{"id":75681,"date":"2018-09-27T11:58:13","date_gmt":"2018-09-27T03:58:13","guid":{"rendered":"http:\/\/www.fagao.me\/?p=75681"},"modified":"2018-09-27T11:58:13","modified_gmt":"2018-09-27T03:58:13","slug":"%e6%98%a8%e5%a4%9c2016%e5%b9%b4%e4%b8%96%e7%95%8c%e5%93%81%e7%89%8c%e8%90%a5%e9%94%80500%e5%bc%ba%e6%8e%92%e8%a1%8c%e6%a6%9c%e5%87%ba%e7%82%89%e5%8d%8e%e4%b8%ba%e8%85%be%e8%ae%af%e7%99%be%e5%ba%a6","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/75681.htm","title":{"rendered":"\u6628\u591c2016\u5e74\u4e16\u754c\u54c1\u724c\u8425\u9500500\u5f3a\u6392\u884c\u699c\u51fa\u7089\u534e\u4e3a\u817e\u8baf\u767e\u5ea6\u963f\u91cc\u90fd\u5728……"},"content":{"rendered":"

\"\"<\/p>\n

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\u6628\u591c\uff0c\u4e16\u754c\u54c1\u724c500\u5f3a\u63ed\u6653<\/p>\n

\u82f9\u679c\u91cd\u767b\u699c\u9996 \uff0c<\/p>\n

\u817e\u8baf\u3001\u6d77\u5c14\u3001\u534e\u4e3a\u5f3a\u52bf\u201c\u8fdb\u51fb\u201d?<\/p>\n

\u5317\u4eac\u65f6\u95f412\u670826\u65e5\uff0c\u7531\u4e16\u754c\u54c1\u724c\u5b9e\u9a8c\u5ba4(World Brand Lab)\u72ec\u5bb6\u7f16\u5236\u76842016\u5e74\u5ea6(\u7b2c\u5341\u4e09\u5c4a)\u300a\u4e16\u754c\u54c1\u724c500\u5f3a\u300b\u6392\u884c\u699c\u5728\u7f8e\u56fd\u7ebd\u7ea6\u63ed\u6653\u3002\u82f9\u679c(Apple)\u7ee72016\u4ee5\u6765\u4e0d\u65ad\u63a8\u9648\u51fa\u65b0\uff0c\u603b\u4f53\u8868\u73b0\u5f3a\u52b2\uff0c\u4e00\u4e3e\u51fb\u8d25\u8c37\u6b4c(Google)\u91cd\u8fd4\u5b9d\u5ea7\u3002\u8c37\u6b4c(Google)\u9000\u5c45\u7b2c\u4e8c\uff0c\u4e9a\u9a6c\u900a(Amazon)\u56e0\u4e3a\u7535\u5b50\u5546\u52a1\u5728\u5168\u7403\u7684\u666e\u53ca\uff0c\u4ee5\u521b\u65b0\u7684\u670d\u52a1\u7ee7\u7eed\u4fdd\u6301\u5b63\u519b\u7684\u4f4d\u7f6e\u3002<\/p>\n

\u4e2d\u56fd\u54c1\u724c\u4e5f\u8868\u73b0\u4e0d\u4fd7\uff0c\u670936\u4e2a\u54c1\u724c\u5165\u56f4\uff0c\u5176\u4e2d\u5165\u56f4\u767e\u5f3a\u7684\u54c1\u724c\u6709\u56fd\u5bb6\u7535\u7f51\u3001\u5de5\u5546\u94f6\u884c\u3001\u817e\u8baf\u3001CCTV\u3001\u6d77\u5c14\u3001\u4e2d\u56fd\u79fb\u52a8\u3001\u534e\u4e3a\u3001\u8054\u60f3\u3002<\/p>\n

\u300a\u4e16\u754c\u54c1\u724c500\u5f3a\u300b\u6392\u884c\u699c\uff08The World’s 500 Most Influential Brands\uff09\u7531\u4e16\u754c\u54c1\u724c\u5b9e\u9a8c\u5ba4\u8fdb\u884c\u8bc4\u5224\u3002\u8bc4\u5224\u4f9d\u636e\u4e3b\u8981\u662f\u54c1\u724c\u7684\u4e16\u754c\u5f71\u54cd\u529b\u3002\u54c1\u724c\u5f71\u54cd\u529b\u662f\u6307\u54c1\u724c\u5f00\u62d3\u5e02\u573a\u3001\u5360\u9886\u5e02\u573a\u5e76\u83b7\u5f97\u5229\u6da6\u7684\u80fd\u529b\u3002\u6309\u7167\u54c1\u724c\u5f71\u54cd\u529b\u7684\u4e09\u9879\u5173\u952e\u6307\u6807\uff1a\u5e02\u573a\u5360\u6709\u7387\u3001\u54c1\u724c\u5fe0\u8bda\u5ea6\u548c\u5168\u7403\u9886\u5bfc\u529b\u5bf9\u4e16\u754c\u7ea7\u54c1\u724c\u8fdb\u884c\u4e86\u8bc4\u5206\u3002<\/p>\n

\u4e16\u754c\u54c1\u724c\u5b9e\u9a8c\u5ba4\uff0c\uff08World Brand Lab\uff09\u662f\u4e00\u5bb6\u56fd\u9645\u5316\u3001\u4e13\u4e1a\u6027\u7684\u54c1\u724c\u7814\u7a76\u673a\u6784\uff0c\u603b\u90e8\u5728\u7f8e\u56fd\u7ebd\u7ea6\u3002\u75311999\u5e74\u8bfa\u8d1d\u5c14\u7ecf\u6d4e\u5b66\u5956\u5f97\u4e3b\u3001\u201c\u6b27\u5143\u4e4b\u7236\u201d\u7f57\u4f2f\u7279\u00b7\u8499\u4ee3\u5c14\uff08Robert Mundell\uff09\u6559\u6388\u62c5\u4efb\u4e3b\u5e2d\uff0c\u4e13\u5bb6\u548c\u987e\u95ee\u6765\u81ea\u7f8e\u56fd\u54c8\u4f5b\u5927\u5b66\u3001\u8036\u9c81\u5927\u5b66\u3001\u9ebb\u7701\u7406\u5de5\u5b66\u9662\u3001\u725b\u6d25\u5927\u5b66\u3001\u5251\u6865\u5927\u5b66\u7b49\u4e16\u754c\u9876\u7ea7\u5b66\u5e9c\u3002\u4f5c\u4e3a\u5168\u7403\u9886\u5148\u7684\u54c1\u724c\u8bc4\u4f30\u673a\u6784, \u4e16\u754c\u54c1\u724c\u5b9e\u9a8c\u5ba4\u72ec\u521b\u7684\u8bc4\u4f30\u65b9\u6cd5\u201c\u54c1\u724c\u9644\u52a0\u503c\u201d(BVA)\u8bc4\u4f30\u6a21\u578b\u5f97\u5230\u4f01\u4e1a\u754c\u548c\u91d1\u878d\u754c\u666e\u904d\u8ba4\u53ef\u3002<\/p>\n

\u8fde\u7eed\u5341\u4e09\u5e74\u53d1\u5e03\u7684\u300a\u4e16\u754c\u54c1\u724c500\u5f3a\u300b\u6392\u884c\u699c\u8bc4\u5224\u7684\u4f9d\u636e\u662f\u54c1\u724c\u7684\u4e16\u754c\u5f71\u54cd\u529b\u3002\u4e16\u754c\u54c1\u724c\u5b9e\u9a8c\u5ba4\u81ea2003 \u5e74\u5f00\u59cb\u5c31\u5bf9\u4e16\u754c50\u4e2a\u56fd\u5bb6\u76844\u4e07\u591a\u4e2a\u4e3b\u6d41\u54c1\u724c\u8fdb\u884c\u8ddf\u8e2a\u7814\u7a76\uff0c\u5e76\u5efa\u7acb\u4e86\u6700\u5927\u7684\u4e16\u754c\u54c1\u724c\u6570\u636e\u5e93\uff0c\u6700\u7ec8\u63a8\u51fa\u4e86\u4e16\u754c\u6700\u5177\u5f71\u54cd\u529b\u7684500\u4e2a\u54c1\u724c\u3002\u8be5\u699c\u5355\u5df2\u7ecf\u6210\u4e3a\u8bb8\u591a\u4f01\u4e1a\u5e76\u8d2d\u8fc7\u7a0b\u4e2d\u65e0\u5f62\u8d44\u4ea7\u8bc4\u4f30\u7684\u91cd\u8981\u4f9d\u636e\u3002<\/p>\n

\u73b0\u5728\uff0c\u6765\u8be6\u7ec6\u804a\u804a\u8fd9\u4efd\u699c\u5355\u5427\uff1a<\/p>\n

\u5730\u533a\u5206\u5e03<\/p>\n

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\u884c\u4e1a\u5206\u5e03<\/p>\n

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\u65b0\u4e0a\u699c\u548c\u4e0b\u8dcc\u6700\u5feb\u7684\u54c1\u724c<\/p>\n

\u4eca\u5e74\u65b0\u4e0a\u699c\u54c1\u724c\u670927\u4e2a\uff0c\u5206\u6563\u4e8e\u5404\u4e2a\u884c\u4e1a\u300216\u4e2a\u54c1\u724c\u6765\u81ea\u7f8e\u56fd\uff0c5\u4e2a\u54c1\u724c\u6765\u81ea\u4e2d\u56fd\u3002\u7f8e\u56fd\u4f5c\u4e3a\u4e16\u754c\u5f3a\u56fd\u4e4b\u4e00\uff0c\u5404\u4e2a\u884c\u4e1a\u90fd\u6709\u54c1\u724c\u4f7c\u4f7c\u8005\uff0c\u65b0\u4e0a\u699c\u7684\u58a8\u897f\u54e5\u98ce\u5473\u5feb\u9910\u98ce\u9761\u7f8e\u56fd\u591a\u5e74\uff0c2016\u5e74\u51b2\u7834\u5f80\u5e74\u98df\u54c1\u4e0d\u6d01\u6d41\u8a00\u8fdb\u519b\u699c\u5355\uff0c\u5fb7\u5dde\u4eea\u5668\u3001\u901a\u7528\u7535\u529b\u4e5f\u7eb7\u7eb7\u8fdb\u5165\u699c\u5355\uff1b\u4e2d\u56fd\u65b0\u4e0a\u699c\u7684\u4e07\u79d1\u3001\u4e2d\u56fd\u4e2d\u94c1\u3001\u4e2d\u56fd\u592a\u5e73\u4e5f\u4e00\u76f4\u95fb\u540d\u4e2d\u5916\u3002<\/p>\n

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\u56e0\u884c\u4e1a\u7ade\u4e89\u52a0\u5267\u53ca\u54c1\u724c\u6218\u7565\u5931\u8bef\uff0c\u8ba1\u7b97\u673a\u4e0e\u901a\u8baf\u54c1\u724c\u7231\u7acb\u4fe1\u6210\u4e3a\u4eca\u5e74\u4e0b\u6ed1\u6700\u5927\u7684\u54c1\u724c\u8f93\u5bb6\u3002\u53d7\u7f51\u8def\u5a92\u4f53\u7b49\u65b0\u5174\u5a92\u4f53\u7684\u5f71\u54cd\uff0c\u4f20\u7edf\u5a92\u4f53\u884c\u4e1a\u96c6\u4f53\u4e0b\u6ed1\uff0c\u5176\u4e2d\u81ea\u7136\u548c\u79d1\u5b66\u8dcc\u5e45\u6700\u5927\uff0c\u77e5\u540d\u8d22\u7ecf\u6742\u5fd7\u5546\u4e1a\u5468\u520a\u76f4\u63a5\u8dcc\u51fa\u699c\u5355\u3002\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u65b0\u5174\u884c\u4e1a\u7684\u8fc5\u731b\u53d1\u5c55\u4e0e\u4f20\u7edf\u8001\u724c\u884c\u4e1a\u7684\u8870\u9000\u6709\u7740\u9c9c\u660e\u7684\u5bf9\u6bd4\uff0c\u8001\u724c\u624b\u673a\u5236\u9020\u4e1a\u4e5f\u7ee7\u7eed\u4e0b\u6ed1\uff0c\u66fe\u7ecf\u7684\u624b\u673a\u5de8\u5934\u8bfa\u57fa\u4e9a\u4e5f\u5df2\u8dcc\u51fa\u4e86500\u5f3a\u699c\u5355\u3002<\/p>\n

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500\u5f3a\u699c\u5355\u6709\u4e2d\u56fd\u4f01\u4e1a36\u5bb6\uff0c\u4e3b\u8981\u4ee5\u56fd\u4f01\u5c45\u591a\u3002\u5176\u4e2d\u6392\u540d\u6700\u9ad8\u7684\u662f\u56fd\u5bb6\u7535\u7f51\uff0c\u4e16\u754c\u6392\u540d36\uff0c\u5de5\u5546\u94f6\u884c\u7d27\u968f\u5176\u540e\u4e16\u754c\u6392\u540d40\u3002\u5728\u4e92\u8054\u7f51\u65b9\u9762\uff0c\u6392\u540d\u5148\u540e\u5206\u522b\u4e3a\u817e\u8baf\u3001\u767e\u5ea6\u3001\u963f\u91cc\u5df4\u5df4\u3002\u817e\u8baf\u8fdb\u6b65\u4e8650\u540d\uff0c\u4ece\u53bb\u5e74\u768493\u540d\u4e0a\u5347\u523043\u540d\u3002\u800c\u767e\u5ea6\u548c\u963f\u91cc\u5df4\u5df4\u4e5f\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u6709\u6240\u4e0a\u5347\uff0c\u5206\u522b\u6392\u540d220\u548c264\u3002<\/p>\n

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