{"id":7662,"date":"2018-06-15T06:57:57","date_gmt":"2018-06-14T22:57:57","guid":{"rendered":"http:\/\/www.fagao.me\/?p=7662"},"modified":"2018-06-15T06:57:57","modified_gmt":"2018-06-14T22:57:57","slug":"%e7%ab%9e%e4%bb%b7%e6%8e%a8%e5%b9%bf%e6%8a%95%e6%94%be%e5%85%b3%e9%94%ae%e8%af%8d%e7%9a%84%e9%80%89%e6%8b%a9%e4%b8%8e%e4%bc%98%e5%8c%96","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/7662.htm","title":{"rendered":"\u7ade\u4ef7\u63a8\u5e7f|\u6295\u653e\u5173\u952e\u8bcd\u7684\u9009\u62e9\u4e0e\u4f18\u5316"},"content":{"rendered":"

\"\"<\/p>\n

\u6311\u9009\u7cbe\u786e\u5173\u952e\u8bcd\u8fdb\u884c\u767e\u5ea6\u7ade\u4ef7\u6295\u653e\u662f\u4f01\u4e1a\u7cbe\u51c6\u8425\u9500\u4ee5\u53ca\u7ade\u4ef7\u5458\u63d0\u957fSEM ROI\u7684\u8feb\u5207\u9700\u6c42\u3002\u4e0b\u9762\uff0c\u5c0f\u7f16\u6765\u5206\u4eab\u767e\u5ea6\u63a8\u5e7f<\/a>\u7684\u5173\u952e\u8bcd\u9009\u62e9\u4ee5\u53ca\u5173\u952e\u8bcd\u4f18\u5316<\/a>\u6280\u5de7\uff0c\u5e2e\u52a9\u4f60\u5feb\u901f\u63d0\u5347SEM ROI\u3002<\/p>\n

<\/div>\n

\u5173\u952e\u8bcd\u9009\u62e9<\/p>\n

\u5728\u63a8\u5e7f\u8d39\u7528\u5145\u88d5\uff0c\u505a\u767e\u5ea6\u7ade\u4ef7\u65f6\uff0c\u5efa\u8bae\u591a\u63d0\u8bcd\uff0c\u63d0\u597d\u8bcd\u3002<\/p>\n

\u6240\u8c13\u591a\u63d0\u8bcd\uff0c\u5c31\u662f\u5c3d\u53ef\u80fd\u591a\u7684\u63d0\u4ea4\u4e0e\u81ea\u5df1\u4ea7\u54c1\u76f8\u5173\u7684\u5173\u952e\u8bcd\uff0c\u4ece\u800c\u83b7\u5f97\u66f4\u591a\u7684\u5c55\u793a\u673a\u4f1a\uff0c\u5feb\u901f\u63d0\u5347\u5c55\u793a\u91cf\u4e0e\u54a8\u8be2\u91cf\uff0c\u5982\u6b64\u9500\u91cf\u81ea\u7136\u5c31\u4f1a\u6709\u7a81\u7834\u6027\u7684\u63d0\u5347\u3002<\/p>\n

\u800c\u63d0\u597d\u8bcd\uff0c\u5219\u5c3d\u91cf\u9009\u62e9\u4e0e\u81ea\u8eab\u63d0\u4f9b\u7684\u4ea7\u54c1\u76f8\u5173\u7684\u8bcd\u6c47\uff0c\u5373\u66f4\u591a\u4ee5\u7528\u6237\u5fc3\u7406\u53bb\u8003\u8651\u8bcd\u6c47\u3002\u6bd4\u5982\u4f60\u662f\u505a\u7ade\u4ef7\u57f9\u8bad\u7684\uff0c\u7528\u6237\u7684\u641c\u7d22\u8bcd\u662f\u7ade\u4ef7\u57f9\u8bad\u591a\u5c11\u94b1\uff0c\u5982\u6b64\u641c\u90a3\u4e48\u8bf4\u660e\u8be5\u7528\u6237\u5df2\u7ecf\u6709\u7ade\u4ef7\u57f9\u8bad\u7684\u610f\u8bc6\u4e86\uff0c\u800c\u6b64\u6b21\u641c\u7d22\u662f\u60f3\u8981\u4e86\u89e3\u4ef7\u683c\u8fdb\u884c\u591a\u5bb6\u57f9\u8bad\u673a\u6784\u4fe1\u606f\u5bf9\u6bd4\u3002<\/p>\n

<\/div>\n

\u7136\u800c\uff0c\u597d\u7684\u5173\u952e\u8bcd\u8fd8\u662f\u6709\u7740\u4e00\u4e9b\u5171\u6027\u7684\uff0c\u4e0b\u9762\u5c31\u8bf4\u8bf47\u79cd\u8f83\u597d\u7684SEM\u7ade\u4ef7\u5173\u952e\u8bcd\u3002<\/p>\n

1\u3001\u54c1\u724c\u8bcd<\/p>\n

\u6240\u8c13\u7684\u54c1\u724c\u8bcd\uff0c\u8bf4\u5f97\u901a\u4fd7\u4e00\u70b9\uff0c\u5c31\u662f\u4f60\u516c\u53f8\u7684\u540d\u5b57\uff0c\u8fd9\u5c31\u53eb\u54c1\u724c\u8bcd\uff0c\u666e\u904d\u5ba2\u6237\u641c\u7d22\u54c1\u724c\u8bcd\u65f6\u90fd\u5e26\u7740\u8f83\u5f3a\u7684\u76ee\u7684\u6027\uff0c\u56e0\u6b64\u54c1\u724c\u8bcd\u505aSEM\u5173\u952e\u8bcd\u81f3\u5173\u91cd\u8981\u3002<\/p>\n

2\u3001\u884c\u4e1a\u8bcd<\/p>\n

\u884c\u4e1a\u8bcd\u6307\u4f53\u73b0\u67d0\u884c\u4e1a\u7279\u6b8a\u6027\u3001\u8868\u8fbe\u4ea7\u54c1\u6240\u5728\u7c7b\u522b\u7684\u8bcd\u3002\u6b64\u7c7b\u522b\u8bcd\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u4f1a\u5f71\u54cd\u5230\u6f5c\u5728\u5ba2\u6237\u5bf9\u540c\u7c7b\u4ea7\u54c1\u7684\u503e\u5411\uff0c\u4e5f\u5c5e\u4e8e\u4f01\u4e1a\u5173\u952e\u8bcd\u6f5c\u529b\u9009\u62e9\u8bcd\u6c47\u3002<\/p>\n

3\u3001\u4ea7\u54c1\u8bcd<\/p>\n

\u4ea7\u54c1\u8bcd\u5c31\u662f\u4f60\u60f3\u8981\u63a8\u5e7f\u7684\u4ea7\u54c1\uff0c\u4ea7\u54c1\u662f\u4e00\u4e2a\u5f88\u5e7f\u7684\u6982\u5ff5\uff0c\u4f60\u60f3\u505a\u4ec0\u4e48\u63a8\u5e7f\uff0c\u90a3\u4ec0\u4e48\u5c31\u662f\u4ea7\u54c1\uff0c\u5403\u7684\u73a9\u7684\u7528\u7684\u90fd\u662f\u4ea7\u54c1\u3002\u4ea7\u54c1\u8bcd\u80fd\u663e\u793a\u7528\u6237\u6700\u76f4\u63a5\u7684\u641c\u7d22\u76ee\u7684\uff0c\u662f\u5173\u952e\u8bcd\u4e2d\u5fc5\u5907\u7684\u8bcd\u6c47\u3002\u6b64\u7c7b\u8bcd\u6c47\u9762\u5bf9\u7684\u53ef\u80fd\u4e3a\u6700\u76f4\u63a5\u7684\u9700\u6c42\u7740\uff0c\u5e26\u6765\u6700\u76f4\u63a5\u7684\u6f5c\u5728\u5ba2\u6237\u30024\u3001\u901a\u7528\u8bcd<\/p>\n

\u6240\u8c13\u901a\u7528\u8bcd\uff0c\u5c31\u662f\u7f51\u6c11\u90fd\u5728\u641c\u7d22\u7684\u8bcd\uff0c\u8fd9\u4e9b\u8bcd\u548c\u4f60\u6240\u505a\u7684\u4ea7\u54c1\u6709\u76f8\u5173\u6027\uff0c\u8fd9\u4e2a\u662f\u5fc5\u987b\u6709\u7684\uff0c\u8303\u56f4\u6bd4\u8f83\u5e7f\u6cdb\u3002<\/p>\n

5\u3001\u4ea7\u54c1\u54a8\u8be2\u8bcd<\/p>\n

\u5bf9\u4e8e\u4ea7\u54c1\u54a8\u8be2\u8bcd\u4e00\u822c\u662f\u6307\u7528\u4e8e\u54a8\u8be2\u4ea7\u54c1\u7684\u8bcd\u6c47\uff0c\u8be5\u7c7b\u522b\u8bcd\u6c47\u66f4\u4e3a\u8d34\u8fd1\u7528\u6237\u53e3\u8bed\u5316\u7528\u8bcd\u3002\u8be5\u7c7b\u8bcd\u5f80\u5f80\u6700\u80fd\u63a5\u8fd1\u6f5c\u5728\u7528\u6237\u9700\u6c42\uff0c\u5e76\u5f71\u54cd\u7740\u5ba2\u6237\u7684\u6d88\u8d39\u51b3\u7b56\uff0c\u53ef\u8c13\u662f\u7f51\u7ad9\u5173\u952e\u8bcd\u4e2d\u7684\u660e\u661f\u8bcd\uff0c\u8be5\u7c7b\u8bcd\u6c47\u7684\u641c\u7d22\u8005\u5728\u5339\u914d\u5408\u9002\u7684\u60c5\u51b5\u4e0b\uff0c\u5176\u8f6c\u5316\u7387\u5f80\u5f80\u6700\u9ad8\u3002<\/p>\n

6\u3001\u4eba\u7fa4\u8bcd<\/p>\n

\u8fd9\u7c7b\u8bcd\u4e0e\u4ea7\u54c1\u76f8\u5173\u6027\u6bd4\u8f83\u5c0f\uff0c\u4f46\u662f\u4e5f\u4e0d\u80fd\u8bf4\u6ca1\u76f8\u5173\uff0c\u4e5f\u5f88\u6709\u5fc5\u8981\u505a\u4e00\u4e2a\u8fd9\u6837\u7684\u5206\u8bcd\uff0c\u56e0\u4e3a\u5b83\u4e5f\u662f\u76ee\u6807\u5ba2\u6237\u6240\u5173\u6ce8\u7684\u3002<\/p>\n

7\u3001\u7ade\u54c1\u8bcd<\/p>\n

\u7ade\u4e89\u5bf9\u624b\u7684\u54c1\u724c\u5173\u952e\u8bcd\u7684\u7b80\u79f0\uff0c\u8fd9\u91cc\u5c31\u4e0d\u518d\u8be6\u7ec6\u9610\u8ff0\uff0c\u6709\u5174\u8da3\u7684\u670b\u53cb\u53ef\u4ee5\u67e5\u770b?\u5982\u4f55\u4f18\u96c5\u7684\u7761\u522b\u4eba\u7684\u54c1\u724c\u8bcd\u3002<\/p>\n

\u7ade\u4ef7\u63a8\u5e7f\u968f\u7740\u4e92\u8054\u7f51\u7684\u53d1\u5c55\uff0c\u5df2\u7ecf\u6210\u4e3a\u91cd\u8981\u7684\u63a8\u5e7f\u8425\u9500\u624b\u6bb5\u3002\u53ea\u8981\u6709\u597d\u7684\u4ea7\u54c1\u6216\u8005\u670d\u52a1\uff0c\u5e76\u4e14\u7ed3\u5408\u7ade\u4ef7\u5e7f\u544a\u7684\u5a01\u529b\uff0c\u5c31\u80fd\u591f\u5728\u4e92\u8054\u7f51\u4e0a\u9762\u505a\u5230\u7acb\u7aff\u89c1\u5f71\u7684\u6548\u679c\u3002<\/p>\n

\u5173\u952e\u8bcd\u62d3\u5c55<\/p>\n

\u6839\u636e\u8f85\u52a9\u5de5\u5177\u8fdb\u884c\u5173\u952e\u8bcd\u7b5b\u9009<\/p>\n

\u4e00\u822c\u6765\u8bf4\uff0c\u7b5b\u9009\u5173\u952e\u8bcd\u53ef\u501f\u52a9\u7684\u5de5\u5177\u6709\uff1a<\/p>\n

A\u3001\u767e\u5ea6\u3001\u8c37\u6b4c\u5173\u952e\u8bcd\u63a8\u8350\u5de5\u5177\uff0c\u91cc\u9762\u6709\u6309\u884c\u4e1a\u63a8\u8350\uff0c\u6216\u8005\u6839\u636e\u81ea\u5df1\u7684\u8054\u60f3\u8fdb\u884c\u83b7\u53d6\u63a8\u8350;<\/p>\n

B\u3001\u5404\u79cd\u641c\u7d22\u98ce\u4e91\u699c\uff0c\u5982\u5ea6\u641c\u7d22\u98ce\u4e91\u699c\u3001\u8c37\u6b4c\u70ed\u699c\u3001\u6dd8\u5b9d\u6392\u884c\u699c\u7b49;<\/p>\n

C\u3001\u5206\u6790\u5404\u5927\u641c\u7d22\u5f15\u64ce<\/a>\u7684\u76f8\u5173\u641c\u7d22\uff0c\u767e\u5ea6\u4e0b\u62c9\u6846\u4e5f\u662f\u4e0d\u9519\u7684\u53c2\u8003;<\/p>\n

D\u3001\u5173\u6ce8\u5404\u5927\u95ee\u7b54\u793e\u533a\u7684\u7f51\u6c11\u63d0\u95ee\uff0c\u5982\u767e\u5ea6\u77e5\u9053\u3001\u5929\u6daf\u95ee\u7b54\u7b49;<\/p>\n

E\u3001\u627e\u767e\u5ea6\u5ba2\u670d\u7d22\u8981\u540c\u884c\u4e1a\u5173\u952e\u8bcd\u8bcd\u5305;<\/p>\n

F\u3001\u767e\u5ea6\u4e0b\u62c9\u4e5f\u662f\u4e00\u4e2a\u4e0d\u9519\u7684\u53ef\u7b5b\u9009\u5173\u952e\u8bcd\u7684\u5730\u65b9;<\/p>\n

G\u3001\u5f53\u5e10\u6237\u6b63\u5e38\u63a8\u5e7f\u540e\uff0c\u641c\u7d22\u8bcd\u4e5f\u662f\u62d3\u5c55\u5173\u952e\u8bcd\u6bd4\u8f83\u9760\u8c31\u7684\u4e00\u79cd\u65b9\u5f0f\u3002<\/p>\n

\u6ce8\u610f<\/p>\n

\u901a\u8fc7\u8f85\u52a9\u5de5\u5177\u7b5b\u9009\u7684\u5173\u952e\u8bcd\u5e76\u4e0d\u662f\u6240\u6709\u90fd\u9002\u7528\uff0c\u8fd8\u9700\u8981\u8fdb\u4e00\u6b65\u5254\u9664\u5254\u9664\u8ddf\u672c\u884c\u4e1a\u65e0\u5173\u7684\u5173\u952e\u8bcd\uff0c\u786e\u4fdd\u81ea\u5df1\u7684\u63a8\u5e7f\u8d39\u6d88\u8d39\u7684\u5408\u7406\u6027\uff0c\u4e5f\u662f\u8282\u7ea6\u6210\u672c\u7684\u9700\u6c42\u3002\u767e\u5ea6\u63a8\u5e7f<\/a>\u5c31\u50cf\u662f\u201c\u65e0\u5e95\u6d1e\u201d\uff0c\u82b1\u94b1\u9700\u8981\u5e26\u6765\u7cbe\u51c6\u6d41\u91cf\uff0c\u907f\u514d\u65e0\u6548\u7684\u6d6a\u8d39\u3002<\/p>\n

\u5173\u952e\u8bcd\u4f18\u5316<\/a>\u6280\u5de7<\/p>\n

\u5728\u6e05\u695a\u4e86\u5173\u952e\u8bcd\u7684\u9009\u62e9\u6280\u5de7\u540e\uff0cSEM\u5de5\u4f5c\u4eba\u5458\u8fd8\u5e94\u6ce8\u91cd\u5173\u952e\u8bcd\u4f18\u5316<\/a>\u73af\u8282\uff0c\u8fdb\u4e00\u6b65\u63d0\u5347\u5e10\u6237\u6295\u8d44\u56de\u62a5\u7387\u3002<\/p>\n

A\u3001\u6ce8\u91cd\u5173\u952e\u8bcd\u6295\u653e\u7b56\u7565\u548c\u65b9\u6cd5\uff0c\u4f8b\u5982\u4ee5\u9ad8\u8f6c\u5316\u5173\u952e\u8bcd\u5efa\u7acb\u6838\u5fc3\u63a8\u5e7f\u8ba1\u5212\uff0c\u4ee5\u901a\u7528\u8bcd\u5efa\u7acb\u5e7f\u6cdb\u63a8\u5e7f\u8ba1\u5212\uff0c\u53ef\u4ee5\u8ba9\u4f60\u7684\u767e\u5ea6\u63a8\u5e7f<\/a>\u5de5\u4f5c\u53d8\u5f97\u66f4\u5177\u9488\u5bf9\u6027;<\/p>\n

B\u3001\u5728\u767e\u5ea6\u63a8\u5e7f<\/a>\u4e2d\uff0cSEMer\u4e00\u5b9a\u8981\u4e0d\u5b9a\u671f\u5730\u7ed3\u5408\u767e\u5ea6\u5173\u952e\u8bcd\u63a8\u8350\u5de5\u5177\u3001\u641c\u7d22\u8bcd\u62a5\u544a\u67e5\u627e\u65b0\u7684\u5173\u952e\u8bcd\u8fdb\u884c\u5173\u952e\u8bcd\u6dfb\u52a0\u3002\u5728\u8c03\u6574\u5173\u952e\u8bcd\u65f6\u8fd8\u9700\u8981\u6ce8\u610f\u767e\u5ea6\u4e0b\u62c9\u6846\u53ca\u76f8\u5173\u641c\u7d22\u7684\u53d8\u5316\uff0c\u8fd9\u4e5f\u662f\u5173\u952e\u8bcd\u4f18\u5316<\/a>\u5f88\u91cd\u8981\u7684\u6b65\u9aa4\u4e4b\u4e00;<\/p>\n

C\u3001\u5173\u952e\u8bcd\u4f18\u5316<\/a>\u662f\u4e00\u4e2a\u957f\u671f\u7684\u5de5\u4f5c\uff0c\u53ea\u6709\u5728\u767e\u5ea6\u63a8\u5e7f<\/a>\u7684\u8fc7\u7a0b\u4e2d\uff0c\u4e0d\u65ad\u5730\u6839\u636e\u5173\u952e\u8bcd\u5b9e\u9645\u6295\u653e\u6548\u679c\u8fdb\u884c\u7b5b\u9009\uff0c\u624d\u6709\u52a9\u529b\u8282\u7701\u5e7f\u544a\u6210\u672c\uff0c\u5e76\u63d0\u5347ROI\u3002<\/p>\n

\u4f5c\u4e3a\u4e00\u4f4d\u5408\u683c\u7684SEMer\uff0c\u9700\u8981\u65f6\u65f6\u8ddf\u8fdb\u641c\u7d22\u5f15\u64ce<\/a>\u53d8\u5316\uff0c\u4e0d\u65ad\u5bf9\u6bd4\u3001\u5206\u6790\u5b9e\u9645\u5e7f\u544a\u6295\u653e\u6548\u679c\uff0c\u624d\u80fd\u4fdd\u8bc1\u5173\u952e\u8bcd\u6295\u653e\u6548\u679c\u6700\u5927\u5316\uff0c\u6700\u7ec8\u63d0\u5347SEM?ROI\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u6311\u9009\u7cbe\u786e\u5173\u952e\u8bcd\u8fdb\u884c\u767e\u5ea6\u7ade\u4ef7\u6295\u653e\u662f\u4f01\u4e1a\u7cbe\u51c6\u8425\u9500\u4ee5\u53ca\u7ade\u4ef7\u5458\u63d0\u957fSEM ROI\u7684\u8feb\u5207\u9700\u6c42\u3002\u4e0b\u9762\uff0c\u5c0f\u7f16\u6765\u5206\u4eab\u767e\u5ea6\u63a8\u5e7f\u7684 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124],"tags":[128],"class_list":["post-7662","post","type-post","status-publish","format-standard","hentry","category-baidu","tag-128"],"_links":{"self":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/7662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/comments?post=7662"}],"version-history":[{"count":0,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/7662\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/media?parent=7662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/categories?post=7662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/tags?post=7662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}