{"id":86425,"date":"2019-04-10T13:29:13","date_gmt":"2019-04-10T05:29:13","guid":{"rendered":"http:\/\/www.fagao.me\/?p=86425"},"modified":"2019-04-10T13:29:13","modified_gmt":"2019-04-10T05:29:13","slug":"%e4%bf%a1%e6%81%af%e6%b5%81%e5%b9%bf%e5%91%8a%e5%bf%85%e5%a4%87%e7%9a%8433%e4%b8%aa%e4%b8%93%e4%b8%9a%e6%9c%af%e8%af%ad-%e7%ac%ac%e4%b8%80%e4%b8%aa%e4%bd%a0%e5%b0%b1%e6%b2%a1%e5%90%ac%e8%bf%87","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/86425.htm","title":{"rendered":"\u4fe1\u606f\u6d41\u5e7f\u544a\u5fc5\u5907\u768433\u4e2a\u4e13\u4e1a\u672f\u8bed \u7b2c\u4e00\u4e2a\u4f60\u5c31\u6ca1\u542c\u8fc7"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2020_003.jpg\" alt=\"\"><\/p>\n<div class=\"img-container\"><\/div>\n<p>\u4eca\u5929\u4e3a\u5927\u5bb6\u6574\u7406\u4e86\u505a\u4fe1\u606f\u6d41\u5fc5\u5907\u768433\u4e2a\u4e13\u4e1a\u8bcd\u6c47\uff0c\u5feb\u6765\u770b\u770b\u4f60\u90fd\u77e5\u9053\u591a\u5c11\uff1f<\/p>\n<p><span class=\"bjh-strong\">\u4e00\u3001\u884c\u4e1a\u76f8\u5173\uff1a<\/span><\/p>\n<p><span class=\"bjh-strong\">1\u3001<\/span><span class=\"bjh-strong\">Rich Media\uff1a<\/span>\u5bcc\u5a92\u4f53\uff0c\u8fd9\u79cd\u5e94\u7528\u91c7\u53d6\u4e86\u6240\u6709\u9002\u5408\u7684\u6700\u5148\u8fdb\u6280\u672f\uff0c\u4ee5\u6700\u597d\u7684\u4f20\u8fbe\u5e7f\u544a\u4e3b\u7684\u4fe1\u606f\uff0c\u751a\u81f3\u4e0e\u7528\u6237\u8fdb\u884c\u4e92\u52a8\uff0c\u5982\u89c6\u9891\u3001flash\u5e7f\u544a\u7b49\u3002<\/p>\n<p><span class=\"bjh-strong\">2\u3001\u690d\u5165\u5f0f\u5e7f\u544a\uff1a<\/span>\u5728\u7535\u5f71\u6216\u7535\u89c6\u5267\u6216\u8005\u5176\u5b83\u7efc\u827a\u8282\u76ee\u63d2\u5165\u76f8\u5173\u7684\u5e7f\u544a\uff0c\u5982\u53d8\u5f62\u91d1\u521a\uff0c\u975e\u8bda\u52ff\u6270\u7b49\u3002<\/p>\n<p><span class=\"bjh-strong\">3\u3001SEM\uff1a<\/span>Search EngineMarketing\u7684\u7f29\u5199\uff0c\u5373<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u8425\u9500\u3002<\/p>\n<p><span class=\"bjh-strong\">4\u3001SEO\uff1a<\/span>SearchEngineOptimization\u7684\u7f29\u5199\uff0c\u5373<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u4f18\u5316\u3002<\/p>\n<p><span class=\"bjh-strong\">5\u3001EDM\uff1a<\/span>Electronic Direct Marketing\u7684\u7f29\u5199\uff0c\u5c31\u662f\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3002<\/p>\n<p><span class=\"bjh-strong\">6\u3001AdWords\uff1a<\/span>Google\u7684\u5173\u952e\u8bcd\u7ade\u4ef7\u5e7f\u544a\u3002<\/p>\n<p><span class=\"bjh-strong\">7\u3001Banner\uff1a<\/span>\u6a2a\u5e45\u5e7f\u544a\u3002<\/p>\n<p><span class=\"bjh-strong\">8\u3001Button\uff1a<\/span>\u56fe\u6807\u5e7f\u544a\u3002<\/p>\n<p><span class=\"bjh-strong\">9\u3001PR\u63a8\u5e7f\uff1a<\/span><a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/20\">\u8f6f\u6587\u63a8\u5e7f<\/a>\u3002<\/p>\n<p><span class=\"bjh-strong\">10\u3001Adertorial\uff1a<\/span><a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/44\">\u8f6f\u6587\u5e7f\u544a<\/a>\u7684\u4e00\u79cd\uff0c\u5373\u4ed8\u8d39\u6587\u7ae0\uff0c\u6545\u610f\u8bbe\u8ba1\u6210\u50cf\u4e00\u7bc7\u666e\u901a\u7684\u6587\u7ae0\u3002<\/p>\n<p><span class=\"bjh-strong\">11\u3001Banner Ad\uff1a<\/span>\u6a2a\u5e45\u5e7f\u544a\uff0c\u7f51\u9875\u9876\u90e8\u3001\u5e95\u90e8\u6216\u8005\u4fa7\u8fb9\u7684\u5e7f\u544a\u5c55\u793a\u4f4d\u7f6e\u3002<\/p>\n<p><span class=\"bjh-strong\">12\u3001DSP\u5c55\u793a\u5e7f\u544a\uff1a<\/span>\u662fDemand-SidePlatform\u7684\u7f29\u5199\uff0c\u5373\u9700\u6c42\u65b9\u5e73\u53f0\u3002<\/p>\n<p><span class=\"bjh-strong\">13\u3001POP\uff1a<\/span>Point Of Purchase\uff0c\u610f\u4e3a\u201c\u5356\u70b9\u5e7f\u544a\u201d\uff0c\u53c8\u53ef\u4ee5\u79f0\u4e3a\u201c\u5e97\u5934\u9648\u8bbe\u201d\u3002\u672c\u6765\u662f\u6307\u5546\u4e1a\u9500\u552e\u4e2d\u7684\u4e00\u79cd\u5e97\u5934\u4fc3\u9500\u5de5\u5177\uff0c\u5176\u578b\u5f0f\u4e0d\u62d8\uff0c\u4f46\u4ee5\u6446\u8bbe\u5728\u5e97\u5934\u7684\u5c55\u793a\u7269\u4e3a\u4e3b\uff0c\u5982\u540a\u724c\u3001\u6d77\u62a5\u3001\u5c0f\u8d34\u7eb8\u3001\u7eb8\u8d27\u67b6\u3001\u5c55\u793a\u67b6\u3001\u7eb8\u5806\u5934\u3001\u5927\u62db\u724c\u3001\u5b9e\u7269\u6a21\u578b\u3001\u65d7\u5e1c\u7b49\u7b49\uff0c\u90fd\u662f\u6797\u7acb\u5728POP\u7684\u8303\u56f4\u5185\u3002<\/p>\n<p><span class=\"bjh-strong\">\u4e8c\u3001\u8ba1\u8d39\u76f8\u5173\uff1a<\/span><\/p>\n<p><span class=\"bjh-strong\">14\u3001CPS\uff1a<\/span>Cost Per Sales\u7684\u7f29\u5199\uff0c\u5373\u9500\u552e\u5206\u6210\u3002<\/p>\n<p><span class=\"bjh-strong\">15\u3001CPA\uff1a<\/span>Cost Per Action\uff0c\u6bcf\u6b21\u52a8\u4f5c\u6210\u672c\u3002<\/p>\n<p><span class=\"bjh-strong\">16\u3001CPM\uff1a<\/span>Cost Per Mille\uff0c\u6216\u8005Cost Per Thousand\uff0c\u5373\u6bcf\u5343\u4eba\u6210\u672c\u3002<\/p>\n<p><span class=\"bjh-strong\">17\u3001CPC\uff1a<\/span>Cost Per Click\uff0cCost Per Thousand Click-Through\uff0c\u5373\u6bcf\u70b9\u51fb\u6210\u672c\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/F041.jpg\" alt=\"\"><\/p>\n<p><span class=\"bjh-strong\">18\u3001CPR\uff1a<\/span>Cost Per Response\uff0c\u5373\u6bcf\u56de\u5e94\u6210\u672c\u3002<\/p>\n<p><span class=\"bjh-strong\">19\u3001CPP\uff1a<\/span>Cost Per Purchase\uff0c\u5373\u6bcf\u8d2d\u4e70\u6210\u672c\u3002<\/p>\n<p><span class=\"bjh-strong\">20\u3001UV\uff1a<\/span>Unique Vister\u7684\u7f29\u5199\uff0c\u72ec\u7acb\u8bbf\u5ba2\u3002<\/p>\n<p><span class=\"bjh-strong\">21\u3001PV\uff1a<\/span>page view\uff0c\u5373\u7f51\u7ad9\u88ab\u6d4f\u89c8\u7684\u603b\u6b21\u6570\u3002<\/p>\n<p><span class=\"bjh-strong\">22\u3001IP\uff1a<\/span>\u5373internet protocol,\u6307\u72ec\u7acbIP\u6570\uff0c\u4e00\u5929\u5185\u76f8\u540cIP\u5730\u5740\u53ea\u88ab\u8ba1\u7b97\u4e00\u6b21\u3002<\/p>\n<p><span class=\"bjh-strong\">23\u3001PR\u503c\uff1a<\/span>\u5168\u79f0\u4e3aPagerank(\u7f51\u9875\u7ea7\u522b)\uff0c\u662f\u7528\u4e8e\u8bc4\u6d4b\u4e00\u4e2a\u7f51\u9875\u201c\u91cd\u8981\u6027\u201d\u7684\u4e00\u79cd\u65b9\u6cd5\u3002<\/p>\n<p><span class=\"bjh-strong\">24\u3001Alexa\uff1a<\/span>Alexa.com\u662f\u4e13\u95e8\u53d1\u5e03\u7f51\u7ad9\u4e16\u754c\u6392\u540d\u7684\u7f51\u7ad9\uff0c\u7f51\u7ad9\u6392\u540d\u6709\u4e24\u79cd\uff1a\u7efc\u5408\u6392\u540d\u548c\u5206\u7c7b\u6392\u540d\u3002<\/p>\n<p><span class=\"bjh-strong\">25\u3001Click\uff1a<\/span>(\u70b9\u51fb\u91cf\/\u70b9\u51fb\u6b21\u6570)\u5373Click through\uff0c\u7528\u6237\u70b9\u51fb\u5e7f\u544a\u7684\u6b21\u6570\uff0c\u8bc4\u4f30\u5e7f\u544a\u6548\u679c\u7684\u6307\u6807\u4e4b\u4e00\u3002<\/p>\n<p><span class=\"bjh-strong\">26\u3001Click Rate\uff1a<\/span>(\u70b9\u51fb\u7387\/\u70b9\u8fdb\u7387)\u5373Clickthrough-Rate\uff0c\u5373\u7f51\u7edc\u5e7f\u544a\u88ab\u70b9\u51fb\u7684\u6b21\u6570\u4e0e\u8bbf\u95ee\u6b21\u6570\u7684\u6bd4\u4f8b\uff0c\u5373clicks\/impressions.\u5982\u679c\u8fd9\u4e2a\u9875\u9762\u88ab\u8bbf\u95ee\u4e86100\u6b21\uff0c\u800c\u9875\u9762\u4e0a\u7684\u5e7f\u544a\u4e5f\u88ab\u70b9\u51fb\u4e8620\u6b21\uff0c\u90a3\u4e48CTR\u4e3a20%\uff0cCTR\u662f\u8bc4\u4f30\u5e7f\u544a\u6548\u679c\u7684\u6307\u6807\u4e4b\u4e00\u3002<\/p>\n<p><span class=\"bjh-strong\">\u4e09\u3001\u8f6c\u5316\u76f8\u5173\uff1a<\/span><\/p>\n<p><span class=\"bjh-strong\">27\u3001ROI\uff1a<\/span>Return OnInvestment\u7684\u7f29\u5199\uff0c\u6295\u8d44\u62a5\u916c\u7387\u3002<\/p>\n<p><span class=\"bjh-strong\">28\u3001CR<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/93\">\u8f6c\u5316\u7387<\/a>\uff1a<\/span>Conversion Rate\u7684\u7f29\u5199\uff0c\u662f\u6307\u8bbf\u95ee\u67d0\u4e00\u7f51\u7ad9\u8bbf\u5ba2\u4e2d\uff0c\u8f6c\u5316\u7684\u8bbf\u5ba2\u5360\u5168\u90e8\u8bbf\u5ba2\u7684\u6bd4\u4f8b\u3002<\/p>\n<p><span class=\"bjh-strong\">29\u3001\u4e8c\u8df3\u7387\uff1a<\/span>\u7f51\u7ad9\u9875\u9762\u5c55\u5f00\u540e\uff0c\u7528\u6237\u5728\u9875\u9762\u4e0a\u4ea7\u751f\u7684\u9996\u6b21\u70b9\u51fb\u88ab\u79f0\u4e3a\u201c\u4e8c\u8df3\u201d\uff0c\u4e8c\u8df3\u7684\u6b21\u6570\u5373\u4e3a\u201d\u4e8c\u8df3\u91cf\u201d\uff0c\u4e8c\u8df3\u91cf\u4e0e\u6d4f\u89c8\u91cf\u7684\u6bd4\u503c\u79f0\u4e3a\u9875\u9762\u7684\u4e8c\u8df3\u7387\u3002<\/p>\n<p><span class=\"bjh-strong\">30\u3001\u8df3\u51fa\u7387\uff1a<\/span>\u8df3\u51fa\u7387\u662f\u6307\u6d4f\u89c8\u4e86\u4e00\u4e2a\u9875\u9762\u5c31\u79bb\u5f00\u7684\u7528\u6237\u5360\u4e00\u7ec4\u9875\u9762\u6216\u4e00\u4e2a\u9875\u9762\u8bbf\u95ee\u6b21\u6570\u7684\u767e\u5206\u6bd4\u3002<\/p>\n<p><span class=\"bjh-strong\">31\u3001\u4eba\u5747\u8bbf\u95ee\u9875\u9762\uff1a<\/span>PV\u603b\u548c\u9664\u4ee5IP=\u4eba\u5747\u8bbf\u95ee\u9875\u9762\u3002\u4eba\u5747\u8bbf\u95ee\u9875\u9762&gt;=10\u4e2a\uff0c\u624d\u7b97\u4f18\u8d28\u7528\u6237\u3002<\/p>\n<p><span class=\"bjh-strong\">32\u3001\u91cd\u590d\u8d2d\u4e70\u7387\uff1a<\/span>\u6307\u6d88\u8d39\u8005\u5728\u7f51\u7ad9\u4e2d\u7684\u91cd\u590d\u8d2d\u4e70\u6b21\u6570\u3002<\/p>\n<p><span class=\"bjh-strong\">33\u3001\u5ba2\u5355\u4ef7\uff1a<\/span>\u662f\u6307\u6bcf\u4e00\u4e2a\u8ba2\u5355\u7684\u5e73\u5747\u8d2d\u4e70\u5546\u54c1\u91d1\u989d\uff0c\u4e5f\u5c31\u662f\u5e73\u5747\u4ea4\u6613\u91d1\u989d\u3002<\/p>\n<p><span class=\"bjh-br\"><\/span><span class=\"bjh-br\"><\/span><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4eca\u5929\u4e3a\u5927\u5bb6\u6574\u7406\u4e86\u505a\u4fe1\u606f\u6d41\u5fc5\u5907\u768433\u4e2a\u4e13\u4e1a\u8bcd\u6c47\uff0c\u5feb\u6765\u770b\u770b\u4f60\u90fd\u77e5\u9053\u591a\u5c11\uff1f \u4e00\u3001\u884c\u4e1a\u76f8\u5173\uff1a 1\u3001Rich Media [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[138],"class_list":["post-86425","post","type-post","status-publish","format-standard","hentry","category-news","tag-138"],"_links":{"self":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/86425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/comments?post=86425"}],"version-history":[{"count":0,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/86425\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/media?parent=86425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/categories?post=86425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/tags?post=86425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}