{"id":82124,"date":"2018-09-27T12:44:04","date_gmt":"2018-09-27T04:44:04","guid":{"rendered":"http:\/\/www.fagao.me\/?p=82124"},"modified":"2018-09-27T12:44:04","modified_gmt":"2018-09-27T04:44:04","slug":"%e7%99%be%e5%ba%a6%e5%85%b3%e9%97%ad%e6%96%b0%e9%97%bb%e5%8f%91%e7%a8%bf%e6%ba%90%e7%9a%84%e5%8d%81%e5%a4%a7%e5%8e%9f%e5%9b%a0","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/82124.htm","title":{"rendered":"\u767e\u5ea6\u5173\u95ed\u65b0\u95fb\u53d1\u7a3f\u6e90\u7684\u5341\u5927\u539f\u56e0"},"content":{"rendered":"

\"\"<\/p>\n

2017\u5e743\u670820\u65e5\u767e\u5ea6\u53d1\u5e03\u516c\u544a\u79f0\uff0c\u56e0\u767e\u5ea6\u5bf9\u65f6\u6548\u6027\u5185\u5bb9\u8bc6\u522b\u6280\u672f\u5347\u7ea7\uff0c\u539f\u72ec\u7acb\u65b0\u95fb\u6e90\u6570\u636e\u5e93\u7684\u5f62\u5f0f\u5df2\u4e0d\u518d\u9002\u5408\u4f7f\u7528\uff0c\u6545\u53d6\u6d88\u65b0\u95fb\u6e90\u6570\u636e\u5e93\u3002\u65e0\u7591\u8fd9\u4e00\u516c\u544a\uff0c\u8ba9\u65e0\u6570\u5a92\u4f53\u4eba\u843d\u6cea\u3002\u597d\u591a\u4eba\u6709\u4e00\u4e2a\u7591\u95ee\uff0c\u4e3a\u4f55\u767e\u5ea6\u8981\u8fd9\u6837\u505a\uff1f\u5c3d\u7ba1\u8fd9\u4e00\u5219\u6d88\u606f\u5df2\u7ecf\u8fc7\u53bb\u4e86\u4e00\u4e2a\u591a\u6708\u4e86\uff0c\u4f46\u662f\u7b14\u8005\u4e3a\u4e86\u89e3\u7b54\u8fd9\u4e2a\u7591\u95ee\uff0c\u4ece\u7f51\u7edc\u4e0a\u6536\u96c6\u4e00\u4e9b\u4fe1\u606f\u8ba9\u5927\u4f19\u4e00\u8d77\u63ed\u79d8\u80cc\u540e\u7684\u539f\u56e0\u3002<\/p>\n

<\/div>\n

1. \u5185\u5bb9\u5bcc\u5a92\u4f53\u5316\u6f14\u53d8<\/p>\n

\u97f3\u9891\uff0c\u56fe\u7247\uff0c\u77ed\u89c6\u9891\u662f\u672a\u6765\u5404\u79cd\u5185\u5bb9\u884c\u4e1a\u9886\u57df\u90fd\u5fc5\u987b\u62e5\u62b1\u7684\u53d8\u5316\uff0c\u5982\u679c\u4ecd\u7136\u505c\u7559\u5728\u4ec5\u6587\u5b57\u4e0a\uff0c\u5fc5\u5c06\u88ab\u66ff\u4ee3\u6216\u8005\u9057\u5fd8\u3002<\/p>\n

2.\u5185\u5bb9\u548c\u7528\u6237\u4e92\u52a8\u4f53\u7cfb\u7ec4\u5408<\/p>\n

\u7528\u6237\u80fd\u957f\u671f\u6301\u7eed\u7559\u5728\u67d0\u4e2a\u5185\u5bb9\u670d\u52a1\u6216\u8005\u5185\u5bb9\u94fe\u5e73\u53f0\uff0c\u9664\u4e86\u5185\u5bb9\u9650\u5236\uff0c\u6700\u6838\u5fc3\u7684\u5c31\u662f\u7528\u6237\u4e92\u52a8\u6c89\u6dc0\u7684\u957f\u671f\u4ef7\u503c\u3002\u540c\u65f6\uff0c\u65b0\u4e92\u52a8\u4f53\u7cfb\u6210\u4e3a\u80fd\u5e26\u6765\u957f\u671f\u589e\u91cf\u4ef7\u503c\u5fc5\u5907\u624b\u6bb5\u3002<\/p>\n

3. KOL\u7ecf\u6d4e\u9010\u6b65MCN\u5316<\/p>\n

\u5355\u7eaf\u9760\u67d0\u4e2aKOL(Key Opinion Leader)\u5e26\u52a8\u6536\u5165\u7684\u6a21\u5f0f\u5df2\u7ecf\u65e0\u6cd5\u6ee1\u8db3\u7ec6\u5206\u9886\u57df\u589e\u91cf\u9884\u671f\uff0c\u672a\u6765\u5fc5\u987bMCN(Multi-Channel Network)\u5316\u5efa\u7acb\u8054\u76df\uff0c\u6269\u5145\u6b66\u88c5\u90e8\u961f\u89c4\u6a21\uff0c\u6784\u9020\u591a\u6761\u4f9b\u5e94\u94fe\uff0c\u5168\u9762\u63d0\u5347\u4ea7\u80fd\u548c\u670d\u52a1\u7ed3\u6784\u591a\u5143\u5316\u3002<\/p>\n

4. \u5185\u5bb9\u670d\u52a1\u5f62\u6001\u6839\u636e\u9700\u6c42\u9012\u5c42\u5316\u53d1\u5c55<\/p>\n

\u672a\u6765\u5185\u5bb9\u5f62\u6001\u5c06\u66f4\u52a0\u591a\u6837\u5316\uff0c\u5f62\u6210\u957f\u3001\u4e2d\u3001\u77ed\u4e0d\u540c\u957f\u5ea6\u7684\uff0c\u66f4\u4e30\u5bcc\u5730\u5185\u5bb9\u5f62\u6001\uff0c\u5e76\u4e14\u5404\u81ea\u5f00\u82b1\u3002\u5982\u89c6\u9891\u67097-10\u79d2\u30013-5\u5206\u949f\u30011\u5c0f\u65f6\u4ee5\u4e0a\u5206\u522b\u9020\u5c31\u4e0d\u540c\u670d\u52a1\u5f62\u6001\u6210\u529f\u6848\u4f8b\u3002<\/p>\n

5.\u77ed\u89c6\u9891\u5404\u884c\u4e1a\u6e17\u900f\u89c4\u6a21\u7ee7\u7eed\u98d9\u5347<\/p>\n

\u5404\u79cd\u670d\u52a1\u53f7\u3001\u767e\u79d1\u3001\u77e5\u9053\u3001\u51fa\u7248\u65b9\u3001O2O\u3001\u7535\u5546\u7b49\u7b49\u5404\u79cd\u4e0d\u540c\u884c\u4e1a\u90fd\u5728\u77ed\u89c6\u9891\u5316\u3002<\/p>\n

6.\u76f4\u64ad\u6210\u4e3a\u5185\u5bb9\u548c\u670d\u52a1\u4ee5\u53ca\u5404\u884c\u4e1a\u57fa\u7840\u5316\u670d\u52a1\u8bbe\u65bd<\/p>\n

\"\"<\/p>\n

\u7eaf\u76f4\u64ad\u7c7bAPP\u589e\u957f\u653e\u7f13\uff0c\u76f4\u64ad\u548c\u77ed\u89c6\u9891\uff0c\u56fe\u7247\u7ed3\u5408\u53cd\u800c\u66f4\u5982\u9c7c\u5f97\u6c34\uff0c\u6210\u5c31\u5546\u4e1a\u53d8\u73b0\u89c4\u6a21\u4e4b\u4e00\u3002<\/p>\n

7.\u7528\u6237\u4ed8\u8d39\u884c\u4e3a\u9010\u6b65\u6f14\u53d8\u4e3a\u4e00\u79cd\u81ea\u7136\u610f\u8bc6\u4e60\u60ef<\/p>\n

\u77e5\u4e4elive\u3001\u5206\u7b54\u3001\u5f97\u5230\u3001\u5728\u884c\u3001\u767e\u5ea6\u4e91\u76d8\uff0c\u5404\u79cd\u8d44\u8baf\u6253\u8d4f \uff0c\u7ebf\u4e0b\u573a\u666f\u5fae\u4fe1\u6253\u8d4f\u5403\u996d\u7b49\u90fd\u6210\u4e3a\u5178\u578b\u4ee3\u8868\uff0c\u201c10\u5757\u94b1\u5b66\u70b9\u5185\u5bb9\u5f88\u503c\u201d\u7684\u60f3\u6cd5\u4f1a\u66f4\u52a0\u81ea\u7136\u3002<\/p>\n

8.\u7248\u6743\u5316\u662f\u7ec6\u5206\u9886\u57df\u6709\u6548\u58c1\u5792<\/p>\n

\u6bd4\u5982 \u201c\u5f97\u5230\u201d\u5185\u5bb9\u7248\u6743\u5316\uff0c\u6210\u4e3a\u4e86\u5176\u5728\u5782\u76f4\u7ec6\u5206\u9886\u57df\u7684\u6709\u6548\u58c1\u5792\uff0cBAT\u8fdb\u5165\u5219\u5fc5\u987b\u4e70\u7248\u6743\u3002\u672a\u6765\u4e00\u5e74\uff0c\u5de8\u5934\u95f4\u7684\u7248\u6743\u4e4b\u4e89\u5c06\u52a0\u901f\uff0c\u4e0d\u7ba1\u662f\u957f\u4e2d\u77ed\u7248\u6743\u8fd8\u662f\u8de8\u754c\u8f6c\u8ff0\u7248\u6743\u3002<\/p>\n

9.\u5185\u5bb9\u667a\u80fd\u5316\u751f\u4ea7(\u667a\u80fd\u8bc4\u8bba\uff0c\u667a\u80fd\u673a\u5668\u4eba\u7f16\u8f91\u7b49)<\/p>\n

\u7531\u4e8e\u5185\u5bb9\u5927\u91cf\u9700\u6c42\u548c\u5185\u5bb9\u5206\u6563\u5316\uff0c\u52bf\u5fc5\u5e26\u6765\u673a\u5668\u670d\u52a1\u7684\u4ef7\u503c\u7a7a\u95f4\uff0c\u6bd4\u5982\uff1a\u6fc0\u53d1\u7528\u6237\u751f\u6210\u5185\u5bb9\uff0c\u51b7\u542f\u52a8\u65f6\u9700\u8981\u7528\u673a\u5668\u805a\u5408\u751f\u6210\u5185\u5bb9\uff0c\u89c4\u5219\u7c7b\u62a5\u9053\u53ef\u673a\u5668\u5316\u66ff\u4ee3\uff0c\u56fe\u6587\u3001\u89c6\u9891\u957f\uff0c\u4e2d\uff0c\u77ed\u5185\u5bb9\u534a\u81ea\u52a8\u5316\u8bc6\u522b\uff0c\u5207\u5206\uff0c\u751f\u6210\u7b49\u3002<\/p>\n

10. \u53f7\u7fa4\u66ff\u4ee3\u7ad9\u7fa4\uff0cPGC\u66ff\u4ee3\u7ad9\u957f<\/p>\n

\u4f18\u8d28\u5185\u5bb9\u662f\u5e73\u53f0\u578b\u4e1a\u52a1\u5de8\u5934\u4e89\u62a2\u7684\u4e2d\u5fc3\u573a\u5730\u3002\u539f\u6709\u7684\u201c\u7ad9\u957f\u5237\u5185\u5bb9\u3001\u7ec4\u5408\u5185\u5bb9\u3001\u704c\u5165\u641c\u7d22\u201d\u7684\u5206\u53d1\u6a21\u5f0f\u5df2\u7ecf\u5b8c\u5168\u5931\u6548\uff0c\u5927\u95ed\u73af\u751f\u6001\u73af\u5883\u9a71\u52a8\u4e0b\uff0c\u4ecd\u65e0\u6cd5\u751f\u4ea7\u4f18\u8d28\u5185\u5bb9\u7684\u7ad9\u957f\u5fc5\u5c06\u88ab\u6dd8\u6c70\u3002<\/p>\n

\u4ee5\u4e0a\u662f\u7b14\u8005\u4ece\u7f51\u7edc\u6536\u96c6\u5230\u7684\u5341\u4e2a\u539f\u56e0\uff0c\u5e0c\u671b\u4eca\u5929\u7684\u5206\u4eab\u80fd\u7ed9\u5a92\u4f53\u4eba\u5e26\u6765\u542f\u53d1\uff01\u3000<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

2017\u5e743\u670820\u65e5\u767e\u5ea6\u53d1\u5e03\u516c\u544a\u79f0\uff0c\u56e0\u767e\u5ea6\u5bf9\u65f6\u6548\u6027\u5185\u5bb9\u8bc6\u522b\u6280\u672f\u5347\u7ea7\uff0c\u539f\u72ec\u7acb\u65b0\u95fb\u6e90\u6570\u636e\u5e93\u7684\u5f62\u5f0f\u5df2\u4e0d\u518d\u9002\u5408\u4f7f\u7528\uff0c\u6545 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[120],"class_list":["post-82124","post","type-post","status-publish","format-standard","hentry","category-news","tag-120"],"_links":{"self":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/82124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/comments?post=82124"}],"version-history":[{"count":0,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/82124\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/media?parent=82124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/categories?post=82124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/tags?post=82124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}