{"id":86671,"date":"2019-04-10T13:32:05","date_gmt":"2019-04-10T05:32:05","guid":{"rendered":"http:\/\/www.fagao.me\/?p=86671"},"modified":"2019-04-10T13:32:05","modified_gmt":"2019-04-10T05:32:05","slug":"%e4%bc%98%e5%8c%96%e7%8b%ae%e5%ad%a6%e4%b9%a0%e8%81%94%e7%9b%9f-dsp%e5%b9%bf%e5%91%8a%e5%92%8c%e4%bf%a1%e6%81%af%e6%b5%81%e5%b9%bf%e5%91%8a%e7%9a%84%e5%8c%ba%e5%88%ab%e6%9c%80%e5%85%a8%e5%88%86","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/86671.htm","title":{"rendered":"\u4f18\u5316\u72ee\u5b66\u4e60\u8054\u76df DSP\u5e7f\u544a\u548c\u4fe1\u606f\u6d41\u5e7f\u544a\u7684\u533a\u522b|\u6700\u5168\u5206\u6790"},"content":{"rendered":"

\"\"<\/p>\n

\u8fd1\u51e0\u5e74\uff0c\u968f\u7740\u79fb\u52a8\u4e92\u8054\u7f51\u7684\u5174\u8d77\uff0c\u4ece\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u5f00\u59cb\u6539\u53d8\u4e86\u4e92\u8054\u7f51\u5e7f\u544a\u7684\u751f\u6001\uff0cDSP\u5e7f\u544a\uff0c\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\u4e00\u7cfb\u5217\u7684\u65b0\u578b\u5e7f\u544a\u4e0d\u65ad\u51b2\u51fb\u7740\u5e7f\u544a\u4e3b\u7684\u9884\u7b97\u3002\u90a3\u4e48\u95ee\u9898\u6765\u4e86\uff0cDSP\u5e7f\u544a\u548c\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\u5230\u5e95\u662f\u4ec0\u4e48\u5462?\u4eca\u5929\u4f18\u5316\u72ee\u5b66\u4e60\u8054\u76df\u5c31\u548c\u5927\u5bb6\u7ed9\u51faDSP\u5e7f\u544a\u548c\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\u7684\u533a\u522b\u7684\u6700\u5168\u5206\u6790\u3002<\/p>\n

\u3000\u3000\u5bf9\u4e8e\u7f51\u7edc\u5a92\u4f53<\/a>\u6765\u8bf4(\u6bd4\u5982APP\u3001\u7f51\u7ad9\u7b49)\uff0c\u901a\u5e38\u4f1a\u6709\u4e00\u4e9b\u5e7f\u544a\u4f4d\u8981\u51fa\u552e\u3002\u6bd4\u5982\u5e38\u7528\u7684\u67e5\u516c\u4ea4\u8f66\u7684APP\uff0c\u53ef\u4f9b\u552e\u5356\u7684\u5e7f\u544a\u4f4d\u5c31\u6709\u5f00\u5c4f\u7684\u5e7f\u544a\uff0c\u5934\u90e8BANNER\u8f6e\u64ad\u3001\u5e95\u90e8BANNER\u7b49\uff0c\u90a3\u4e48\u8fd9\u4e9b\u5e7f\u544a\u4f4d\u5982\u4f55\u552e\u5356\u5462?\u4e00\u4e2a\u4e00\u4e2a\u5356?\u542c\u8d77\u6765\u5f88\u8d39\u5de5\u592b\uff0c\u6548\u7387\u975e\u5e38\u4f4e\u3002\u4e8e\u662f\u8fd9\u4e9bAPP\u5c31\u628a\u53ef\u4ee5\u552e\u5356\u7684\u4f4d\u7f6e\uff0c\u6253\u5305\u7ed9SSP\u5e73\u53f0\u3002SSP\u5e73\u53f0\u4e13\u804c\u7ba1\u7406\u5a92\u4f53\u7684\u5e7f\u544a\u5e93\u5b58\uff0c\u4f7f\u4ed6\u4eec\u7684\u5e93\u5b58\u5e7f\u544a\u83b7\u5f97\u8f83\u9ad8\u7684\u5355\u4f4d\u5c55\u793a\u8d39\u7528\u548c\u552e\u51fa\u7387\uff0c\u5b9e\u73b0\u6536\u76ca\u6700\u5927\u5316\u3002<\/p>\n

\u3000\u3000\u8fd9\u91cc\u6211\u4eec\u5148\u7406\u89e3\u4e00\u4e0b\u4fe1\u606f\u6d41\u7684\u6982\u5ff5\u3002<\/p>\n

\u3000\u3000\u4fe1\u606f\u6d41\uff1a<\/p>\n

\u3000\u3000\u4fe1\u606f\u6d41\u6709\u5e7f\u4e49\u548c\u72ed\u4e49\u4e24\u79cd\u3002\u5e7f\u4e49\u6307\u5728\u7a7a\u95f4\u548c\u65f6\u95f4\u4e0a\u5411\u540c\u4e00\u65b9\u5411\u8fd0\u52a8\u8fc7\u7a0b\u4e2d\u7684\u4e00\u7ec4\u4fe1\u606f\uff0c\u5b83\u4eec\u6709\u5171\u540c\u7684\u4fe1\u606f\u6e90\u548c\u4fe1\u606f\u7684\u63a5\u6536\u8005\uff0c\u5373\u7531\u4e00\u4e2a\u4fe1\u606f\u6e90\u5411\u53e6\u4e00\u4e2a\u5355\u4f4d\u4f20\u9012\u7684\u5168\u90e8\u4fe1\u606f\u7684\u96c6\u5408\u3002\u72ed\u4e49\u6307\u4fe1\u606f\u7684\u4f20\u9012\u8fd0\u52a8\uff0c\u8fd9\u79cd\u4f20\u9012\u8fd0\u52a8\u662f\u5728\u73b0\u4ee3\u4fe1\u606f\u6280\u672f\u7814\u7a76\u3001\u53d1\u5c55\u3001\u5e94\u7528\u7684\u6761\u4ef6\u4e2d\uff0c\u4fe1\u606f\u6309\u7167\u4e00\u5b9a\u8981\u6c42\u901a\u8fc7\u4e00\u5b9a\u6e20\u9053\u8fdb\u884c\u7684\u3002<\/p>\n

\u3000\u3000\u968f\u7740\u793e\u4f1a\u7684\u4fe1\u606f\u5316\u548c\u4fe1\u606f\u5927\u91cf\u6d8c\u73b0\uff0c\u4ee5\u53ca\u4eba\u4eec\u5bf9\u4fe1\u606f\u8981\u6c42\u7684\u6fc0\u589e\uff0c\u4fe1\u606f\u6d41\u5f62\u6210\u4e86\u9519\u7efc\u590d\u6742\u3001\u77ac\u606f\u4e07\u53d8\u7684\u5f62\u6001\u3002\u8fd9\u79cd\u6d41\u52a8\u53ef\u4ee5\u5728\u4eba\u548c\u4eba\u4e4b\u95f4\u3001\u4eba\u548c\u673a\u6784\u4e4b\u95f4\u3001\u673a\u6784\u5185\u90e8\u4ee5\u53ca\u673a\u6784\u4e0e\u673a\u6784\u4e4b\u95f4\u53d1\u751f\uff0c\u5305\u62ec\u6709\u5f62\u6d41\u52a8\u548c\u65e0\u5f62\u6d41\u52a8\uff0c\u524d\u8005\u5982\u62a5\u8868\u3001\u56fe\u7eb8\u3001\u4e66\u520a\u7b49\uff0c\u540e\u8005\u5982\u7535\u4fe1\u53f7\u3001\u58f0\u4fe1\u53f7\u3001\u5149\u4fe1\u53f7\u7b49\u3002\u5728\u793e\u4f1a\u7ecf\u6d4e\u751f\u6d3b\u4e2d\uff0c\u968f\u7740\u5546\u6d41\u3001\u7269\u6d41\u4e0e\u8d44\u91d1\u6d41\u7684\u5206\u79bb\uff0c\u4fe1\u606f\u6d41\u7684\u4f5c\u7528\u8d8a\u6765\u8d8a\u91cd\u8981\uff0c\u5176\u529f\u80fd\u4e3b\u8981\u4f53\u73b0\u5728\u6c9f\u901a\u8fde\u63a5\u3001\u5f15\u5bfc\u8c03\u63a7\u3001\u8f85\u52a9\u51b3\u7b56\u4ee5\u53ca\u7ecf\u6d4e\u589e\u503c\u7b49\u65b9\u9762\u3002<\/p>\n

\u3000\u3000\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\uff1a<\/p>\n

\u3000\u3000\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\u662f\u51fa\u73b0\u5728\u793e\u4ea4\u5a92\u4f53<\/a>\u7528\u6237\u597d\u53cb\u52a8\u6001\u4e2d\u7684\u5e7f\u544a\u3002\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\u7684\u6295\u653e\u7279\u70b9\u662f\u4e2a\u6027\u5316\u6295\u653e\uff0c\u53ef\u4ee5\u901a\u8fc7\u6807\u7b7e\u53bb\u6295\u653e\uff0c\u6309\u7167\u81ea\u5df1\u7684\u9700\u6c42\u3002<\/p>\n

\u3000\u3000\u901a\u5e38\u6211\u4eec\u4e5f\u53eb\u5b83\u539f\u751f\u5e7f\u544a\uff1a\u5c31\u662f\u4e0e\u4ea7\u54c1\u529f\u80fd\u3001\u5185\u5bb9\u6df7\u6392\u5728\u4e00\u8d77\u7684\u5e7f\u544a\u3002<\/p>\n

\u3000\u3000\u7b80\u5355\u6765\u8bf4\uff0c\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\u5c31\u662f\u5d4c\u5165\u4fe1\u606f\u4e0e\u4fe1\u606f\u4e4b\u95f4\u7684\u5546\u4e1a\u8d44\u8baf\uff0c\u5982\u679c\u4f60\u4e0d\u7559\u610f\u5728\u5b83\u4eec\u5468\u56f4\u51fa\u73b0\u7684\u201c\u63a8\u5e7f\u201d\u3001\u201c\u5e7f\u544a\u201d\u5b57\u6837\uff0c\u53ef\u80fd\u4f60\u90fd\u4e0d\u4f1a\u53d1\u73b0\u8fd9\u662f\u4e00\u6761\u5e7f\u544a\u3002<\/p>\n

\u3000\u3000\u6bd4\u5982\uff1a<\/p>\n

\u3000\u30001)\u5fae\u4fe1\u7684\u670b\u53cb\u5708\u5e7f\u544a\uff0c\u6211\u4eec\u5728\u67e5\u770b\u670b\u53cb\u5708\u52a8\u6001\u7684\u65f6\u5019\uff0c\u4e0e\u597d\u53cb\u52a8\u6001\u52a0\u8f7d\u4e00\u8d77\u7684\u5e7f\u544a\uff0c\u5c31\u957f\u5f97\u50cf\u670b\u53cb\u53d1\u7684\u52a8\u6001\u4fe1\u606f\u4e00\u6837\u3002<\/p>\n

\u3000\u30002)\u5728\u770b\u4eca\u65e5\u5934\u6761\u8d44\u8baf\u7684\u65f6\u5019\uff0c\u6392\u5217\u5728\u8d44\u8baf\u4fe1\u606f\u4e2d\u7684\u5e7f\u544a(\u957f\u5f97\u50cf\u65b0\u95fb\u4fe1\u606f)\u3002<\/p>\n

\u3000\u3000\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\uff0c\u5176\u5b9e\u5c31\u662f\u5c06\u7a0b\u5e8f\u5316\u8d2d\u4e70\u4e0e\u6709\u8db3\u591f\u6d41\u91cf\u7684\u4fe1\u606f\u6d41\u4ea7\u54c1(\u6bd4\u5982\u4eca\u65e5\u5934\u6761\u3001\u5fae\u535a\u3001\u964c\u964c\u7b49)\u7ed3\u5408\u5728\u4e00\u8d77\uff0c\u6839\u636e\u5b9a\u5411(\u6027\u522b\u3001\u5e74\u9f84\u3001\u7528\u6237\u5174\u8da3\u3001\u504f\u597d\u7b49\u7b49)\u6765\u5bf9\u5e7f\u544a\u8fdb\u884c\u6295\u653e\u3002<\/p>\n

\u3000\u3000\u8fd9\u6837\u6295\u5176\u6240\u597d\u5e76\u4e14\u6839\u636e\u53ef\u5206\u4eab\u3001\u53ef\u8bc4\u8bba(\u6bd4\u5982\u5fae\u535a\u7684\u7684\u5e7f\u544a)\u7b49\u7684\u7279\u70b9\uff0c\u5c31\u51b3\u5b9a\u4e86\u5b83\u662f\u4ee5\u4e00\u79cd\u5341\u5206\u81ea\u7136\u7684\u65b9\u5f0f\u878d\u5165\u5230\u7528\u6237\u6240\u63a5\u53d7\u7684\u4fe1\u606f\u5f53\u4e2d\uff0c\u6240\u4ee5\u5b83\u89e6\u8fbe\u7387\u5c31\u5f88\u9ad8\u3002<\/p>\n

\"\"<\/p>\n

\u3000\u3000DSP\u5e7f\u544a<\/p>\n

\u3000\u3000\u4e92\u8054\u7f51\u5e7f\u544a DSP(Demand-Side Platform)\uff0c\u5c31\u662f\u9700\u6c42\u65b9\u5e73\u53f0\u3002\u8fd9\u4e00\u6982\u5ff5\u8d77\u6e90\u4e8e\u7f51\u7edc\u5e7f\u544a\u53d1\u8fbe\u7684\u6b27\u7f8e\uff0c\u662f\u4f34\u968f\u7740\u4e92\u8054\u7f51\u548c\u5e7f\u544a\u4e1a\u7684\u98de\u901f\u53d1\u5c55\u65b0\u5174\u8d77\u7684\u7f51\u7edc\u5e7f\u544a\u9886\u57df\u3002\u5b83\u4e0eAd Exchange\u548cRTB\u4e00\u8d77\u8fc5\u901f\u5d1b\u8d77\u4e8e\u7f8e\u56fd\uff0c\u5df2\u5728\u5168\u7403\u5feb\u901f\u53d1\u5c55\uff0c2011\u5e74\u5df2\u7ecf\u8986\u76d6\u5230\u4e86\u6b27\u7f8e\u3001\u4e9a\u592a\u4ee5\u53ca\u6fb3\u6d32\u3002\u5728\u4e16\u754c\u7f51\u7edc\u5c55\u793a\u5e7f\u544a\u9886\u57df\uff0cDSP\u65b9\u5174\u672a\u827e\u3002DSP\u4f20\u5165\u4e2d\u56fd\uff0c\u8fc5\u901f\u6210\u4e3a\u70ed\u6f6e\uff0c\u6210\u4e3a\u63a8\u52a8\u4e2d\u56fd\u7f51\u7edc\u5c55\u793a\u5e7f\u544aRTB\u5e02\u573a\u5feb\u901f\u53d1\u5c55\u7684\u52a8\u529b\u4e4b\u4e00\u3002<\/p>\n

\u3000\u3000\u4e92\u8054\u7f51\u5e7f\u544a DSP\u7684\u7279\u70b9\uff1a<\/p>\n

\u3000\u3000\u533a\u522b\u4e8e\u4f20\u7edf\u7684\u5e7f\u544a\u7f51\u7edc(Ad Network)\uff0cDSP\u4e0d\u662f\u4ece\u7f51\u7edc\u5a92\u4f53<\/a>\u90a3\u91cc\u5305\u4e70\u5e7f\u544a\u4f4d\uff0c\u4e5f\u4e0d\u662f\u91c7\u7528CPD(Cost Per Day)\u7684\u65b9\u5f0f\u83b7\u5f97\u5e7f\u544a\u4f4d;\u800c\u662f\u4ece\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0(AdExchange)\u6765\u901a\u8fc7\u5b9e\u65f6\u7ade\u4ef7\u7684\u65b9\u5f0f\u83b7\u5f97\u5bf9\u5e7f\u544a\u8fdb\u884c\u66dd\u5149\u7684\u673a\u4f1a\uff0cDSP\u901a\u8fc7\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u5bf9\u6bcf\u4e2a\u66dd\u5149\u5355\u72ec\u8d2d\u4e70\uff0c\u5373\u91c7\u7528CPM(Cost Per Mille)\u7684\u65b9\u5f0f\u83b7\u5f97\u5e7f\u544a\u4f4d\u3002<\/p>\n

\u3000\u3000\u4e00\u5f20\u56fe\u89e3\u91ca\uff1a<\/p>\n<\/p>\n

<\/div>\n

\u4f18\u5316\u72ee\u5b66\u4e60\u8054\u76df\uff1aDSP\u5e7f\u544a\u548c\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\u7684\u533a\u522b|\u6700\u5168\u5206\u6790<\/p>\n

\u3000\u3000\u4f18\u5316\u72ee\u4e00\u53e5\u8bdd\u89e3\u91ca\uff1a\u4e24\u8005\u533a\u522b\u4e00\u4e2a\u8ba9\u4f60\u770b\u5230\uff0c\u4e00\u4e2a\u8ba9\u4f60\u641c\u5230\uff0cDSP\u7684\u8868\u73b0\u5f62\u5f0f\u4e2d\u5305\u62ec\u4fe1\u606f\u6d41\u3002<\/p>\n

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\u3000\u3000DSP\u5e7f\u544a\u4e0e\u539f\u751f\u5e7f\u544a\u7684\u533a\u522b\u5728\u4e8e\uff0cDSP\u662f\u4e00\u4e2a\u5e73\u53f0\uff0c\u6574\u5408\u4e86\u591a\u4e2aAPP\u6216\u7f51\u7ad9\u7684\u5e7f\u544a\u4f4d\uff0c\u6700\u540e\u5e7f\u544a\u6536\u5165\u7531DSP\u516c\u53f8\u548c\u8fd9\u4e9bAPP\u7684\u6240\u6709\u8005\u8fdb\u884c\u5206\u6210\u3002\u800c\u539f\u751f\u5e7f\u544a\u662f\u6307\uff0c\u5c55\u793a\u4f4d\u7f6e\u5c31\u662f\u81ea\u5bb6\u7684\uff0c\u4f8b\u5982\u4eca\u65e5\u5934\u6761\u3001\u670b\u53cb\u5708\u5e7f\u544a\uff0c\u8fd9\u4e9b\u5e7f\u544a\u4f4d\u7f6e\u90fd\u662f\u4eca\u65e5\u5934\u6761\u3001\u817e\u8baf\u81ea\u5df1\u5bb6\u7684\u4ea7\u54c1\uff0c\u6700\u540e\u5e7f\u544a\u6536\u5165\u4e5f\u662f\u76f4\u63a5\u5c5e\u4e8e\u81ea\u5df1\u516c\u53f8\u3002<\/p>\n

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