{"id":84454,"date":"2018-11-13T15:32:03","date_gmt":"2018-11-13T07:32:03","guid":{"rendered":"http:\/\/www.fagao.me\/?p=84454"},"modified":"2018-11-13T15:32:55","modified_gmt":"2018-11-13T07:32:55","slug":"%e5%86%85%e5%ae%b9%e8%bf%90%e8%90%a5%e5%bf%85%e8%af%bb-%e5%a6%82%e4%bd%95%e9%80%9a%e8%bf%87%e6%95%b0%e6%8d%ae%e5%88%86%e6%9e%90%e5%81%9a%e7%b2%be%e7%bb%86%e5%8c%96%e8%bf%90%e8%90%a5%e7%99%be","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/84454.htm","title":{"rendered":"\u5982\u4f55\u901a\u8fc7\u6570\u636e\u5206\u6790\u505a\u7cbe\u7ec6\u5316\u8fd0\u8425?\u767e\u5ea6\u5927\u725b\u624b\u628a\u624b\u6765\u6559\u4f60\u505a\u9910\u9986\u6570\u636e\u8fd0\u8425"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2017_003.jpg\" 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class=\"a-image\" id=\"article-img-0\"><\/span><\/p>\n<p><span><span>\u4e0a\u56fe\u662f\u6211\u4eec\u6b63\u5728\u4f7f\u7528\u7684\u6570\u636e\u5e73\u53f0\uff0c\u6d77\u81f4<\/span>BDP\u4e13\u4e1a\u7248\uff0c\u4e3b\u8981\u7528\u4e8e\u8fd0\u8425\u89c2\u6d4b\u548c\u51b3\u7b56\u652f\u6301\uff0c\u6d77\u81f4BDP\u662f\u4e00\u4e2a\u654f\u6377\u7684\u5728\u7ebfWeb BI\uff0c\u81ea\u5e26\u5f88\u591a\u9910\u996e\u8fd0\u8425\u6240\u9700\u53ef\u89c6\u5316\u6570\u636e\u7edf\u8ba1\u6a21\u677f\u5982\u70ed\u529b\u56fe\u3001\u6f0f\u6597\u56fe\u3001\u8ba2\u5355\u7edf\u8ba1\u56fe\u7b49\u7b49\u3002<\/span><\/p>\n<p><span>\u4f46\u6211\u4eec\u6ca1\u6709\u53ea\u7528\u6d77\u81f4BDP\u63d0\u4f9b\u7684\u56fa\u5b9a\u6a21\u677f\uff0c\u800c\u662f\u5728\u5176\u57fa\u7840\u4e0a\u52a0\u5de5\u51fa\u5f88\u591a\u9002\u7528\u4e8e\u81ea\u5df1\u7684\u7edf\u8ba1\u8868\u3002\u8fd9\u4e2a\u52a0\u5de5\u540e\u7684\u53ef\u89c6\u5316\u6570\u636e\u76d1\u63a7\u5e73\u53f0\uff0c\u88ab\u6211\u4eec\u6635\u79f0\u4e3a\u9910\u996e\u5916\u5356\u7684\u201c\u6570\u636e\u5927\u8111\u201d\u3002<\/span><\/p>\n<p><strong><span>2.\u5982\u4f55\u6839\u636e\u8ba2\u5355\u6570\u636e\u5efa\u7acb\u5206\u6790\u6a21\u578b\uff0c\u5efa\u6a21\u6709\u4f55\u7528\uff1f<\/span><\/strong><\/p>\n<p><span>\u9910\u996e\u884c\u4e1a\u7684\u8ba2\u5355\u6570\u636e\u5305\u542b\u5f88\u591a\u57fa\u7840\u4fe1\u606f\uff0c\u6211\u4eec\u9700\u8981\u4ece\u4e0d\u540c\u89c6\u89d2\u53bb\u5206\u6790\u89e3\u8bfb\u8fd9\u4e9b\u4fe1\u606f\uff0c\u7528\u4ee5\u8f85\u52a9\u51b3\u7b56\u3002<\/span><\/p>\n<p><span>\u901a\u5e38\uff0c\u4e00\u6761\u8ba2\u5355\u4e2d\u81f3\u5c11\u5305\u542b\u65f6\u95f4\u3001\u6765\u81ea\u54ea\u4e2a\u5916\u5356\u5e73\u53f0\u3001\u83dc\u54c1\u540d\u79f0\u3001\u83dc\u54c1\u6570\u91cf\u3001\u4ef7\u683c5\u4e2a\u6570\u636e\u5c5e\u6027\uff0c\u5982\u679c\u6211\u4eec\u6784\u60f3\u4e00\u4e2a\u6570\u636e\u7acb\u65b9\u4f53\uff08DATA CUB\uff09\u51fa\u6765\uff0c\u8fd9\u4e9b\u5c5e\u6027\u5c31\u662f\u7acb\u65b9\u4f53\u7684\u7ef4\u5ea6\u3002<\/span><\/p>\n<p><span class=\"a-image\" id=\"article-img-1\"><\/span><\/p>\n<p><span>\u867d\u7136\u53ea\u6709\u4e0b\u5355\u65f6\u95f4\u3001\u83dc\u54c1\u540d\u79f0\u3001\u5e73\u53f0\u4e09\u4e2a\u7ef4\u5ea6\u3002\u4f46\u6839\u636e\u8fd9\u4e2a\u7acb\u65b9\u4f53\uff0c\u5df2\u7ecf\u80fd\u89e3\u51b3\u5f88\u591a\u638c\u67dc\u6025\u9700\u4e86\u89e3\u7684\u95ee\u9898\u4e86\u3002<\/span><\/p>\n<p><span class=\"a-image\" id=\"article-img-2\"><\/span><\/p>\n<p><span>\u5e74\u62a5\u3001\u5b63\u62a5\u3001\u5468\u62a5\u3001\u65e5\u62a5\u6211\u90fd\u80fd\u67e5\u770b\u5417\uff1f\uff08\u94bb\u53d6\uff0c\u4e0a\u5377\uff09<\/span><\/p>\n<p><span>\u80fd\u67e5\u770b\u4efb\u610f\u65f6\u95f4\u6bb5\u4e0b\uff0c\u67d0\u9053\u83dc\u54c1\u751a\u81f3\u51e0\u9053\u83dc\u54c1\u7684\u9500\u91cf\u5bf9\u6bd4\u5417\uff1f\uff08\u5207\u7247\u3001\u5207\u5757\uff09<\/span><\/p>\n<p><span>\u80fd\u5168\u5c40\u89c2\u5bdf\uff0c\u5bf9\u6bd4\u51e0\u4e2a\u5916\u5356\u5e73\u53f0\u7684\u9500\u552e\u60c5\u51b5\u5417\uff1f\uff08\u65cb\u8f6c\uff09<\/span><\/p>\n<p><span class=\"a-image\" id=\"article-img-3\"><\/span><\/p>\n<p><span>\u4f46\u5b9e\u9645\u4e0a\uff0c\u8ba2\u5355\u8fd8\u4f1a\u5305\u542b\u83dc\u54c1\u6570\u91cf\u3001\u4ef7\u683c\u3001\u9001\u9910\u5730\u70b9\u7b49\u6570\u636e\uff0c\u96c6\u5408\u8fd9\u4e9b\u6570\u636e\uff0c\u53ef\u4ee5\u6784\u5efa\u51fa\u4e00\u4e2a\u591a\u7ef4\u6570\u636e\u6a21\u578b\uff08\u753b\u4e0d\u51fa\u6765\uff09\uff0c\u59d1\u4e14\u5148\u7528\u8fd9\u4e2a\u7acb\u65b9\u4f53\u505a\u4f8b\u5b50\u3002<\/span><\/p>\n<p><strong><span>3.\u4e00\u5bb6\u9910\u9986\uff0c\u9700\u8981\u5177\u5907\u54ea\u4e9b\u201c\u89c6\u89d2\u201d\u4ee5\u5206\u6790\u6570\u636e<\/span><\/strong><\/p>\n<p><span>\u201c\u6a2a\u770b\u6210\u5cad\u4fa7\u6210\u5cf0\u201d\u662f\u5bf9\u7f6e\u8eab\u4e8e\u6570\u636e\u6d77\u6d0b\u6700\u5f62\u8c61\u7684\u5f62\u5bb9\uff0c\u4e0d\u540c\u7684\u89c6\u89d2\u80fd\u5f97\u5230\u4e0d\u540c\u7b54\u6848\u3002\u4e3a\u4e86\u80fd\u5168\u9762\u4e86\u89e3\u548c\u5206\u6790\u7ecf\u8425\u60c5\u51b5\uff0c\u6211\u4eec\u56fa\u5316\u4e86\u5341\u591a\u4e2a\u5e38\u7528\u201c\u89c6\u89d2\u201d\uff08BDP\u79f0\u4e4b\u4e3a\u4eea\u8868\u76d8\uff09\uff1a\u5206\u522b\u5305\u62ec\uff1a<\/span><\/p>\n<p><span>\u8ba2\u5355\u5206\u6790\u3001\u5468\u8ba2\u5355\u5206\u5e03\u3001\u6708\u8ba2\u5355\u5206\u5e03\u3001\u83dc\u54c1\u9500\u91cf\u5206\u6790\u3001\u6d41\u91cf\u5206\u6790\u3001\u7528\u6237\u8de8\u5e73\u53f0\u5206\u6790\u3001\u7528\u6237\u5e73\u53f0\u5bf9\u6bd4\u3001\u914d\u9001\u5206\u6790\u3001\u8bc4\u4ef7\u8bcd\u4e91<\/span><\/p>\n<p><span class=\"a-image\" id=\"article-img-4\"><\/span><\/p>\n<p><span>\u5176\u4e2d\u7684\u6bcf\u4e00\u4e2a\u4eea\u8868\u76d8\uff0c\u90fd\u80fd\u62c6\u5206\u51fa\u4e0d\u540c\u7684\u8868\u683c\uff0c\u4ee5\u505a\u4fbf\u4e8e\u8be6\u7ec6\u5bf9\u6bd4\u3002\u5176\u4e2d\u7684\u6bcf\u4e00\u4e2a\u4eea\u8868\u76d8\uff0c\u90fd\u80fd\u62c6\u5206\u51fa\u4e0d\u540c\u7684\u8868\u683c\uff0c\u5e76\u63d0\u4f9b\u4e0d\u540c\u7684\u5207\u7247\u3001\u5207\u5757\u89c6\u56fe\uff0c\u914d\u5907\u4e86\u5168\u5c40\u7b5b\u9009\uff08\u4e3b\u8981\u662f\u65f6\u95f4\u548c\u5e73\u53f0\uff09\u53ef\u4ee5\u5bf9\u6574\u4e2a\u4eea\u8868\u76d8\u5185\u7684\u56fe\u505a\u540c\u4e00\u63a7\u5236\u3002<\/span><\/p>\n<p><span>\u5982\u8ba2\u5355\u5206\u6790\u5c31\u5305\u542b\u4e86\uff1a\u8ba2\u5355\u91cf\u3001\u5e73\u53f0\u8ba2\u5355\u5bf9\u6bd4\u3001\u5206\u5e73\u53f0\u8ba2\u5355\u91cf<\/span><\/p>\n<p><span class=\"a-image\" id=\"article-img-5\"><\/span><\/p>\n<p><span>\u53e6\u5916\uff0c\u4efb\u610f\u4e00\u4e2aBDP\u7684\u4efb\u610f\u4e00\u4e2a\u56fe\u6807\u90fd\u53ef\u4ee5\u5c55\u5f00\u67e5\u770b\u66f4\u591a\u7ec6\u8282\uff0c\u5b9e\u65f6\u505a\u51fa\u66f4\u4e30\u5bcc\u7684\u7b5b\u9009\u3001\u94bb\u53d6\u3001\u4e0a\u5377\u3001\u6392\u5e8f\u7b49\u53d8\u6362<\/span><\/p>\n<p><span class=\"a-image\" id=\"article-img-6\"><\/span><\/p>\n<p><span>\u4e0a\u9762\u8bf4\u7684\u8fd9\u4e9b\u6b65\u9aa4\u4e0e\u6982\u5ff5\uff0c\u662f\u4e0d\u662f\u6709\u4e9b\u590d\u6742\uff1f\u4f46\u5728\u8fd9\u4e2a\u201c\u654f\u6377BI\u201d\u7684\u65f6\u4ee3\uff0c\u53ea\u8981\u51c6\u5907\u597d\u6570\u636e\uff0c\u719f\u6089\u4e00\u79cdWeb\u7aef\u6570\u636e\u5206\u6790\u5e73\u53f0\uff08\u5982\u6d77\u81f4BDP\uff09\uff0c\u70b9\u70b9\u9f20\u6807\u5c31\u80fd\u5feb\u901f\u751f\u6210\u4ee5\u4e0a\u6240\u6709\u56fe\u8868\u6a21\u677f\u3002\u4f46\u8fd9\u4e5f\u4ec5\u4ec5\u662f\u9910\u996e\u8ba2\u5355\u6570\u636e\u5206\u6790\u7684\u7b2c\u4e00\u6b65\u3002<\/span><\/p>\n<section>\n<section>\u4e8c\u3001 \u5982\u4f55\u901a\u8fc7\u6570\u636e\u5206\u6790\u5408\u7406\u8c03\u6574\u83dc\u5355<\/section>\n<\/section>\n<p><span>\u5176\u5b9e\u6bcf\u4e00\u6761\u8ba2\u5355\u6570\u636e\u90fd\u5305\u542b\u7740\u4e00\u4e2a\u91cd\u8981\u4fe1\u606f\uff1a\u83dc\u54c1\u660e\u7ec6\uff0c\u867d\u7136\u8fd9\u7c7b\u4fe1\u606f\u5728\u83b7\u53d6\u4e0a\u56e0\u4e3a\u8de8\u5e73\u53f0\u7684\u95ee\u9898\uff0c\u5f52\u7eb3\u6574\u7406\u8d77\u6765\u5f88\u9ebb\u70e6\uff0c\u4f46\u6574\u7406\u597d\u8fd9\u4e9b\u6570\u636e\uff0c\u5374\u80fd\u8f85\u52a9\u6211\u4eec\u505a\u5f88\u591a\u51b3\u7b56\u3002<\/span><\/p>\n<p><span><strong><span>1.\u901a\u8fc7\u6570\u636e\u5206\u6790\uff0c\u786e\u5b9a\u4e3b\u529b\u9500\u552e\u83dc\u54c1<\/span><\/strong><\/span><\/p>\n<p><span>\u603b\u7ed3\u51e0\u5927\u5e73\u53f0\u7684\u6570\u636e\u4e4b\u540e\uff0c\u6211\u4eec\u53ef\u4ee5\u603b\u7ed3\u51fa\u4e00\u5f20\u83dc\u54c1\u9500\u91cf\u8d70\u52bf\u56fe\uff0c\u5e76\u7531\u89c2\u5bdf\u9500\u552e\u91d1\u989d\u7d2f\u8ba1\u3001\u5e73\u53f0\u9500\u552e\u6570\u91cf\u7d2f\u8ba1\uff0c\u67e5\u770b\u54ea\u4e9b\u83dc\u54c1\u4f7f\u6211\u4eec\u7684\u6838\u5fc3\u83dc\u54c1\u3001\u54ea\u4e9b\u662f\u6211\u4eec\u7684\u4e3b\u8981\u9500\u552e\u5e73\u53f0\u3002\u5e76\u6839\u636e\u8fd9\u4e2a\u7ed3\u679c\uff0c\u8c03\u6574\u83dc\u5355\u3001\u8c03\u6574\u5e73\u53f0\u6295\u5165\u529b\u5ea6\u3002<\/span><\/p>\n<p><span class=\"a-image\" id=\"article-img-7\"><\/span><\/p>\n<p><span>\u901a\u8fc7\u5206\u6790\u65f6\u95f4\u7ebf\u4e0a\u9500\u552e\u91d1\u989d\uff0c\u6211\u4eec\u8fd8\u53ef\u4ee5\u89c2\u5bdf\u4e00\u9053\u83dc\u54c1\u5728\u4fc3\u9500\u3001\u8c03\u4ef7\u7b49\u6d3b\u52a8\u540e\u7684\u552e\u5356\u60c5\u51b5\uff0c\u53ca\u65f6\u505a\u51fa\u8c03\u6574\u3002<\/span><\/p>\n<p><span class=\"a-image\" id=\"article-img-8\"><\/span><\/p>\n<p><strong><span>2.\u901a\u8fc7\u6570\u636e\u5206\u6790\uff0c\u4e86\u89e3\u5957\u9910\u914d\u83dc\u662f\u5426\u5408\u7406<\/span><\/strong><\/p>\n<p><span>\u5982\u679c\u4f60\u7684\u9910\u5385\u91cc\u4e5f\u6709\u5355\u54c1\u548c\u5957\u9910\uff0c\u76f8\u4fe1\u4f60\u4e5f\u4f1a\u5173\u5fc3\u7a76\u7adf\u7528\u6237\u662f\u5355\u54c1\u70b9\u7684\u591a\uff0c\u8fd8\u662f\u5957\u9910\u70b9\u7684\u591a\u3002<\/span><\/p>\n<p><span class=\"a-image\" id=\"article-img-9\"><\/span><span class=\"a-image\" id=\"article-img-10\"><\/span><\/p>\n<p><strong><span>3.\u901a\u8fc7\u6570\u636e\u5206\u6790\uff0c\u8c03\u6574\u83dc\u5355\u6392\u5e8f<\/span><\/strong><\/p>\n<p><span>\u89e3\u65b0\u7528\u6237\u6536\u5355\u6700\u7231\u70b9\u54ea\u9053\u83dc\u4e5f\u975e\u5e38\u91cd\u8981\uff0c\u53cd\u590d\u53c2\u8003\u8fd9\u4e9b\u62c9\u65b0\u6548\u679c\u597d\u7684\u83dc\u54c1\uff0c\u4ee5\u8c03\u6574\u5916\u5356APP\u7684\u83dc\u5355\u6392\u5e8f\uff0c\u8fd9\u5c06\u6709\u52a9\u4e8e\u6574\u4f53\u63d0\u9ad8\u95e8\u5e97\u7684\u4e0b\u5355\u8f6c\u5316\u7387\u3002<\/span><\/p>\n<p><span class=\"a-image\" id=\"article-img-11\"><\/span><\/p>\n<p><span>\u627e\u5230\u65b0\u7528\u6237\u6536\u5355\u6700\u7231\u70b9\u54ea\u4e9b\u83dc\u54c1\u540e\uff0c\u53ef\u4ee5\u7ee7\u7eed\u5206\u6790\u539f\u56e0\u2014\u2014<\/span><\/p>\n<p><span>\u662f\u54ea\u4e9b\u56e0\u7d20\u8ba9\u83dc\u54c1\u8131\u9896\u800c\u51fa\u5462\uff1f\u4ef7\u683c\uff1f\u56fe\u7247\uff1f\u63cf\u8ff0\uff1f\u9996\u5355\u7528\u6237\u662f\u5728\u6ca1\u5403\u8fc7\u8fd9\u9053\u83dc\u7684\u60c5\u51b5\u4e0b\uff0c\u6839\u636e\u83dc\u5355\u5728\u5916\u5356APP\u4e0a\u7684\u5448\u73b0\u6548\u679c\u70b9\u83dc\u7684\uff0c\u8c03\u6574\u5916\u5356APP\u7684\u83dc\u5355\u5448\u73b0\uff0c\u4e5f\u6709\u52a9\u4e8e\u63d0\u5347\u8f6c\u5316\u7387\u3002<\/span><\/p>\n<p><span class=\"a-image\" id=\"article-img-12\"><\/span><\/p>\n<section>\n<p>\u4e09\u3001 \u5982\u4f55\u901a\u8fc7\u6ce2\u58eb\u987f\u77e9\u9635\u5206\u6790\u780d\u6389\u83dc\u5355\u91cc\u4e0d\u53d7\u6b22\u8fce\u7684\u83dc\u54c1<\/p>\n<\/section>\n<p><span>\u6709\u4e86\u5355\u4e2a\u83dc\u54c1\/\u5957\u9910\u7684\u9500\u552e\u989d\u5206\u6790\uff0c\u638c\u67dc\u4eec\u53ef\u80fd\u5df2\u7ecf\u5728\u5fc3\u91cc\u76d8\u7b97\u201c\u780d\u83dc\u5355\u201d\u4e86\u3002\u6bd5\u7adf\u4e0d\u53d7\u6b22\u8fce\u7684\u83dc\u8272\u662f\u4f1a\u201c\u8f70\u5ba2\u201d\u7684\uff0c\u4f46\u5982\u4f55\u786e\u5b9a\u8fd9\u9053\u83dc\u662f\u5f7b\u5e95\u4e0d\u53d7\u6b22\u8fce\uff0c\u8fd8\u662f\u6539\u8fdb\u6539\u8fdb\u80fd\u6210\u4e3a\u201c\u9ed1\u9a6c\u201d\u5462\uff1f<\/span><\/p>\n<p><span>\u5bf9\u83dc\u54c1\u8fd9\u79cd\u975e\u6807\u51c6\u4ea7\u54c1\uff0c\u771f\u7684\u5f88\u96be\u505a\u51fa\u5408\u7406\u5224\u65ad\uff0c\u597d\u5728\u6211\u4eec\u6ce2\u58eb\u987f\u77e9\u9635\u53ef\u4ee5\u8f85\u52a9\u5206\u6790\u3002<\/span><\/p>\n<p><strong><span>1.\u4ec0\u4e48\u662f\u6ce2\u58eb\u987f\u77e9\u9635\uff1f<\/span><\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2019_003.jpg\" alt=\"\"><span class=\"a-image\" id=\"article-img-13\"><\/span><\/p>\n<p><span>\u6ce2\u58eb\u987f\u77e9\u9635\u88ab\u79f0\u4f5c\uff08BCG Matrix\uff09\uff0c\u53c8\u79f0\u5e02\u573a\u589e\u957f\u7387-\u76f8\u5bf9\u5e02\u573a\u4efd\u989d\u77e9\u9635\uff0c\u6ce2\u58eb\u987f\u54a8\u8be2\u96c6\u56e2\u6cd5\u3001\u56db\u8c61\u9650\u5206\u6790\u6cd5\u7b49\u7b49\u3002<\/span><\/p>\n<p><span>\u83dc\u54c1\u8fd9\u79cd\u975e\u6807\u4ea7\u54c1\u5f88\u96be\u83b7\u53d6\u5230\u5e02\u573a\u5360\u6709\u7387\uff0c\u6240\u4ee5\u4e00\u822c\u53c2\u8003\u7ef4\u5ea6\u6211\u4eec\u4f1a\u4f7f\u7528\uff1a\u9500\u552e\u91cf\uff08\u9500\u552e\u589e\u957f\u7387\uff09\u3001\u9500\u552e\u989d\uff08\u9500\u552e\u989d\u589e\u957f\u7387\uff09\u3001\u9500\u552e\u5229\u6da6\uff08\u5229\u6da6\u589e\u957f\u7387\uff09\u3001\u5229\u6da6\u7387\u3001\u7559\u5b58\u6307\u6570\u6216\u6d41\u5931\u6307\u6570\uff08\u5076\u53d1\u660e\u7684\uff0c\u4e0b\u6587\u8be6\u89e3\uff09\u3001\u83dc\u54c1\u8bc4\u5206\u7b49\u6570\u636e\uff0c\u9009\u53d6\u5176\u4e2d\u4e24\u7ec4\u7ec4\u6210\u56db\u8c61\u9650\u4ee5\u505a\u6307\u5bfc\u3002<\/span><\/p>\n<p><span>\u5177\u4f53\u9009\u62e9\uff0c\u53d6\u51b3\u4e8e\u4f60\u5e0c\u671b\u4e86\u89e3\u4ec0\u4e48\u3002<\/span><\/p>\n<p><strong><span>2.\u5982\u4f55\u5728\u6d77\u81f4BDP\u4e0a\u5efa\u7acb\u6ce2\u58eb\u987f\u77e9\u9635\uff1f<\/span><\/strong><\/p>\n<p><span>\u6bd4\u5982\uff0c\u6211\u4eec\u5728\u6d77\u81f4BDP\u91cc\u7ec4\u4ef6\u4e00\u4e2a\u8868\u683c\uff0c\u4ee5\u83dc\u54c1\u5e73\u5747\u5468\u9500\u91cf\u73af\u6bd4\u589e\u957f\u7387\u4e3a\u7eb5\u8f74\uff0c\u5e73\u5747\u5468\u9500\u552e\u5229\u6da6\u4e3a\u6a2a\u8f74\uff0c\u83dc\u54c1\u9500\u91cf\u4f5c\u4e3a\u5706\u5708\u76f4\u5f84\uff08\u5708\u5708\u5927\u9500\u91cf\u5927\u3001\u5708\u5708\u5c0f\u9500\u91cf\u5c0f\uff09\u3002\u6211\u4eec\u5c31\u80fd\u5f97\u51fa\u4ee5\u4e0b\u7684\u77e9\u9635<\/span><\/p>\n<p><span class=\"a-image\" id=\"article-img-14\"><\/span><\/p>\n<p><span>\u8fd9\u5f20\u56fe\u4e2d\u9700\u8981\u5f3a\u8c03\u7684\u662f\uff0c<\/span><span>\u201c\u5356\u7684\u8d8a\u6765\u8d8a\u597d\u201d\u548c\u201c\u5356\u5f97\u597d\u201d\u662f\u4e24\u4e2a\u4e0d\u4e00\u6837\u7684\u6982\u5ff5\uff0c\u524d\u8005\u662f\u589e\u957f\u7387\uff0c\u540e\u8005\u662f\u7edd\u5bf9\u503c\u3002\u8fd9\u91cc\u5c31\u4f53\u73b0\u51fa\u4e86\u5468\u73af\u6bd4\u589e\u7387\u7684\u610f\u4e49\u4e86\uff0c\u901a\u8fc7\u6bd4\u8f83\u5468\u73af\u6bd4\u589e\u7387\uff08\u7eb5\u8f74\uff09\u7684\u9ad8\u4f4e\uff0c\u4f60\u624d\u80fd\u5224\u65ad\u51fa<\/span><span>\u54ea\u4e9b\u662f\u6f5c\u529b\u80a1\u83dc\u54c1\uff08\u9500\u552e\u5229\u6da6\u4e00\u822c\u6216\u4f4e\uff0c\u4f46\u589e\u7387\u9ad8\uff09\u3001\u54ea\u4e9b\u662f\u6210\u719f\u83dc\u54c1\uff08\u9500\u552e\u5229\u6da6\u9ad8\uff0c\u4f46\u9500\u91cf\u589e\u7387\u4f4e\uff09\u3002<\/span><\/p>\n<p><strong><span>3.\u51b3\u5b9a\u4f60\u8981\u780d\u6389\u7684\u83dc\u54c1<\/span><\/strong><\/p>\n<p><span>\u524d\u6587\u6ce2\u58eb\u987f\u77e9\u9635\u672c\u8eab\u7684\u56db\u8c61\u9650\uff1a\u5de6\u4e0a\u89d2\u662f\u95ee\u9898\u4ea7\u54c1\u3001\u53f3\u4e0a\u89d2\u662f\u660e\u661f\u4ea7\u54c1\u3001\u5de6\u4e0b\u89d2\u7626\u72d7\u4ea7\u54c1\u3001\u53f3\u4e0b\u89d2\u662f\u91d1\u725b\u4ea7\u54c1\u3002\u6211\u4eec\u53ef\u4ee5\u5f88\u6e05\u695a\u7684\u505a\u51fa\u5224\u65ad \u2014\u2014 \u589e\u957f\u7387\u4f4e\u3001\u5229\u6da6\u4e5f\u4f4e\u7684\u4ea7\u54c1\u5c31\u662f\u4f60\u8981\u780d\u6389\u7684\u83dc\u54c1\u3002\u800c\u90a3\u4e9b\u5229\u6da6\u7387\u4f4e\uff0c\u589e\u957f\u7387\u8fd8\u4e0d\u9519\u7684\u83dc\u54c1\uff0c\u6539\u8fdb\u4e00\u4e0b\u5e08\u7236\u7684\u624b\u827a\u3001\u5305\u88c5\u3001\u5c55\u793a\u4e4b\u7c7b\u7684\u56e0\u7d20\uff0c\u5f88\u53ef\u80fd\u80fd\u6210\u4e3a\u4e0b\u4e00\u4e2a\u660e\u661f\u4ea7\u54c1\u3002<\/span><\/p>\n<section>\n<section>\u56db\u3001 \u5982\u4f55\u901a\u8fc7\u7528\u6237\u8d2d\u4e70\u884c\u4e3a\u786e\u5b9a\u83dc\u54c1\u662f\u201c\u7559\u5ba2\u201d\u8fd8\u662f\u201c\u8d76\u5ba2\u201d<\/section>\n<\/section>\n<p><span><span>\u60f3\u5fc5\u6bcf\u5bb6\u5f00\u4e86\u5916\u5356\u5e73\u53f0\u7684\u9910\u9986\uff0c\u90fd\u5f88\u60f3\u77e5\u9053\u7a76\u7adf\u7528\u6237\u8ba2\u9910\u540e\u6709\u6ca1\u6709\u590d\u8d2d<\/span>? \u5bf9\u672c\u9910\u9986\u6709\u6ca1\u6709\u7559\u4e0b\u4e2a\u597d\u5370\u8c61?<\/span><\/p>\n<p><span>\u6bd5\u7adf\u8fd9\u4e9b\u7528\u6237\u6ca1\u6709\u771f\u4eba\u6765\u5e97\uff0c\u638c\u67dc\u65e0\u6cd5\u901a\u8fc7\u8868\u60c5\u5224\u65ad\u5ba2\u4eba\u662f\u5426\u6ee1\u610f\uff0c\u662f\u5426\u80fd\u6210\u4e3a\u56de\u5934\u5ba2\u3002<\/span><\/p>\n<p><span>\u8fd9\u4e5f\u662f\u6211\u82e6\u601d\u51a5\u60f3\u8bb8\u4e45\u7684\u95ee\u9898\u3002\u6df1\u5165\u7814\u7a76\u540e\uff0c\u53d1\u73b0\u7559\u5b58\u6d41\u5931\u60c5\u51b5\uff0c\u57cb\u85cf\u5728\u7528\u6237\u7684\u4e0b\u8ba2\u5355\u7684\u884c\u4e3a\u4e0a\uff1a\u5982\u679c\u4e00\u4e2a\u7528\u6237\u53cd\u590d\u8d2d\u4e70\u540c\u4e00\u9053\u83dc\uff0c\u5219\u53ef\u4ee5\u8ba4\u4e3a\u8fd9\u9053\u83dc\u5bf9\u7528\u6237\u7559\u5b58\u8d77\u5230\u4e86\u79ef\u6781\u4f5c\u7528\u3002<\/span><\/p>\n<p><span>\u540c\u6837\u7684\uff0c\u6211\u4eec\u8981\u8003\u8651\u7528\u6237\u5df2\u88ab\u6211\u4eec\u54ea\u4e00\u9053\u83dc\u7559\u4e86\u4e0b\u6765\uff0c\u53c8\u53ef\u80fd\u56e0\u4e3a\u54ea\u4e00\u9053\u83dc\u518d\u88ab\u8f70\u8d70\u3002<\/span><\/p>\n<p><span>\u4ee5\u4e0a\u7684\u56e0\u7d20\uff0c\u90fd\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u5efa\u7acb\u4e00\u4e2a\u7b80\u5355\u7684\u7559\u5b58\/\u6d41\u5931\u7b97\u6cd5\uff0c\u4ee5\u65b9\u4fbf\u6211\u4eec\u5efa\u7acb\u7559\u5b58\u6d41\u5931\u6a21\u578b\u3002<\/span><\/p>\n<p><strong><span>1.\u6839\u636e\u7528\u6237\u8d2d\u4e70\u884c\u4e3a\u5efa\u7acb\u7b97\u6cd5<\/span><\/strong><\/p>\n<p><span>\u4e00\u9053\u83dc\u54c1\u7a76\u7adf\u662f\u62c9\u6765\u4e86\u7528\u6237\uff0c\u8fd8\u662f\u8f70\u8d70\u4e86\u7528\u6237\uff0c\u8981\u7efc\u5408\u770b\u7559\u5b58\u4e0e\u6d41\u5931\u91cf\u3002<\/span><\/p>\n<p><strong><span>\u65e2\uff1a\u5b58\u6d41\u5931\u8d21\u732e\u5ea6 = \u7559\u5b58\u6307\u6570 + \u6d41\u5931\u6307\u6570<\/span><\/strong><\/p>\n<p><span>\u83dc\u54c1\u7559\u5b58\u6307\u6570\u8bbe\u7f6e\u4e3a\u6b63\u79ef\u5206 \uff0c\u6761\u4ef6\u662f\u7528\u6237\u5982\u679c\u53cd\u590d\u8d2d\u4e70\u540c\u4e00\u9053\u83dc\u54c12\u6b21\u4ee5\u4e0a\u3002<\/span><\/p>\n<p><strong><span>\u6b63\u79ef\u5206\u7b97\u6cd5<\/span><\/strong><span>\uff1a\u540c\u4e00\u4e2a\u7528\u6237\u8d2d\u4e70\u540c\u4e00\u4e2a\u83dc\u54c12\u6b21\u4ee5\u4e0a\u79ef\u5206\u4e00\u6b21\u30022\u6b21\u7b49\u4e8e1\u5206\uff0c3\u6b21\u7b49\u4e8e2\u5206\u3002\u5982\u6b64\uff0c\u516c\u5f0f\uff1a\u6b63\u79ef\u5206 = \u8d2d\u4e70\u6b21\u6570 -1<\/span><\/p>\n<p><span>\u83dc\u54c1\u6d41\u5931\u6307\u6570\u4e3a\u8d1f\u79ef\u5206\uff0c\u4f46\u7531\u4e8e\u7528\u6237\u53ea\u8d2d\u4e70\u5355\u4e2a\u83dc\u54c1\u4e00\u6b21\uff0c\u53ef\u80fd\u4f1a\u51fa\u73b0\u4ee5\u4e0b\u4e09\u4e2a\u573a\u666f<\/span><\/p>\n<p><span><\/p>\n<div style=\"margin-bottom:10px;padding-bottom:10px;\"><\/div>\n<p>\u2460.\u518d\u4e5f\u4e0d\u6765\u6211\u4eec\u5e97\uff0c\u6d41\u5931\uff08\u6700\u7cdf\u60c5\u51b5\uff09\uff1b<\/span><\/p>\n<p><span>\u2461.\u4e0d\u559c\u6b22\u8fd9\u4e2a\u83dc\uff0c\u8fd8\u70b9\u5176\u4ed6\u83dc\uff08\u4e0d\u597d\u4e0d\u574f\uff09\uff1b<\/span><\/p>\n<p><span>\u2462.\u672a\u6d41\u5931\uff0c\u4e0b\u6b21\u8fd8\u4f1a\u70b9\uff08\u6700\u597d\uff09<\/span><\/p>\n<p><span>\u6240\u4ee5\u5728\u8003\u8651\u6982\u7387\u7684\u60c5\u51b5\u4e0b\uff0c\u8bbe\u56fa\u5b9a\u503c\uff1a<\/span><\/p>\n<p><span>-1\uff08\u8f70\u4eba\u4e00\u6b21\uff09\/ 3\uff08\u4e09\u79cd\u60c5\u666f\uff09= -0.34<\/span><\/p>\n<p><strong><span>2.\u5efa\u7acb\u7559\u5b58\u6d41\u5931\u6a21\u578b\u8868<\/span><\/strong><\/p>\n<p><span>\u4ee5\u8fd9\u4e2a\u516c\u5f0f\u6765\u770b\uff0c\u4e00\u9053\u83dc\u8d21\u732e\u5ea6\u4e3a\u6b63\u76f4\u4ee3\u8868\u7559\u5b58\u8d21\u732e\u5927\uff0c\u8d1f\u503c\u4ee3\u8868\u6d41\u5931\u5f71\u54cd\u5927\u3002\u5728BDP\u4e0a\u5efa\u8868\uff0c\u5c06\u4e0d\u540c\u7684\u83dc\u54c1\u4f5c\u4e3a\u6a2a\u8f74\uff0c\u7559\u5b58\u6d41\u5931\u7387\u4f5c\u4e3a\u7eb5\u8f74\uff0c\u6211\u4eec\u80fd\u5f97\u5230\u8fd9\u6837\u4e00\u4e2a\u6a21\u578b\u3002<\/span><\/p>\n<p><span class=\"a-image\" id=\"article-img-15\"><\/span><\/p>\n<p><strong><span>3.\u5c06\u83dc\u54c1\u8bc4\u5206\u4e0e\u7559\u5b58\u6d41\u5931\u6a21\u578b\u5bf9\u6bd4\uff0c\u6548\u9a8c\u5206\u6790\u7ed3\u679c\u662f\u5426\u6b63\u786e<\/span><\/strong><\/p>\n<p><span>\u8fd9\u6837\u7b80\u5355\u7684\u6a21\u578b\uff0c\u80fd\u53cd\u6620\u51fa\u83dc\u54c1\u53d7\u6b22\u8fce\u8fd8\u662f\u8f70\u4eba\u5417\uff1f\u4e00\u5f00\u59cb\uff0c\u6211\u5bf9\u8fd9\u4e2a\u7b80\u5355\u7684\u6a21\u578b\u548c\u5047\u8bbe\u6ca1\u6709\u4fe1\u5fc3\uff0c\u4e8e\u662f\uff0c\u6211\u5c06\u7528\u6237\u5403\u5b8c\u83dc\u540e\u7684\u8bc4\u661f\u548c\u6253\u5206\u6293\u53d6\u51fa\u6765\uff0c\u53c8\u5efa\u7acb\u4e86\u4e00\u4e2a\u6a21\u578b\u505a\u5bf9\u6bd4\u3002<\/span><\/p>\n<p><span><span class=\"a-image\" id=\"article-img-16\"><\/span><\/p>\n<div style=\"margin-bottom:10px;padding-bottom:10px;\"><\/div>\n<p><\/span><\/p>\n<p><span><span class=\"a-image\" id=\"article-img-17\"><\/span><\/p>\n<div style=\"margin-bottom:10px;padding-bottom:10px;\"><\/div>\n<p><\/span><\/p>\n<p><span>\u901a\u8fc7\u6bd4\u5bf9\uff0c\u6211\u53d1\u73b0\u4e4b\u524d\u7684\u7559\u5b58\u6d41\u5931\u6a21\u578b\u5927\u65b9\u5411\u5b8c\u5168\u51c6\u786e\uff0c\u73b0\u5728\u6211\u4eec\u53c8\u6709\u4e86\u4e00\u7ec4\u6570\u636e\u53ef\u4ee5\u5e2e\u5fd9\u780d\u83dc\u5355\uff01\u53ef\u80fd\u4f1a\u6709\u4eba\u8bf4\u90a3\u6211\u53ea\u770b\u7f8e\u56e2\u8bc4\u5206\u4e0d\u5c31\u5f97\u4e86\u3002\u5728\u8fd9\u91cc\u6211\u60f3\u8bf4\u4e24\u70b9<\/span><\/p>\n<p><span>1.\u65b0\u8d77\u7684\u5546\u5bb6\uff0c\u7528\u6237\u672a\u5fc5\u80fd\u613f\u610f\u7ed9\u8bc4\u661f\uff0c\u83dc\u54c1\u7559\u5b58\u6d41\u5931\u7387\u53cd\u800c\u66f4\u597d\u8ba1\u7b97\u3002<\/span><\/p>\n<p><span>2.\u6240\u6709\u7684\u6a21\u578b\u90fd\u9700\u8981\u4e92\u76f8\u5bf9\u6bd4\u9a8c\u8bc1\uff0c\u624d\u80fd\u5e2e\u52a9\u505a\u66f4\u51c6\u786e\u7684\u51b3\u7b56\u3002<\/span><\/p>\n<section>\n<section>\u4e94\u3001\u7cbe\u7ec6\u5316\u8fd0\u8425\u7684\u57fa\u7840\u4e86\u89e3\u57fa\u672c\u5c5e\u6027&amp;\u4e3a\u7528\u6237\u5206\u7fa4<\/section>\n<\/section>\n<p><span>\u5916\u5356\u65f6\u4ee3\u7684\u597d\u5904\u662f\u638c\u67dc\u7684\u53ef\u4ee5\u901a\u8fc7\u7f51\u7edc\uff0c\u5f00\u8f9f\u66f4\u591a\u9500\u552e\u6e20\u9053\u3002<\/span><\/p>\n<p><span>\u90a3\u4e48\u95ee\u9898\u5c31\u6765\u4e86\u3002\u7531\u4e8e\u638c\u67dc\u65e0\u6cd5\u76f4\u63a5\u63a5\u89e6\u5230\u98df\u5ba2\uff0c\u4ed6\u4e5f\u5f88\u96be\u786e\u5b9a\u559c\u7231\u81ea\u5bb6\u7f8e\u98df\u7684\u7fa4\u4f53\u6709\u4ec0\u4e48\u7279\u5f81\uff0c\u518d\u6839\u636e\u8fd9\u4e9b\u7279\u5f81\u6295\u5176\u6240\u597d\u3001\u63a8\u9648\u51fa\u65b0\u3002<\/span><\/p>\n<p><strong><span>1.\u5982\u4f55\u901a\u8fc7\u8ba2\u5355\u6570\u636e\uff0c\u5206\u6790\u7528\u6237\u7684\u57fa\u672c\u5c5e\u6027<\/span><\/strong><\/p>\n<p><span>\u7528\u6237\u7684\u8ba2\u5355\u4e0a\u90fd\u6709\u8ba2\u9910\u5730\u5740\uff0c\u901a\u8fc7\u5bf9\u4e8e\u8ba2\u9910\u5730\u5740\u7684\u7edf\u8ba1\uff0c\u6211\u4eec\u53ef\u4ee5\u67e5\u8be2\u5230\u4e0d\u540c\u6761\u4ef6\u7ec4\u5408\u4e0b\u7684\u7528\u6237\u5206\u5e03\uff0c\u751a\u81f3\u80fd\u77e5\u9053\u559c\u6b22\u8c0b\u9053\u83dc\u7684\u7528\u6237\u90fd\u5728\u54ea\u91cc\u3002<\/span><\/p>\n<p><span>\u4e3e\u4e2a\u7b80\u5355\u7684\u4f8b\u5b50\uff0c\u4e0b\u56fe\u8868\u793a\u7684\u662f\u666e\u901a\u53ef\u4e50\u548c\u5065\u6021\u53ef\u4e50\u7684\u7528\u6237\u5206\u5e03\uff0c\u4f60\u53d1\u73b0\u4e86\u4ec0\u4e48\uff1f<\/span><\/p>\n<p><span class=\"a-image\" id=\"article-img-18\"><\/span><\/p>\n<p><span>\u54c8\u54c8~\u57289\u5143\/\u5e73\/\u5929\u7684\u5730\u65b9\u8ddf\u57286\u5143\/\u5e73\/\u5929\u7684\u5730\u65b9\u4e0a\u73ed\u5c31\u662f\u4e0d\u4e00\u6837~<\/span><\/p>\n<p><span>\u6240\u4ee5\uff0c\u77e5\u9053\u559c\u6b22\u67d0\u5230\u83dc\u7684\u7528\u6237\u4f4f\u54ea\u513f\uff0c\u6216\u8bb8\u80fd\u5e2e\u52a9\u638c\u67dc\u4eec\u6316\u6398\u5230\u66f4\u591a\u5339\u914d\u8981\u7d20\uff0c\u6839\u636e\u8fd9\u4e9b\u5339\u914d\u8981\u7d20\u5bfb\u627e\u7528\u6237\uff08\u6bd4\u5982\uff1a\u9ad8\u6863\u5c0f\u533a\u5065\u6021\u53ef\u4e50\u591a\u8fdb\u8d27\uff09\u3001\u6216\u8005\u4e3a\u7528\u6237\u63a8\u8350\u83dc\u54c1\u90fd\u5c06\u4e8b\u534a\u529f\u500d\u3002<\/span><\/p>\n<p><span>\u7c7b\u4f3c\u7684\u7528\u6237\u6570\u636e\u6316\u6398\uff0c\u8fd8\u53ef\u4ee5\u6839\u636e\u590d\u8d2d\u6784\u6210\u3001\u590d\u8d2d\u7528\u6237\u8de8\u5e73\u53f0\u4f7f\u7528\u60c5\u51b5\u3001\u6027\u522b\u7ec4\u6210\u505a\u66f4\u7cbe\u7ec6\u5316\u7684\u5206\u6790\u3002<\/span><\/p>\n<p><span class=\"a-image\" id=\"article-img-19\"><\/span><\/p>\n<p><span>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u6570\u636e\u5e73\u53f0\u95f4\u7684\u5dee\u5f02\u8fd8\u662f\u86ee\u5927\u7684\uff0c\u9664\u4e86\u8de8\u5e73\u53f0\u5206\u6790\u4e5f\u9700\u8981\u5206\u5e73\u53f0\u5bf9\u6bd4\uff0c\u6709\u5229\u4e8e\u9488\u5bf9\u4e0d\u540c\u5e73\u53f0\u505a\u51fa\u4e0d\u540c\u7684\u8425\u9500\u7b56\u7565\u3002<\/p>\n<div style=\"margin-bottom:10px;padding-bottom:10px;\"><\/div>\n<p><\/span><\/p>\n<p><span><span class=\"a-image\" id=\"article-img-20\"><\/span><\/p>\n<div style=\"margin-bottom:10px;padding-bottom:10px;\"><\/div>\n<p><\/span><\/p>\n<p><span><span class=\"a-image\" id=\"article-img-21\"><\/span><\/p>\n<div style=\"margin-bottom:10px;padding-bottom:10px;\"><\/div>\n<p><\/span><\/p>\n<p><span>\u4e0a\u9762\u8fd9\u4e9b\u6700\u57fa\u672c\u7684\u7528\u6237\u5c5e\u6027\u5bf9\u4e8e\u7cbe\u7ec6\u5316\u8fd0\u8425\u8fd8\u662f\u4e0d\u591f\u7684\u3002\u56e0\u4e3a\u8fd9\u4e9b\u4fe1\u606f\u65e0\u6cd5\u5e2e\u52a9\u4f60\u89e3\u51b3\u4e0b\u9762\u56db\u4e2a\u95ee\u9898\u2014\u2014<\/span><\/p>\n<p><span>1.\u8c01\u662f\u6211\u7684\u91cd\u8981\u4ef7\u503c\u5ba2\u6237\uff0c\u4ed6\u4eec\u90fd\u6709\u4ec0\u4e48\u7279\u70b9\uff1f<\/span><\/p>\n<p><span>2.\u8c01\u662f\u6211\u9700\u8981\u91cd\u70b9\u4fdd\u6301\u8054\u7cfb\u7684\u5ba2\u6237\uff0c\u4ed6\u4eec\u90fd\u6709\u4ec0\u4e48\u7279\u70b9\uff1f<\/span><\/p>\n<p><span>3.\u8c01\u662f\u6211\u7684\u91cd\u8981\u53d1\u5c55\u5ba2\u6237\uff0c\u4ed6\u4eec\u90fd\u6709\u4ec0\u4e48\u7279\u70b9\uff1f<\/span><\/p>\n<p><span>4.\u8c01\u662f\u6211\u7684\u91cd\u8981\u633d\u7559\u5ba2\u6237\uff0c\u4ed6\u4eec\u90fd\u6709\u4ec0\u4e48\u7279\u70b9\uff1f<\/span><\/p>\n<p><span>\u60f3\u8981\u89e3\u7b54\u8fd9\u4e2a\u95ee\u9898\uff0c\u6211\u4eec\u9700\u8981\u52a8\u7528\u66f4\u9ad8\u9636\u7684\u5206\u6790\u6a21\u578b\uff0c\u53bb\u6316\u6398\u6709\u6548\u4fe1\u606f\u3002<\/span><\/p>\n<p><strong><span>2.\u5982\u4f55\u901a\u8fc7RFM\u6a21\u578b\uff0c\u4e3a\u7528\u6237\u5206\u7fa4\uff0c\u5b9e\u73b0\u7cbe\u7ec6\u5316\u8fd0\u8425<\/span><\/strong><\/p>\n<p><span>RFM\u6a21\u578b\u662f\u4e00\u4e2a\u88ab\u5e7f\u6cdb\u4f7f\u7528\u7684\u5ba2\u6237\u5173\u7cfb\u5206\u6790\u6a21\u578b\uff0c\u4e3b\u8981\u4ee5\u7528\u6237\u884c\u4e3a\u6765\u533a\u5206\u5ba2\u6237\uff0cRFM\u5206\u522b\u662f\uff1a<\/span><\/p>\n<p><strong><span>R = Recency \u6700\u8fd1\u4e00\u6b21\u6d88\u8d39<\/span><\/strong><\/p>\n<p><span>\u9700\u8981\u8be6\u7ec6\u4e86\u89e3\u4ee5\u4e0a\u4e09\u4e2a\u6307\u6807\u5b9a\u4e49\u7684\uff0c\u53ef\u4ee5\u53bb\u6233\u5ea6\u5a18\uff0c\u6559\u79d1\u4e66\u5f0f\u7684RFM\u533a\u5206\uff0c\u4f1a\u5c06\u7ef4\u5ea6\u518d\u7ec6\u5206\u51fa5\u4efd\uff0c\u8fd9\u6837\u5c31\u80fd\u591f\u7ec6\u5206\u51fa5x5x5=125\u7c7b\u7528\u6237\uff0c\u518d\u6839\u636e\u6bcf\u7c7b\u7528\u6237\u7cbe\u51c6\u8425\u9500\u2026\u2026<\/span><\/p>\n<p><span>\u663e\u7136125\u7c7b\u7528\u6237\u5df2\u8d85\u51fa\u666e\u901a\u4eba\u8111\u7684\u8ba1\u7b97\u8303\u7574\u4e86\uff0c\u66f4\u522b\u8bf4\u9488\u5bf9125\u7c7b\u7528\u6237\u91cf\u4f53\u5b9a\u5236\u8425\u9500\u7b56\u7565\u3002\u5b9e\u9645\u8fd0\u7528\u4e0a\uff0c\u6211\u4eec\u53ea\u9700\u8981\u628a\u6bcf\u4e2a\u552f\u72ec\u505a\u4e00\u6b21\u4e24\u5206\u5373\u53ef\uff0c\u8fd9\u6837\u57283\u4e2a\u7ef4\u5ea6\u4e0a\u6211\u4eec\u4f9d\u7136\u5f97\u5230\u4e868\u7ec4\u7528\u6237\u3002<\/span><\/p>\n<p><span class=\"a-image\" id=\"article-img-22\"><\/span><\/p>\n<p><span>\u8fd9\u6837\uff0c\u4e4b\u524d\u63d0\u7684\u56db\u4e2a\u95ee\u9898\uff0c\u5c31\u80fd\u5f88\u5bb9\u6613\u88ab\u89e3\u8bfb\uff08\u7f16\u53f7\u6b21\u5e8fRFM,1\u4ee3\u8868\u9ad8\uff0c0\u4ee3\u8868\u4f4e\uff09<\/span><\/p>\n<p><strong><span>\u91cd\u8981\u4ef7\u503c\u5ba2\u6237\uff08111\uff09<\/span><\/strong><span>\uff1a\u6700\u8fd1\u6d88\u8d39\u65f6\u95f4\u8fd1\u3001\u6d88\u8d39\u9891\u6b21\u548c\u6d88\u8d39\u91d1\u989d\u90fd\u5f88\u9ad8\uff0c\u5fc5\u987b\u662fVIP\u554a\uff01<\/span><\/p>\n<p><strong><span>\u91cd\u8981\u4fdd\u6301\u5ba2\u6237\uff08011\uff09<\/span><\/strong><span>\uff1a\u6700\u8fd1\u6d88\u8d39\u65f6\u95f4\u8f83\u8fdc\uff0c\u4f46\u6d88\u8d39\u9891\u6b21\u548c\u91d1\u989d\u90fd\u5f88\u9ad8\uff0c\u8bf4\u660e\u8fd9\u662f\u4e2a\u4e00\u6bb5\u65f6\u95f4\u6ca1\u6765\u7684\u5fe0\u5b9e\u5ba2\u6237\uff0c\u6211\u4eec\u9700\u8981\u4e3b\u52a8\u548c\u4ed6\u4fdd\u6301\u8054\u7cfb\u3002<\/span><\/p>\n<p><strong><span>\u91cd\u8981\u53d1\u5c55\u5ba2\u6237\uff08101\uff09<\/span><\/strong><span>\uff1a\u6700\u8fd1\u6d88\u8d39\u65f6\u95f4\u8f83\u8fd1\u3001\u6d88\u8d39\u91d1\u989d\u9ad8\uff0c\u4f46\u9891\u6b21\u4e0d\u9ad8\uff0c\u5fe0\u8bda\u5ea6\u4e0d\u9ad8\uff0c\u5f88\u6709\u6f5c\u529b\u7684\u7528\u6237\uff0c\u5fc5\u987b\u91cd\u70b9\u53d1\u5c55\u3002<\/span><\/p>\n<p><strong><span>\u91cd\u8981\u633d\u7559\u5ba2\u6237\uff08001\uff09<\/span><\/strong><span>\uff1a\u6700\u8fd1\u6d88\u8d39\u65f6\u95f4\u8f83\u8fdc\u3001\u6d88\u8d39\u9891\u6b21\u4e0d\u9ad8\uff0c\u4f46\u6d88\u8d39\u91d1\u989d\u9ad8\u7684\u7528\u6237\uff0c\u53ef\u80fd\u662f\u5c06\u8981\u6d41\u5931\u6216\u8005\u5df2\u7ecf\u8981\u6d41\u5931\u7684\u7528\u6237\uff0c\u5e94\u5f53\u57fa\u4e8e\u633d\u7559\u63aa\u65bd\u3002<\/span><\/p>\n<p><strong><span>3.\u5982\u4f55\u5728\u6d77\u81f4BDP\u4e0a\u5efa\u7acbRFM\u6a21\u578b\uff0c\u5e2e\u52a9\u7528\u6237\u5206\u7fa4<\/span><\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2017_007.jpg\" alt=\"\"><\/p>\n<p><span>\u8fd9\u65f6\u5019\u53ef\u80fd\u4f1a\u6709\u670b\u53cb\u95ee\u4e86\uff0c\u5929\u5566\uff0c\u4f60\u8fd9\u4e2a\u4e09\u7ef4\u6a21\u578b\uff0c\u6211\u6ca1\u529e\u6cd5\u7528BDP\u6765\u5efa\u8868\u683c\u4e86\u3002\u6240\u4ee5\u6211\u4eec\u9700\u8981\u505a\u7684\u662f\u5c06\u4e09\u7ef4\u6a21\u578b\u4e8c\u7ef4\u5316\uff0c\u6211\u4eec\u5c06R\u57df\u5207\u4e00\u5757\u51fa\u6765\uff08\u5373\u5728\u8fd130\u5929\u6709\u590d\u8d2d\u7684\u7528\u6237\u4e2d\u505a\u5206\u6790\uff09\uff0c\u538b\u6241\u4e86\u5c31\u4f1a\u770b\u5230\u3002<\/span><\/p>\n<p><span class=\"a-image\" id=\"article-img-23\"><\/span><\/p>\n<p><span>\u4e0a\u65b9\u7684\u8868\u793a\u6216\u8bb8\u8fd8\u662f\u592a\u5b66\u672f\u4e86\uff0c\u7b80\u5355\u7684\u8bf4<\/span><\/p>\n<p><span>\u7b2c\u4e00\u6b65\uff1a\u5148\u6311\u51fa\u6765\u8fd11\u4e2a\u6708\u7684\u590d\u8d2d\u7528\u6237\u3002<\/span><\/p>\n<p><span>\u7b2c\u4e8c\u6b65\uff1a\u8fd11\u4e2a\u6708\u5185\u590d\u8d2d\u7528\u6237\u7684\u5e73\u5747\u5b9e\u4ed8\u91d1\u989d\u505a\u7eb5\u8f74\u3002<\/span><\/p>\n<p><span>\u7b2c\u4e09\u6b65\uff1a\u8fd11\u4e2a\u6708\u5185\u590d\u8d2d\u7528\u6237\u7684\u8d2d\u4e70\u6b21\u505a\u6a2a\u8f74\uff0c\u751f\u6210\u8868\u683c\u3002<\/span><\/p>\n<p><span>\u7b2c\u56db\u6b65\uff0c\u4f60\u9700\u8981\u81ea\u5df1\u5728\u8fd9\u4e2a\u8868\u683c\u4e0a\u5212\u7ea2\u7ebf\u3002<\/span><\/p>\n<p><span>\u6a2a\u7740\u7684\u7ea2\u7ebf\uff0c\u4ee3\u8868\u7740\u4f60\u8ba4\u4e3a\u6765\u5403\u996d\u7684\u5ba2\u4eba\u5e73\u5747\u6bcf\u9910\u8be5\u82b1\u591a\u5c11\u94b1\uff0c\u6211\u8fd9\u91cc\u8bbe\u5b9a\u7684\u503c\u662f25\u5143\uff0c\u53eb\u5916\u535625\u90fd\u6ca1\u4ed8\u5230\uff0c\u5bf9\u6211\u800c\u8a00\u662f\u4f4e\u6d88\u8d39\u91d1\u989d\uff08\u4f4eM\uff09\u7528\u6237\u3002<\/span><\/p>\n<p><span>\u7ad6\u7740\u7684\u7ea2\u7ebf\uff0c\u4ee3\u8868\u7740\u4f60\u8ba4\u4e3a\u590d\u8d2d\u591a\u5c11\u6b21\u7684\u5ba2\u4eba\uff0c\u662f\u4f60\u7684\u9ad8\u9891\u7528\u6237\u3002\u5916\u5356\u70b9\u9910\u6d41\u52a8\u7387\u5f88\u5927\uff0c\u4e00\u4e2a\u7528\u6237\u6bcf\u4e2a\u6708\u80fd\u5728\u4e00\u5bb6\u5e97\u70b9\u4e09\u6b21\u4ee5\u4e0a\u7684\u83dc\uff0c\u5bf9\u6211\u800c\u8a00\u5373\u662f\u9ad8\u9891\u3002<\/span><\/p>\n<p><span>\u8fd9\u6837\uff0c\u6d77\u81f4BDP\u4e0a\u7684RFM\u6a21\u578b\u5c31\u5efa\u7acb\u597d\u4e86\u3002<strong>\u8fd9\u4e2aRFM\u6a21\u578b\u5728\u5b9e\u64cd\u65f6\u6709\u4ec0\u4e48\u7528\u5462\uff1f<\/strong>\u4e3e\u4e2a\u4f8b\u5b50<\/span><\/p>\n<p><span>\u6bd4\u5982\u5bf9\u5708\u7528\u6237\u7fa4\u53d1\u77ed\u4fe1\u8f6c\u5316\u53ea\u6709\u4e0d\u52301%\u65f6\uff0c\u4f60\u53ef\u4ee5\u7528RFM\u505a\u4e2a\u5206\u6790\uff0c\u53ea\u9009\u53d6R\u503c\u9ad8\u7684\u7528\u6237(\u6700\u8fd12\u5468\u5230\u6700\u8fd1\u4e00\u4e2a\u6708\u5185\u6d88\u8d39\u7684\u7528\u6237\uff09\uff0c\u8f6c\u5316\u7387\u53ef\u4ee5\u75311%\u63d0\u5347\u523010%\u3002<\/span><\/p>\n<p><span>\u8fd9\u4e5f\u610f\u5473\u7740\uff0c\u4ee5\u5f806\u5143\/\u8ba2\u5355\u5c06\u4e0b\u964d\u52300.6\u5143\/\u8ba2\u5355\u3002\u638c\u67dc\u4eec\u662f\u613f\u610f\u82b1600\u5143\u7ed910000\u4e2a\u7528\u6237\u53d1\u77ed\u4fe1\uff0c\u5f97\u5230100\u4e2a\u8ba2\u5355\uff0c\u8fd8\u662f\u613f\u610f\u82b148\u5143\u7ed9800\u4eba\u53d1\u77ed\u4fe1\u5f97\u523080\u4e2a\u8ba2\u5355\uff0c\u76f8\u4fe1\u5927\u5bb6\u4e00\u5b9a\u4f1a\u9009\u540e\u8005\u3002<\/span><\/p>\n<p><span>\u800c\u6574\u4f53\u7684RFM\u533a\u5206\uff0c\u5219\u80fd\u591f\u5e2e\u638c\u67dc\u4eec\u9488\u5bf9\u4e0d\u540c\u7684\u7528\u6237\u53d1\u4e0d\u540c\u7684\u77ed\u4fe1\uff0c\u77ed\u4fe1\u7684\u5f00\u5934\u662f\u7528\u201c\u597d\u4e45\u4e0d\u89c1\u201d\u3001\u8fd8\u662f\u7528\u201c\u606d\u559c\u4f60\u6210\u4e3aVIP\u201d\uff0c\u5c31\u5f97\u770b\u65f6\u91cd\u8981\u4fdd\u6301\u5ba2\u6237\u8fd8\u662f\u91cd\u8981\u4ef7\u503c\u7528\u6237\u4e86\u3002\u53ea\u6709\u80fd\u533a\u5206\u7528\u6237\uff0c\u624d\u80fd\u8d70\u5411\u7cbe\u7ec6\u5316\u8fd0\u8425\u3002<\/span><\/p>\n<section>\n<p>\u7b2c\u516d\u90e8\u5206\u4e0d\u5f97\u4e0d\u8003\u8651\u7684\u7528\u6237\u83b7\u53d6\u6210\u672c\uff01<\/p>\n<\/section>\n<p><span>\u538b\u8f74\u7684\u603b\u662f\u6700\u540e\u624d\u4e0a\u573a\uff0c\u6211\u4eec\u5f00\u7bc7\u5c31\u63d0\u5230\u8fc7\u51e0\u4e4e\u51b3\u5b9a\u4e00\u5bb6\u95e8\u5e97\u547d\u8fd0\u7684\u91cd\u8981\u6307\u6807\u2014\u2014\u7559\u5b58\u7387\u3002\u4f46\u8fd9\u4e2a\u90e8\u5206\uff0c\u804a\u5f97\u5e76\u4e0d\u662f\u5f88\u7ec6\u81f4\u3002<\/span><\/p>\n<p><strong><span>1.\u5982\u4f55\u901a\u8fc7\u7a33\u5b9a\u7559\u5b58\u65f6\u95f4\uff0c\u5224\u65ad\u4e00\u4e2a\u62c9\u65b0\u6d3b\u52a8\u503c\u4e0d\u503c\u5f97\u6295\u5165\uff1f<\/span><\/strong><\/p>\n<p><span>\u7559\u5b58\u7387\u975e\u5e38\u91cd\u8981\uff0c\u4ed6\u76f4\u63a5\u5f71\u54cd\u5230\u6211\u4eec\u7684\u751f\u610f\u662f\u5426\u201c\u8d5a\u94b1\u201d\uff01\u4e0d\u7ba1\u662f\u4ec0\u4e48\u751f\u610f\uff0c\u81ea\u7136\u6d41\u5931\u90fd\u5b58\u5728\uff0c\u4f46\u6211\u4eec\u81f3\u5c11\u671f\u671b\u751f\u610f\u589e\u957f\u80fd\u505a\u5230\u65b0\u589e\u7528\u6237\u5927\u4e8e\u7b49\u4e8e\u6d41\u5931\u7528\u6237\u3002<\/span><\/p>\n<p><strong><span>\u518d\u8fdb\u4e00\u6b65\uff0c\u6211\u4eec\u5e0c\u671b\u201c\u7528\u6237\u7ec8\u8eab\u4ef7\u503c\u201d\u80fd\u591f\u5927\u4e8e\u201c\u7528\u6237\u83b7\u53d6\u6210\u672c\u201d\u3002<\/span><\/strong><\/p>\n<p><span>\u7528\u6237\u7ec8\u8eab\u4ef7\u503c\uff0c\u5373\u201cLTV\u201d,\u7f29\u5199\u81ea\u82f1\u6587Life Time Value\uff0c\u76f8\u5bf9\u51c6\u786e\u7684\u8ba1\u7b97\u516c\u5f0f\u662f\uff1a\u7528\u6237\u6bcf\u6708\u8d2d\u4e70\u9891\u6b21x\u6bcf\u6b21\u5ba2\u5355\u4ef7x\u6bdb\u5229\u7387x(1\/\u6708\u6d41\u5931\u7387)\u3002<\/span><\/p>\n<p><span>\u7528\u6237\u83b7\u53d6\u6210\u672c\uff0c\u5373\u201cCAC\u201d\uff0c\u7f29\u5199\u81ea\u82f1\u6587Customer Acquisition Cost,\u610f\u601d\u662f\u201c\u7528\u6237\u83b7\u53d6\u6210\u672c\u201d\u3002<\/span><\/p>\n<p><span>\u4e5f\u8bb8\u4f60\u4f1a\u8bf4\uff0c\u54ea\u6765\u4ec0\u4e48\u201c\u7528\u6237\u83b7\u53d6\u6210\u672c\u201d\uff1f\u6211\u5c31\u5728\u5916\u5356\u5e73\u53f0\u4e0a\u5f00\u4e2a\u5e97\uff0c\u7528\u6237\u6253\u5f00APP\u5c31\u770b\u5230\u6211\u4eec\u5bb6\u4e86\u3002<\/span><\/p>\n<p><span>\u8fd9\u5c31\u9519\u4e86\uff0c<strong>\u6d41\u91cf\u603b\u662f\u6709\u9650\u7684\uff0c\u65b0\u7528\u6237\u4e3a\u4ec0\u4e48\u80fd\u5728\u6570\u5343\u5546\u5bb6\u91cc\u770b\u5230\u4f60\u5bb6\uff1f<\/strong><\/span><\/p>\n<p><span>\u4e0d\u7ba1\u662f\u56e0\u4e3a\u4f60\u8425\u9500\u7ed9\u529b\uff0c\u8ba2\u5355\u826f\u597d\u4ee5\u81f3\u4e8e\u81ea\u7136\u6392\u540d\u9760\u524d\uff0c\u8fd8\u662f\u53c2\u52a0\u4e86\u7279\u4ef7\u6d3b\u52a8\u6709\u4e86\u4e13\u9898\u66dd\u5149\uff0c\u8fd8\u662f\u4f60\u76f4\u63a5\u4e70\u4e86\u6392\u540d\uff0c\u53d1\u4e86\u4f20\u5355\u3002\u8fd9\u4e9b\u65b9\u5f0f\u91cc\u7684\u6ee1\u51cf\u3001\u8d60\u54c1\u3001\u6298\u6263\u3001\u5370\u5237\u8d39\u4eba\u5de5\u8fd9\u7b97\u4e0b\u6765\u90fd\u662f\u4f60\u7684\u201c\u7528\u6237\u83b7\u53d6\u6210\u672c\u201d\u3002<\/span><\/p>\n<p><span>\u8fd9\u4e48\u91cd\u8981\u7684\u6307\u6807\uff0c\u6ca1\u6709\u8003\u8651\u8fc7\u7684\u7ae5\u978b\u8bf7\u4e00\u5b9a\u8981\u8003\u8651\u8003\u8651\u554a\u3002\u505a\u4e00\u573a\u6d3b\u52a8\uff0c\u505a\u4e00\u6b21\u63a8\u5e7f\u7a76\u7adf\u503c\u4e0d\u503c\u3002\u5c31\u770b\u4ed6\u4e86\u3002<\/span><\/p>\n<p><span>\u4f46\u7d20\uff0c\u6211\u8fd8\u6709\u4e00\u4e2a\u66f4\u7b80\u5355\u7c97\u66b4\u7684\u5224\u65ad\u6295\u5165\u503c\u4e0d\u503c\u7684\u65b9\u6cd5\u3002<\/span><\/p>\n<p><span>\u628a\u6210\u672c\u5747\u644a\u5230\u6700\u7ec8\u7559\u5b58\u7528\u6237\u8eab\u4e0a\uff0c\u770b\u9700\u8981\u591a\u4e45\u624d\u80fd\u4ece\u8fd9\u4e9b\u7528\u6237\u8eab\u4e0a\u8d5a\u53d6\u5230\u6240\u6295\u5165\u7684\u6210\u672c\uff0c\u5982\u679c\u65f6\u95f4\u77ed\u4e8e\u7a33\u5b9a\u7559\u5b58\u7684\u65f6\u95f4\uff0c\u8fd9\u4e8b\u5c31\u503c\uff01<\/span><\/p>\n<p><span>\u4e3e\u4f8b\u8bf4\u660e\uff1a\u5047\u8bbe\u6211\u4eec\u82b1\u4e86300\u5757\u94b1\u4e70\u4e86\u4e2a\u4f4d\u7f6e\uff0c\u5e26\u6765\u4e8660\u4e2a\u65b0\u7528\u6237\uff0c3\u4e2a\u6708\u540e\u6700\u7ec8\u7a33\u5b9a\u7559\u5b5812\u4eba\uff0c\u53733\u4e2a\u6708\u7559\u5b58\u7387\u8fbe\u5230\u4e8620%<\/span><\/p>\n<p><span>\u628a\u8fd9300\u5143\u8d5a\u56de\u6765\uff0c\u5c31\u5f97\u6307\u671b\u4ece12\u4e2a\u7528\u6237\u6bcf\u4eba\u8eab\u4e0a\u8d5a\u523025\u5143\u3002<\/span><\/p>\n<p><span>\u800c\u7528\u6237\u5728\u6211\u4eec\u5e97\u70b9\u4e00\u6b21\u9910\uff0c\u5e73\u5747\u6bdb\u5229\u73875\u5143\u3002\u8fd9\u9700\u8981\u6bcf\u4e2a\u7528\u6237\u4e0b5\u5355\uff0c\u4fdd\u8bc1\u6211\u4eec\u80fd\u8d5a\u523025\u5143\u3002<\/span><\/p>\n<p><span>\u5047\u8bbe\uff1a\u6211\u4eec\u82b1\u4e86300\u5757\u94b1\u4e70\u4e86\u4e2a\u4f4d\u7f6e\uff0c\u5e26\u6765\u4e8660\u4e2a\u65b0\u7528\u6237\uff0c3\u4e2a\u6708\u540e\u6700\u7ec8\u7a33\u5b9a\u7559\u5b5812\u4eba\uff0c\u53733\u4e2a\u6708\u7559\u5b58\u7387\u8fbe\u5230\u4e8620%<\/span><\/p>\n<p><span>\u5047\u8bbe\u4e00\u4e2a\u7528\u62372\u5468\u4e0b\u5355\u4e00\u6b21\uff0c2.5\u4e2a\u6708\u5c31\u80fd\u8d5a\u56de25\u5143\u3002\u7a33\u5b9a\u7559\u5b58\u7684\u7528\u6237\u4e00\u822c\u4e0b\u5355\u6570\u90fd\u4f1a\u5927\u4e8e\u4e24\u5468\u4e0b\u4e00\u6b21\u5355\uff0c\u53732.5\u4e2a\u6708\u56de\u672c\u7684\u65f6\u95f4\u662f\u7a33\u59a5\u7684\uff0c\u4e14\u5c0f\u4e8e\u7a33\u5b9a\u7559\u5b58\u7387\u7684\u65f6\u95f4\uff083\u4e2a\u6708\uff09\uff0c\u8fd9\u4e8b\u503c\u5f97\u5e72\u3002<\/span><\/p>\n<p><span>\u4f46\u5982\u679c\u4f603\u4e2a\u6708\u7559\u5b58\u7387\u53ea\u67095%\uff0c\u6309\u4e0a\u6587\u63a8\u7b97\uff0c10\u4e2a\u6708\u4f60\u624d\u80fd\u56de\u672c\u3002\u8fd9\u4e8b\u513f\u663e\u7136\u4e0d\u503c\u5f97\u505a\u3002<\/span><\/p>\n<p><span class=\"a-image\" id=\"article-img-24\"><\/span><\/p>\n<p><span>\u4e0a\u9762\u90a3\u4e9b\u7406\u8bba\u603b\u7ed3\u8d77\u6765\uff0c\u5c31\u662f\u8fd9\u5f20\u56fe\u3002\u6211\u671f\u671b\u5728\u7eff\u8272\u7bad\u5934\u6240\u5728\u533a\u95f4\u7684\u65f6\u95f4\u91cc\uff0c\u5c31\u80fdcover\u4f4f\u6295\u5165\u6210\u672c\u3002\u8fd9\u6837\u4e0d\u7ba1\u7559\u5b58\u7387\u5982\u4f55\u8870\u51cf\uff0c\u6295\u5165\u7684\u6210\u672c\u90fd\u80fd\u6536\u56de\u3002<\/span><\/p>\n<p><span>\u4e5f\u5c31\u662f\u8bf4\uff0c\u6211\u5e0c\u671bPBP\u5c11\u4e8e\u7b49\u4e8e\u7559\u5b58\u7387\u7a33\u5b9a\u65f6\u95f4Ts\u3002\uff08Payback Period\uff0c\u56de\u6536\u671f\uff0c\u5373\u82b1\u51fa\u53bb\u7684\u7528\u6237\u83b7\u53d6\u6210\u672c\u53ef\u4ee5\u5728\u591a\u957f\u65f6\u95f4\u5185\u56de\u672c\uff09<\/span><\/p>\n<p><span>\u5f53\u7136\uff0c\u5982\u679c\u4f60\u9700\u8981\u66f4\u52a0\u6fc0\u8fdb\u7684\u7b56\u7565\uff0c\u53ef\u4ee5\u8ba9\u7eff\u8272\u533a\u57df\u7ee7\u7eed\u5f80\u53f3\u5ef6\u4f38\uff0c\u6bd4\u5982PBP=1.5 x Ts,\u751a\u81f3\u8db3\u591f\u4fe1\u5fc3\u76843xTs(\u5916\u5356\u5e02\u573a\u4e0d\u7a33\u5b9a\uff0cPBP\u4e0d\u5efa\u8bae\u8d85\u8fc73\u500d\u7559\u5b58\u7a33\u5b9a\u65f6\u95f4\uff09<\/span><\/p>\n<p><strong><span>2.\u5982\u4f55\u901a\u8fc7\u540c\u671f\u7fa4\u5206\u6790+BDP\u5546\u4e1a\u6570\u636e\u5e73\u53f0\uff0c\u6709\u6548\u76d1\u6d4b\u7559\u5b58\u7387<\/span><\/strong><\/p>\n<p><span>\u8bb2\u5b8c\u4e86\u8fd9\u4e9b\uff0c\u4f60\u4f1a\u660e\u767d\uff0c\u7559\u5b58\u7387\u5982\u6b64\u91cd\u8981\uff0c\u76f4\u63a5\u5f71\u54cd\u5230\u4f60\u7684\u7528\u6237\u7ec8\u8eab\u4ef7\u503c-LTV\uff0c\u5e2e\u52a9\u4f60\u5224\u65ad\u6bcf\u6b21\u6d3b\u52a8\u7684\u7528\u6237\u83b7\u53d6\u6210\u672c-CAC\u662f\u5426\u5408\u7406\uff0c\u5b83\u7684\u7a33\u5b9a\u65f6\u95f4\u751a\u81f3\u53ef\u4ee5\u4f5c\u4e3a\u4f60\u7684\u56de\u6536\u671fPBP\u53c2\u8003\u5355\u4f4d\uff0c\u6240\u4ee5\u6211\u4eec\u9700\u8981\u4e00\u4e2a\u66f4\u5389\u5bb3\u7684\u5de5\u5177\u6765\u89c2\u6d4b\u5b83\u3002<\/span><\/p>\n<p><span>\u8fd9\u4e2a\u5de5\u5177\uff0c\u5c31\u662f\u540c\u671f\u7fa4\u5206\u6790\uff08Cohort Analysis\uff09\u3002\u5982\u540d\u6240\u793a\uff0c\u540c\u671f\u7fa4\u610f\u5473\u7740\u4e00\u8d77\u51fa\u73b0\u3001\u4e00\u8d77\u6210\u957f\u7684\u7fa4\u4f53\u3002<\/span><\/p>\n<p><span>\u5728\u6211\u4eec\u7684APP\u91cc\u3001\u5916\u5356\u5e73\u53f0\u91cc\uff0c\u5c31\u662f\u540c\u4e00\u6bb5\u65f6\u95f4\u5185\u4e00\u8d77\u51fa\u73b0\uff08\u521d\u6b21\u4e0b\u5355\uff09\u7684\u5ba2\u6237\u7fa4\u4f53\u3002\u6211\u4eec\u628a\u5b83\u6309\u521d\u6b21\u4e0b\u5355\u8fd9\u4e2a\u65f6\u95f4\u7ef4\u5ea6\u6765\u5206\u7ec4\u3002\u6700\u7ec8\uff0c\u4e00\u4e2a\u5178\u578b\u7684\u7559\u5b58\u7387\u540c\u671f\u7fa4\u8868\u683c\u957f\u8fd9\u6837\uff1a<\/span><\/p>\n<p><span class=\"a-image\" id=\"article-img-25\"><\/span><\/p>\n<p><span>\u6a2a\u5411\u6bd4\u8f83\u8fd9\u4e2a\u8868\u683c\uff0c\u53ef\u4ee5\u770b\u51fa\u6bcf\u6708\u65b0\u589e\u7528\u6237\u5728\u540e\u7eed\u4e2a\u6708\u7684\u7559\u5b58\u7387\u60c5\u51b5\u3002<\/span><\/p>\n<p><span>\u7eb5\u5411\u6bd4\u8f83\uff0c\u53ef\u4ee5\u770b\u51fa\u4e0d\u540c\u6708\u4efd\u65b0\u589e\u7528\u6237\uff0c\u5206\u522b\u5728\u5f53\u6708\u3001\u4e0b\u4e2a\u6708\u3001\u4e0b\u4e0b\u4e2a\u6708\u7b49\u7559\u5b58\u8868\u73b0\u5982\u4f55\u3002<\/span><\/p>\n<p><span>\u8fd9\u6837\uff0c\u6211\u4eec\u5c31\u80fd\u76d1\u63a7\u5404\u79cd\u62c9\u65b0\u6e20\u9053\u63a8\u5e7f\u7684\u6548\u679c\u3002<\/span><\/p>\n<p><span>\u6bd4\u5982\uff0c\u8fd9\u4e00\u6708\u4e70\u6392\u540d\uff0c\u4e0b\u4e00\u6708\u4e0a\u5e73\u53f05\u6298\u7279\u4ef7\u6d3b\u52a8\uff0c\u4e0b\u4e0b\u6708\u662f\u5730\u63a8\u4f20\u5355\u3002\u901a\u8fc7\u540c\u671f\u7fa4\u8868\u683c\uff0c\u6a2a\u5411\u5bf9\u6bd4\uff0c\u6211\u4eec\u80fd\u4e86\u89e3\u540c\u4e00\u7fa4\u65b0\u7528\u6237\u5728\u9694\u5468\u7684\u7559\u5b58\u7387\u53d8\u5316\u3002<\/span><\/p>\n<p><span>\u53e6\u5916\uff0c\u6211\u4eec\u8fd8\u53ef\u4ee5\u7eb5\u5411\u6bd4\u8f83\u7559\u5b58\u7387\uff0c\u4e86\u89e3\u54ea\u4e00\u79cd\u6e20\u9053\u62c9\u65b0\u66f4\u4f18\u3002<\/span><\/p>\n<p><span class=\"a-image\" id=\"article-img-26\"><\/span><span class=\"a-image\" id=\"article-img-27\"><\/span><\/p>\n<p><span>\u8fd9\u91cc\u63d0\u9192\u5927\u5bb6\uff0c\u5f53\u8c03\u6574\u67d0\u79cd\u8425\u9500\u7b56\u7565\u5e76\u4e0d\u4ec5\u4ec5\u662f\u5f71\u54cd\u5230\u62c9\u65b0\u65f6\uff0c\u6211\u4eec\u8fd8\u9700\u8981\u89c2\u6d4b\u659c\u5411\u5bf9\u89d2\u7ebf\u5de6\u53f3\u4e24\u4fa7\u6765\u6bd4\u8f83\u3002<\/span><\/p>\n<p><span>\u4e3e\u4e2a\u4f8b\u5b50\u6765\u5e2e\u52a9\u5927\u5bb6\u7406\u89e3\uff1a<\/span><\/p>\n<p><span>\u5047\u8bbe\u4e0a\u56fe\u4e2d7\u670818\u65e5\uff0829\u5468\uff09\u540e\uff0c\u6211\u4eec\u8c03\u6574\u4e86\u6ee1\u51cf\uff0c\u4ece7\u6298\u4e0a\u5347\u52308\u6298\u3002\u6b63\u5e38\u6765\u8bf4\uff0c\u6ee1\u51cf\u529b\u5ea6\u4e0b\u964d\uff0c\u4f1a\u5bfc\u81f4\u5386\u53f2\u540c\u671f\u7fa4\uff0829\u5468\u524d\uff09\u91cc\u66f4\u591a\u7528\u6237\u6d41\u5931\uff0c\u6bd5\u7adf\u8fd9\u4e9b\u7528\u6237\u662f\u88ab\u6211\u4eec\u66f4\u4f4e\u7684\u6298\u6263\u5438\u5f15\u8fc7\u6765\u7684\uff0c\u7559\u5b58\u7387\u5e94\u5f53\u4e0b\u964d\u3002<\/span><\/p>\n<p><span>\u4e5f\u5c31\u662f\u8bf4\u5728\u8868\u683c\u91cc\uff0c\u8fd9\u5468\u8d77\u659c\u4e0b\u65b9\u5bf9\u89d2\u7ebf\u53f3\u4fa7\u7559\u5b58\u7387\u5e94\u5f53\u660e\u663e\u4f4e\u4e8e\u7eb5\u5411\u540c\u5468\u671f\u7684\u5de6\u4fa7\u7559\u5b58\u7387\u3002\u5373\u8fd9\u79cd\u8c03\u6574\u5bf9\u5386\u53f2\u540c\u671f\u7fa4\u7684\u7559\u5b58\u7387\u6709\u8d1f\u5411\u4f5c\u7528\u3002<\/span><\/p>\n<p><span>\u4f46\u662f\uff01\u672a\u6765\u7684\u7559\u5b58\u7387\u5374\u6ca1\u6709\u53d7\u5f71\u54cd\uff0c\u8fd9\u4e5f\u6709\u53ef\u80fd\u662f\u56e0\u4e3a\u6ee1\u51cf\u529b\u5ea6\u4e0b\u964d\u6211\u4eec\u8fce\u6765\u4e86\u66f4\u591a\u771f\u5b9e\u7528\u6237\uff0c\u53cd\u800c\u7559\u5b58\u7387\u63d0\u9ad8\u4e86\uff01<\/span><\/p>\n<p><span>\u8fd9\u662f\u5e73\u5747\u503c\u6c38\u8fdc\u65e0\u6cd5\u544a\u8bc9\u4f60\u7684\u4e8b\u5b9e\uff01<\/span><\/p>\n<p><span>\u7528\u6237\u8d2d\u4e70\u7684\u884c\u4e3a\u4e60\u60ef\uff0c\u90fd\u53ef\u4ee5\u4ece\u6570\u636e\u4e2d\u5f97\u4ee5\u7aa5\u63a2\u3002\u800c\u5728\u7528\u6237\u7fa4\u5206\u6790\u4e0a\uff0c\u4e0d\u7ba1\u662f\u5229\u7528RFM\u6a21\u578b\uff0c\u8fd8\u662f\u540c\u671f\u7fa4\u8868\u683c\uff0c\u5176\u6838\u5fc3\u601d\u60f3\u90fd\u662f\u7528\u6237\u5206\u7ec4\u3002\u6709\u6548\u7684\u7528\u6237\u5206\u7ec4\uff0c\u4e0d\u4ec5\u53ef\u4ee5\u63d0\u9ad8\u8fd0\u8425\u6548\u7387\uff0c\u63d0\u9ad8\u8425\u9500\u6295\u653e\u7684ROI\uff0c\u66f4\u53ef\u4ee5\u89c4\u907f\u201c\u5e73\u5747\u503c\u201d\u6240\u5e26\u6765\u7684\u7684\u9677\u9631\u3002<\/span><\/p>\n<p><strong><span>\u6587\u672b\u603b\u7ed3 \u2014\u2014 \u4e0d\u8981\u8ff7\u4fe1\u6570\u636e<\/span><\/strong><\/p>\n<p><span>\u867d\u7136\u6570\u636e\u4e0d\u4f1a\u8bf4\u8c0e\uff0c\u4f46\u5b83\u4eec\u53ea\u662f\u4e00\u4e9b\u6beb\u65e0\u610f\u4e49\u7684\u6570\u5b57\u800c\u5df2\u3002<\/span><\/p>\n<p><span>\u6570\u636e\u5206\u6790\u4e2d\u6c38\u8fdc\u4e0d\u80fd\u5ffd\u7565\u7684\u4e00\u4e2a\u95ee\u9898\u662f\uff1a\u201c\u6570\u636e\u5e76\u4e0d\u4e00\u5b9a\u4ee3\u8868\u4e8b\u5b9e\uff0c\u4f46\u6570\u636e\u53ef\u4ee5\u5e2e\u52a9\u4f60\u66f4\u900f\u5f7b\u5730\u53bb\u53d1\u73b0\u4e8b\u5b9e\u3002\u201d<\/span><\/p>\n<p><span>\u5982\u679c\u975e\u5f97\u8bf4\u6570\u636e\u9a71\u52a8\u6700\u6709\u4ef7\u503c\u7684\u4e00\u70b9\uff0c\u83ab\u8fc7\u4e8e\uff1a<\/span><\/p>\n<p><span>\u201cIf you cannot measure it, you cannot improve it\u3002\u201d<\/span><\/p>\n<p><span>\u4f60\u4e0d\u80fd\u76d1\u6d4b\u7684\u4e1c\u897f\uff0c\u4e5f\u65e0\u4ece\u6539\u5584\u3002<\/span><\/p>\n<p><span><strong><span>#End#<\/span><\/strong><\/span><\/p>\n<p><em><span>\u672c\u6587\u4f5c\u8005 Kener-\u6797\u5cf0\uff0c\u6570\u636e\u53ef\u89c6\u5316\u9886\u57df\u4e13\u5bb6\uff0c\u5317\u90ae\u8ba1\u7b97\u673a\u3001\u56fd\u5bb6\u91cd\u70b9\u5b9e\u9a8c\u5ba4\u4ea4\u6362\u4e0e\u667a\u80fd\u63a7\u5236\u7814\u7a76\u4e2d\u5fc3\u3001\u524d\u767e\u5ea6\u8d44\u6df1\u7814\u53d1\u5de5\u7a0b\u5e08\uff0c\u767e\u5ea6\u6570\u636e\u53ef\u89c6\u5316\u65b9\u5411\u5960\u57fa\u4eba\u4e4b\u4e00\uff0c\u51e4\u5de2\u4e1a\u52a1\u7cfb\u7edf\u524d\u7aef\u6280\u672fleader\uff0cEcharts \u4f5c\u8005\uff08ECharts,\u5546\u4e1a\u7ea7\u6570\u636e\u56fe\u8868\uff0c\u4e00\u4e2a\u7eafJavascript\u7684\u5f00\u6e90\u56fe\u6807\u5e93\uff0c\u56fd\u5185\u76ee\u524d\u5e94\u7528\u6700\u5e7f\u6cdb\uff0c\u4e5f\u662f\u552f\u4e00\u4e00\u4e2a\u5165\u9009\u5168\u7403\u5f00\u6e90\u9879\u76ee\u699c\u4e2d\u6570\u636e\u53ef\u89c6\u5316\u677f\u5757\u7684\u5f00\u6e90\u9879\u76ee\uff0c\u8be5\u699c\u5355\u4e2d\u5176\u5173\u6ce8\u5ea6\u6392\u540d\u4f4d\u5217\u5168\u7403\u7b2c\u56db\uff09\u3002Kener-\u6797\u5cf0 2015\u5e743\u6708\u79bb\u5f00\u767e\u5ea6\uff0c\u4ee5\u8054\u5408\u521b\u59cb\u4eba\u517c\u6280\u672f\u603b\u76d1\u7684\u8eab\u4efd\u5f00\u542f\u4e86\u4e00\u6bb5\u9910\u996e\u65b9\u5411\u7684\u521b\u4e1a\u65c5\u7a0b\u3002<\/span><\/em><\/p>\n<p><strong><span><\/span><\/strong><\/p>\n<p><em><span>\u5982\u4f55\u501f\u52a9\u6570\u636e\u505a\u597d\u8fd0\u8425\u4f18\u5316\u5de5\u4f5c\uff1f\u8fd9\u91cc\u6709\u4e00\u4e2a\u5b9e\u64cd\u6848\u4f8b<\/span><\/em><\/p>\n<p><span>\u70b9\u51fb\u4e0b\u65b9\u201c<span>\u9605\u8bfb\u539f\u6587<\/span>\u201d, \u8fdb\u5165\u6d77\u81f4BDP\u5546\u4e1a\u6570\u636e\u5e73\u53f0\uff0c\u4e00\u5929\u642d\u5efa\u5b8c\u6574\u6570\u636e\u5e73\u53f0\uff0c\u8d34\u8eab\u6253\u9020\u884c\u4e1a\u89e3\u51b3\u65b9\u6848<\/span><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u59d1\u5a46\u8bf4 \u5404\u4f4d\u4eb2\u4eec\u597d\uff0c\u4eca\u5929\u8fd9\u6761\u63a8\u9001\uff0c\u662f\u4e00\u7bc7\u5173\u4e8e\u9910\u996e\u884c\u4e1a\u6570\u636e\u5206\u6790\u7684\u91cd\u78c5\u5e72\u8d27\uff0c\u80fd\u5207\u5b9e\u5e2e\u52a9\u9910\u996e\u9886\u57df\u7684\u8fd0\u8425\u7ae5\u978b\u89e3\u51b3\uff1a\u5982\u4f55 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[90],"class_list":["post-84454","post","type-post","status-publish","format-standard","hentry","category-news","tag-90"],"_links":{"self":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/84454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/comments?post=84454"}],"version-history":[{"count":0,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/84454\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/media?parent=84454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/categories?post=84454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/tags?post=84454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}