{"id":80975,"date":"2018-09-27T12:36:05","date_gmt":"2018-09-27T04:36:05","guid":{"rendered":"http:\/\/www.fagao.me\/?p=80975"},"modified":"2018-09-27T12:36:05","modified_gmt":"2018-09-27T04:36:05","slug":"%e7%be%a4%e9%82%912018%e5%b9%b4%e7%bd%91%e7%bb%9c%e5%aa%92%e4%bd%93%e6%b6%88%e8%b4%b9%e6%97%b6%e9%97%b4%e5%b0%86%e8%b6%85%e8%bf%87%e7%ba%bf%e6%80%a7%e7%94%b5%e8%a7%86","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/80975.htm","title":{"rendered":"\u7fa4\u90912018\u5e74\u7f51\u7edc\u5a92\u4f53\u6d88\u8d39\u65f6\u95f4\u5c06\u8d85\u8fc7\u7ebf\u6027\u7535\u89c6"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2019_019.jpg\" alt=\"\"><\/p>\n<p><span class=\"bjh-p\">WPP\u65d7\u4e0b\u5a92\u4f53\u6295\u8d44\u7ba1\u7406\u96c6\u56e2\u7fa4\u9091(GroupM)\u53d1\u5e03\u65b0\u7684\u300aState of Digital\u300b\u62a5\u544a\uff0c\u6db5\u76d6\u5168\u7403\u6d88\u8d39\u8005\u5a92\u4f53\u6d88\u8d39\u548c\u5e7f\u544a\u6295\u8d44\u8d8b\u52bf\u76f8\u5173\u4fe1\u606f\u3002\u5728\u7fa4\u9091\u53d1\u5e03\u7684\u4e00\u7cfb\u5217\u5168\u7403\u5a92\u4f53\u5e02\u573a\u672a\u6765\u9884\u6d4b\u62a5\u544a\u4e2d\uff0c\u8fd9\u4efd\u65b0\u7684\u62a5\u544a\u805a\u7126\u6280\u672f\u548c\u6570\u5b57\u80fd\u529b\u5bf9\u6d88\u8d39\u8005\u548c\u5e7f\u544a\u4e3b\u7684\u5f71\u54cd\u3002<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u6309\u5f53\u5730\u5a92\u4f53\u6295\u8d44\u52a0\u6743\u8ba1\u7b97\u7684\u5168\u7403\u5a92\u4f53\u6d88\u8d39\u65f6\u95f4<\/span><\/p>\n<p><span class=\"bjh-p\">\u7d2f\u8ba1\u5e73\u5747\u5c0f\u65f6\u6570<\/span><\/p>\n<p><span class=\"bjh-p\">2015<\/span><\/p>\n<p><span class=\"bjh-p\">2016<\/span><\/p>\n<p><span class=\"bjh-p\">2017<\/span><\/p>\n<p><span class=\"bjh-p\">2018<\/span><\/p>\n<p><span class=\"bjh-p\">\u7f51\u7edc<\/span><\/p>\n<p><span class=\"bjh-p\">2.70<\/span><\/p>\n<p><span class=\"bjh-p\">3.19<\/span><\/p>\n<p><span class=\"bjh-p\">3.53<\/span><\/p>\n<p><span class=\"bjh-p\">3.69<\/span><\/p>\n<p><span class=\"bjh-p\">\u7ebf\u6027\u7535\u89c6<\/span><\/p>\n<p><span class=\"bjh-p\">3.78<\/span><\/p>\n<p><span class=\"bjh-p\">3.76<\/span><\/p>\n<p><span class=\"bjh-p\">3.71<\/span><\/p>\n<p><span class=\"bjh-p\">3.63<\/span><\/p>\n<p><span class=\"bjh-p\">\u62a5\u520a\u6742\u5fd7<\/span><\/p>\n<p><span class=\"bjh-p\">0.68<\/span><\/p>\n<p><span class=\"bjh-p\">0.66<\/span><\/p>\n<p><span class=\"bjh-p\">0.70<\/span><\/p>\n<p><span class=\"bjh-p\">0.68<\/span><\/p>\n<p><span class=\"bjh-p\">\u5e7f\u64ad<\/span><\/p>\n<p><span class=\"bjh-p\">1.67<\/span><\/p>\n<p><span class=\"bjh-p\">1.71<\/span><\/p>\n<p><span class=\"bjh-p\">1.74<\/span><\/p>\n<p><span class=\"bjh-p\">1.73<\/span><\/p>\n<p><span class=\"bjh-p\">\u603b\u8ba1<\/span><\/p>\n<p><span class=\"bjh-p\">8.83<\/span><\/p>\n<p><span class=\"bjh-p\">9.31<\/span><\/p>\n<p><span class=\"bjh-p\">9.68<\/span><\/p>\n<p><span class=\"bjh-p\">9.73<\/span><\/p>\n<p><span class=\"bjh-p\">\u4efd\u989d<\/span><\/p>\n<p><span class=\"bjh-p\">2015<\/span><\/p>\n<p><span class=\"bjh-p\">2016<\/span><\/p>\n<p><span class=\"bjh-p\">2017<\/span><\/p>\n<p><span class=\"bjh-p\">2018<\/span><\/p>\n<p><span class=\"bjh-p\">\u7f51\u7edc<\/span><\/p>\n<p><span class=\"bjh-p\">31<\/span><\/p>\n<p><span class=\"bjh-p\">34<\/span><\/p>\n<p><span class=\"bjh-p\">36<\/span><\/p>\n<p><span class=\"bjh-p\">38<\/span><\/p>\n<p><span class=\"bjh-p\">\u7ebf\u6027\u7535\u89c6<\/span><\/p>\n<p><span class=\"bjh-p\">43<\/span><\/p>\n<p><span class=\"bjh-p\">40<\/span><\/p>\n<p><span class=\"bjh-p\">38<\/span><\/p>\n<p><span class=\"bjh-p\">37<\/span><\/p>\n<p><span class=\"bjh-p\">\u62a5\u520a\u6742\u5fd7<\/span><\/p>\n<p><span class=\"bjh-p\">8<\/span><\/p>\n<p><span class=\"bjh-p\">7<\/span><\/p>\n<p><span class=\"bjh-p\">7<\/span><\/p>\n<p><span class=\"bjh-p\">7<\/span><\/p>\n<p><span class=\"bjh-p\">\u5e7f\u64ad<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2019_008.jpg\" alt=\"\"><\/p>\n<p><span class=\"bjh-p\">19<\/span><\/p>\n<p><span class=\"bjh-p\">18<\/span><\/p>\n<p><span class=\"bjh-p\">18<\/span><\/p>\n<p><span class=\"bjh-p\">18<\/span><\/p>\n<p><span class=\"bjh-p\">\u603b\u8ba1<\/span><\/p>\n<p><span class=\"bjh-p\">100<\/span><\/p>\n<p><span class=\"bjh-p\">100<\/span><\/p>\n<p><span class=\"bjh-p\">100<\/span><\/p>\n<p><span class=\"bjh-p\">100<\/span><\/p>\n<p><span class=\"bjh-p\">\u5e73\u5747\u5206\u949f\u6570<\/span><\/p>\n<p><span class=\"bjh-p\">2015<\/span><\/p>\n<p><span class=\"bjh-p\">2016<\/span><\/p>\n<p><span class=\"bjh-p\">2017<\/span><\/p>\n<p><span class=\"bjh-p\">2018<\/span><\/p>\n<p><span class=\"bjh-p\">\u7f51\u7edc<\/span><\/p>\n<p><span class=\"bjh-p\">162<\/span><\/p>\n<p><span class=\"bjh-p\">191<\/span><\/p>\n<p><span class=\"bjh-p\">212<\/span><\/p>\n<p><span class=\"bjh-p\">221<\/span><\/p>\n<p><span class=\"bjh-p\">\u7ebf\u6027\u7535\u89c6<\/span><\/p>\n<p><span class=\"bjh-p\">227<\/span><\/p>\n<p><span class=\"bjh-p\">226<\/span><\/p>\n<p><span class=\"bjh-p\">222<\/span><\/p>\n<p><span class=\"bjh-p\">218<\/span><\/p>\n<p><span class=\"bjh-p\">\u62a5\u520a\u6742\u5fd7<\/span><\/p>\n<p><span class=\"bjh-p\">41<\/span><\/p>\n<p><span class=\"bjh-p\">39<\/span><\/p>\n<p><span class=\"bjh-p\">42<\/span><\/p>\n<p><span class=\"bjh-p\">41<\/span><\/p>\n<p><span class=\"bjh-p\">\u5e7f\u64ad<\/span><\/p>\n<p><span class=\"bjh-p\">100<\/span><\/p>\n<p><span class=\"bjh-p\">102<\/span><\/p>\n<p><span class=\"bjh-p\">104<\/span><\/p>\n<p><span class=\"bjh-p\">104<\/span><\/p>\n<p><span class=\"bjh-p\">\u603b\u8ba1<\/span><\/p>\n<p><span class=\"bjh-p\">530<\/span><\/p>\n<p><span class=\"bjh-p\">559<\/span><\/p>\n<p><span class=\"bjh-p\">581<\/span><\/p>\n<p><span class=\"bjh-p\">584<\/span><\/p>\n<p><span class=\"bjh-p\">\u7fa4\u9091\u5bf9\u5168\u7403\u6d88\u8d39\u8005\u5728\u6bcf\u79cd\u5a92\u4ecb\u4e0a\u6240\u82b1\u8d39\u7684\u65f6\u95f4\u8fdb\u884c\u7edf\u8ba1\uff0c\u8ba1\u7b97\u51fa\u5e73\u5747\u5a92\u4f53\u6d88\u8d39\u65f6\u95f4\u30022018\u5e74\uff0c\u6d88\u8d39\u8005\u7684\u5e73\u5747\u5a92\u4f53\u6d88\u8d39\u65f6\u95f4\u5c06\u4e3a9.73\u5c0f\u65f6\uff0c\u8f832017\u5e74\u76849.68\u5c0f\u65f6\u6709\u6240\u589e\u52a0\uff08\u5a92\u4f53\u6295\u8d44\u52a0\u6743\u6570\u5b57\uff09\u3002\u6b64\u5916\uff0c\u7fa4\u9091\u9884\u6d4b\uff0c\u5168\u7403<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/31\">\u7f51\u7edc\u5a92\u4f53<\/a>\u5e73\u5747\u6d88\u8d39\u65f6\u95f4\u5c06\u57282018\u5e74\u9996\u6b21\u8d85\u8fc7\u7ebf\u6027\u7535\u89c6\u3002\u7f51\u7edc\u548c\u7535\u89c6\u5c06\u5206\u522b\u5360\u636e38%\u548c37%\u7684\u4efd\u989d\uff0c\u5176\u6b21\u662f\u62a5\u520a\u6742\u5fd7\u548c\u5e7f\u64ad\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/31\">\u7f51\u7edc\u5a92\u4f53<\/a>\u6d88\u8d39\u65f6\u95f4\u7684\u589e\u52a0\u4e3a\u7535\u5b50\u5546\u52a1\u4e1a\u7684\u4e0d\u65ad\u84ec\u52c3\u53d1\u5c55\u63d0\u4f9b\u652f\u6301\u300235\u4e2a\u56fd\u5bb6\u4e3a\u7fa4\u9091\u63d0\u4f9b\u76842017\u5e74\u7535\u5546\u6570\u636e\u663e\u793a\uff0c\u7d2f\u8ba1\u7535\u5546\u4ea4\u6613\u989d\u8fbe\u52302.105\u4e07\u4ebf\u7f8e\u5143\uff0c\u8f83\u4e0a\u5e74\u589e\u957f17%\u3002\u7fa4\u9091\u9884\u6d4b\uff0c2018\u7684\u7535\u5546\u4ea4\u6613\u989d\u5c06\u589e\u957f15%\uff0c\u81f32.442\u4e07\u4ebf\u7f8e\u5143\uff0c\u7ea6\u5360\u96f6\u552e\u603b\u989d\u768410%\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u5728\u8be5\u62a5\u544a\u4e2d\uff0c\u7fa4\u9091\u8fd8\u5bf9\u7a0b\u5e8f\u5316\uff08\u81ea\u52a8\u5316\uff09\u5e7f\u544a\u6295\u8d44\u8d8b\u52bf\u8fdb\u884c\u4e86\u5206\u6790\u7814\u7a76\u3002\u6309\u6240\u6709\u62a5\u544a\u56fd\u5bb6\u7684\u5e73\u5747\u503c\u8ba1\u7b97\uff0c2017\u5e74\u7a0b\u5e8f\u5316\u7f51\u7edc\u5c55\u793a\u6295\u8d44\u536044%\uff0c\u800c2016\u5e74\u4e3a31%\uff0c2018\u5e74\u8fd9\u4e00\u6bd4\u4f8b\u5c06\u589e\u81f347%\u3002\u7a0b\u5e8f\u5316\u7f51\u7edc\u89c6\u9891\u6295\u8d44\u6240\u5360\u4efd\u989d\u76f8\u5bf9\u8f83\u5c0f\uff0c2017\u5e74\u548c2016\u5e74\u5206\u522b\u4e3a22%\u548c17%\uff0c\u4eca\u5e74\u6709\u671b\u589e\u81f324%\u3002\uff08\u7fa4\u9091\u6309\u7167\u5404\u56fd\u5e7f\u544a\u7ecf\u6d4e\u7684\u89c4\u6a21\u8fdb\u884c\u4e86\u52a0\u6743\u8ba1\u7b97\u3002\uff09<\/span><\/p>\n<p><span class=\"bjh-p\">\u7fa4\u9091\u8fd8\u5bf9WPP\u7684\u5e9e\u5927\u7f51\u7edc\u8fdb\u884c\u4e86\u8c03\u67e5\uff0c\u5e0c\u671b\u4ece\u66f4\u52a0\u957f\u8fdc\u7684\u89d2\u5ea6\u770b\u5f85\u884c\u4e1a\u70ed\u70b9\u8bdd\u9898\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u533a\u5757\u94fe\uff1a\u5230\u76ee\u524d\u4e3a\u6b62\uff0c\u4f9d\u7136\u7f3a\u4e4f\u5b9e\u9645\u5e94\u7528\u8bc1\u636e\u3002\u7fa4\u9091\u671f\u8d27\u4e1a\u52a1\u4e3b\u7ba1Adam Smith\u8868\u793a\uff1a\u201c\u533a\u5757\u94fe\u7684\u4e3b\u8981\u5438\u5f15\u529b\u5728\u4e8e\u5176\u5206\u5e03\u5f0f\u8d26\u672c\u6280\u672f\uff0c\u8ba9\u6240\u6709\u4eba\u6e05\u695a\u5730\u4e86\u89e3\u6bcf\u4ef6\u4e8b\u60c5\uff0c\u56e0\u6b64\u6709\u52a9\u4e8e\u51cf\u5c11\u4f4e\u6548\u7387\u6216\u6b3a\u8bc8\u884c\u4e3a\u3002\u7136\u800c\uff0c\u5b83\u7684\u81f4\u547d\u7f3a\u70b9\u662f\u9700\u8981\u5728\u6bcf\u53f0\u53c2\u4e0e\u7535\u8111\u4e0a\u6301\u7eed\u4e0d\u65ad\u5730\u66f4\u65b0\u5185\u5bb9\uff0c\u800c\u8fd9\u5728\u73b0\u5b9e\u4e2d\u5b9e\u65bd\u8d77\u6765\u6548\u7387\u592a\u4f4e\u3002\u201d<\/span><\/p>\n<p><span 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