{"id":85017,"date":"2018-11-13T15:42:17","date_gmt":"2018-11-13T07:42:17","guid":{"rendered":"http:\/\/www.fagao.me\/?p=85017"},"modified":"2018-11-13T15:42:17","modified_gmt":"2018-11-13T07:42:17","slug":"aso%e8%bf%90%e8%90%a5%e5%ae%89%e5%8d%93%e5%ba%94%e7%94%a8%e5%b8%82%e5%9c%ba%e5%88%86%e7%b1%bb%e6%8e%92%e5%90%8d%e7%ae%97%e6%b3%95%e6%98%af%e6%80%8e%e6%a0%b7","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/85017.htm","title":{"rendered":"ASO\u8fd0\u8425\u5b89\u5353\u5e94\u7528\u5e02\u573a\u5206\u7c7b\u6392\u540d\u7b97\u6cd5\u662f\u600e\u6837"},"content":{"rendered":"

\"\"<\/p>\n

\u82f9\u679c\u7cfb\u7edf\u8bb2\u7a76\u5c0f\u800c\u7f8e,\u552f\u82f9\u679c\u624b\u673a\u9002\u7528;<\/p>\n

\u5b89\u5353\u7cfb\u7edf\u6df1\u77e5\u6709\u5bb9\u4e43\u5927\u7684\u9053\u7406;\u4e8e\u662f,\u57fa\u4e8e\u5b89\u5353\u7cfb\u7edf\u7684\u5176\u4ed6\u7cfb\u7edf\u4e5f\u5c31\u7e41\u661f\u70c1\u70c1,\u4e0d\u53ef\u80dc\u6570\u4e86;<\/p>\n

\u7136\u800c\u5404\u5bb6\u6539\u8fdb\u7248\u7684\u7cfb\u7edf\u4e5f\u5404\u6000\u4e9b\u70b9\u5c0f\u5fc3\u601d;\u63a5\u7740\u5404\u5bb6\u5e02\u573a\u7684\u5206\u7c7b\u6392\u540d\u7b97\u6cd5\u4e5f\u7565\u6709\u5c0f\u5f02;<\/p>\n

\u6240\u8c13\u4e00\u751f\u4e8c,\u4e8c\u5316\u56db,\u56db\u53d8\u516b,\u62d4\u62d4\u5c31\u4f1a\u6709\u4e7e\u5764\u4e0d\u5c3d;\u8ffd\u672c\u6c42\u6e90\u6765\u770b,\u4f9d\u7136\u662f\u57fa\u4e8e\u4e09\u5927\u7c7b:<\/p>\n

\u6587\u672c(\u6807\u9898,\u5173\u952e\u8bcd,\u8bc4\u8bba\u7b49)<\/p>\n

\u5e94\u7528\u6570\u636e(\u70b9\u51fb,\u4e0b\u8f7d,\u6fc0\u6d3b,\u7559\u5b58,\u65e5\u589e\u7b49)<\/p>\n

\u5176\u4ed6\u6570\u636e(\u5206\u4eab,\u81ea\u7136\u4e0b\u8f7d,\u5e94\u7528\u672c\u8eab\u7b49)<\/p>\n

Jasmine Jiang<\/p>\n

\u6392\u540d\u7b97\u6cd5\u4e00\u76f4\u5728\u53d8,\u6240\u4ee5\u6050\u6015\u6211\u4e0d\u80fd\u7ed9\u4f60\u4e00\u4e2a\u7cbe\u786e\u7684\u8ba1\u7b97\u516c\u5f0f\u3002\u4f46\u662f\u6211\u4eec\u53ef\u4ee5\u4ece\u8c37\u6b4c\u57fa\u672c\u7b97\u6cd5\u7684\u56e0\u5b50\u7740\u624b,\u4ee5\u4e0b\u5c31\u662f\u51e0\u4e2a\u4e3b\u8981\u5f71\u54cd\u6392\u540d\u7684\u56e0\u7d20:<\/p>\n

1. Downloads (\u4e0b\u8f7d\u91cf)<\/p>\n

\u5c31\u4e0b\u8f7d\u6570\u91cf\u6765\u8bf4,\u76f8\u5bf9\u4e8e\u82f9\u679c,\u8c37\u6b4c\u4e00\u76f4\u6709\u66f4\u591a\u7684\u4e0b\u8f7d\u7528\u6237,\u76f8\u5e94\u7684 User Base\u4e5f\u8981\u5e7f\u6cdb\u4e00\u4e9b,\u6240\u4ee5\u4e0b\u8f7d\u91cf\u662f\u8c37\u6b4c\u8861\u91cf\u4f60\u5e94\u7528\u7684\u4e00\u5927\u56e0\u7d20\u3002\u4e0b\u8f7d\u91cf\u8fd9\u5757\u513f,\u8c37\u6b4c\u4e3b\u8981\u770b\u4f60\u5e94\u7528\u7684 total download volumes\u548c momentum. Total download volumes\u5c31\u662f\u4f60\u7684\u603b\u4f53\u4e0b\u8f7d\u6570\u91cf,\u800cmomentum \u5c31\u662f\u4e0b\u8f7d\u7528\u6237\u7684\u4e0b\u8f7d\u52a8\u673a\u4e86,\u5230\u5e95\u7528\u6237\u662fincentivised\u8fd8\u662f total organic\u7684\u3002<\/p>\n

Incentivized \u5c31\u662f\u6307\u4f60\u901a\u8fc7\u4e00\u4e9b\u7269\u8d28\u6fc0\u52b1\u523a\u6fc0\u7528\u6237\u4e0b\u8f7d\u4f60\u7684app,\u6bd4\u65b9\u8bf4:\u4e0b\u8f7d\u4f60\u7684app\u4fbf\u53ef\u4ee5\u5f97\u5230\u5f88\u591a\u91d1\u5e01,\u800c\u91d1\u5e01\u53c8\u53ef\u4ee5\u76f4\u63a5\u7528\u4e8e\u5728\u4f60app\u5185\u7684\u9053\u5177\u8d2d\u4e70\u7b49\u6d88\u8d39\u3002Total organic\u5c31\u662f\u7528\u6237\u81ea\u5df1\u4e0b\u8f7d,\u5e76\u975e\u53d7\u7269\u8d28\u5f15\u8bf1\u3002\u8fd9\u79cd\u81ea\u7136\u4e0b\u8f7d\u5f80\u5f80\u80fd\u7ed9\u5e94\u7528\u6392\u540d\u5e26\u6765\u5f88\u5927\u7684\u6743\u91cd\u3002\u867d\u7136Incentivized downloads\u662f\u901a\u8fc7\u7269\u8d28\u5f15\u8bf1,\u4f46\u8fd9\u79cd\u4e0b\u8f7d\u5c31\u50cf\u6eda\u96ea\u7403\u4e00\u6837,\u5728\u8c37\u6b4c\u5e02\u573a\u8fd8\u662f\u5f88\u6709\u7528,\u6bd5\u7adf\u4e0b\u8f7d\u91cf\u53ef\u4ee5\u589e\u5927\u66dd\u5149\u7387,\u5bf9\u5e94\u7528\u63a8\u5e7f\u6709\u79ef\u6781\u4f5c\u7528\u3002\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u73b0\u5728\u6dd8\u5b9d\u5237\u699c\u670d\u52a1\u8fd8\u662f\u5f88\u70ed\u706b,\u8fde\u5f88\u591a\u5916\u56fd\u5f00\u53d1\u8005\u90fd\u95ee\u6211,\u4f60\u4eec\u4e2d\u56fd\u662f\u4e0d\u662f\u6709\u5237\u699c\u670d\u52a1,\u54c8\u54c8\u54c8\u3002\u3002\u3002<\/p>\n

2. App quality (\u5e94\u7528\u8d28\u91cf,\u4fdd\u7559\u7387)<\/p>\n

\u8fd9\u91cc\u7684 App quality,\u9664\u4e86\u4f60\u5e94\u7528\u672c\u8eab\u7a0b\u5e8f\u5b8c\u5584,\u7528\u6237\u4f53\u9a8c\u8d28\u91cf\u5916,\u6211\u66f4\u591a\u5f3a\u8c03\u7684\u662f\u4fdd\u7559\u7387,\u5c31\u662f\u7528\u6237\u4e0b\u8f7d\u4f60\u5e94\u7528\u540e\u7684,\u5c06\u4f60\u5e94\u7528\u4fdd\u7559\u5728\u8bbe\u5907\u4e0a\u7684\u65f6\u95f4\u957f\u5ea6\u53ca\u4fdd\u7559\u7684\u6574\u4f53\u7528\u6237\u6570\u3001\u6bd4\u4f8b,\u4e5f\u5c31\u662f\u6211\u4eec\u7ecf\u5e38\u5728\u5916\u56fd\u8bba\u575b\u770b\u5230\u7684 App duration, retention app staytime\u7b49\u3002<\/p>\n

3. Frequency of interaction with the app (\u4f7f\u7528\u9891\u7387)<\/p>\n

\u4e0b\u8f7d\u540e,\u4f7f\u7528\u5e94\u7528\u7684\u65f6\u95f4\u957f\u5ea6,\u6253\u5f00\u5e94\u7528\u6d4f\u89c8\u9875\u6570,\u4e00\u5929\u6253\u5f00\u5e94\u7528\u7684\u9891\u7387\u7b49\u3002<\/p>\n

4. Uninstalls (\u5378\u8f7d\u91cf)<\/p>\n

\u7528\u6237\u662f\u5426\u662f\u4e0b\u8f7d\u4e86\u5e94\u7528\u540e\u9a6c\u4e0a\u5378\u8f7d,\u8fd8\u662f\u8bd5\u5b8c\u4e86\u4e00\u4f1a\u513f\u624d\u5378\u8f7d,\u8fd9\u4e9b\u5378\u8f7d\u603b\u91cf\u4f1a\u5f71\u54cd\u5e94\u7528\u6392\u540d,\u5f53\u7136\u662f\u5f80\u4f4e\u7684\u65b9\u5411\u54c8\u3002\u3002\u3002<\/p>\n

5. Number and quality of ratings and comments (\u62535\u661f,\u597d\u8bc4\u6570)<\/p>\n

\u8bc4\u8bba\u662f\u7528\u6237\u4e0b\u8f7d\u4e86\u5e94\u7528\u4e4b\u540e\u8bc4\u7684\u7ea7\u522b,\u5199\u7684\u7684\u4f53\u9a8c\u611f\u53d7\u4e86\u3002\u514d\u8d39\u8bc4\u8bba\u7684\u8bdd,\u5f00\u53d1\u8005\u4e00\u822c\u662f\u5728google+,Facebook,Twitter,\u8bba\u575b\u4e0a\u8f6c\u53d1\u5e94\u7528\u4fe1\u606f\u94fe\u63a5\u7b49,\u4e00\u822c\u6709\u7528\u6237\u559c\u6b22\u7684\u8bdd,\u53ef\u4ee5\u5efa\u8bae\u4ed6\u4eec\u7ed9\u4f60\u5e94\u7528\u5199\u4e2a\u597d\u8bc4\u3002\u5f53\u7136,\u4ed8\u8d39\u7684\u8bdd,\u6211\u76f8\u4fe1\u7f51\u4e0a\u4e00\u641c\u53ef\u4ee5\u627e\u5230\u5f88\u591a\u597d\u8bc4\u5e73\u53f0\u54c8\u3002<\/p>\n

6. Keyword density (\u5173\u952e\u8bcd\u5bc6\u5ea6)<\/p>\n

\u5173\u952e\u8bcd\u8fd9\u4e00\u5757\u513f,\u82f9\u679c\u548c\u8c37\u6b4c\u6709\u5f88\u5927\u7684\u533a\u522b,\u82f9\u679c\u6709\u5355\u72ec\u7684 Keywords Field (\u5173\u952e\u8bcd\u533a\u57df)\u5171\u5f00\u53d1\u8005\u586b\u5199\u5e94\u7528\u7684\u5173\u952e\u8bcd,\u4e00\u822c\u6700\u591a100 characters;\u800c\u8c37\u6b4c\u5e76\u6ca1\u6709\u5173\u952e\u8bcd\u533a\u57df\u3002\u4f46\u8c37\u6b4c\u5c06\u76f4\u63a5\u4ece\u4f60\u7684\u5e94\u7528\u63cf\u8ff0\u4e2d\u6293\u53d6\u5173\u952e\u8bcd,\u6240\u4ee5\u9488\u5bf9\u5b89\u5353\u5e94\u7528,\u5efa\u8bae\u5e94\u7528\u63cf\u8ff0\u4e2d\u81f3\u5c11\u8981\u91cd\u590d\u4f60\u7684\u5173\u952e\u8bcd\u4e94\u6b21,\u8fd9\u6837\u5c31\u65b9\u4fbf\u7528\u6237\u641c\u7d22\u4f60\u7684\u5e94\u7528\u4e86\u3002<\/p>\n

7. Social \u2018proof\u2019(\u793e\u4f1a\u8ba4\u540c)<\/p>\n

\u793e\u4f1a\u8ba4\u540c\u6307\u4f60\u5e94\u7528\u5728\u793e\u4ea4\u7f51\u7ad9\u4e0a\u7684\u53d7\u6b22\u8fce\u7a0b\u5ea6,\u7528\u6237\u662f\u5426\u8ba4\u53ef\u4f60\u7684\u5e94\u7528,\u6bd4\u65b9\u8bf4:\u4f60\u5e94\u7528\u5728facebook\u4e0a\u6709\u597d\u591alikes\u554a,google+\u4e0a\u6709\u597d\u591a\u6b21\u5206\u4eab,\u8f6c\u53d1\u7b49\u3002\u5f00\u53d1\u8005\u4eec\u53ef\u4ee5\u4ece\u8fd9\u4e9b\u65b9\u9762\u591a\u4e0b\u5199\u529f\u592b\u641e\u63a8\u5e7f\u7684\u5594\u3002<\/p>\n

8. Number of backlinks (\u53cd\u5411\u94fe\u63a5\u6570)<\/p>\n

\"\"<\/p>\n

\u5efa\u8bae\u5c06App\u94fe\u63a5,\u5916\u94fe\u7b49\u5411\u591a\u4e2a\u76f8\u5173\u8bdd\u9898\u5e73\u53f0\u53d1\u9001,\u8fd9\u6837,\u641c\u7d22\u7ed3\u679c\u4f1a\u6bd4\u8f83\u591a,\u76f8\u5e94\u7684,\u66dd\u5149\u7387\u4e5f\u4f1a\u66f4\u9ad8\u3002<\/p>\n

\u4ee5\u4e0b\u662f\u4e00\u4e2a\u6bd4\u4f8b\u56fe:<\/p>\n<\/p>\n

\u76ee\u524d\u6574\u4f53\u6765\u770b,\u8c37\u6b4c\u7684\u8bdd,\u9664\u4e0b\u8f7d\u91cf\u548c\u597d\u8bc4\u5916,\u5173\u952e\u8bcd\u641c\u7d22\u53d1\u73b0\u5e94\u7528\u5360\u7684\u6bd4\u4f8b\u5f88\u9ad8,\u6240\u4ee5\u5b89\u5353\u5e94\u7528\u7684\u8bdd,\u505aASO\u4e5f\u662f\u5f88\u91cd\u8981\u7684\u3002(Jasmine)<\/p>\n<\/p>\n

\u8fd0\u8425\u5c0f\u5496\u79c0@\u6728\u5076\u541b\u4f83\u4f83:<\/p>\n

\u8fd9\u7bc7\u8bf4\u7684\u6700\u63a5\u8fd1\u672c\u8d28;\u5b89\u5353\u5e02\u573a\u662f\u8c37\u6b4c\u7684,\u4ece\u8c37\u6b4c\u7684\u7b97\u6cd5\u56e0\u5b50\u5165\u624b,\u5f88\u5168\u9762\u7684\u4ecb\u7ecd\u4e86\u5404\u4e2a\u5bf9\u6392\u540d\u6709\u5229\u7684\u56e0\u7d20;<\/p>\n

\u53cd\u5411\u94fe\u63a5,\u662f\u56fd\u5185\u5404\u4e2a\u90fd\u8bf4\u81ea\u5df1\u662f\u6700\u4e13\u4e1a\u8fd0\u8425\u56e2\u961f\u7684\u4ee3\u7406\u516c\u53f8\u90fd\u6ca1\u6709\u63d0\u53ca\u7684;\u5982\u679c\u95ee\u8d77\u7684\u8bdd,\u6216\u8bb8\u4f1a\u8bf4:\u8fd9\u5757\u7684\u6743\u91cd\u4e0d\u9ad8,\u505a\u51e0\u4e2a\u91cf\u7684\u6548\u679c\u5c31\u53ef\u4ee5\u4e86;\u800c\u4e14\u56fd\u5185\u5404\u5e02\u573a\u89c4\u5219\u4e0d\u4e00,\u6709\u4e9b\u751a\u81f3\u6ca1\u6709\u8fd9\u4e2a;<\/p>\n

\u53ef\u80fd\u6ca1\u6709\u4e0d\u4ee3\u8868\u771f\u7684\u6ca1\u6709,\u7ed9\u5927\u5bb6\u66f4\u591a\u7684\u7a7a\u95f4\u53bb\u5c1d\u8bd5,\u5bf9\u4eca\u540e\u7684\u5e94\u7528\u5e02\u573a\u5efa\u8bbe\u6216\u8bb8\u6709\u5e2e\u52a9;<\/p>\n

\u6bd5\u7adf,\u9664\u901a\u8fc7\u5237\u91cf\u4e0a\u699c\u5916,\u5176\u4ed6\u7684,\u6211\u4eec\u8fd8\u6ca1\u6765\u5f97\u53ca\u5c1d\u8bd5,\u5e02\u573a\u5c31\u5df2\u7ecf\u53d8\u5f97\u7cdf\u7cd5\u4e86;<\/p>\n<\/p>\n

(\u8bc4\u8bba\u4ec5\u4ec5\u4e3a\u4e2a\u4eba\u610f\u89c1,\u4e0d\u4ee3\u8868\u5e73\u53f0\u6001\u5ea6)<\/p>\n<\/p>\n

\u77e5\u4e4e:\u9633\u5927\u767dappmkt<\/p>\n

\u5404\u5bb6\u5b89\u5353\u5546\u5e97\u7684\u7b97\u6cd5\u548c\u89c4\u5219\u4e0d\u4e00\u6837,\u5355\u4e2a\u5546\u5e97pc\u7aef\u548c\u79fb\u52a8\u7aef\u7684\u6392\u540d\u7b97\u6cd5\u4e5f\u5b58\u5728\u7740\u5dee\u5f02,\u800c\u4e14\u8fd9\u4e9b\u89c4\u5219\u4e5f\u4e00\u76f4\u5728\u53d8,\u4f46\u662f\u6838\u5fc3\u7684\u4e1c\u897f\u6ca1\u6709\u53d8(\u4e0b\u8f7d\u91cf\u3001\u6d3b\u8dc3\u5ea6\u3001\u597d\u8bc4\u7387\u3001\u7559\u5b58\u7387\u7b49),\u53ea\u662f\u6743\u91cd\u4e00\u76f4\u5728\u8c03\u6574\u3002<\/p>\n

\u73b0\u5728\u699c\u5355\u6392\u540d\u7684\u4f5c\u7528\u5df2\u7ecf\u6ca1\u6709\u4ee5\u524d\u90a3\u4e48\u660e\u663e\u4e86,\u4f46\u662f\u4ecd\u7136\u53ef\u4ee5\u5e26\u6765\u5927\u91cf\u7684\u54c1\u724c\u9732\u51fa\u548c\u66dd\u5149\u3002<\/p>\n

\u5b89\u5353\u5e02\u573a\u767e\u5ea6\u300191\u3001\u5b89\u5353\u7684\u699c\u5355\u57fa\u672c\u53ef\u4ee5\u901a\u8fc7\u5237\u5b50\u5237,\u53e6\u5916\u4e00\u79cd\u65b9\u5f0f\u5c31\u662f\u76f4\u63a5\u8d2d\u4e70\u5206\u7c7b\u699c\u5355\u7684\u6392\u540d,\u8fd8\u6709\u4e00\u4e9b\u5e94\u7528\u5e02\u573a\u5982\u8c4c\u8c46\u835a\u63d0\u4f9b\u4e86CPD\u7684\u65b9\u5f0f,\u8fd9\u79cd\u6210\u672c\u76f8\u5bf9\u9ad8,\u9700\u8981\u7efc\u5408\u53bb\u8bc4\u4f30\u4e00\u4e0b,\u53e6\u5916\u5c31\u662f\u8981\u53bb\u8bd5,\u8bd5\u4e00\u8bd5\u624d\u77e5\u9053\u3002<\/p>\n

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