{"id":86505,"date":"2019-04-10T13:30:19","date_gmt":"2019-04-10T05:30:19","guid":{"rendered":"http:\/\/www.fagao.me\/?p=86505"},"modified":"2019-04-10T13:30:19","modified_gmt":"2019-04-10T05:30:19","slug":"%e8%ae%a9%e4%bf%a1%e6%81%af%e6%b5%81%e5%b9%bf%e5%91%8a%e6%88%90%e4%b8%baroi%e7%8b%99%e5%87%bb%e6%89%8b%e7%bb%88%e6%9e%81%e5%85%a8%e7%ad%96%e7%95%a5-%e5%90%abkiwi%e7%b4%a0%e6%9d%90%e4%bc%98%e5%8c%96","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/86505.htm","title":{"rendered":"\u8ba9\u4fe1\u606f\u6d41\u5e7f\u544a\u6210\u4e3aROI\u72d9\u51fb\u624b\u7ec8\u6781\u5168\u7b56\u7565 \u542bKIWI\u7d20\u6750\u4f18\u5316\u79d8\u7b08"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2021_011.jpg\" alt=\"\"><\/p>\n<p><span class=\"bjh-p\"><\/span><\/p>\n<p><span class=\"bjh-p\">\u4fe1\u606f\u6d41\u706b\u4e86\u90a3\u4e48\u4e45\uff0c\u4f60\u8fd8\u6ca1\u627e\u5230\u8fd0\u8425\u8fdb\u9636\u4e4b\u672f\uff1f<span 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href=\"https:\/\/www.fagao.me\/p\/t\/138\">\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\u5e02\u573a\u89c4\u6a21\u8fbe325\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u901f\u8fbe90%\uff0c\u5927\u6279\u6210\u719f\u7684<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/164\">\u793e\u4ea4\u5a92\u4f53<\/a>\u548c\u65b0\u95fb\u8d44\u8baf\u5e73\u53f0\uff08\u5982\u5fae\u4fe1\u3001\u5fae\u535a\u3001\u4eca\u65e5\u5934\u6761\u3001\u767e\u5ea6\u641c\u7d22\uff09\u501f\u52a9\u7cfb\u7edf\u6570\u636e\u548c\u6d41\u91cf\u8d44\u6e90\u63a5\u5165<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/138\">\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\uff0c\u6ee1\u8db3\u5e7f\u544a\u4e3b\u5bf9\u66dd\u5149\u3001\u6548\u679c\u7684\u53cc\u91cd\u8ffd\u6c42\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-strong\"><span class=\"bjh-strong\"><\/span><\/span><\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-strong\"><span class=\"bjh-strong\">Q3:<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/138\">\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\u7279\u70b9&amp;\u4f18\u52bf\uff1f<\/span><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u66f4\u7cbe\u51c6\u6709\u6548\uff0c\u5951\u5408\u793e\u4ea4\u7f51\u7edc\u73af\u5883\uff0c\u4fdd\u8bc1\u7528\u6237\u4f53\u9a8c\u540c\u65f6\u5b9e\u73b0\u5e7f\u544a\u89e6\u8fbe\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u25c6\u7cbe\u51c6\u5ea6\uff1a\u6309\u7167\u7528\u6237\u4e2a\u4eba\u7279\u5f81\u548c\u7231\u597d\u4e60\u60ef\u6807\u7b7e\uff0c\u5229\u7528\u793e\u4ea4\u7fa4\u4f53\u5c5e\u6027\u8fdb\u884c\u4e2a\u6027\u7cbe\u51c6\u6295\u653e\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u25c6\u4f53\u9a8c\u611f\uff1a\u8d34\u5408\u7528\u6237\u4f7f\u7528\u4e60\u60ef\uff0c\u4e0d\u6253\u65ad\u3001\u4e0d\u5e72\u6270\u7528\u6237\u6d4f\u89c8\uff0c\u4f7f\u5176\u6613\u4e8e\u63a5\u53d7\u3002<\/span><\/p>\n<p><span 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class=\"bjh-p\">\u5c55\u793a\u6e20\u9053\u5206\u4e3a\uff1a\u7ed3\u5408\u4ea7\u54c1\u529f\u80fd\uff08\u670b\u53cb\u5708\u3001APP\u5185\u90e8\u7b49\uff09\uff1bFeed\u6d41\u4e3b\u52a8\u63a8\u9001\uff08\u4eca\u65e5\u5934\u6761\u3001\u5fae\u535a\u3001\u4e00\u70b9\u8d44\u8baf\u3001\u77e5\u4e4e\u7b49\uff09<\/span><\/p>\n<p><span class=\"bjh-p\">\u6536\u8d39\u65b9\u5f0f\uff1aCPC\uff08\u6309\u70b9\u51fb\u6536\u8d39\uff09\u3001CPM\uff08\u6309\u5c55\u793a\u6b21\u6570\u6536\u8d39\uff09<\/span><\/p>\n<p><span class=\"bjh-p\"><\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-strong\">\u8fdb\u9636\u653b\u7565<\/span><\/span><\/p>\n<p><span class=\"bjh-p\"><a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/138\">\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\u6295\u653e\u4e3a\u8ffd\u6c42\u9ad8ROI\u6216\u826f\u597d\u7684\u6536\u76ca\u6210\u6548\uff0c\u9700\u8981\u6709\u6574\u4f53\u7684\u6295\u653e\u7b56\u7565\uff0c\u53c2\u7167\u4e0a\u671f\u8fd0\u8425\u8ba1\u5212\u7684\u601d\u8def\uff08\u6d4b\u8bd5\u4e0e\u8c03\u6574\uff09\uff0c\u7740\u91cd\u7d20\u6750\u7684\u4f18\u5316\u63d0\u5347\u3002\u6709\u4e86\u5bf9<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/138\">\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\u7684\u57fa\u7840\u8ba4\u8bc6\u540e\uff0c\u73b0\u5728\u5c31\u8ba9\u6211\u4eec\u6765\u770b\u770b\u4e00\u4e9b\u6295\u653e\u8fdb\u9636\u6280\u5de7\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><\/span><\/p>\n<p><span class=\"bjh-p\">1\uff0c\u5b9a\u5411\u7b56\u7565<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\uff08\u51e0\u79cd\u5b9a\u5411\u53ca\u5bf9\u5e94\u7ef4\u5ea6\uff09<\/span><\/p>\n<p><span class=\"bjh-p\">\u63a5\u5165\u6295\u653e\u5148\u8fdb\u884c\u4ea7\u54c1\u53d7\u4f17\u5206\u6790\uff0c\u6d1e\u5bdf\u9700\u6c42\u5bf9\u5e94\u4eba\u7fa4\uff0c\u6536\u96c6\u7528\u6237\u6807\u7b7e\uff0c\u521d\u6b65\u6784\u5efa\u7528\u6237\u753b\u50cf\u3002\u5728\u5b9e\u64cd\u4e4b\u9645\u53ef\u6839\u636e\u4e0d\u540c\u5b9a\u5411\u7ef4\u5ea6\u9009\u62e9\u7cbe\u51c6\u6295\u653e\uff0c\u4f8b\u5982\u67d0\u4ea7\u54c1\u9500\u552e\u5973\u6027\u670d\u9970\uff0c\u82e5\u5b9a\u5411\u4e0d\u8bbe\u9650\uff0c\u4f1a\u5bfc\u81f4\u5927\u91cf\u7528\u6237\uff08\u7537\u6027\u3001\u5b69\u7ae5\u7b49\uff09\u4e0e\u4ea7\u54c1\u4ea7\u751f\u9519\u4f4d\uff0c\u5f71\u54cdCTR\u6548\u7387\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u5b9a\u5411\u7b56\u7565\u6240\u5021\u5bfc\u7684\u662f\u4e00\u79cd\u7cbe\u51c6\u3001\u51cf\u5c11\u6210\u672c\u6d6a\u8d39\u7684\u601d\u7ef4\uff0c\u540e\u9762\u63d0\u53ca\u7684\u4e0d\u540c\u7b56\u7565\u6709\u5bf9\u5e94\u653e\u5bbd\u6216\u6536\u7d27\u7684\u4f18\u5316\u8c03\u6574\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><\/span><\/p>\n<p><span class=\"bjh-p\">2\uff0c\u65f6\u6bb5\u7b56\u7565<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\"><span class=\"bjh-br\"><\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\u533a\u522b\u4e8e\u4ee5\u7528\u6237\u6d3b\u8dc3\u65f6\u95f4\u4f5c\u6307\u6807\u7684\u201c\u65f6\u6bb5\u5b9a\u5411\u201d\uff0c\u8fd9\u91cc\u5ef6\u4f38\u7684\u201c\u65f6\u6bb5\u7b56\u7565\u201d\u66f4\u591a\u503e\u5411\u9488\u5bf9\u4e8e\u4ea7\u54c1\u8fd0\u8425\u60c5\u51b5\u800c\u5236\u5b9a\u7684\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><\/span><\/p>\n<p><span class=\"bjh-p\">3\uff0c\u51fa\u4ef7\u7b56\u7565<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\">\u4ee5\u4e0a\u8868\u683c\u63d0\u51fa\u7684\u56db\u79cd\u4e0d\u540c\u51fa\u4ef7\u7b56\u7565\uff0c\u5b9e\u8d28\u662f\u6839\u636e\u7d20\u6750\u8d28\u91cfCTR\u4f5c\u4e3a\u7b56\u7565\u4f9d\u636e\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-strong\">\u7b56\u7565\u7efc\u5408\u8be6\u8ff0<\/span><\/span><\/p>\n<p><span class=\"bjh-p\">\uff08\u6ed1\u52a8\u6d4f\u89c8\u6848\u4f8b\uff09<\/span><\/p>\n<p><span class=\"bjh-p\">\u6765\u770b\u770bKIWI \u00d7 \u7701\u5457\u7684\u5408\u4f5c\u6848\u4f8b\uff0c\u66f4\u597d\u5730\u7406\u89e3\u4ee5\u4e0a\u4e09\u70b9\u7b56\u7565\uff1a<\/span><\/p>\n<p><span class=\"bjh-p\"><\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-strong\">\u4e00\uff0c\u7d20\u6750\u6d4b\u8bd5<\/span><\/span><\/p>\n<p><span 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