{"id":88851,"date":"2019-04-10T13:59:34","date_gmt":"2019-04-10T05:59:34","guid":{"rendered":"http:\/\/www.fagao.me\/?p=88851"},"modified":"2019-04-10T13:59:34","modified_gmt":"2019-04-10T05:59:34","slug":"2017-b2b%e8%a1%8c%e4%b8%9a%e5%86%85%e5%ae%b9%e8%90%a5%e9%94%80%e7%99%bd%e7%9a%ae%e4%b9%a6-%e4%ba%94-%e7%ae%97%e7%ae%97%e4%bd%a0%e7%9a%84%e5%86%85%e5%ae%b9%e6%8a%95%e5%85%a5%e5%80%bc%e4%b8%8d%e5%80%bc","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/88851.htm","title":{"rendered":"2017 B2B\u884c\u4e1a\u5185\u5bb9\u8425\u9500\u767d\u76ae\u4e66 \u4e94 \u7b97\u7b97\u4f60\u7684\u5185\u5bb9\u6295\u5165\u503c\u4e0d\u503c"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2019_012.jpg\" alt=\"\"><\/p>\n<div class=\"img-container\"><\/div>\n<p>\u5185\u5bb9\u5f80\u5f80\u88ab\u770b\u4f5c\u201c\u4f7f\u80fd\u8005\u201d\u800c\u4e0d\u662f\u201c\u6210\u679c\u201d\uff0c\u8bc4\u4f30\u201c\u6210\u679c\u201d\u5bb9\u6613\uff0c\u800c\u8bc4\u4f30\u201c\u4f7f\u80fd\u8005\u201c\u5c31\u56f0\u96be\u591a\u4e86\uff1a<\/p>\n<p><span class=\"bjh-blockquote\">LinkedIn\u8c03\u7814\u53d1\u73b0\uff0c52%\u7684\u5e02\u573a\u8425\u9500\u4eba\u5458\u8ba4\u4e3a\uff0c\u201c\u4e0d\u4e86\u89e3\u5e94\u8be5\u5982\u4f55\u8861\u91cf<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/95\">\u5185\u5bb9\u8425\u9500<\/a>\u6548\u679c\u201d\u662f\u5f00\u5c55<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/95\">\u5185\u5bb9\u8425\u9500<\/a>\u6700\u5927\u7684\u75db\u70b9\u300275%\u7684\u5e02\u573a\u4eba\u5458\u8ba4\u4e3a\uff0c<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/164\">\u793e\u4ea4\u5a92\u4f53<\/a>\u8425\u9500\u5728\u63d0\u9ad8\u54c1\u724c\u8ba4\u77e5\u4e0a\u6700\u6709\u6548\uff0c\u4f4660%\u5374\u7528\u5ba2\u6237\u7684<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/93\">\u8f6c\u5316\u7387<\/a>\u6765\u8861\u91cf\u3002\uff08source\uff1a2017<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/164\">\u793e\u4ea4\u5a92\u4f53<\/a>\u5e7f\u544a\u9762\u9762\u89c2\u767d\u76ae\u4e66\uff09<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p>\u867d\u7136\u558a\u7740\u201c\u5185\u5bb9\u4e3a\u738b\u201d\u7684\u53e3\u53f7\uff0c\u4f46\u662f\u7531\u4e8e\u4e0d\u80fd\u8bc4\u4f30<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/95\">\u5185\u5bb9\u8425\u9500<\/a>\u7684\u771f\u6b63\u8bc4\u4f30\uff0c\u5185\u5bb9\u56e2\u961f\u5728\u516c\u53f8\u8bdd\u8bed\u6743\u4e00\u76f4\u5904\u4e8e\u5f31\u52bf\uff0c\u5185\u5bb9\u4eba\u8be5\u5982\u4f55\u8bc1\u660e\u81ea\u5df1\u7684\u4ef7\u503c\u5462\uff1f<\/p>\n<p>\u6211\u4eec\u63d0\u51fa<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/95\">\u5185\u5bb9\u8425\u9500<\/a>\u4ef7\u503c\u7684\u8ba1\u7b97\u65b9\u5f0f\uff0c\u5e2e\u4f60\u771f\u6b63\u7684\u4f53\u73b0<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/95\">\u5185\u5bb9\u8425\u9500<\/a>\u4ef7\u503c\u3002<\/p>\n<p>\u4e00\u3001\u7b97\u7b97\u4f60\u7684\u5185\u5bb9\u6295\u5165\u503c\u4e0d\u503c\uff1f<\/p>\n<p>\u4e3e\u4f8b\u6765\u8bf4\uff1a<\/p>\n<p><span class=\"bjh-blockquote\">\u4e00\u7bc7\u9ad8\u5ba2\u5355\u4ef7\u884c\u4e1a\u7684\u6587\u7ae0\uff0c\u9605\u8bfb\u91cf690\u4eba\uff0c \u7c89\u4e1d\u65b0\u589e43\u4eba\uff0c\u4f1a\u5458\u65b0\u589e12\u4eba\uff1b\u73b0\u7c89\u4e1d\u65701400\uff0c\u73b0\u4f1a\u5458300\u3002<span class=\"bjh-br\"><\/span><\/span><\/p>\n<p>\u90a3\u4e48\uff0c\u8fd9\u7bc7\u6587\u7ae0\uff0c\u80fd\u5e26\u6765\u591a\u5c11\u4ef7\u503c\u5462\uff1f<\/p>\n<div class=\"img-container\"><\/div>\n<p>\u4ef7\u503c\u7684\u8ba1\u7b97\u5148\u8981\u9009\u51c6\u951a\u70b9\uff0c\u5bf9\u6bd4\u6570\u636e\uff0c\u5047\u8bbe\u81ea\u5df1\u6240\u5728\u884c\u4e1a\u767e\u5ea6\u6ce8\u518c100\u5143\u4e00\u4e2a\uff0c\u4eca\u65e5\u5934\u676170\u5143\u4e00\u4e2a\u3002<\/p>\n<p>\u6211\u4eec\u8ba4\u4e3a\uff1a<\/p>\n<p><span class=\"bjh-strong\">\u771f\u6b63\u7684<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/95\">\u5185\u5bb9\u8425\u9500<\/a>\u7684\u4ef7\u503c\u603b\u548c\uff1d\u9605\u8bfb\u91cf\u4ef7\u503c\uff0b\u7c89\u4e1d\u4ef7\u503c\uff0b\u4f1a\u5458\u4ef7\u503c\uff0bMQL\u4ef7\u503c\uff0bSQL\u4ef7\u503c\uff0b\u7b7e\u5355\u4ef7\u503c<\/span><\/p>\n<p><span class=\"bjh-strong\">1. \u4f1a\u5458\u4ef7\u503c<\/span><\/p>\n<p>\u4f1a\u5458\u4ef7\u503c\u7684\u8ba1\u7b97\u5f88\u7b80\u5355\uff0c\u5c31\u662f\u5bf9\u6807\u6295\u653e\u7684\u6ce8\u518c\u5373\u53ef\uff0c\u56e0\u4e3a\u5185\u5bb9\u76f4\u63a5\u4ea7\u751f\u6ce8\u518c\u7684\u4f1a\u5458\uff0c\u5176\u6210\u719f\u9636\u6bb5\u5e76\u4e0d\u50cf\u767e\u5ea6\u90a3\u4e48\u6210\u719f\uff0c\u5355\u4f1a\u5458\u4ef7\u503c\u6309\u7167\u4eca\u65e5\u5934\u6761\u7684\u6ce8\u518c\u8ba1\u7b9770\u5143\uff0f\u4eba\uff0c\u4f1a\u5458\u65b0\u589e12\u4eba\uff0c\u521b\u9020\u4ef7\u503c12*70=840\u5143\u3002<\/p>\n<p><span class=\"bjh-strong\">2. \u7c89\u4e1d\u4ef7\u503c<\/span><\/p>\n<p>\u65b0\u589e43\u4eba\u7c89\u4e1d\uff0c12\u4eba\u6ce8\u518c\uff0c\u90a3\u4e48\u7ea630%\u7684\u7c89\u4e1d\u4f1a\u6ce8\u518c\uff0c\u53ef\u4ee5\u628a\u7c89\u4e1d\u4ef7\u503c\u6298\u7b97\u4e3a\u4f1a\u5458\u4ef7\u503c\u768430%\uff0c\u6240\u4ee5\u65b0\u589e\u7c89\u4e1d\u4ef7\u503c\u662f70*30%\u662f21\u5143\uff0c\u6b63\u597d\u662f2\u5c0fC\u65b0\u589e\u7c89\u4e1d\u666e\u904d\u6210\u672c\u76843\u500d\u3002<\/p>\n<p>\u65b0\u589e\u7c89\u4e1d\u4ef7\u503c\u662f21\u5143\uff0c\u4e58\u4ee5\u65b0\u589e43\u4eba\uff0c\u7ed3\u679c\u662f903\u5143\uff0c\u4f46\u5176\u5b9e\u7c89\u4e1d\u65b0\u589e\u603b\u4ef7\u503c\u4e3a\u5e76\u4e0d\u662f=903\u5143\uff0c\u4e25\u683c\u4e0a\u8bf4\u8981\u51cf\u53bb\u65b0\u589e\u4f1a\u5458\u91cc\u9762\u7684\u91cd\u590d\u8ba1\u7b97\uff0c\u771f\u6b63\u7684\u7c89\u4e1d\u65b0\u589e\u6570\u91cf\u662f43-12=31\u4eba\uff0c\u6240\u4ee5\u662f31\u4eba*21\u5143=651\u5143\u3002<\/p>\n<p><span class=\"bjh-strong\">3. \u9605\u8bfb\u91cf\u4ef7\u503c<\/span><\/p>\n<p>\u9605\u8bfb\u91cf\u5206\u4e3a\u8fdb\u653b\u6027\u4e0e\u9632\u5fa1\u6027\u4e24\u79cd\uff0c\u8fdb\u653b\u6027\u9605\u8bfb\u4e3b\u8981\u4ee5\u65b0\u589e\u7c89\u4e1d\/\u6f5c\u5ba2\u4e3a\u76ee\u7684\uff0c\u9632\u5fa1\u6027\u9605\u8bfb\u5219\u4e3a\u4e86\u589e\u5f3a\u73b0\u6709\u7c89\u4e1d\/\u6f5c\u5ba2\u4fe1\u4efb\u5ea6\u3002<\/p>\n<p><span class=\"bjh-strong\">\uff081\uff09\u8fdb\u653b\u6027\u9605\u8bfb\u4ef7\u503c<\/span><\/p>\n<p>\u9605\u8bfb\u91cf690\uff0c\u5e26\u6765\u65b0\u589e43\u7c89\u4e1d\uff0c\u90a3\u4e48\u7ea66%\u7684\u9605\u8bfb\u91cf\u4f1a\u5e26\u6765\u4e00\u4e2a\u65b0\u589e\u7c89\u4e1d\uff0c\u6240\u4ee5\u8fd9\u4e2a\u4ef7\u683c\u662f21*6%=1.26\u5143\uff0c\u4ece\u6295\u5927\u53f7\u7684\u89d2\u5ea6\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u4e2a\u5408\u7406\u7684\u9ad8\u5ba2\u5355\u4ef7\u9605\u8bfb\u4ef7\u683c\u3002<\/p>\n<p>\u8fd9\u91cc\u9762\u4f9d\u7136\u8981\u53bb\u638943\u4e2a\u65b0\u589e\u7c89\u4e1d\u5e26\u6765\u7684\u9605\u8bfb\u91cf\uff0c\u6240\u4ee5\u4e3a1.26*\uff08690-43\uff09=815\u5143\u3002<\/p>\n<p><span class=\"bjh-strong\">\uff082\uff09\u9632\u5fa1\u6027\u9605\u8bfb\u4ef7\u503c<\/span><\/p>\n<p>\u5185\u5bb9\u9664\u4e86\u8fdb\u653b\u6027\uff08\u6da8\u7c89\uff09\u8fd9\u4e9b\u4f5c\u7528\u5916\uff0c\u786e\u5b9e\u8fd8\u6709\u9632\u5fa1\u6027\uff08\u589e\u5f3a\u73b0\u6709\u7c89\u4e1d\/\u6f5c\u5ba2\u4fe1\u4efb\u5ea6\u7b49\uff09\u4f5c\u7528\u3002<\/p>\n<p>\u5982\u6587\u7ae0\u53d1\u51fa\u53bb\u540e\uff0c\u88ab\u73b0\u6709\u5ba2\u6237\u770b\u5230\uff0c\u867d\u4e0d\u6da8\u7c89\uff0c\u4f46\u8fd9\u5bf9\u516c\u53f8\u662f\u6709\u4ef7\u503c\u7684\uff0c\u6240\u4ee5\u6309\u7167\u8fdb\u653b\u6027\u4f30\u503c\u5e76\u4e0d\u5408\u7406\uff0c\u9632\u5fa1\u6027\u4ef7\u503c\u4f53\u73b0\u5728\u73b0\u5728\u6709\u7c89\u4e1d\/\u4f1a\u5458\u7684\u89e6\u8fbe\u6570\u91cf\uff0c\u8fd9\u79cd\u5230\u8fbe\u5e76\u4e0d\u662f100%\u7684\uff0c\u751a\u81f3\u73b0\u572810%\u53ef\u80fd\u4e5f\u505a\u4e0d\u5230\uff0c\u6240\u4ee5\u8fd9\u79cd\u9632\u5fa1\u6027\u600e\u4e48\u8ba1\u7b97\u5462\uff1f<\/p>\n<p>\u8fd9\u91cc\u53ef\u4ee5\u6309\u7167\u603b\u6982\u7387\u6765\u8ba1\u7b97\uff0c\u5c31\u662f\u4e0d\u8ba1\u7b97\u6bcf\u6b21\u7684\u5230\u8fbe\u7387\uff0c \u800c\u662f\u628a\u6b63\u5e38\u63a8\u9001\u770b\u6210\u662f\u4e2aAlways on\u65e5\u5e38\u8fd0\u8425\u3002\u5bf9\u4e8e\u8fd9\u90e8\u5206\u7528\u6237\uff0c\u6211\u89c9\u5f97\u6bcf\u6b21\u6211\u6bcf\u5e74\u613f\u610f\u82b1\u7c89\u4e1d\uff1a10\u5143\uff08\u4e00\u4e2a\u65b0\u589e\u7c89\u4e1d\u6210\u672c\u662f21\u5143\uff0c\u6240\u4ee5\u6211\u613f\u610f\u82b110\u5143\u6765\u7ef4\u7cfb\uff09\uff0c\u4e00\u4e2a\u4f1a\u5458\u6211\u613f\u610f\u82b130\u5143\uff0c\u5e73\u644a\u5230\u4e00\u5e7450\u6b21\u63a8\u9001\uff0c\u90a3\u4e48\u8fd9\u4e2a\u4ef7\u503c\u4e3a\uff1a300\u4f1a\u5458*30\/50+(1400\u7c89\u4e1d-300\u4f1a\u5458)*10\/50=180+220=400\u5143\uff1b<\/p>\n<p>\u9605\u8bfb\u91cf\u4ef7\u503c\uff1d\u8fdb\u653b\u6027\u9605\u8bfb\u4ef7\u503c\uff0b\u9632\u5fa1\u6027\u9605\u8bfb\u4ef7\u503c\uff1d=815+400=1215\u5143<\/p>\n<p>\u8ba1\u7b97\u5230\u8fd9\u91cc\uff0c\u672c\u6b21\u6587\u7ae0\u76ee\u524d\u521b\u9020\u4ef7\u503c=\u4f1a\u5458\u65b0\u589e840\u5143+\u7c89\u4e1d\u65b0\u589e651\u5143+\u9605\u8bfb\u91cf\u4ef7\u503c1215\u5143\uff08\u8fdb\u653b\u6027+\u9632\u5fa1\u6027\uff09=2706\u5143\u3002<\/p>\n<p><span class=\"bjh-strong\">4. MQL\u4ef7\u503c\u3001SQL\u4ef7\u503c\u3001\u7b7e\u5355\u4ef7\u503c<\/span><\/p>\n<p>\u8fd9\u4e09\u4e2a\u4ef7\u503c\u7684\u4ea7\u751f\u76f8\u5bf9\u9700\u8981\u7ecf\u8fc72-6\u4e2a\u6708\u7684\u5468\u671f\uff0c\u6b63\u56e0\u4e3a\u8f83\u6162\u4e14\u96be\u8ffd\u8e2a\uff0c\u6240\u4ee5\u5f80\u5f80\u5c31\u88ab\u5ffd\u89c6\u6389\u4e86\uff0c\u4f46\u5982\u679c\u5ffd\u89c6\u6389\u4e86\uff0c\u5c31\u4f1a\u53d1\u73b0\u5f88\u8f9b\u82e6\u51c6\u5907\u7684\u4e00\u7bc7\u670d\u52a1\u53f7\u63a8\u6587\uff0c\u8fde\u81ea\u5df1\u7684\u5de5\u8d44\u90fd\u8d5a\u4e0d\u56de\u6765\uff0c\u66f4\u522b\u8c08\u4e3a\u516c\u53f8\u521b\u9020\u66f4\u5927\u6760\u6746\u7387\u7684\u5e02\u573a\u4ef7\u503c\u3002<\/p>\n<p>\u5e02\u573a\u8ba4\u53ef\u7ebf\u7d22MQL\uff08Marketing Qualified Leads\uff09\uff1a\u4ece\u6ce8\u518c\u4ea7\u751f\u7684\u4f17\u591a\u7ebf\u7d22\u4e2d\uff0c\u80fd\u88ab\u5e02\u573a\u90e8\u8f6c\u7ed9\u9500\u552e\u90e8\u7684\u53ea\u662f\u5c11\u6570\uff0c\u867d\u7136\u4e0d\u540c\u516c\u53f8\u5bf9MQL\u7684\u9636\u6bb5\u5b9a\u4e49\u6709\u5dee\u5f02\uff0c\u4f46\u8ba1\u7b97\u65b9\u5f0f\u662f=MQL\u8f6c\u4e3aSQL\u7684\u6982\u7387*SQL\u7684\u4ef7\u503c\u3002\u9500\u552e\u8ba4\u53ef\u7ebf\u7d22SQL\uff08Sales Qualified Leads\uff09\uff1a\u5e02\u573a\u90e8\u8f93\u51faMQL\u540e\uff0c\u9500\u552e\u90e8\u4f1a\u8ddf\u8fdb\u5e76\u786e\u8ba4\u5176\u4e2d\u89c9\u5f97\u9760\u8c31\u4e0d\u9519\u7684\u4e3aSQL\uff0c\u5728\u9500\u552eCRM\u4e2d\u5efa\u7acb\u5bf9\u5e94\u7684\u5546\u673aOPP.\uff08Opportunity\uff09\uff0cSQL\u7684\u8ba1\u7b97\u65b9\u5f0f\u662f=SQL\u7684\u6210\u5355\u6982\u7387*\u5e73\u5747\u5ba2\u5355\u4ef7\/\u5408\u540c\u989d\u5f97\u5230\u3002\u7b7e\u5355\u4ef7\u503c\uff1a\u5f53\u5185\u5bb9\u6240\u4ea7\u751f\u7684\u7ebf\u7d22\u6700\u540e\u88ab\u76d1\u63a7\u5230\u7b7e\u5355\u540e\uff0c\u90a3\u4e48\u8fd9\u4e2a\u6210\u5355\u91d1\u989d\u672c\u8eab\u5c06\u76f4\u63a5\u6210\u4e3a\u8fd9\u7bc7\u5185\u5bb9\u7684\u4ea7\u51fa\uff0c\u5bf9\u4e8e\u7b14\u8005\u6240\u66fe\u8d1f\u8d23\u7684\u5185\u5bb9\u4e3a\u5f53\u65f6\u7684\u516c\u53f8\u5e26\u6765\u8fc78\u4f4d\u6570\u7684\u5355\u5b50\u3002<\/p>\n<p>Tips\uff1a<\/p>\n<p>\u4e0d\u6ce8\u91cd\u5e02\u573a\u6f0f\u6597\u83b7\u5ba2\u7ba1\u7406\u7684<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/95\">\u5185\u5bb9\u8425\u9500<\/a>\u56e2\u961f\uff0c\u5982\u679c\u53ea\u8ba1\u7b97\u9605\u8bfb\u91cf\u3001\u65b0\u589e\u7c89\u4e1d\u6570\u3001\u6ce8\u518c\u6570\uff0c\u57fa\u672c\u662f\u5904\u4e8e\u70e7\u516c\u53f8\u94b1\u7684\u72b6\u6001\uff0c\u65e0\u6cd5\u8bc1\u660e\u81ea\u5df1\u56e2\u961f\u5728\u4e1a\u52a1\u4e0a\u7684\u4ef7\u503c\uff0c \u5efa\u8bae\u4e00\u5b9a\u8981\u901a\u8fc7\u81f4\u8da3\u767e\u5ddd\u8425\u9500\u81ea\u52a8\u5316\u7cfb\u7edf\u628a\u5e02\u573a\u6f0f\u6597\u7ba1\u7406\u8d77\u6765\uff0c\u505a\u5230\u5bf9\u4e8e<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/95\">\u5185\u5bb9\u8425\u9500<\/a>\u83b7\u5ba2\u7684\u957f\u671f\u8ffd\u8e2a\u4ee5\u53ca\u4ef7\u503c\u8ba1\u7b97\uff1b\u5185\u5bb9\u751f\u4ea7\u6210\u672c\u771f\u7684\u5f88\u9ad8\uff0c\u5982\u679c\u5185\u5bb9\u4e0d\u88ab\u5927\u91cf\u590d\u7528\uff08\u8fd9\u70b9\u6211\u4eec\u5728\u4e4b\u524d\u7684\u5185\u5bb9\u6760\u6746\u7b56\u7565\u6709\u63d0\u5230\uff0c\u8bf7\u53c2\u8003\u767d\u76ae\u4e66\u524d\u9762\u7ae0\u8282\uff09\uff0c\u672c\u8eab\u662f\u5f88\u4e8f\u7684\uff0c\u4e00\u5b9a\u8981\u628a\u56fe\u6587\u518d\u6b21\u52a0\u5de5\u4e3a\u767d\u76ae\u4e66\u4f9b\u4e0b\u8f7d\u4ea7\u751f\u6ce8\u518c\u3001\u4f5c\u6210PPT\u4ea7\u751f\u76f4\u64ad\u5185\u5bb9\u5438\u5f15\u66f4\u591a\u66f4\u6df1\u5e02\u573a\u6f0f\u6597\u7684\u7ebf\u7d22\uff0c\u901a\u8fc7\u81f4\u8da3\u767e\u5ddd\u7684\u81ea\u5e26\u7684\u5185\u5bb9\uff08\u767d\u76ae\u4e66\u3001\u76f4\u64ad\u7b49\uff09\u751f\u4ea7\u5de5\u5177\u653e\u5927\u5185\u5bb9\u7684\u6760\u6746\u7387\uff1b\u5185\u5bb9\u672c\u8eab\u5c31\u60f3\u505a\u51fa\u6765\u7684\u4ea7\u54c1\u4e00\u6837\uff0c\u521b\u9020\u7684\u5229\u6da6\u8ddf\u5356\u51fa\u53bb\u7684\u4ea7\u54c1\u6210\u6bd4\u4f8b\uff0c\u6240\u4ee5\u5efa\u7acb\u6e20\u9053\u5356\u7684\u597d\u5f88\u91cd\u8981\uff0c\u5f53\u6709\u81ea\u6709\u5927\u6e20\u9053\u65f6\uff0c\u5185\u5bb9\u5c31\u4f1a\u663e\u5f97\u5212\u7b97\uff0c\u56e0\u4e3a\u4ea7\u54c1\u505a\u51fa\u6765\uff0c\u5c31\u80fd\u5356\u51fa\u53bb\uff0c\u505a\u4e3a\u5e02\u573a\u90e8\uff0c\u5e94\u8be5\u5145\u5206\u6269\u5145\u81ea\u8eab\u7684\u6e20\u9053\u8d44\u6e90\uff0c\u8981\u770b\u5230\u9ad8\u5ba2\u5355\u4ef7\uff08\u542bB2B\uff09\u884c\u4e1a\u7684\u4e00\u4e2a\u9ec4\u91d1\u5185\u5bb9\u6e20\u9053\u5c31\u662f\u81ea\u5df1\u7684\u5458\u5de5\u4e0e\u6e20\u9053\uff0c\u7279\u522b\u662f\u9ad8\u7ba1\u56e2\u961f\u3001\u9500\u552e\u56e2\u961f\u3001\u4ee3\u7406\u5546\uff0c\u901a\u8fc7\u81f4\u8da3\u767e\u5dddSCRM\u8425\u9500\u81ea\u52a8\u5316\u81ea\u5e26\u7684\u5168\u5458\u8425\u9500\u529f\u80fd\uff0c\u8ba9\u516c\u53f8\u7684\u91cd\u8981\u89d2\u8272\u90fd\u80fd\u6210\u4e3a\u81ea\u8eab\u5e02\u573a\u90e8\u5185\u5bb9\u7684\u6e20\u9053\u8d44\u6e90\u4e0e\u54c1\u724c\u83b7\u5ba2\u8282\u70b9\u3002<\/p>\n<p>\u4e8c\u3001\u5185\u5bb9\u4ef7\u503c\u6d4b\u91cf<\/p>\n<p>\u6839\u636eCMI\u6570\u636e\uff0c62%\u901a\u8fc7<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/103\">\u7f51\u7ad9\u6d41\u91cf<\/a>\u8bc4\u4f30\u5185\u5bb9\u6548\u679c\uff0c\u4f46\u56e0\u4e3a\u6570\u636e\u9020\u5047\u548c\u6570\u636e\u65e0\u6548\u666e\u904d\u5b58\u5728\uff0c\u5f80\u5f80\u610f\u4e49\u4e0d\u5927\u3002\u6700\u7ec8\u80af\u5b9a\u662f\u9500\u552e\u8fbe\u6210\u6765\u8bc4\u4f30\uff0c\u8fd8\u6709\u5c31\u662f\u7f51\u7edc\u53e3\u7891\u58f0\u91cf\u6765\u8bc4\u4f30\u6bd4\u8f83\u79d1\u5b66\u3002\u5728\u5177\u4f53\u64cd\u4f5c\u4e2d\uff0c\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7\u5256\u6790\u5185\u5bb9\u4ef7\u503c\u6765\u8fdb\u884c\u5206\u6790\u3002<\/p>\n<div class=\"img-container\"><\/div>\n<p>\uff08source\uff1aMarketingProfs CMI 2014\uff09<\/p>\n<p>\u5e15\u59c6\u72c4\u52d2\u5728\u300a\u9996\u5e2d\u5185\u5bb9\u5b98\u300b\u4e2d\uff0c\u5c06\u5185\u5bb9\u4ef7\u503c\u5b9a\u4e49\u4e3a\uff1a\u53d1\u6325\u7ec4\u7ec7\u6027\u5f71\u54cd\u7684\u5185\u5bb9\u4f7f\u7528\u3002\u5177\u4f53\u53ef\u5206\u4e3a\u4e09\u7c7b\uff1a\u589e\u957f\u3001\u524d\u77bb\u3001\u670d\u52a1\u3002<\/p>\n<p><span class=\"bjh-strong\">1. \u7b2c\u4e00\uff1a\u589e\u957f\uff1a\u9a71\u52a8\u7ecf\u8425\u7ee9\u6548<\/span><\/p>\n<p>\u5c06\u5185\u5bb9\u8bc4\u4f30\u7f6e\u4e8e\u76f8\u5173\u80cc\u666f\u4e4b\u4e0b\uff0c\u8054\u7cfb\u76ee\u6807\uff0c \u5206\u6790\u201c\u5982\u4f55\u505a\u5230\u201d\u3002\u5bf9\u4e8e\u5185\u5bb9\u800c\u8a00\uff0c\u4e0d\u80fd\u5b64\u7acb\u7684\u8bc4\u4f30\uff0c\u800c\u5e94\u5c06\u5176\u4f5c\u4e3a\u67d0\u4e00\u529f\u80fd\u6765\u8bc4\u4f30\u3002<\/p>\n<div class=\"img-container\"><\/div>\n<p>\u901a\u8fc7\u589e\u957f\u6d4b\u91cf\uff0c\u63d0\u9ad8\u987e\u5ba2\u5fe0\u8bda\u5ea6\u3001\u8ffd\u52a0\u9500\u552e\u3001\u4ea4\u53c9\u9500\u552e\uff0c\u6559\u80b2\u987e\u5ba2\u63d0\u9ad8\u8ba4\u77e5\u5ea6\uff0c\u9500\u552e\u652f\u6301\u548c\u57f9\u8bad\u3002\u76f8\u5173\u7684\u8bc4\u4f30\u6307\u6807\u4e3a\uff1a<\/p>\n<p><span class=\"bjh-strong\">\uff081\uff09\u83b7\u53d6\u5ba2\u6237\u53ca\u5ba2\u6237\u7ef4\u7cfb\u6307\u6807<\/span><\/p>\n<p>\u6f5c\u5728\u987e\u5ba2\u8f6c\u5316\u9700\u8981\u501f\u52a9\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u3001\u8425\u9500\u81ea\u52a8\u5316\u3001\u793e\u4ea4\u503e\u542c\u5de5\u5177\u7684\u5e2e\u52a9\u3002\u6839\u636e\u9500\u552e\u60c5\u51b5\u3001\u5f71\u54cd\u529b\u6307\u6807\u4ee5\u53ca\u6210\u672c\u82b1\u8d39\u8fdb\u884c\u5bf9\u6bd4\u3002\u4fc3\u8fdb\u6bcf\u6b21\u4e0b\u8f7d\u7684\u82b1\u8d39\uff0c\u9884\u8ba1\u4e0b\u8f7d\u91cf\u6bcf\u4e2a\u5185\u5bb9\u8ba2\u9605\u6210\u672c\u5185\u5bb9\u5438\u5f15\u6f5c\u5728\u987e\u5ba2\u70b9\u51fb\u8d2d\u4e70\u6309\u94ae\uff0c\u6bcf\u6b21\u70b9\u51fb\u5e26\u6765\u7684\u9500\u91cf\u4ee5\u53ca\u82b1\u8d39\u7684\u6210\u672c\u5185\u5bb9\u5f15\u5bfc\u987e\u5ba2\u62e8\u6253400\u514d\u8d39\u7535\u8bdd\u5e26\u6765\u7684\u9500\u91cf\u4ee5\u53ca\u82b1\u8d39\u7684\u6210\u672c\u7f51\u7edc\u7814\u8ba8\u4f1a\u6216\u8d5e\u52a9\u6d3b\u52a8\u5e26\u6765\u7684\u9500\u91cf\u4ee5\u53ca\u82b1\u8d39\u7684\u6210\u672c<\/p>\n<p><span class=\"bjh-strong\">\uff082\uff09\u5ba2\u6237\u6559\u80b2\u53ca\u5ba2\u6237\u610f\u8bc6\u6307\u6807<\/span><\/p>\n<p>\u6559\u80b2\u5185\u5bb9\u5360\u6574\u4f53\u9884\u7b97\u7684\u6bd4\u4f8b\u7ade\u4e89\u5bf9\u624b\u7684\u6559\u80b2\u5185\u5bb9\u6295\u5165\u6bd4<\/p>\n<p><span class=\"bjh-strong\">\uff083\uff09\u9500\u552e\u652f\u6301\u6307\u6807<\/span><\/p>\n<p>\u5185\u5bb9\u4e0b\u8f7d\u91cf\u9488\u5bf9\u76ee\u6807\u53d7\u4f17\u53ca\u7ec6\u5206\u5e02\u573a\u7684\u76f8\u5173\u5185\u5bb9\u53ca\u6d88\u606f\u6570\u91cf\u4ea7\u54c1\u4e0a\u5e02\u524d\uff0c\u63a5\u53d7\u8fc7\u8425\u9500\u57f9\u8bad\u53ca\u65b0\u4ea7\u54c1\u57f9\u8bad\u7684\u9500\u552e\u4eba\u5458\u6570\u91cf\u5bf9\u6bd4\u5f00\u5c55<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/95\">\u5185\u5bb9\u8425\u9500<\/a>\u7ed9\u9500\u552e\u56e2\u961f\u5e26\u6765\u7684\u53d8\u5316<\/p>\n<p><span class=\"bjh-strong\">2. \u7b2c\u4e8c\uff0c\u524d\u77bb\uff1a\u5185\u5bb9\u8d28\u91cf\u4f18\u5316\u3002<\/span><\/p>\n<p>\u5bf9\u5185\u5bb9\u7684\u4f18\u5316\uff0c\u53ef\u4ee5\u5229\u7528\u5927\u6570\u636e\u8fdb\u884c\u9884\u6d4b\u5206\u6790\uff0c\u5bfb\u627e\u4f20\u7edf\u5206\u6790\u4e2d\u4e0d\u660e\u663e\u7684\u6570\u636e\u5173\u7cfb\u3002\u5176\u4e2d\uff0c\u8bc4\u4f30\u6307\u6807\u53d6\u51b3\u4e8e\u9700\u8981\u4f18\u5316\u7684\u5185\u5bb9\uff0c\u53d6\u51b3\u4e8e\u9700\u8981\u4f7f\u7528\u5927\u6570\u636e\u8fdb\u884c\u5206\u6790\u7684\u95ee\u9898\u3002<\/p>\n<p>\u901a\u8fc7\u6570\u636e\u5206\u6790\uff0c\u56de\u7b54\u4ee5\u4e0b\u95ee\u9898\uff1a\u5a92\u4f53\u8ba1\u5212\u662f\u5426\u6709\u6548\uff1f\u80fd\u591f\u9884\u6d4b\u76ee\u6807\u7528\u6237\u5373\u5c06\u6d88\u8d39\u7684\u5185\u5bb9\uff1f\u4ec0\u4e48\u6837\u7684\u5934\u6761\u53d1\u51fa\u6765\u6548\u679c\u66f4\u597d\uff1f\u4e00\u5468\u4e2d\u54ea\u5929\u53d1\u5e03\u5185\u5bb9\u6700\u597d\uff1f<\/p>\n<p>\u5185\u5bb9\u4f18\u5316\u8bc4\u4f30\u6307\u6807\u4e3a\uff1a<\/p>\n<p><span class=\"bjh-strong\">\uff081\uff09\u5185\u5bb9\u8d28\u91cf\u8bc4\u4f30\u6307\u6807<\/span><\/p>\n<p>\u5185\u5bb9\u957f\u5ea6\u6807\u9898 a\/b \u6d4b\u8bd5\u683c\u5f0f\u9009\u53d6<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a><\/p>\n<p><span class=\"bjh-strong\">\uff082\uff09\u5185\u5bb9\u5e03\u5c40\u8bc4\u4f30\u6307\u6807<\/span><\/p>\n<p>\u5b98\u7f51\u767b\u9646\u9875\u9762\u5e03\u5c40<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/82\">\u81ea\u5a92\u4f53<\/a>\u9875\u9762\u5e03\u5c40\u4ed8\u8d39\u5a92\u4f53\u7684\u9884\u7b97\u5206\u914d<\/p>\n<p><span class=\"bjh-strong\">3. \u7b2c\u4e09\uff0c\u670d\u52a1\uff1a\u5185\u90e8\u7fa4\u4f53\u5229\u7528\u6548\u7387<\/span><\/p>\n<p>\u8981\u5c55\u73b0\u5185\u5bb9\u7684\u6574\u4f53\u5f71\u54cd\uff0c\u4e0d\u80fd\u5ffd\u89c6\u5185\u5bb9\u65e0\u5f62\u7684\u65b9\u9762\uff0c\u5982\u4f53\u73b0\u8fd1\u6765\u5185\u5bb9\u7ed9\u7ec4\u7ec7\u5e26\u6765\u4e86\u4ec0\u4e48\u8d21\u732e\uff1f<\/p>\n<p>\u76f8\u5173\u7684\u8bc4\u4f30\u6307\u6807\u4e3a\uff1a<\/p>\n<p><span class=\"bjh-strong\">\uff081\uff09\u5185\u5bb9\u6c9f\u901a\u89d2\u5ea6\u8bc4\u4f30\u6307\u6807<\/span><\/p>\n<p>\u7528\u4e8e\u5185\u90e8\u6c9f\u901a\u7684\u5185\u5bb9\u6570\u91cf\u652f\u6301\u5176\u4ed6\u90e8\u95e8\u7684\u54a8\u8be2\u5185\u5bb9\u6570\u91cf\u7528\u4e8e\u4e3b\u9898\u6f14\u8bb2\u7684\u5185\u5bb9\u6570\u91cf<\/p>\n<p><span class=\"bjh-strong\">\uff082\uff09\u5ba2\u6237\u670d\u52a1\u89d2\u5ea6\u8bc4\u4f30<\/span><\/p>\n<p>\u7528\u4e8e\u57f9\u8bad\u5ba2\u6237\u670d\u52a1\u4ee3\u8868\u7684\u5185\u5bb9\u8f6c\u53d1\u7ed9\u5ba2\u6237\u7684\u5185\u5bb9\uff0c\u4f5c\u4e3a\u5ba2\u6237\u670d\u52a1\u7684\u4e00\u90e8\u5206\u3002<\/p>\n<p><span class=\"bjh-strong\">4. \u5185\u5bb9\u6d4b\u91cf\u6307\u6807\u793a\u4f8b<\/span><\/p>\n<p>\u5185\u5bb9\u6d4b\u91cf\u8981\u5173\u6ce8\u7684\u6570\u636e\uff0c\u9700\u8981\u6ce8\u610f\u4ee5\u4e0b3\u70b9\uff1a<\/p>\n<p>\u5173\u6ce8\u4e0e\u5185\u5bb9\u76f4\u63a5\u76f8\u5173\u7684\u6570\u636e\uff0c\u6bd4\u5982UV\/PV\u3001\u70b9\u51fb\u7387\u3001\u4e92\u52a8\u6570\u3001\u8f6c\u53d1\u6570\u3001\u4eba\u5747\u8bbf\u95ee\u9875\u9762\u3001\u8bbf\u95ee\u65f6\u957f\u7b49\uff0c\u8fd9\u4e9b\u90fd\u662f\u975e\u5e38\u57fa\u7840\u7684\u6570\u636e\uff0c\u8981\u6709\u65e5\u5e38\u7684\u76d1\u63a7\u548c\u6982\u5ff5\u3002\u5173\u6ce8\u4ea7\u54c1\u7684\u6570\u636e\uff0c\u6bd4\u5982DAU\u3001\u7559\u5b58\u6216\u6574\u4e2a\u680f\u76ee\u7684UV\u3001\u70b9\u51fb\u7387\u3002\u56e0\u4e3a<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/90\">\u5185\u5bb9\u8fd0\u8425<\/a>\u662f\u4e3a\u4e86\u670d\u52a1\u4ea7\u54c1\uff0c\u6240\u4ee5\u8981\u901a\u8fc7\u6570\u636e\u5bfb\u627e\u5185\u5bb9\u5bf9\u4ea7\u54c1\u7684\u62c9\u52a8\u3002\u653e\u5728\u8f83\u957f\u7684\u65f6\u95f4\u6bb5\u91cc\u770b\u6570\u636e\uff0c\u8fd9\u70b9\u662f\u6700\u5173\u952e\u7684\u3002\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/90\">\u5185\u5bb9\u8fd0\u8425<\/a>\u5bf9\u4ea7\u54c1\u6570\u636e\u7684\u62c9\u52a8\uff0c\u662f\u6709\u4e00\u4e2a\u8fc7\u7a0b\u7684\uff0c\u662f\u7f13\u6162\u7684\u3002\u56e0\u4e3a\u7528\u6237\u7684\u8ba4\u77e5\u9700\u8981\u57f9\u517b\uff0c\u4f18\u8d28\u5185\u5bb9\u88ab\u53d1\u73b0\u548c\u6269\u6563\u9700\u8981\u65f6\u95f4\u3002<\/p>\n<p>\u867d\u7136\u6709\u65f6\u4f1a\u67091\u7bc7\u7206\u6b3e\u7684\u6587\u7ae0\u51fa\u73b0\uff0c\u8ba9\u4ea7\u54c1\u6570\u636e\u66b4\u6da8\uff0c\u4f46\u8fd9\u79cd\u60c5\u51b5\u901a\u5e38\u53ea\u662f\u77ed\u6682\u7684\uff0c\u91cd\u8981\u7684\u8fd8\u662f\u770b\u7559\u5b58\u3002\u51b5\u4e14\u7206\u6b3e\u6587\u7ae0\u5f88\u96be\u590d\u5236\uff0c\u5f71\u54cd\u5176\u51fa\u73b0\u7684\u539f\u56e0\u6709\u5f88\u591a\u3002<\/p>\n<p>\u5173\u6ce8\u4e00\u4e2a\u6a21\u5757\u3001\u4e00\u4e2a\u533a\u57df\u6216\u5185\u5bb9\u7684\u6574\u4f53\u6570\u636e\u6548\u679c\uff0c\u8981\u770b\u4e00\u6bb5\u65f6\u95f4\u5185\u7684\u8d8b\u52bf\uff0c\u6bd4\u5982\u57281\u4e2a\u6708\u5185\u662f\u5426\u5448\u4e0a\u6da8\u8d8b\u52bf\uff0c\u5c24\u5176\u662f\u5728\u6574\u4f53\u75b2\u8f6f\u7684\u60c5\u51b5\u4e0b\uff08\u5982\u6625\u8282\u653e\u5047\uff09\uff0c\u5185\u5bb9\u662f\u5426\u7ad9\u51fa\u6765\u5c06\u4ea7\u54c1\u6570\u636e\u63d0\u5347\u3002\u8fd9\u662f\u8bc1\u660e<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/90\">\u5185\u5bb9\u8fd0\u8425<\/a>\u6536\u76ca\u7684\u6700\u6709\u529b\u4f9d\u636e\uff0c\u4f53\u73b0\u4e86\u5185\u5bb9\u7684\u4ef7\u503c\u3002<\/p>\n<p>\u5bf9\u4e8e\u5185\u5bb9\u4ef7\u503c\u7684\u8861\u91cf\uff0c\u53ef\u4ee5\u91cd\u70b9\u4ece\u4ee5\u4e0b\u4e24\u4e2a\u6307\u6807\u7740\u624b\uff1a<\/p>\n<p><span class=\"bjh-strong\">\uff081\uff09ROI<\/span><\/p>\n<p>ROI\uff0c\u5373\u6295\u8d44\u56de\u62a5\u7387\uff08return on investment\uff09, ROI=(\u6295\u8d44\u83b7\u5f97\u7684\u6536\u5165\uff0d\u6295\u8d44\u7684\u6210\u672c)\uff0f\u6295\u8d44\u7684\u6210\u672c\u3002<\/p>\n<p>ROI\u8bc4\u4f30\u7684\u662f\u8d22\u52a1\u7ed3\u679c\uff0c\u800c\u5185\u5bb9\u6548\u679c\u5e76\u4e0d\u80fd\u76f4\u63a5\u5f71\u54cd\u635f\u76ca\u3002\u5185\u5bb9\u6548\u679c\u7684ROI\u8861\u91cf\uff0c\u5728\u4e0e\u635f\u76ca\u8868\u76f8\u7ed3\u5408\u65f6\uff0c\u9700\u8981\u8fdb\u884c\u4e0b\u5217\u8f6c\u5316\uff1a<\/p>\n<p>\u516c\u53f8\u5c06\u8d44\u91d1\u8f6c\u6362\u4e3a\u8d44\u6e90\uff0c\u8d44\u6e90\u518d\u8f6c\u6362\u4e3a\u5185\u5bb9\uff0c\u5185\u5bb9\u88ab\u8f6c\u6362\u4e3a\u54c1\u724c\u4e0e\u7528\u6237\u4e4b\u95f4\u7684\u4e92\u52a8\uff0c\u4e92\u52a8\u518d\u8f6c\u6362\u4e3a\u975e\u8d22\u52a1\u7ed3\u679c\uff08\u7c89\u4e1d\u3001\u8bc4\u8bba\u3001\u5206\u4eab\u3001\u4e0b\u8f7d\uff09\uff0c\u975e\u8d22\u52a1\u7ed3\u679c\u7684\u53d8\u5316\uff0c\u53ef\u4ee5\u8868\u73b0\u4e3a\u719f\u6089\u7a0b\u5ea6\u3001\u8ba4\u53ef\u3001\u559c\u597d\u4ee5\u53ca\u6700\u540e\u8d2d\u4e70\u4e60\u60ef\u7684\u8f6c\u5316\u3002\u6700\u540e\u975e\u8d22\u52a1\u7ed3\u6784\u8f6c\u5316\u4e3a\u8d22\u52a1\u7ed3\u679c \u3002<\/p>\n<p>\u6295\u8d44\u56de\u62a5\u5173\u7cfb\uff1a<\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-strong\">\uff082\uff09F.R.Y<\/span><\/p>\n<p>F.R.Y\u5373\u9891\u7387\u3001\u5a92\u4f53\u5230\u8fbe\u7387\u548c\u6536\u76ca\u3002<\/p>\n<p>F\uff08frequency\uff09\uff1a\u9891\u7387\uff0c\u4e5f\u79f0\u4e3a\u8d2d\u4e70\u7387\u3002\u8ba9\u5df2\u6709\u5ba2\u6237\u66f4\u7ecf\u5e38\u7684\u8d2d\u4e70\u4ea7\u54c1\u3002R\uff08reach\uff09\uff1a\u5230\u8fbe\u7387\uff0c\u5373\u8f6c\u6362\u7684\u65b0\u589e\u5ba2\u6237\u3002\u66f4\u591a\u7684\u4eba\u8d2d\u4e70\u4ea7\u54c1\u3002Y\uff08yield\uff09\uff1a\u6536\u76ca\uff0c\u6bcf\u6b21\u4ea4\u6613\u7684\u5e73\u5747\u91d1\u989d\u3002\u5bf9\u4e8e\u5df2\u8d2d\u4e70\u7684\u5ba2\u6237\uff0c\u4e0d\u9700\u8981\u7ecf\u5e38\u8d2d\u4e70\uff0c\u4f46\u6bcf\u6b21\u8d2d\u4e70\u65f6\u82b1\u66f4\u591a\u7684\u94b1\u3002<\/p>\n<p>\u4e09\u3001\u5185\u5bb9\u7b56\u7565\u4f18\u5316<\/p>\n<p><span class=\"bjh-strong\">1. \u4f18\u5316\u4e09\u539f\u5219<\/span><\/p>\n<p><span class=\"bjh-strong\">\uff081\uff09\u8861\u91cf\u8981\u6293\u91cd\u70b9\uff0c\u8ba9\u4f18\u5316\u4ece\u6709\u7684\u653e\u77e2<\/span><\/p>\n<p>\u5bf9\u4e8eB2B\u4f01\u4e1a\uff0c\u6700\u91cd\u8981\u7684\u662f\u4e24\u7aef\uff0c\u4e00\u662fCEO\u60f3\u5e72\u561b\uff0c\u8001\u677f\u60f3\u5e72\u561b\u3002\u7b2c\u4e8c\u4e2a\u7528\u6237\u8981\u542c\u5565\uff0c\u6211\u4eec\u7684\u7528\u6237\u60f3\u77e5\u9053\u4ec0\u4e48\u3002\u4e2d\u95f4\u5c42\u7ea7\u8f83\u591a\uff0c\u4e0d\u540c\u7684\u4e1a\u52a1\u6709\u4e0d\u540c\u7684\u8bc9\u6c42\uff0c\u5982\u679c\u4e0d\u8fc7\u6ee4\u6389\uff0c\u53ef\u80fd\u4f1a\u6270\u4e71\u89c6\u542c\u3002\u8001\u677f\u5173\u7cfb\u76f4\u63a5\u4e0e\u6218\u7565\u76f8\u5173\uff0c\u7528\u6237\u5219\u662f\u8863\u98df\u7236\u6bcd\uff0c\u5185\u5bb9\u51b3\u7b56\u9700\u8981\u6293\u4f4f\u8fd9\u4e24\u70b9\u3002<\/p>\n<p>\u7b2c\u4e00\uff0c \u7ba1\u7406\u5c42\u5173\u5fc3\u7684\u5185\u5bb9<\/p>\n<p>\u6392\u540d3\uff5e5\u4e2a\u5438\u5f15\u6700\u591a\u6f5c\u5728\u5ba2\u6237\u7684\u5185\u5bb9\u53ca\u539f\u56e0\u9664\u7b56\u7565\u5916\uff0c\u54ea\u4e9b\u6e20\u9053\u5e26\u6765\u4e86\u5927\u91cf\u6d4f\u89c8\u91cf\uff1f\u5bf9\u4e8e\u57f9\u8bad\u5185\u5bb9\u5e93\u7684\u5efa\u8bbe\u4e00\u4e9b\u5ba2\u6237\u5728\u6d88\u8d39\u540e\u53d1\u5e03\u7684\u6709\u8da3\u53cd\u9988\u8bc4\u8bba\u5904\u7406\u8bc4\u4f30\u6307\u6807\u7684\u51b2\u7a81<\/p>\n<p>\u7b2c\u4e8c\uff0c\u7528\u6237\u671f\u671b\u7684\u5185\u5bb9<\/p>\n<p>\u901a\u8fc7\u6bcf\u6b21\u7684\u5185\u5bb9\u590d\u76d8\uff0c\u8fdb\u4e00\u6b65\u6e05\u6670\u81ea\u5df1\u7684\u7528\u6237\u753b\u50cf\uff0c\u660e\u767d\u4ed6\u4eec\u7684\u75db\u70b9\uff0c\u5206\u6790\u4ed6\u4eec\u7684\u5174\u8da3\u70b9\uff0c\u5173\u6ce8\u4ed6\u4eec\u8fd1\u671f\u5174\u8da3\u7684\u53d8\u5316\u3002\u662f\u5426\u7528\u6237\u4e3a\u4e2d\u5fc3\uff0c\u63d0\u4f9b\u4e86\u6709\u4ef7\u503c\u7684\u3001\u76f8\u5173\u7684\u5185\u5bb9\uff1f\u5185\u5bb9\u662f\u5426\u4e0e\u76ee\u6807\u7528\u6237\u76f8\u5173\uff0c\u5177\u4f53\u5230\u67d0\u4e2a\u573a\u666f\uff1f\u662f\u5426\u6709\u660e\u786e\u7684\u884c\u4e3a\u6fc0\u52b1\uff0c\u6307\u5bfc\u7528\u6237\u7684\u4e0b\u4e00\u6b65\u884c\u52a8\uff1f<\/p>\n<p><span class=\"bjh-strong\">\uff082\uff09\u786e\u4fdd\u5185\u5bb9\u4e0e\u65e2\u5b9a\u76ee\u6807\u662f\u5426\u4e00\u81f4<\/span><\/p>\n<p><a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/95\">\u5185\u5bb9\u8425\u9500<\/a>\u7b56\u7565\u5e94\u786e\u4fdd\u5176\u5185\u5bb9\u968f\u65f6\u95f4\u800c\u6210\u719f\uff0c\u59cb\u7ec8\u4e0e\u6bcf\u4e2a\u9636\u6bb5\u8bbe\u5b9a\u7684\u76ee\u6807\u548cKPI\u4fdd\u6301\u4e00\u81f4\u3002<\/p>\n<p>\u8861\u91cf<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/95\">\u5185\u5bb9\u8425\u9500<\/a>\u7b56\u7565\u7684\u6548\u679c\uff0c\u4ee5\u53ca\u5b83\u662f\u5426\u7b26\u5408\u4f60\u5728\u7b2c\u4e00\u9636\u6bb5\u8bbe\u7f6e\u7684\u76ee\u6807\u548c\u6307\u6807\u3002\u9632\u6b62\u5fd8\u8bb0\u521d\u59cb\u76ee\u6807\u4ee5\u53ca\u60a8\u4e3a\u7b56\u7565\u7684\u6bcf\u4e2a\u9636\u6bb5\u8bbe\u5b9a\u7684\u539f\u56e0\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u521b\u5efa\u4e86\u4e00\u4e2a\u7535\u5b50\u4e66\u6765\u83b7\u5f97\u8ba2\u9605\u8005\u5e76\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237\uff0c\u4f46\u662f\u6ce8\u610f\u5230\u5b83\u6700\u7ec8\u5e26\u6765\u4e86\u5927\u91cf\u7684\u793e\u4ea4\u63d0\u793a\uff0c\u800c\u6ca1\u6709\u83b7\u5f97\u6240\u9700\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u90a3\u4e48\u4f60\u7684\u52aa\u529b\u5c31\u4e0d\u80fd\u88ab\u8ba4\u4e3a\u662f\u6210\u529f\u7684\u3002<\/p>\n<p>\u8fd9\u53ef\u80fd\u662f\u7531\u4e8e\uff1a\u9519\u8bef\u7684\u8bbe\u5b9a\u76ee\u6807\u3001\u9519\u8bef\u5206\u914d\u3001\u9519\u8bef\u7684\u89c2\u4f17\uff0c\u9700\u8981\u91cd\u65b0\u8bc4\u4f30\u4f60\u7684\u7b56\u7565\uff0c\u4f7f\u4f60\u7684\u671f\u671b\u4e0e<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/95\">\u5185\u5bb9\u8425\u9500<\/a>\u6d3b\u52a8\u7684\u7ed3\u679c\u4fdd\u6301\u4e00\u81f4\u3002<\/p>\n<p><span class=\"bjh-strong\">\uff083\uff09\u5185\u5bb9\u91d1\u5b57\u5854\u8981\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3<\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p>\uff08Source:2015\u5e74\u6570\u5b57\u8425\u9500\u4eba\u5de5\u4f5c\u751f\u6d3b\u73b0\u72b6\u62a5\u544a\uff09<\/p>\n<p><span class=\"bjh-blockquote\">2015\u5e74\u6570\u5b57\u8425\u9500\u4eba\u5de5\u4f5c\u751f\u6d3b\u73b0\u72b6\u62a5\u544a\uff0c\u300c\u9762\u9762\u4ff1\u5230\u300d\u7684\u6bcf\u4f4d\u6570\u5b57\u8425\u9500\u4eba\u5e73\u5747\u8981\u5173\u6ce8\u5de5\u4f5c\u4e2d\u7684 3 \u4e2a\u65b9\u9762, \u6309\u6bd4\u91cd\u4f9d\u6b21\u662f\u7528\u6237\u884c\u4e3a\u4e60\u60ef62.90%\u3001\u5ba2\u6237\u9700\u6c4257.59%\u3001\u4ea7\u54c1\u548c\u670d\u52a146.30%\u3002<span 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