{"id":82315,"date":"2018-09-27T12:45:30","date_gmt":"2018-09-27T04:45:30","guid":{"rendered":"http:\/\/www.fagao.me\/?p=82315"},"modified":"2018-09-27T12:45:30","modified_gmt":"2018-09-27T04:45:30","slug":"%e5%be%ae%e5%8d%9a%e6%96%a9%e8%8e%b7iai%e5%85%a8%e5%9c%ba%e5%a4%a7%e5%a5%96%e7%ad%8912%e9%a1%b9%e5%a4%a7%e5%a5%96%e9%a9%ac%e5%a4%a7%e5%a7%90%e8%8d%a3%e8%8e%b7iai%e6%95%b4%e5%90%88%e8%90%a5%e9%94%80","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/82315.htm","title":{"rendered":"\u5fae\u535a\u65a9\u83b7IAI\u5168\u573a\u5927\u5956\u7b4912\u9879\u5927\u5956\u9a6c\u5927\u59d0\u8363\u83b7IAI\u6574\u5408\u8425\u9500\u6848\u4f8b\u5956"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2018_001.jpg\" alt=\"\"><\/p>\n<p><span class=\"bjh-p\"><\/span><\/p>\n<p><span 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class=\"bjh-p\">\u5fae\u535a\u662f\u4e00\u4e2a\u57fa\u4e8e\u5174\u8da3\u5173\u6ce8\u7684\u5e7f\u573a\u578b\u793e\u4ea4\u5e73\u53f0\uff0c\u70ed\u70b9\u805a\u5408\u548c\u5174\u8da3\u9a71\u52a8\u662f\u5176\u4e24\u5927\u5dee\u5f02\u5316\u7279\u5f81\u3002\u56f4\u7ed5\u5feb\u901f\u805a\u5408\u5173\u6ce8\uff08Awareness\uff09\u3001\u5f15\u53d1\u60c5\u611f\u5171\u9e23\uff08Interest\uff09\u3001\u63d0\u5347\u8425\u9500\u8f6c\u5316\uff08Purchase\uff09\u53ca\u6301\u7eed\u91ca\u653e\u4ef7\u503c\uff08Loyalty\uff09\uff0c\u5fae\u535a\u4f9d\u6258\u79d1\u5b66\u7684\u7528\u6237\u793e\u4ea4\u6570\u636e\u548c\u4e30\u5bcc\u7684\u5e73\u53f0\u8d44\u6e90\uff0c\u5feb\u901f\u805a\u7126\u65f6\u4e0b\u70ed\u70b9\uff0c\u5e76\u5c06\u54c1\u724c\u4fe1\u606f\u7cbe\u786e\u3001\u9ad8\u6548\u5730\u63a8\u9001\u7ed9\u76ee\u6807\u7528\u6237\uff0c\u4ee5\u4f18\u8d28\u7684\u5185\u5bb9\uff0c\u5f15\u53d1\u7528\u6237\u5171\u9e23\uff0c\u70b9\u71c3\u54c1\u724c\u8425\u9500\u5f71\u54cd\u529b\u3002<\/span><\/p>\n<p><span 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\u5728\u5fae\u535a\u4e0a\u4ee5\u840c\u8d31\u6696\u7684\u5f62\u8c61\u5438\u5f15\u5e74\u8f7b\u6d88\u8d39\u4eba\u7fa4\uff0c\u4ec5\u75287\u5929\u65f6\u95f4\u5c31\u8dc3\u5347\u8d85\u4eba\u6c14\u91d1V\u7f51\u7ea2\uff0c\u6210\u529f\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\u5ea6\u4e0e\u559c\u7231\u5ea6\uff1b\u540c\u65f6\u96c5\u8bd7\u5170\u9edb\u501f\u52bf\u5927\u70edIP\u5267\u300a\u4e09\u751f\u4e09\u4e16\u5341\u91cc\u6843\u82b1\u300b\u4ee5\u53ca\u8eab\u4e3a\u5973\u4e3b\u89d2\u7684\u6768\u5e42\u7684\u4ee3\u8a00\u4eba\u6548\u5e94\uff0c\u5feb\u901f\u805a\u7126\u70ed\u70b9\uff0c\u8bdd\u9898#\u5341\u91cc\u6843\u82b1\u5986#\u65a9\u83b7117.4\u4e07\u8ba8\u8bba\u91cf\uff0c\u6843\u82b1\u5986\u53e3\u7ea210\u5929\u552e\u7f44\u3002\u5728\u60c5\u611f\u5f15\u53d1\u5171\u9e23\u4e0a\uff0c\u5e2e\u5b9d\u9002\u611f\u52a8\u3001\u6696\u5fc3\u7684\u539f\u751f\u89c6\u9891#\u7231\u81f4\u521d\u611f\u808c#\u5237\u5c4f\u5168\u7f51\uff0c\u5f15\u53d1\u7f51\u53cb\u6cea\u76ee\uff0c\u4ea7\u54c1\u572872\u5c0f\u65f6\u552e\u7f44\u3002\u5728\u793e\u4f1a\u5316\u7535\u5546\u6536\u5272\u6d41\u91cf\u65b9\u9762\uff0cM\u00b7A\u00b7C\u5728\u5fae\u535a\u53d1\u8d77\u8d85\u7ea7\u54c1\u724c\u65e5\u6d3b\u52a8\uff0c\u901a\u8fc7\u660e\u661f\u7f51\u7ea2\u79cd\u8349\u548c\u4ec5\u4e0a\u7ebf24\u5c0f\u65f6\u7684\u5c24\u7269\u5feb\u95ea\u5e97\uff0c\u6210\u529f\u552e\u51fa\u8fd16.7\u4e07\u652f\u53e3\u7ea2\uff0c\u6210\u4e3a\u5929\u732b\u7f8e\u5986\u54c1\u724c\u65b0\u5e97\u7684\u9500\u91cf\u51a0\u519b\u3002\u6700\u540e\uff0cOPPO\u5728\u5fae\u535a\u4e4b\u591c\u6d1e\u6089\u7c89\u4e1d\u9700\u6c42\uff0c\u63a8\u51fa\u7c89\u4e1d\u5b9a\u5236\u6b3e\u624b\u673a\u5e76\u6210\u529f\u5360\u9886\u7c89\u4e1d\u5fc3\u667a\uff0c\u5b9e\u73b0\u591a\u9636\u6bb5\u6301\u7eed\u4ef7\u503c\u8f6c\u5316\uff1b\u97e9\u56fd\u827a\u5320\u5219\u57fa\u4e8e\u5bf9\u7528\u6237\u4e0d\u540c\u4eba\u751f\u72b6\u6001\u7684\u5173\u6000\uff0c\u6301\u7eed\u91ca\u653e\u7c89\u4e1d\u7684\u5546\u4e1a\u4ef7\u503c\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u79d1\u5b66\u8bc4\u4f30\uff0c\u5168\u9762\u91ca\u653e\u8425\u9500\u5f71\u54cd\u529b<\/span><\/p>\n<p><span class=\"bjh-p\">\u5f53\u5a92\u4f53\u4e0e\u8425\u9500\u683c\u5c40\u90fd\u53d1\u751f\u6539\u53d8\u65f6\uff0c\u5efa\u7acb\u8d77\u66f4\u79d1\u5b66\u7684\u884c\u4e1a\u6807\u51c6\u548c\u4ef7\u503c\u8861\u91cf\u4f53\u7cfb\u5c24\u4e3a\u91cd\u8981\u3002\u5fae\u535a\u57fa\u4e8eA-I-P-L\u6a21\u578b\uff0c\u4ece\u201c\u662f\u5426\u771f\u6b63\u8fbe\u5230\u76ee\u6807\u53d7\u4f17\u201d\u3001\u201c\u662f\u5426\u5f15\u8d77\u60c5\u611f\u5171\u9e23\u201d\u3001\u201c\u662f\u5426\u6fc0\u8d77\u7c89\u4e1d\u8f6c\u5316\u201d\u3001\u201c\u662f\u5426\u83b7\u5f97\u6301\u7eed\u4ef7\u503c\u8f6c\u5316\u201d\u56db\u4e2a\u6838\u5fc3\u95ee\u9898\u51fa\u53d1\uff0c\u6784\u5efa\u79d1\u5b66\u7684\u4ef7\u503c\u8bc4\u4f30\u4f53\u7cfb\u3002<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">2017\u5e74\uff0c\u5fae\u535a\u8054\u5408\u6743\u5a01\u7b2c\u4e09\u65b9\u5f00\u5c55\u6570\u5b57\u5e7f\u544a\u6536\u89c6\u7387\u7814\u7a76\uff0c\u57fa\u4e8e4.11\u4ebf\u793e\u4ea4\u7528\u6237\uff0c320\u591a\u4efd\u57ce\u5e02\u62a5\u544a\uff0c\u6d77\u91cf\u7684\u6d4b\u91cf\u6807\u7b7e\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u66f4\u597d\u5730\u6d4b\u91cf\u5fae\u535a\u5e7f\u544a\u6709\u6548\u5230\u8fbe\u7387\u7684\u540c\u65f6\uff0c\u4e5f\u4e3a\u5e7f\u544a\u4e3b\u7684\u8de8\u5e73\u53f0\u8425\u9500\u63d0\u4f9b\u4e86\u6709\u6548\u7684\u6d4b\u91cf\u6807\u5c3a\u3002\u4ee5\u67d0\u5feb\u6d88\u54c1\u724c\u4e3a\u4f8b\uff0c\u5728\u8fbe\u5230\u76f8\u540cReach\u7684\u60c5\u51b5\u4e0b\uff0c\u8865\u5145\u6295\u653e\u5fae\u535a<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/138\">\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\u76f8\u8f83\u5355\u72ec\u6295\u653eOTV\u5e7f\u544a1+Reach\u63d0\u53475%\uff0c\u5e7f\u544a\u9884\u7b97\u8282\u7ea634%\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u901a\u8fc7\u5fae\u535a\u4e0e\u5c3c\u5c14\u68ee\u548cAdMaster\u5408\u4f5c\u7684\u6570\u5b57\u5e7f\u544a\u5b9e\u65f6\u4f18\u5316\u9879\u76ee\uff0c\u5728\u5e7f\u544a\u4e3b\u5f00\u5c55<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/75\">\u5fae\u535a\u8425\u9500<\/a>\u6d3b\u52a8\u7684\u540c\u65f6\u53d1\u8d77 A\/B testing, \u80fd\u591f\u5168\u9762\u4e86\u89e3\u5fae\u535a\u5e7f\u544a\u4e0e\u660e\u661fKOL\u4f20\u64ad\u5728\u54c1\u724c\u8ba4\u77e5\u3001\u559c\u597d\u3001\u8d2d\u4e70\u610f\u613f\u3001\u63a8\u8350\u610f\u613f\u4e0a\u7684\u8868\u73b0\u3002\u6b64\u5916\uff0c\u5fae\u535a\u5c06\u901a\u8fc7\u4e0e\u963f\u91cc\u5988\u5988\u643a\u624b\uff0c\u5b9e\u73b0\u6570\u636e\u3001\u5e7f\u544a\u4ea7\u54c1\u3001\u8425\u9500\u573a\u666f\u3001\u6548\u679c\u5206\u6790\u4e0a\u7684\u5168\u9762\u6253\u901a\uff0c\u4e3a\u4f01\u4e1a\u548c\u5e7f\u544a\u4e3b\u6253\u9020\u4e00\u6574\u5957\u793e\u4ea4\u5168\u57df\u8425\u9500\u89e3\u51b3\u65b9\u6848\uff0c\u52a9\u529b\u54c1\u724c\u5b8c\u6210\u4ece\u5185\u5bb9\u79cd\u8349\u5230\u7535\u5546\u62d4\u8349\uff0c\u5168\u9762\u63d0\u5347\u8425\u9500\u8f6c\u5316\u3002\u5fae\u535a\u662f\u7528\u6237\u89c4\u6a21\u6700\u5927\u4ee5\u53ca\u660e\u661f\u7528\u6237\u6700\u591a\u7684\u793e\u4ea4\u5a92\u4f53\u4e4b\u4e00\uff0c\u62e5\u6709\u6d77\u91cf\u7684\u7c89\u4e1d\u7fa4\u4f53\u3002\u5fae\u535a\u652f\u6301\u7b2c\u4e09\u65b9\u5408\u4f5c\u5f00\u53d1\u57fa\u4e8e\u5e73\u53f0\u7684 SCRM \u89e3\u51b3\u65b9\u6848\uff0c\u901a\u8fc7\u5bf9\u7c89\u4e1d\u7684\u8d44\u4ea7\u79ef\u7d2f\u3001\u4e92\u52a8\u7387\u5dee\u5f02\u3001\u4f20\u64ad\u8d21\u732e\u3001\u6301\u7eed\u8f6c\u5316\u7b494\u4e2a\u65b9\u9762\u8fdb\u884c\u5206\u6790\uff0c\u53ef\u7cbe\u51c6\u6d1e\u5bdf\u7c89\u4e1d\uff0c\u52a9\u529b\u54c1\u724c\u6301\u7eed\u91ca\u653e\u7c89\u4e1d\u7684\u4ef7\u503c\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u6df1\u5165\u5bf9\u8bdd\uff0c\u7545\u8c08\u5f71\u54cd\u529b\u8425\u9500<\/span><\/p>\n<p><span class=\"bjh-p\">\u5728\u968f\u540e\u7684\u5706\u684c\u8bba\u575b\u73af\u8282\uff0c3\u4f4d\u5206\u522b\u4ee3\u8868\u5e7f\u544a\u4e3b\u3001\u5e7f\u544a\u4ee3\u7406\u5546\u3001\u6743\u5a01\u7814\u7a76\u673a\u6784\u7684\u5609\u5bbe\u4e0e\u66f9\u5b87\u7fd4\u5148\u751f\u4e00\u8d77\uff0c\u5171\u540c\u63a2\u8ba8\u4e86\u793e\u4f1a\u5316\u5a92\u4f53\u7684\u5f71\u54cd\u529b\u8425\u9500\u3002<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u9488\u5bf9\u201c\u660e\u661f\u6548\u5e94\u4e0e\u5185\u5bb9\u5f71\u54cd\u529b\u201d\uff0c\u54aa\u5495\u6587\u5316\u79d1\u6280\u6709\u9650\u516c\u53f8\u4e1a\u52a1\u53d1\u5c55\u4e8b\u4e1a\u7fa4\u6267\u884c\u526f\u603b\u88c1\u3001\u54aa\u5495\u52a8\u6f2b\u6709\u9650\u516c\u53f8\u6267\u884c\u526f\u603b\u7ecf\u7406\u5ed6\u667a\u52c7\u5148\u751f\u8c08\u5230\uff1a<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u54aa\u5495\u52a8\u6f2b\u5347\u7ea7\u5230\u54aa\u5495\u5708\u5708\u540e\uff0c\u5f00\u59cb\u4e13\u6ce8\u4e8e\u670d\u52a1\u5e74\u8f7b\u7fa4\u4f53\u3002\u5e74\u8f7b\u7fa4\u4f53\u7684\u6838\u5fc3\u6807\u7b7e\u5728\u4e8e\u5174\u8da3\u5171\u9e23\u4e0e\u81ea\u6211\u4e3b\u5f20\u7b49\uff0c\u66f4\u503e\u5411\u4e8eIP\u6d88\u8d39\u4e0eIP\u4f53\u9a8c\uff0c\u54aa\u5495\u5708\u5708\u4e0e\u5fae\u535a\u5408\u4f5c\u7684#\u4e0b\u4e00\u7ad9\uff0c\u6b21\u5143C\u7ad9#\uff0c\u8fce\u5408\u4e86\u5f53\u4e0b\u5e74\u8f7b\u4eba\u7684\u70ed\u6f6e\uff0c\u521b\u9020\u4e86\u54c1\u724c\u81ea\u5df1\u7684IP\u3002\u7fa4\u9091\u96c6\u56e2\u7ade\u7acb\u4e2d\u56fd\u793e\u4ea4\u5a92\u4f53\u603b\u7ecf\u7406\u5f20\u4eae\u5148\u751f\u57fa\u4e8e\u7fa4\u9091\u7684\u7ecf\u9a8c\u5206\u4eab\u4e86\u201c\u4ee3\u7406\u516c\u53f8\u5728\u79fb\u52a8\u8425\u9500\u6311\u6218\u4e0b\u7684\u7ecf\u9a8c\u201d\uff1a<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u5728\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u548c\u6280\u672f\u7684\u8d4b\u80fd\u4e0b\uff0c\u6bcf\u4e2a\u4eba\u90fd\u53ef\u4ee5\u662f\u5a92\u4f53\u3002\u5e7f\u544a\u53ea\u662f\u4f20\u64ad\u7684\u5f00\u59cb\uff0c\u662f\u89e6\u53d1\u5668\uff0c\u89e6\u53d1\u7528\u6237\u4f20\u64ad\u3002\u7fa4\u9091\u57fa\u4e8e\u5fae\u535a\u793e\u4ea4\u6570\u636e\u7684\u5206\u6790\uff0c\u643a\u624b\u5fae\u535a\u6253\u9020\u96c5\u8bd7\u5170\u9edb#\u6211\u6709\u7ea2\u5507\u7ed9\u6211\u7ea2\u5305# \u7684\u6d3b\u52a8\uff0c\u4f7f\u7528\u539f\u751f\u5e7f\u544a\u5f62\u5f0f\uff0c\u4fc3\u4f7f\u7528\u6237\u81ea\u53d1\u4f20\u64ad\uff0c\u5b9e\u65f6\u8206\u60c5\u76d1\u6d4b\uff0c\u6700\u7ec8\u83b7\u5f97\u5de8\u5927\u7684\u54c1\u724c\u58f0\u91cf\u548c\u5f71\u54cd\u529b\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u5c3c\u5c14\u68eeVP Marketing Effectiveness Del Levin\u5219\u9488\u5bf9\u201c\u6570\u5b57\u5e7f\u544a\u7684\u5b9e\u65f6\u4f18\u5316\u8c03\u7814\u201d\u8c08\u5230\uff1a<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u5c3c\u5c14\u68ee\u5728\u5fae\u535a\u4e0a\u6d4b\u8bd5\u4e8625\u4e2a\u54c1\u724c\u6d3b\u52a8\uff0c\u5229\u7528\u5c3c\u5c14\u68ee\u8bc4\u4f30\u5de5\u5177\uff0c\u8bc4\u4f30\u54c1\u724c\u4ef7\u503c\u63d0\u5347\u80fd\u529b\uff0c\u5305\u62ec\u53d7\u4f17\u5bf9\u4e8e\u8be5\u54c1\u724c\u7684\u559c\u597d\u5ea6\u3001\u8ba4\u77e5\u5ea6\u3001\u8d2d\u4e70\u610f\u613f\u7b49\u3002\u6d4b\u8bd5\u7ed3\u679c\u663e\u793a\uff0c\u5bf9\u4e8e\u63d0\u5347\u54c1\u724c\u4ef7\u503c\uff0c\u5fae\u535a\u7684\u80fd\u529b\u663e\u8457\uff0cKPI\u63d0\u5347\u80fd\u529b\u666e\u904d\u9ad8\u4e8e\u884c\u4e1a\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><\/span><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8fd1\u65e5\uff0c2018\u5e74IAI\u56fd\u9645\u521b\u4eab\u8282\u5728\u4eac\u9686\u91cd\u5f00\u5e55\uff0c\u5404\u754c\u521b\u610f\u82f1\u624d\u6c47\u805a\u4e00\u5802\uff0c\u56f4\u7ed5\u54c1\u724c\u8425\u9500\u5206\u4eab\u7ecf\u9a8c\u4e0e\u5fc3\u5f97\u3002 \u9a6c\u5927\u59d0\u8363\u83b7I 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