u7684\u4e00\u4e2a\u6307\u6807\u3002\u7f51\u9875\u7aef\u8ffd\u6c42\u8bbf\u95ee\u6df1\u5ea6\uff0c\u7528\u6237\u5728\u4e00\u6b21\u4f1a\u8bdd\u4e2d\u6d4f\u89c8\u591a\u5c11\u9875\u9762\uff0c\u5f53\u7528\u6237\u5173\u95ed\u7f51\u9875\u65f6\uff0c\u53ef\u8ba4\u4e3a\u7528\u6237\u6ca1\u6709\u300c\u7559\u5b58\u300d\u4f4f\u3002\u9000\u51fa\u7387\u516c\u5f0f\uff1a\u4ece\u8be5\u9875\u9000\u51fa\u7684\u9875\u9762\u8bbf\u95ee\u6570\/\u8fdb\u5165\u8be5\u9875\u7684\u9875\u9762\u8bbf\u95ee\u6570\uff0c\u67d0\u5546\u54c1\u9875\u8fdb\u5165PV1000\uff0c\u8be5\u9875\u76f4\u63a5\u5173\u95ed\u7684\u8bbf\u95ee\u6570\u6709300\uff0c\u5219\u9000\u51fa\u738730%\u3002<\/p>\n

\u8df3\u51fa\u7387\u662f\u9000\u51fa\u7387\u7684\u7279\u6b8a\u5f62\u5f0f\uff0c\u6709\u4e14\u4ec5\u6d4f\u89c8\u4e00\u4e2a\u9875\u9762\u5c31\u9000\u51fa\u7684\u6b21\u6570\/\u8bbf\u95ee\u6b21\u6570\uff0c\u4ec5\u6d4f\u89c8\u4e00\u4e2a\u9875\u9762\u610f\u5473\u7740\u8fd9\u662f\u7528\u6237\u8fdb\u5165\u7f51\u7ad9\u7684\u7b2c\u4e00\u4e2a\u9875\u9762\uff0c\u4fd7\u79f0\u843d\u5730\u9875LandingPage\u3002<\/p>\n

\u9000\u51fa\u7387\u7528\u4e8e\u7f51\u9875\u7ed3\u6784\u4f18\u5316\uff0c\u5185\u5bb9\u4f18\u5316\u3002\u8df3\u51fa\u7387\u5e38\u7528\u4e8e\u63a8\u5e7f\u548c\u8fd0\u8425\u6d3b\u52a8\u7684\u5206\u6790\uff0c\u4e24\u8005\u5bb9\u6613\u6df7\u6dc6\u3002<\/p>\n

\u7b2c\u56db\u4e2a\u73af\u8282\uff0c\u8425\u6536<\/p>\n

\u7528\u6237\u6765\u4e86\uff0c\u6709\u4e86\u6d3b\u8dc3\uff0c\u6709\u4e86\u7559\u5b58\uff0c\u4ea7\u54c1\u81ea\u7136\u9700\u8981\u8425\u6536\uff0c\u4e92\u8054\u7f51\u4ea7\u54c1\u5f88\u5927\u4e00\u5757\u4f9d\u9760\u5e7f\u544a\u63a8\u5e7f\u3002\u6709\u4e86\u6d3b\u8dc3\u7528\u6237\u5e7f\u544a\u5df2\u7ecf\u66dd\u5149\uff0c\u8f6c\u5316\u7387\u662f\u5e94\u7528\u6700\u5e7f\u9614\u7684\u6307\u6807\u3002\u4e1a\u754c\u5c06\u8f6c\u5316\u7387\u548c\u6210\u672c\u7ed3\u5408\uff0c\u884d\u751f\u51faCPM\uff0cCPC\uff0cCPS\uff0cCPD\uff0cCPT\u7b49\u3002<\/p>\n

CPM(Cost Per Mille)\u6307\u6bcf\u5343\u4eba\u6210\u672c\uff0c\u5b83\u6309\u591a\u5c11\u4eba\u770b\u5230\u5e7f\u544a\u8ba1\u8d39\uff0c\u4f20\u7edf\u5a92\u4ecb\u6bd4\u8f83\u503e\u5411\u91c7\u7528\u3002CPM\u63a8\u5e7f\u6548\u679c\u53d6\u51b3\u4e8e\u5370\u8c61\uff0c\u7528\u6237\u53ef\u80fd\u6d4f\u89c8\u4e5f\u53ef\u80fd\u5ffd\u7565\uff0c\u6240\u4ee5\u5b83\u9002\u5408\u5728\u5404\u7c7b\u95e8\u6237\u6216\u8005\u5927\u6d41\u91cf\u5e73\u53f0\u91c7\u7528Banner\u5f62\u5f0f\u5c55\u73b0\u54c1\u724c\u6027\u3002<\/p>\n

CPC(Cost Per Click)\u6307\u6bcf\u7528\u6237\u70b9\u51fb\u6210\u672c\uff0c\u6309\u70b9\u51fb\u8ba1\u4ef7\uff0c\u5bf9\u5e7f\u544a\u4e3b\u6765\u8bf4\uff0c\u8fd9\u4e2a\u6bd4CPM\u7684\u571f\u8c6a\u4f5c\u6d3e\u7406\u6027\u591a\u4e86\u3002\u4e5f\u6709\u5f88\u591a\u4eba\u4f1a\u8ba4\u4e3a\uff0cCPC\u4e0d\u516c\u5e73\uff0c\u7528\u6237\u867d\u7136\u6ca1\u6709\u70b9\u51fb\uff0c\u4f46\u662f\u66dd\u5149\u5e26\u6765\u4e86\u54c1\u724c\u9690\u5f62\u4ef7\u503c\uff0c\u8fd9\u5bf9\u5e7f\u544a\u4f4d\u4f9b\u5e94\u65b9\u662f\u635f\u5931\u3002\u540c\u6837\u7684\u5e7f\u544a\u6837\u5f0f\uff0c\u8ba1\u8d39\u6a21\u5f0f\u4e0d\u540c\uff0c\u4e5f\u5f71\u54cd\u7740\u8f6c\u5316\u7684\u6210\u672c\u3002<\/p>\n

CPA(Cost Per Action)\u6307\u6bcf\u884c\u52a8\u6210\u672c\uff0c\u6309\u7528\u6237\u884c\u4e3a\u8ba1\u4ef7\uff0c\u884c\u4e3a\u80fd\u662f\u4e0b\u8f7d\u4e5f\u80fd\u662f\u8ba2\u5355\u8d2d\u4e70\u3002CPA\u6536\u76ca\u9ad8\u4e8e\u524d\u4e24\u8005\uff0c\u98ce\u9669\u4e5f\u5927\u5f97\u591a\uff0c\u5b83\u5bf9\u9700\u6c42\u65b9\u6709\u5229\u5bf9\u4f9b\u5e94\u65b9\u4e0d\u5229\u3002<\/p>\n

\u4ee5\u4e0a\u4e09\u79cd\u662f\u5e38\u89c1\u7684\u8ba1\u8d39\u65b9\u5f0f\uff0cCPT\u6309\u65f6\u95f4\uff0c\u6bd4\u5982\u5438\u91d1\u80fd\u529b\u8d85\u5f3a\u7684\u7535\u5f71\u5c31\u5c5e\u4e8e\u8fd9\u79cd\uff0c\u4e00\u90e8\u4f5c\u54c1\u5206\u53d1\u5230\u5168\u4e16\u754c\u7684\u7535\u5f71\u9662\uff0c\u53ef\u89c1\u8fd9\u79cd\u8ba1\u8d39\u65b9\u5f0f\u4e5f\u662f\u76f8\u5f53\u7684\u5389\u5bb3\u3002\u53e6\u5916CPD\u662f\u6309\u5929\u4ed8\u8d39\uff0c\u8857\u8fb9\u7684\u5e7f\u544a\u724c\u5927\u591a\u662f\u8fd9\u6837\u3002\u6e20\u9053\u63a8\u5e7f\u662f\u4f9d\u8d56\u6280\u672f\u7684\u884c\u4e1a\uff0c\u7528\u6237\u753b\u50cf\u8d8a\u7cbe\u51c6\uff0c\u5185\u5bb9\u4e0e\u7528\u6237\u8d8a\u5339\u914d\uff0c\u5219\u8d8a\u5bb9\u6613\u4ea7\u751f\u6536\u76ca\u3002<\/p>\n

<\/div>\n

\u8fd8\u6709\u4e00\u79cd\u6307\u6807eCPM(effective cost per mille)\uff0c\u6bcf\u4e00\u5343\u6b21\u5c55\u793a\u53ef\u83b7\u5f97\u6536\u5165\uff0c\u8fd9\u662f\u5e7f\u544a\u4e3b\u9884\u4f30\u81ea\u8eab\u6536\u76ca\u7684\u6307\u6807\u3002<\/p>\n

\u4ea7\u54c1\uff0c\u8fd0\u8425\u6216\u8005\u5e02\u573a\u4eba\u5458\uff0c\u4ece\u6765\u4e0d\u662f\u4e3a\u6d3b\u8dc3\u3001\u7559\u5b58\u8d1f\u8d23\uff0c\u800c\u662f\u5546\u4e1a\uff0c\u662f\u4f01\u4e1a\u7684\u6839\u672c\u8d22\u52a1\u3002\u6570\u636e\u5206\u6790\u4e5f\u4e0d\u662f\u4e3a\u4e86\u63d0\u9ad8\u6d3b\u8dc3\u548c\u7559\u5b58\uff0c\u800c\u662f\u50cf\u4e00\u4e2a\u5de8\u5934\u7684\u6f0f\u6597\uff0c\u6700\u7ec8\u5c06\u4e1a\u52a1\u9a71\u52a8\u4e8e\u6b64\uff0c\u5373\u56de\u5f52\u5546\u4e1a\u7684\u672c\u8d28\u3002<\/p>\n

\u6d3b\u8dc3\u4ea4\u6613\u7528\u6237\u6570<\/p>\n

\u4ece\u4ea7\u54c1\u66dd\u5149\u5230\u7528\u6237\u4e0b\u8f7d\uff0c\u7528\u6253\u5f00\u6d3b\u8dc3\u5230\u4ea7\u751f\u6536\u5165\uff0c\u4ea7\u54c1\u7684\u6307\u6807\u5728\u4e00\u6b65\u6b65\u5f80\u5546\u4e1a\u9760\u62e2\uff0c\u6d3b\u8dc3\u4ea4\u6613\u7528\u6237\u5219\u662f\u6838\u5fc3\u6307\u6807\u3002\u6574\u4e2a\u6d41\u7a0b\u5448\u73b0\u6f0f\u6597\u72b6\u3002<\/p>\n

\u8fd9\u91cc\u7684\u4ea4\u6613\uff0c\u5373\u662f\u4e70\u65b9\u7684\u6d88\u8d39\uff0c\u4e5f\u5305\u542b\u5356\u65b9\u7684\u4f9b\u5e94\u3002\u82e5\u5e73\u53f0\u5305\u542bB\u7aef\u548cC\u7aef\uff0c\u5219\u4e24\u7aef\u540c\u7b49\u91cd\u8981\uff0c\u5747\u9700\u8981\u7eb3\u5165\u6570\u636e\u4f53\u7cfb\u3002<\/p>\n

\u548c\u6d3b\u8dc3\u7528\u6237\u4e00\u6837\uff0c\u6d3b\u8dc3\u4ea4\u6613\u7528\u6237\u4e5f\u53ef\u4ee5\u533a\u5206\u6210\u9996\u5355\u7528\u6237(\u7b2c\u4e00\u6b21\u6d88\u8d39)\uff0c\u5fe0\u8bda\u6d88\u8d39\u7528\u6237\uff0c\u6d41\u5931\u6d88\u8d39\u7528\u6237\u7b49\u3002\u7ec6\u5206\u4ea4\u6613\u6570\u636e\u548c\u6307\u6807\uff0c\u5173\u7cfb\u5230\u4ea7\u54c1\u5546\u4e1a\u5316\u7684\u8fdb\u5c55\uff0c\u6240\u4ee5\u662f\u6709\u5fc5\u8981\u7684\u3002\u5176\u5b9e\u5230\u8fd9\u4e2a\u73af\u8282\uff0c\u5404\u7c7b\u6307\u6807\u5df2\u7ecf\u66f4\u503e\u5411\u7528\u6237\u753b\u50cf\uff0c\u800c\u975e\u62a5\u8868\u7edf\u8ba1\u4e86\u3002<\/p>\n

\u6d3b\u8dc3\u7528\u6237\u4ea4\u6613\u6bd4\uff0c\u7edf\u8ba1\u4ea4\u6613\u7528\u6237\u5728\u6d3b\u8dc3\u7528\u6237\u4e2d\u7684\u5360\u6bd4\u3002\u5f53\u4ea7\u54c1\u6d3b\u8dc3\u7528\u6237\u8db3\u591f\u591a\uff0c\u4f46\u662f\u4ea4\u6613\u7528\u6237\u5c11\uff0c\u6b64\u65f6\u7684\u5546\u4e1a\u5316\u662f\u6709\u95ee\u9898\u7684\uff0c\u4fd7\u79f0\u7684\u53d8\u73b0\u56f0\u96be\uff0c\u5f88\u591a\u516c\u53f8\u90fd\u5012\u5728\u8fd9\u4e00\u6b65\u3002<\/p>\n

GMV<\/p>\n

\u6210\u4ea4\u603b\u91d1\u989d\uff0c\u53ea\u8981\u7528\u6237\u4e0b\u5355\uff0c\u751f\u6210\u8ba2\u5355\u53f7\uff0c\u4fbf\u53ef\u4ee5\u7b97\u5728GMV\u91cc\uff0c\u4e0d\u7ba1\u7528\u6237\u662f\u5426\u771f\u7684\u8d2d\u4e70\u4e86\u3002\u4e92\u8054\u7f51\u7535\u5546\u66f4\u504f\u597d\u8fd9\u4e2a\u6307\u6807\u3002<\/p>\n

\u6210\u4ea4\u91d1\u989d\u5bf9\u5e94\u7684\u662f\u5b9e\u9645\u6d41\u6c34\uff0c\u662f\u7528\u6237\u8d2d\u4e70\u540e\u7684\u6d88\u8d39\u91d1\u989d\u3002\u9500\u552e\u6536\u5165\u5219\u662f\u6210\u4ea4\u91d1\u989d\u51cf\u53bb\u9000\u6b3e\u3002\u81f3\u4e8e\u5229\u6da6\u3001\u51c0\u5229\u7387\uff0c\u6d89\u53ca\u5230\u8d22\u52a1\u6210\u672c\uff0c\u6570\u636e\u5206\u6790\u633a\u96be\u62ff\u5230\u8fd9\u7c7b\u6570\u636e\uff0c\u6240\u4ee5\u4e0d\u592a\u7528\u5230\u3002<\/p>\n

\u628a\u4e0a\u8ff0\u7684\u4e09\u4e2a\u6307\u6807\u770b\u4f5c\u7528\u6237\u652f\u4ed8\u7684\u52a8\u6001\u73af\u8282\uff0c\u5219\u80fd\u518d\u4ea7\u751f\u4e24\u4e2a\u65b0\u6307\u6807\uff0c\u8fd9\u4e5f\u662f\u6570\u636e\u5206\u6790\u7684\u601d\u7ef4\u4e4b\u4e00\u3002\u6210\u4ea4\u91d1\u989d\u4e0eGMV\u7684\u6bd4\u7387\uff0c\u5b9e\u9645\u80fd\u6362\u7b97\u6210\u8ba2\u5355\u652f\u4ed8\u7387\uff1b\u9500\u552e\u6536\u5165\u548c\u6210\u4ea4\u91d1\u989d\uff0c\u4e5f\u6d89\u53ca\u5230\u4e86\u9000\u6b3e\u7387\uff0c\u5f53\u5206\u6790\u9677\u5165\u5361\u987f\u65f6\uff0c\u4e0d\u59a8\u89c2\u5bdf\u4e0b\u8fd9\u4e24\u4e2a\u6307\u6807\uff0c\u6216\u8bb8\u6709\u5e2e\u52a9\u3002<\/p>\n

\u5ba2\u5355\u4ef7<\/p>\n

\u4f20\u7edf\u884c\u4e1a\uff0c\u5ba2\u5355\u4ef7\u662f\u4e00\u4f4d\u6d88\u8d39\u8005\u6bcf\u4e00\u6b21\u5230\u573a\u6d88\u8d39\u7684\u5e73\u5747\u91d1\u989d\u3002\u5728\u4e92\u8054\u7f51\u4e2d\uff0c\u5219\u662f\u6bcf\u4e00\u7b14\u7528\u6237\u8ba2\u5355\u7684\u6536\u5165\uff0c\u603b\u6536\u5165\/\u8ba2\u5355\u6570\u3002<\/p>\n

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\u6700\u540e<\/p>\n

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