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2017\u5e74\u4e0a\u534a\u5e74\u79fb\u52a8\u5e7f\u544a\u70b9\u51fb\u91cf\u4ece1\u6708\u76842270069017\u6b21\u5230\u589e\u957f\u52306\u6708\u768417446863672\u6b21\uff0c\u603b\u70b9\u51fb\u6570\u8fbe\u5230477\u4ebf\u6b21\u3002\u53bb\u5e74\u70ed\u4e91\u6570\u636e\u4ea7\u54c1\u6536\u83b7\u4e86\u5f88\u591a\u5ba2\u6237\uff0c\u53d1\u5c55\u4e5f\u975e\u5e38\u8fc5\u901f\uff0c\u6240\u4ee5\u628a\u6240\u6709\u670d\u52a1\u5668\u8fc1\u5230\u4e86\u4e9a\u9a6c\u900a\u4e0a\uff0c\u4e9a\u9a6c\u900a\u5176\u5b9e\u662f\u6bd4\u8f83\u8d35\u7684\u670d\u52a1\u5546\uff0c\u6211\u4eec\u5728\u7528\u6700\u5927\u7684\u4eba\u529b\u548c\u7269\u529b\u4ee5\u53ca\u8d22\u529b\u53bb\u4fdd\u8bc1\u6211\u4eec\u670d\u52a1\u5668\u7684\u7a33\u5b9a\uff0c\u786e\u4fdd\u5e7f\u544a\u4e3b\u6570\u636e\u4e0d\u4e22\u5931\u4ee5\u53ca\u4e0d\u4f1a\u5ef6\u8bef\uff0c\u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u7a33\u5b9a\u3001\u5b89\u5168\u7684\u6295\u653e\u73af\u5883\u3002<\/p>\n

\u4e0a\u534a\u5e74\u79fb\u52a8\u5e7f\u544a\u771f\u5b9e\u70b9\u51fb\u91cf\u8d8b\u52bf\uff0c\u5176\u5b9e\u5e76\u4e0d\u662f\u76f4\u7ebf\u4e0a\u6da8\u7684\u8d8b\u52bf\uff0c\u8ddf\u521a\u624d\u6211\u4eec\u770b\u5230\u7684\u603b\u70b9\u51fb\u4e86\u5c31\u5c11\u4e86\u5f88\u591a\uff0c\u53ea\u6709103\u4ebf\u6b21\u3002<\/p>\n

\u4e0a\u534a\u5e74\u79fb\u52a8\u5e7f\u544a\u6fc0\u6d3b\u603b\u6570\u4e3a1.2\u4ebf\u6b21\uff0c\u5728\u534a\u5e74\u79fb\u52a8\u6e38\u620f\u6295\u653e\u6fc0\u6d3b\u91cf\u5360\u6bd4\uff0c\u5934\u90e8\u6e20\u9053\u5360\u6574\u4e2a\u6548\u679c\u5e7f\u544a\u6295\u653e\u91cf\u768462.63%\uff0c\u5934\u90e8\u6e20\u9053\u6211\u4eec\u5b9a\u4e49\u4e3a\u4e00\u4e9b\u5e02\u9762\u4e0a\u4e3b\u6d41\u7684\u4fe1\u606f\u6d41\uff0c\u4e2d\u90e8\u6e20\u9053\u536022%\uff0c\u957f\u5c3e\u6e20\u9053\u536015%\u3002\u5934\u90e8\u6e20\u9053\u540c\u6837\u53d7\u5230\u4f5c\u5f0a\u6d41\u91cf\u7684\u51b2\u51fb\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u6e20\u9053\u4e00\u822c\u662f\u6309CPC\u3001CPM\u552e\u5356\u7684\u8bdd\uff0c\u90a3\u4e48\u4f5c\u5f0a\u6d41\u91cf\u8fc7\u6765\u4ee5\u540e\uff0c\u57fa\u4e8e\u4e00\u4e9b\u7b2c\u4e09\u65b9\u5f52\u56e0\u7cfb\u7edf\uff0c\u5f88\u5bb9\u6613\u628a\u81ea\u5df1\u7684\u6b63\u5e38\u91cf\u62a2\u8d70\u4e86\u3002<\/p>\n

\u5728APP\u6295\u653e\u6570\u91cf\u4e0a\uff0c2017\u5e74\u4e0a\u534a\u5e74\u6574\u4f53\u6295\u653e\u7684\u8d8b\u52bf\u5448\u589e\u957f\u7684\u60c5\u51b5\uff0c6\u6708\u4efd\u76f8\u6bd41\u6708\u4efd\u589e\u957f\u4e8670%\u3002<\/p>\n

\u4e0a\u534a\u5e74\u79fb\u52a8\u6e38\u620f\u7684\u4e70\u91cf\u4ea7\u54c1\u6570\uff0c6\u6708\u4efd\u76f8\u6bd41\u6708\u4efd\u589e\u957f\u4e8670%\uff0c\u8bf4\u660e\u79fb\u52a8\u6e38\u620f\u4ecd\u7136\u662f\u79fb\u52a8\u6548\u679c\u5e7f\u544a\u6295\u653e\u7684\u4e3b\u529b\uff0c\u5360\u5230\u4e8643%\u3002<\/p>\n

\u4e0a\u534a\u5e74\u79fb\u52a8\u6e38\u620fAndroid\u548cIOS\u6295\u653e\u5360\u6bd4\uff0c\u4e3b\u8981\u8fd8\u662f\u4ee5IOS\u6295\u653e\u4e3a\u4e3b\uff0c\u7531\u4e8e\u70ed\u4e91\u6570\u636e\u5728\u79fb\u52a8\u6e38\u620f\u884c\u4e1a\u7684\u5ba2\u6237\u5360\u5230\u4e8680%\u4ee5\u4e0a\uff0c\u6240\u4ee5\u5728\u6e38\u620f\u884c\u4e1a\u7684\u6570\u636e\uff0c\u70ed\u4e91\u6570\u636e\u8fd8\u662f\u6bd4\u8f83\u6709\u6743\u5a01\u7684\uff0cAndroid\u5e7f\u544a\u6295\u653e\u7684\u5e7f\u544a\u4e3b\u8fd8\u662f\u6bd4\u8f83\u5c11\uff0c\u4f46\u662f\u4ece17\u5e74\u5f00\u59cb\uff0c\u9010\u6b65\u7684\u6709\u5e7f\u544a\u4e3b\u5f00\u59cb\u5728Android\u5e02\u573a\u4e0a\u8fdb\u884c\u6295\u653e\u3002<\/p>\n

\u4e0a\u534a\u5e74\u79fb\u52a8APP\u5e7f\u544a\u70b9\u51fb\u91cf\u8d8b\u52bf<\/p>\n

\u57fa\u4e8e\u6211\u53f8\u7684\u5b9e\u9645\u7edf\u8ba1\u6570\u636e\u663e\u793a\uff0c2017\u5e74\u4e0a\u534a\u5e74\uff0c\u6709\u6295\u653e\u64cd\u4f5c\u7684\u6e38\u620f\u6570\u91cf\u4e3a\uff1a4023\u6b3e\uff0c\u7d2f\u8ba1\u4ea7\u751f122,549,120\u6b21\u6e38\u620f\u6fc0\u6d3b\uff0cAndroid\u548ciOS\u7684\u6fc0\u6d3b\u91cf\u6bd4\u4f8b\u4e3a\uff1a47%\u6bd453%\u3002Android vs iOS\u6e38\u620f\u7684\u6295\u653e\u6bd4\u4f8b\uff1aAndroid\u548ciOS\u7684\u5e7f\u544a\u6295\u653e\u6bd4\u4f8b\u4e3a23%\u6bd477% \u3002<\/p>\n

\u6570\u636e\u80cc\u540e\u7684\u73b0\u8c61<\/p>\n

1\u3001\u6d41\u91cf\u8d8a\u6765\u8d8a\u8d35\uff0c\u5047\u91cf\u8d8a\u6765\u8d8a\u591a<\/p>\n

\u771f\u5b9e\u70b9\u51fb\u53ea\u5360\u523025%\uff0c\u800c\u5047\u70b9\u51fb\u5360\u5230\u4e8675%\uff0c\u8fd9\u5bf9\u6574\u4e2a\u884c\u4e1a\u5404\u5404\u73af\u8282\u7684\u4f01\u4e1a\uff0c\u5305\u62ec\u5e7f\u544a\u4e3b\u3001\u7b2c\u4e09\u65b9\u516c\u53f8\u4ee5\u53ca\u9075\u7eaa\u5b88\u6cd5\u7684\u6d41\u91cf\u6e20\u9053\u3002<\/p>\n

2\u3001\u4f5c\u5f0a\u624b\u6bb5\u548c\u4f5c\u5f0a\u6570\u636e<\/p>\n

\u201c\u5047\u91cf\u201d\u4ece\u54ea\u91cc\u6765\uff1a\u7528\u66dd\u5149\u5f53\u70b9\u51fb\uff0c\u67d0\u4e9b\u5e7f\u544a\u5e73\u53f0\u7528\u5927\u91cf\u7684\u66dd\u5149\u5f53\u70b9\u51fb\u62a5\u9001\u3002\u5e7f\u544a\u4e3b\u7684\u81ea\u7136\u91cf\u6216\u5176\u4ed6\u6e20\u9053\u7684\u6fc0\u6d3b\uff0c\u6709\u6982\u7387\u88ab\u66dd\u5149\u62a2\u5230\u5f52\u56e0\u3002<\/p>\n

3\u3001\u884c\u4e1a\u5237\u91cf\u649e\u5e93\u73b0\u8c61<\/p>\n

\u6211\u4eec\u53d1\u73b0\uff0c\u649e\u5e93\u73b0\u8c61\u662f\u4f5c\u5f0a\u5e73\u53f0\u540c\u4e00\u4e2aID\uff0c\u5728\u540c\u4e00\u65f6\u95f4\u5185\uff0c\u5411\u4e0d\u540c\u5e7f\u544a\u4e3b\u516c\u53f8\u4ea7\u54c1\u8fdb\u884c\u70b9\u51fb\uff0c\u8fd9\u4e2a\u662f\u5728\u771f\u5b9e\u7684\u8bbe\u5907\u4e0a\u4e0a\u662f\u4e0d\u53ef\u80fd\u51fa\u73b0\u7684\u3002<\/p>\n

\u70ed\u4e91\u6570\u636e\u5e7f\u544a\u6548\u679c\u76d1\u63a7\u4ea7\u54c1\u5bf9\u4e8e\u5e7f\u544a\u4e3b\u800c\u8a00\u7684\u4f18\u52bf\uff1a<\/p>\n

1\u3001\u5206\u77ed\u94fe\uff1a\u53ef\u4ee5\u533a\u5206\u6e20\u9053\u6570\u636e\u6765\u6e90\uff0c\u53ea\u9700\u5728\u70ed\u4e91\u6570\u636e\u540e\u53f0\u914d\u7f6e\u5373\u53ef\u3002\u53ef\u4ee5\u4e3a\u4e0d\u540c\u5e7f\u544a\u5e73\u53f0\u3001\u4e0d\u540c\u7d20\u6750\u751f\u6210\u4e0d\u540c\u77ed\u94fe\uff0c\u4fbf\u4e8e\u5e7f\u544a\u4e3b\u5bf9\u6570\u636e\u628a\u63a7\u529b\u66f4\u5f3a\uff1b<\/p>\n

2\u3001\u9632\u4f5c\u5f0a\u548c\u53bb\u91cd\uff1a\u6709\u4e13\u95e8\u8bbe\u7f6e\u9632\u4f5c\u5f0a\u89c4\u5219\u548c\u6392\u91cd\u89c4\u5219\u7684\u754c\u9762\uff1b<\/p>\n

3\u3001\u8282\u7ea6\u6210\u672c\uff1a\u4e3b\u8981\u901a\u8fc7\u9632\u4f5c\u5f0a\u3001\u9632\u5237\u91cf\u548c\u53bb\u91cd\u7b49\u673a\u5236\u8fdb\u884c\u5bf9\u5e7f\u544a\u5e73\u53f0\u76d1\u63a7\uff1b<\/p>\n

4\u3001\u6548\u679c\u8bc4\u4ef7\uff1a\u4ece\u70b9\u51fb-\u6fc0\u6d3b-\u6ce8\u518c-\u767b\u5f55-\u521b\u89d2-\u4ed8\u8d39-\u7559\u5b58-LTV\u6570\u636e\u7684\u5c55\u73b0\u7b49\uff1b<\/p>\n

5\u3001\u6743\u9650\u8bbe\u7f6e\uff1a\u53ef\u4ee5\u4e3a\u8001\u677f\u3001\u90e8\u95e8\u8d1f\u8d23\u4eba\u3001\u5177\u4f53\u64cd\u4f5c\u4eba\u5458\u3001\u5546\u52a1\u53ca\u5408\u4f5c\u6e20\u9053\u5206\u914d\u4e0d\u540c\u67e5\u770b\u548c\u64cd\u4f5c\u6743\u9650\uff1b<\/p>\n

6\u3001\u6570\u636e\u7cbe\u51c6\uff1a\uff08\u8bef\u5dee\u7387\u57283%-5%\uff09\uff0c\u70ed\u4e91\u540e\u53f0\u5bf9\u63a5\u4e86\u8fd1300\u5bb6\u4e3b\u6d41\u7684\u5e7f\u544a\u5e73\u53f0\uff08\u542b\u5e7f\u70b9\u901a\u3001\u4eca\u65e5\u5934\u6761\u3001UC\u5934\u6761\u3001\u7231\u5947\u827a\u7b49\uff09\uff0c\u8fd9\u6837\u80fd\u901a\u8fc7\u8bbe\u5907ID\uff08\u5982\uff1aIDFA\u3001IMEI\uff09+IP+UA\u7b49\u4fe1\u606f\u8fdb\u884c\u7528\u6237\u7cbe\u51c6\u7684\u5339\u914d\uff1b<\/p>\n

7\u3001\u7528\u6237\u884c\u4e3a\u5206\u6790\uff1a\u5bf9\u4e8e\u4e70\u91cf\u83b7\u53d6\u7684\u7528\u6237\u53ef\u901a\u8fc7\u5404\u79cd\u7ef4\u5ea6\u548c\u81ea\u5b9a\u4e49\u7684\u7559\u5b58\u3001\u6f0f\u6597\u3001\u4e8b\u4ef6\u7b49\u65b9\u6cd5\u8ddf\u8e2a\u7528\u6237\u5728\u6e38\u620f\u5185\u7684\u884c\u4e3a\u3002<\/p>\n

<\/div>\n

\u821c\u98de\u79d1\u6280 \u4ea7\u54c1\u526f\u603b\u88c1 \u6881\u4e3d\u4e3d<\/p>\n

\u5206\u4eab\u4e3b\u9898\uff1a\u6df1\u5ea6\u89e3\u8bfb\u79fb\u52a8\u7aef\u7a0b\u5e8f\u5316\u8425\u9500<\/p>\n

\u7a0b\u5e8f\u5316\u5e7f\u544a\u5b9a\u4e49<\/p>\n

1.\u4ee5\u4eba\u4e3a\u672c\u7684\u7cbe\u51c6\u5e7f\u544a\u5b9a\u5411<\/p>\n

\u662f\u6307\u4ece\u4f20\u7edf\u7684\u5a92\u4f53\u3001\u5e7f\u544a\u4f4d\u8d2d\u4e70\u8f6c\u53d8\u5230\u7cbe\u51c6\u4eba\u7fa4\u8d2d\u4e70\u3002\u4f20\u7edf\u8d2d\u4e70\u65b9\u5f0f\u4e2d\uff0c\u8d2d\u4e70\u7684\u6d41\u91cf\u4e2d\uff0c\u53ef\u80fd\u6709\u5927\u90e8\u5206\u7528\u6237\u662f\u975e\u76ee\u6807\u53d7\u4f17\uff0c\u5bfc\u81f4\u5e7f\u544a\u8d39\u7528\u7684\u6d6a\u8d39\uff0c\u800c\u4e14\uff0c\u7531\u4e8e\u4e0d\u80fd\u7cbe\u51c6\u8bc6\u522b\u7528\u6237\uff0c\u6240\u4ee5\u53ea\u80fd\u5c55\u793a\u524d\u7bc7\u4e00\u5f8b\u7684\u521b\u610f\u3002\u7a0b\u5e8f\u5316\u5e7f\u544a\u8d2d\u4e70\u65b9\u5f0f\u4e0b\uff0c\u53ef\u4ee5\u4e3a\u76ee\u6807\u53d7\u4f17\u4e2a\u6027\u5316\u5730\u5c55\u793a\u521b\u610f\uff0c\u5b9e\u73b0\u5343\u4eba\u5343\u9762\uff0c\u6bcf\u4e2a\u4eba\u5728\u540c\u4e00\u4e2a\u4f4d\u7f6e\u770b\u5230\u7684\u5e7f\u544a\u53ef\u80fd\u90fd\u662f\u4e0d\u4e00\u6837\u7684\uff0c\u6bcf\u4e2a\u4eba\u5728\u4e0d\u540c\u9636\u6bb5\u770b\u5230\u7684\u5e7f\u544a\u4e5f\u53ef\u80fd\u662f\u4e0d\u4e00\u6837\u7684\u3002<\/p>\n

2.\u5a92\u4f53\u8d44\u6e90\u7684\u81ea\u52a8\u5316\u3001\u6570\u5b57\u5316\u552e\u5356\u4e0e\u91c7\u8d2d<\/p>\n

\u662f\u6307\u5e7f\u544a\u4e3b\u53ef\u4ee5\u7a0b\u5e8f\u5316\u91c7\u8d2d\u8de8\u5a92\u4f53\u3001\u8de8\u7ec8\u7aef\u7684\u5a92\u4f53\u8d44\u6e90\uff0c\u5e76\u5229\u7528\u7b97\u6cd5\u548c\u6280\u672f\u8fdb\u884c\u4f18\u5316\uff0c\u628a\u5e7f\u544a\u6295\u653e\u7ed9\u5bf9\u7684\u4eba\uff1b\u5a92\u4f53\u53ef\u4ee5\u7a0b\u5e8f\u5316\u552e\u5356\u8de8\u5a92\u4f53\u3001\u8de8\u7ec8\u7aef\u7684\u5a92\u4f53\u8d44\u6e90\uff0c\u5e76\u5229\u7528\u6280\u672f\u5b9e\u73b0\u5e7f\u544a\u6d41\u91cf\u7684\u5206\u7ea7\uff0c\u8fdb\u884c\u5dee\u5f02\u5316\u5b9a\u4ef7\uff0c\u5982\u4e00\u7ebf\u57ce\u5e02\u7684\u4ef7\u683c\u9ad8\u4e8e\u4e8c\u4e09\u7ebf\u57ce\u5e02\u3001\u9ec4\u91d1\u65f6\u6bb5\u7684\u4ef7\u683c\u9ad8\u4e8e\u5176\u5b83\u65f6\u95f4\u6bb5\u3002<\/p>\n

\u5982\u4f55\u5229\u7528DSP\u8fdb\u884c\u62c9\u65b0\u7559\u5b58<\/p>\n

\u5e7f\u544a\u6295\u653e\u7684\u672c\u8d28\u76ee\u6807\uff1a\u6709\u6548\u5730\u4f20\u64ad\u5e7f\u544a\uff0c\u5b9e\u73b0ROI\u6700\u5927\u5316\u3002\u6211\u4eec\u628a\u5b83\u4eec\u7ec6\u5206\u4e3a\u6295\u653e\u8ba1\u5212\u3001\u7b56\u7565\u5236\u5b9a\u3001\u6d3b\u52a8\u6267\u884c\u3001\u4f18\u5316\u8c03\u6574\u7b49\u9636\u6bb5\uff0c\u6bcf\u4e2a\u9636\u6bb5\u90fd\u4f1a\u6709\u9636\u6bb5\u7684\u9700\u6c42\u548c\u75db\u70b9\uff0c\u6982\u62ec\u8d77\u6765\u4e3b\u8981\u6709\u4e09\u4e2a\uff1a<\/p>\n

1\u3001\u7cbe\u51c6\u5b9a\u5411\u76ee\u6807\u4eba\u7fa4\u3002<\/p>\n

2\u3001\u5feb\u901f\u91c7\u8d2d\u5927\u91cf\u7684\u5a92\u4f53\u8d44\u6e90\u3002<\/p>\n

3\u3001\u4e2a\u6027\u5316\u7684\u521b\u610f\u5185\u5bb9\u3002<\/p>\n

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<\/div>\n

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<\/div>\n

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\u6d3b\u52a8\u7b80\u4ecb<\/p>\n

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