{"id":82527,"date":"2018-09-27T12:46:57","date_gmt":"2018-09-27T04:46:57","guid":{"rendered":"http:\/\/www.fagao.me\/?p=82527"},"modified":"2018-09-27T12:46:57","modified_gmt":"2018-09-27T04:46:57","slug":"%e5%81%9a%e7%bd%91%e7%bb%9c%e6%8e%a8%e5%b9%bf%e4%bd%a0%e5%bf%85%e9%a1%bb%e7%9f%a5%e9%81%93%e8%bf%99%e4%ba%9b%e4%b8%93%e4%b8%9a%e8%af%8d%e6%b1%87","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/82527.htm","title":{"rendered":"\u505a\u7f51\u7edc\u63a8\u5e7f\u4f60\u5fc5\u987b\u77e5\u9053\u8fd9\u4e9b\u4e13\u4e1a\u8bcd\u6c47"},"content":{"rendered":"

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\u5728\u5f53\u4e0b\u7684\u4e92\u8054\u7f51\u793e\u4f1a\u4e2d\uff0c\u4e92\u8054\u7f51\u5df2\u7136\u6210\u4e3a\u4e86\u4e00\u79cd\u4f01\u4e1a\u8425\u9500\u63a8\u5e7f\u7684\u5f3a\u5927\u5de5\u5177\uff0c\u4e0d\u4ec5\u662f\u56e0\u4e3a\u4e92\u8054\u7f51\u6280\u672f\u7684\u9ad8\u901f\u53d1\u5c55\uff0c\u5e76\u4e14\u662f\u56e0\u4e3a\u4e92\u8054\u7f51\u5df2\u7ecf\u8986\u76d6\u4e86\u5168\u740390%\u4eba\u4eec\u7684\u751f\u6d3b\u3002<\/span><\/span><\/span><\/span>\u6240\u4ee5\u7f51\u7edc\u8425\u9500<\/a>\u63a8\u5e7f\u5df2\u7ecf\u6210\u4e3a\u4e86\u5b9a\u5236\u8425\u9500\u4e0e\u76f4\u590d\u8425\u9500\u7684\u672a\u6765\u8d8b\u52bf\uff0c\u60f3\u8981\u5b66\u4e60\u7f51\u7edc\u63a8\u5e7f<\/a>\u90a3\u8fd9\u4e9b\u57fa\u7840\u7684\u4e13\u4e1a\u8bcd\u6c47\uff01<\/span><\/span><\/p>\n

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\u3010\u63a8\u5e7f\u6a21\u5f0f\u5206\u7c7b\u3011<\/span><\/span>CPS\uff1aCost Per Sales\u7684\u7f29\u5199,\u5373\u9500\u552e\u5206\u6210\u3002\u662f\u4ee5\u9500\u552e\u989d\u6765\u6d4b\u5b9a\u5e7f\u544a\u8d39\uff0c\u4ee5\u9500\u552e\u6536\u5165\u767e\u5206\u6bd4\u800c\u63d0\u6210\u7684\u5e7f\u544a\u8d39\u7528\u3002<\/span><\/span><\/span><\/span>CPA \uff1aCPA\uff08\u6bcf\u884c\u52a8\u6210\u672c\uff0cCost Per Action\uff09\u8ba1\u4ef7\u65b9\u5f0f\u662f\u6307\u6309\u5e7f\u544a\u6295\u653e\u5b9e\u9645\u6548\u679c\uff0c\u5373\u6309\u56de\u5e94\u7684\u6709\u6548\u95ee\u5377\u6216\u5b9a\u5355\u6765\u8ba1\u8d39\uff0c\u800c\u4e0d\u9650\u5e7f\u544a\u6295\u653e\u91cf\u3002<\/span><\/span><\/span><\/span>CPM\uff1aCost Per Mille\uff0c\u6216\u8005Cost Per Thousand\uff0c\u5373\u5343\u4eba\u6210\u672c\uff0c\u6307\u7684\u662f\u5e7f\u544a\u6295\u653e\u8fc7\u7a0b\u4e2d\uff0c\u542c\u5230\u6216\u8005\u770b\u5230\u67d0\u5e7f\u544a\u7684\u6bcf\u4e00\u4eba\u5e73\u5747\u5206\u62c5\u5230\u591a\u5c11\u5e7f\u544a\u6210\u672c\uff0c\u4f20\u7edf\u5a92\u4ecb\u591a\u91c7\u7528\u8fd9\u79cd\u8ba1\u4ef7\u65b9\u5f0f\u3002<\/span><\/span><\/span><\/span>CPC\uff1aCost Per Click\uff1bCost Per Thousand Click-Through\uff0c\u5373\u6bcf\u70b9\u51fb\u6210\u672c\u3002\u8fd9\u79cd\u7684\u6548\u7387\u8fd8\u662f\u5f88\u9ad8\u7684,\u53ea\u6709\u7528\u6237\u70b9\u51fb\u4e86\u4f60\u7684\u5e7f\u544a\u624d\u4f1a\u4ea7\u751f\u8d39\u7528\uff01<\/span><\/span><\/span><\/span>CPR\uff1aCost Per Response\uff0c\u5373\u4ee5\u6d4f\u89c8\u8005\u7684\u6bcf\u4e00\u4e2a\u56de\u5e94\u8ba1\u8d39\u3002\u8fd9\u79cd\u5e7f\u544a\u8ba1\u8d39\u5145\u5206\u4f53\u73b0\u4e86\u7f51\u7edc\u5e7f\u544a\u201c\u53ca\u65f6\u53cd\u5e94\uff0c\u5373\u6309\u56de\u5e94\u7684\u6709\u6548\u95ee\u5377\u6216\u5b9a\u5355\u6765\u8ba1\u8d39\u3002<\/span><\/span><\/span><\/span>CPP\uff1aCost Per Purchase\uff0c\u4e3b\u8981\u4e3a\u89c4\u907f\u5e7f\u544a\u8d39\u7528\u98ce\u9669\uff0c\u53ea\u6709\u5728\u7f51\u7edc\u7528\u6237\u70b9\u51fb\u5e7f\u544a\u5e76\u8fdb\u884c\u4ea4\u6613\u540e\uff0c\u6309\u9500\u552e\u7b14\u6570\u4ed8\u7ed9\u5e7f\u544a\u7ad9\u70b9\u8d39\u7528\u3002<\/span><\/span><\/p>\n

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\u3010\u8bbf\u95ee\u4ee5\u53ca\u70b9\u51fb\u3011<\/span><\/span>UV\uff1aUnique Vister\u7684\u7f29\u5199\uff0c (\u72ec\u7acb\u8bbf\u5ba2) \u5373Unique Visitor\/User, \u8bbf\u95ee\u60a8\u7f51\u7ad9\u7684\u4e00\u53f0\u7535\u8111\u5ba2\u6237\u7aef\u4e3a\u4e00\u4e2a\u8bbf\u5ba2, 00:00-24:00\u5185\u76f8\u540c\u7684\u5ba2\u6237\u7aef\u53ea\u88ab\u8ba1\u7b97\u4e00\u6b21\u3002<\/span><\/span><\/span><\/span>PV\uff1apage view\uff0c \u5373\u9875\u9762\u6d4f\u89c8\u91cf\u6216\u70b9\u51fb\u91cf\uff0c\u7528\u6237\u6bcf\u6b21\u5237\u65b0\u5373\u88ab\u8ba1\u7b97\u4e00\u6b21\u3002<\/span><\/span><\/span><\/span>PR\u503c\uff1a\u5168\u79f0\u4e3aPagerank\uff08\u7f51\u9875\u7ea7\u522b\uff09\uff0c\u662f\u7528\u4e8e\u8bc4\u6d4b\u4e00\u4e2a\u7f51\u9875\u201c\u91cd\u8981\u6027\u201d\u7684\u4e00\u79cd\u65b9\u6cd5\u3002<\/span><\/span><\/span><\/span>Alexa\uff1aAlexa.com\u662f\u4e13\u95e8\u53d1\u5e03\u7f51\u7ad9\u4e16\u754c\u6392\u540d\u7684\u7f51\u7ad9\uff0c\u7f51\u7ad9\u6392\u540d\u6709\u4e24\u79cd\uff1a\u7efc\u5408\u6392\u540d\u548c\u5206\u7c7b\u6392\u540d\u3002<\/span><\/span><\/span><\/span>Click\uff1a\uff08\u70b9\u51fb\u91cf\/\u70b9\u51fb\u6b21\u6570\uff09\u5373Click through\uff0c\u7528\u6237\u70b9\u51fb\u5e7f\u544a\u7684\u6b21\u6570\uff0c\u8bc4\u4f30\u5e7f\u544a\u6548\u679c\u7684\u6307\u6807\u4e4b\u4e00<\/span><\/span><\/span><\/span>CR\u8f6c\u5316\u7387\uff1aConversion Rate\u7684\u7f29\u5199\uff0c\u662f\u6307\u8bbf\u95ee\u67d0\u4e00\u7f51\u7ad9\u8bbf\u5ba2\u4e2d\uff0c\u8f6c\u5316\u7684\u8bbf\u5ba2\u5360\u5168\u90e8\u8bbf\u5ba2\u7684\u6bd4\u4f8b\u3002<\/span><\/span><\/p>\n

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\u3010\u8f6c\u5316\u4ee5\u53ca\u6210\u4ea4\u3011<\/span><\/span>\u8bbf\u95ee\u91cf\uff1a\u8fdb\u5165\u6211\u4eec\u7684\u7f51\u7ad9\u8fdb\u884c\u6d4f\u89c8<\/span><\/span><\/span><\/span>\u54a8\u8be2\u91cf\uff1a\u5bf9\u4ea7\u54c1\u4ea7\u751f\u5174\u8da3\uff0c\u6709\u975e\u5e38\u5f3a\u70c8\u7684\u8d2d\u4e70\u610f\u5411\u7684\u65f6\u5019\uff0c\u4f01\u4e1a\u548c\u7f51\u6c11\u4ea7\u751f\u8fd9\u6837\u4e00\u4e2a\u5f88\u597d\u7684\u4e92\u52a8\uff0c\u65e5\u5e38\u6027\u6570\u636e\u641c\u96c6<\/span><\/span><\/span><\/span>\u5e73\u5747\u8bbf\u95ee\u65f6\u957f\uff1a\u8bbf\u5ba2\u5728\u4e00\u6b21\u8bbf\u95ee\u4e2d\uff0c\u5e73\u5747\u6253\u5f00\u7f51\u7ad9\u7684\u65f6\u957f\u3002<\/span><\/span><\/span><\/span>\u8df3\u51fa\u7387\uff1a\u53ea\u6d4f\u89c8\u4e86\u4e00\u4e2a\u9875\u9762\u4fbf\u79bb\u5f00\u4e86\u7f51\u7ad9\u7684\u8bbf\u95ee\u6b21\u6570\u5360\u603b\u7684\u8bbf\u95ee\u6b21\u6570\u7684\u767e\u5206\u6bd4\u8f6c\u5316\u76f8\u5173\u6570\u636e<\/span><\/span><\/span><\/span>\u8f6c\u5316\u6b21\u6570\uff1a\u72ec\u7acb\u8bbf\u5ba2\u5b8c\u6210\u8f6c\u5316\u884c\u4e3a\u7684\u6b21\u6570<\/span><\/span><\/span><\/span>\u8f6c\u5316\u7387\uff1a\u5b8c\u6210\u8f6c\u5316\u884c\u4e3a\u7684\u6b21\u6570\u5360\u603b\u70b9\u51fb\u6b21\u6570\u7684\u6bd4\u7387\u8f6c\u5316\u6b21\u6570\/\u70b9\u51fb<\/span><\/span><\/p>\n

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