{"id":91567,"date":"2019-04-10T14:32:05","date_gmt":"2019-04-10T06:32:05","guid":{"rendered":"http:\/\/www.fagao.me\/?p=91567"},"modified":"2019-04-10T14:32:05","modified_gmt":"2019-04-10T06:32:05","slug":"%e4%ba%92%e8%81%94%e7%bd%91%e8%90%a5%e9%94%80%e7%9a%84%e4%b8%80%e4%ba%9b%e5%b8%b8%e7%94%a8%e6%9c%af%e8%af%ad-%e8%ae%b0%e4%bd%8f%e4%bd%a0%e4%bb%ac%e5%b0%b1%e6%97%a0%e6%95%8c%e4%ba%86","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/91567.htm","title":{"rendered":"\u4e92\u8054\u7f51\u8425\u9500\u7684\u4e00\u4e9b\u5e38\u7528\u672f\u8bed \u8bb0\u4f4f\u4f60\u4eec\u5c31\u65e0\u654c\u4e86"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2017_003.jpg\" alt=\"\"><\/p>\n<p><span class=\"bjh-p\">\u4e0b\u9762\u603b\u7ed3\u4e86\u4e00\u4e9b<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/143\">\u4e92\u8054\u7f51\u8425\u9500<\/a>\u7684\u5e38\u7528\u672f\u8bed\uff0c\u5e0c\u671b\u5bf9\u5927\u5bb6\u6709\u6240\u5e2e\u52a9<\/span><\/p>\n<p><span class=\"bjh-p\"><a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/143\">\u4e92\u8054\u7f51\u8425\u9500<\/a>\u8fd0\u8425\u65b9\u5f0f\uff1a<\/span><\/p>\n<p><span class=\"bjh-p\"> <\/span><\/p>\n<p><span class=\"bjh-p\"> <\/span><\/p>\n<p><span class=\"bjh-ul\"><span class=\"bjh-li\"><span class=\"bjh-p\"> CPC : \u7f51\u7edc\u4e2d\u6700\u5e38\u89c1\u7684\u4e00\u79cd\u5e7f\u544a\u5f62\u5f0f\uff0c\u5b83\u662f\u82f1\u6587\u5355\u8bcdCost Per Click\u7684\u7f29\u5199\u610f\u601d\u5c31\u662f\u6bcf\u6b21\u70b9\u51fb\u4ed8\u8d39\u5e7f\u544a<\/span><\/span><span class=\"bjh-li\"><span class=\"bjh-p\"> CPM : Cost Per Mille\uff0c\u6216\u8005Cost Per Thousand;Cost PerImpressions\uff0c\u5e7f\u544a\u6295\u653e\u8fc7\u7a0b\u4e2d\uff0c\u542c\u5230\u6216\u8005\u770b\u5230\u67d0\u5e7f\u544a\u7684\u6bcf\u4e00\u4eba\u5e73 \u5747\u5206\u62c5\u5230\u591a\u5c11\u5e7f\u544a\u6210\u672c<\/span><\/span><span class=\"bjh-li\"><span class=\"bjh-p\"> CPA\uff1a\u6bcf\u884c\u52a8\u6210\u672c\uff0cCost Per Action\uff0c\u6307\u6295\u653e\u6309\u5e7f\u544a\u5b9e\u9645\u6548\u679c\uff0c\u5373\u6309\u56de\u5e94\u7684\u6709\u6548\u95ee\u5377\u6216\u5b9a\u5355\u6765\u8ba1\u8d39\uff0c\u800c\u4e0d\u9650\u5e7f\u544a\u6295 \u653e\u91cf\u3002CPA\u7684\u8ba1\u4ef7\u65b9\u5f0f\u5bf9\u4e8e\u7f51\u7ad9\u800c\u8a00\u6709\u4e00\u5b9a\u7684\u98ce\u9669\uff0c\u4f46\u82e5\u5e7f\u544a\u6295\u653e\u6210\u529f\uff0c\u5176\u6536\u76ca\u4e5f\u6bd4CPM\u7684\u8ba1 \u4ef7\u65b9\u5f0f\u8981\u5927\u5f97\u591a\u3002\u5e7f\u544a\u4e3b\u4e3a\u89c4\u907f\u5e7f\u544a\u8d39\u7528\u98ce\u9669\uff0c\u53ea\u6709\u5f53\u7f51\u7edc\u7528\u6237\u70b9\u51fb\u65d7\u5e1c\u5e7f\u544a\uff0c\u94fe\u63a5\u5e7f\u544a\u4e3b\u7f51\u9875\u540e\uff0c\u624d\u6309\u70b9\u51fb \u6b21\u6570\u4ed8\u7ed9\u5e7f\u544a\u7ad9\u70b9\u8d39\u7528\u3002<\/span><\/span><span class=\"bjh-li\"><span class=\"bjh-p\"> CPR\uff1a\u6bcf\u56de\u5e94\u6210\u672c\uff0cCost Per Response\uff0c\u4ee5\u6d4f\u89c8\u8005\u7684\u6bcf\u4e00\u4e2a\u56de\u5e94\u8ba1\u8d39\u3002\u8fd9\u79cd\u5e7f\u544a\u8ba1\u8d39\u5145\u5206\u4f53\u73b0\u4e86\u7f51\u7edc\u5e7f\u544a\u201c\u53ca\u65f6\u53cd\u5e94\u3001\u76f4\u63a5\u4e92\u52a8\u3001\u51c6 \u786e\u8bb0\u5f55\u201d\u7684\u7279\u70b9\uff0c\u4f46\u662f\uff0c\u8fd9\u4e2a\u663e\u7136\u662f\u5c5e\u4e8e\u8f85\u52a9\u9500\u552e\u7684\u5e7f\u544a\u6a21\u5f0f\uff0c\u5bf9\u4e8e\u90a3\u4e9b\u5b9e\u9645\u53ea\u8981\u4eae\u51fa\u540d\u5b57 \u5c31\u5df2\u7ecf\u6709\u4e00\u534a\u6ee1\u8db3\u7684\u54c1\u724c\u5e7f\u544a\u8981\u6c42\uff0c\u5927\u6982\u6240\u6709\u7684\u7f51\u7ad9\u90fd\u4f1a\u7ed9\u4e88\u62d2\u7edd\uff0c\u56e0\u4e3a\u5f97\u5230\u5e7f\u544a\u8d39\u7684\u673a\u4f1a \u6bd4CPC\u8fd8\u8981\u6e3a\u832b\u3002<\/span><\/span><span class=\"bjh-li\"><span class=\"bjh-p\"> CPP\uff1a\u6bcf\u8d2d\u4e70\u6210\u672c,Cost Per Purchase,\u5e7f\u544a\u4e3b\u4e3a\u89c4\u907f\u5e7f\u544a\u8d39\u7528\u98ce\u9669\uff0c\u53ea\u6709\u5728\u7f51\u7edc\u7528\u6237\u70b9\u51fb\u65d7\u5e1c\u5e7f\u544a\u5e76\u8fdb\u884c\u5728\u7ebf\u4ea4\u6613\u540e\uff0c\u624d\u6309\u9500\u552e\u7b14 \u6570\u4ed8\u7ed9\u5e7f\u544a\u7ad9\u70b9\u8d39\u7528\u3002\u65e0\u8bba\u662fCPA\u8fd8\u662fCPP\uff0c\u5e7f\u544a\u4e3b\u90fd\u8981\u6c42\u53d1\u751f\u76ee\u6807\u6d88\u8d39\u8005\u7684\u201c\u70b9\u51fb\u201d\uff0c\u751a\u81f3\u8fdb\u4e00\u6b65\u5f62\u6210\u8d2d\u4e70\uff0c\u624d\u4e88 \u4ed8\u8d39\uff1bCPM\u5219\u53ea\u8981\u6c42\u53d1\u751f\u201c\u76ee\u51fb\u201d(\u6216\u79f0\u201c\u5c55\u9732\u201d\u3001\u201c\u5370\u8c61\u201d)\uff0c\u5c31\u4ea7\u751f\u5e7f\u544a\u4ed8\u8d39\u3002<\/span><\/span><span class=\"bjh-li\"><span class=\"bjh-p\"> <span class=\"bjh-strong\">PFP<\/span>\uff1a\u6309\u4e1a\u7ee9\u4ed8\u8d39,Pay-For-Performance<\/span><\/span><\/span><\/p>\n<p><span class=\"bjh-p\"> <\/span><\/p>\n<p><span class=\"bjh-p\"> DAU : \u65e5\u6d3b\u8dc3\u7528\u6237\u6570\u91cf<\/span><\/p>\n<p><span class=\"bjh-p\"> MAU : \u6708\u6d3b\u8dc3\u7528\u6237\u91cf<\/span><\/p>\n<p><span class=\"bjh-p\"> ARPU : (Average Revenue Per User)\u5373\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165\uff0c\u7528\u4e8e\u8861\u91cf\u7535\u4fe1\u8fd0\u8425\u5546\u548c\u4e92\u8054\u7f51\u516c\u53f8\u4e1a\u52a1\u6536\u5165\u7684\u6307\u6807\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"> KPI :\u5173\u952e\u7ee9\u6548\u6307\u6807\u6cd5\uff0c\u662f\u4f01\u4e1a\u7ee9\u6548\u8003\u6838\u7684\u65b9\u6cd5\u4e4b\u4e00\uff0c\u5176\u7279\u70b9\u662f\u8003\u6838\u6307\u6807\u56f4\u7ed5\u5173\u952e\u6210\u679c\u9886\u57df\u8fdb\u884c\u9009\u53d6<\/span><\/p>\n<p><span class=\"bjh-p\"> MOU : \u5e73\u5747\u6bcf\u6237\u6bcf\u6708\u901a\u8bdd\u65f6\u95f4(minutesof usage)<\/span><\/p>\n<p><span class=\"bjh-p\"> OTT : \u201cOver The Top\u201d\u7684\u7f29\u5199\uff0c\u662f\u6307\u901a\u8fc7\u4e92\u8054\u7f51\u5411\u7528\u6237\u63d0\u4f9b\u5404\u79cd\u5e94\u7528\u670d\u52a1\u3002\u8fd9\u79cd\u5e94\u7528\u548c\u76ee\u524d\u8fd0\u8425\u5546\u6240\u63d0\u4f9b\u7684\u901a\u4fe1\u4e1a\u52a1\u4e0d\u540c\uff0c\u5b83\u4ec5\u5229\u7528\u8fd0\u8425\u5546\u7684\u7f51\u7edc\uff0c\u800c\u670d\u52a1\u7531\u8fd0\u8425\u5546\u4e4b\u5916\u7684\u7b2c\u4e09\u65b9\u63d0\u4f9b\u3002\u76ee\u524d\uff0c\u5178\u578b\u7684OTT\u4e1a\u52a1\u6709\u4e92\u8054\u7f51\u7535\u89c6\u4e1a\u52a1\uff0c\u82f9\u679c\u5e94\u7528\u5546\u5e97\u7b49\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"> IP\uff1a\u201cIntellectual Property\u201d\u7684\u7f29\u5199\uff0c\u5373\u77e5\u8bc6\u4ea7\u6743<\/span><\/p>\n<p><span class=\"bjh-p\"> ACG\uff1a\u4e3a\u82f1\u6587Animation\u3001Comic\u3001Game\u7684\u7f29\u5199\uff0c\u662f\u52a8\u753b\u3001\u6f2b\u753b\u3001\u6e38\u620f\u7684\u603b\u79f0\u3002ACG\u6587\u5316\u7684\u53d1\u6e90\u5730\u662f\u65e5\u672c\uff0c\u4ee5\u7f51\u7edc\u53ca\u5176\u4ed6\u65b9\u5f0f\u4f20\u64ad\u3002\u4e3a\u534e\u4eba\u793e\u4f1a\u5e38\u7528\u7684\u6b21\u6587\u5316\u8bcd\u6c47\uff08\u65e5\u672c\u5e76\u4e0d\u4f7f\u7528\u8fd9\u4e2a\u8bcd\uff0c\u5728\u82f1\u8bed\u4e3a\u4e3b\u7684\u56fd\u5bb6\u91cc\u4e5f\u5e76\u4e0d\u666e\u53ca\uff09\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">KOL\uff1a\u5173\u952e\u610f\u89c1\u9886\u8896\uff08Key Opinion Leader\uff0cKOL\uff09 \u57fa\u672c\u4e0a\u5c31\u662f\u5728\u5fae\u535a\u4e0a\u6709\u8bdd\u8bed\u6743\u7684\u90a3\u4e9b\u4eba\u3002\u4e5f\u662f\u6211\u4eec\u5e38\u8bf4\u7684\u5fae\u535a\u7ea2\u4eba\u4e4b\u7c7b\u7684\uff0c\u8fd9\u4e9b\u4eba\u5728\u4e00\u4e9b\u884c\u4e1a\u53ef\u80fd\u662f\u4e13\u4e1a\u7684\uff0c\u6216\u8005\u975e\u5e38\u6709\u7ecf\u9a8c\u7684\uff0c\u6240\u4ee5\u4ed6\u4eec\u7684\u8bdd\u901a\u5e38\u90fd\u80fd\u591f\u8ba9\u4ed6\u7684\u7c89\u4e1d\u4fe1\u670d\u3002\u5c31\u56e0\u4e3a\u8fd9\u6837KOL\u7684\u5f71\u54cd\u529b\u5728<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/75\">\u5fae\u535a\u8425\u9500<\/a>\u7684\u8fc7\u7a0b\u4e2d\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u3002\u90a3\u4e48\u5b98\u5fae\u5e94\u8be5\u548c\u4ec0\u4e48\u6837\u7684KOL\u4e92\u52a8\uff0c\u600e\u4e48\u80fd\u5f71\u54cdKOL\uff0c\u8ba9\u4ed6\u4eec\u548c\u5b98\u5fae\u4e92\u52a8\uff0c\u751a\u81f3\u662f\u6709\u4e3b\u52a8\u8c08\u8bba\u4f60\u7684\u51b2\u52a8\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-strong\"> SEM: <\/span><a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u8425\u9500\uff0cSearch Engine Marketing \uff0c\u6211\u4eec\u901a\u5e38\u7b80\u79f0\u4e3a\u201cSEM\u201d\u3002\u5c31\u662f\u6839\u636e\u7528\u6237\u4f7f\u7528<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u7684\u65b9\u5f0f\u5229\u7528\u7528\u6237\u68c0\u7d22\u4fe1\u606f\u7684\u673a\u4f1a\u5c3d\u53ef\u80fd\u5c06\u8425\u9500\u4fe1\u606f\u4f20\u9012\u7ed9\u76ee\u6807\u7528\u6237\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"> SEO\uff1a\uff08Search Engine Optimization\uff09\u6c49\u8bd1\u4e3a<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u4f18\u5316\u3002seo\u4f18\u5316\u662f\u4e13\u95e8\u5229\u7528<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u7684\u641c\u7d22\u89c4\u5219\u6765\u63d0\u9ad8\u76ee\u524d\u7f51\u7ad9\u5728\u6709\u5173<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u5185\u7684\u81ea\u7136\u6392\u540d\u7684\u65b9\u5f0f\u3002SEO\u7684\u76ee\u7684\u7406\u89e3\u662f\u4e3a\u7f51\u7ad9\u63d0\u4f9b\u751f\u6001\u5f0f\u7684\u81ea\u6211\u8425\u9500\u89e3\u51b3\u65b9\u6848\uff0c\u8ba9\u7f51\u7ad9\u5728\u884c\u4e1a\u5185\u5360\u636e\u9886\u5148\u5730\u4f4d\uff0c\u4ece\u800c\u83b7\u5f97\u54c1\u724c\u6536\u76ca\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"> RISC\uff1a\u82f1\u6587\u5168\u79f0\u662fReduced Instruction Set Computer\uff0c\u4e2d\u6587\u662f\u7cbe\u7b80\u6307\u4ee4\u96c6\u8ba1\u7b97\u673a\u3002\u7279\u70b9\u662f\u6240\u6709\u6307\u4ee4\u7684\u683c\u5f0f\u90fd\u662f\u4e00\u81f4\u7684\uff0c\u6240\u6709\u6307\u4ee4\u7684\u6307\u4ee4\u5468\u671f\u4e5f\u662f\u76f8\u540c\u7684\uff0c\u5e76\u4e14\u91c7\u7528\u6d41\u6c34\u7ebf\u6280\u672f\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"> VR\uff1aVirtual Reality\u5373\u865a\u62df\u73b0\u5b9e\uff08\u7b80\u79f0VR\uff09\uff0c\u662f\u7531\u7f8e\u56fdVPL\u516c\u53f8\u521b\u5efa\u4eba\u62c9\u5c3c\u5c14Jaron Lanier\uff0c\u572820\u4e16\u7eaa80\u5e74\u4ee3\u521d\u63d0\u51fa\u7684\u3002\u5176\u5177\u4f53\u5185\u6db5\u662f\uff1a\u7efc\u5408\u5229\u7528\u8ba1\u7b97\u673a\u56fe\u5f62\u7cfb\u7edf\u548c\u5404\u79cd\u73b0\u5b9e\u53ca\u63a7\u5236\u7b49\u63a5\u53e3\u8bbe\u5907\uff0c\u5728\u8ba1\u7b97\u673a\u4e0a\u751f\u6210\u7684\uff0c\u53ef\u4ea4\u4e92\u7684\u4e09\u7ef4\u73af\u5883\u4e2d\u63d0\u4f9b\u6c89\u6d78\u611f\u89c9\u7684\u6280\u672f\u3002\u5176\u4e2d\uff0c\u8ba1\u7b97\u673a\u751f\u6210\u7684\uff0c\u53ef\u4ea4\u4e92\u7684\u4e09\u7ef4\u73af\u5883\u6210\u4e3a\u865a\u62df\u73af\u5883\uff0c\u5373Virtual Environment\uff08\u7b80\u79f0VE\uff09\uff0c\u865a\u62df\u73b0\u5b9e\u6280\u672f\u5b9e\u73b0\u7684\u8f7d\u4f53\u662f\u865a\u62df\u73b0\u5b9e\u4eff\u771f\u5e73\u53f0\uff0c\u5373Virtual Reality Platform\uff08\u7b80\u79f0VRP\uff09\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">SOHO : \u5373Small Office Home Office\uff0c\u5bb6\u5c45\u529e\u516c\uff0c\u5927\u591a\u6307\u90a3\u4e9b\u4e13\u95e8\u7684\u81ea\u7531\u804c\u4e1a\u8005\uff1a\u81ea\u7531\u64b0\u7a3f\u4eba\u3001\u5e73\u9762\u8bbe\u8ba1\u5e08\u3001\u5de5\u827a\u54c1\u8bbe\u8ba1\u4eba\u5458\u3001\u827a\u672f\u5bb6\u3001\u97f3\u4e50\u521b\u4f5c\u4eba\u3001\u4ea7\u54c1\u9500\u552e\u5458\u3001\u5e7f\u544a\u5236\u4f5c\u3001\u670d\u88c5\u8bbe\u8ba1\u3001\u5546\u52a1\u4ee3\u7406\u3001\u505a\u671f\u8d27\u3001\u7f51\u7ad9\u7b49\u7b49\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">UGC : \u4e92\u8054\u7f51\u672f\u8bed\uff0c\u5168\u79f0\u4e3aUser Generated Content\uff0c\u4e5f\u5c31\u662f\u7528\u6237\u751f\u6210\u5185\u5bb9\u7684\u610f\u601d\u3002UGC\u7684\u6982\u5ff5\u6700\u65e9\u8d77\u6e90\u4e8e\u4e92\u8054\u7f51\u9886\u57df\uff0c\u5373\u7528\u6237\u5c06\u81ea\u5df1\u539f\u521b\u7684\u5185\u5bb9\u901a\u8fc7\u4e92\u8054\u7f51\u5e73\u53f0\u8fdb\u884c\u5c55\u793a\u6216\u8005\u63d0\u4f9b\u7ed9\u5176\u4ed6\u7528\u6237\u3002UGC\u662f\u4f34\u968f\u7740\u4ee5\u63d0\u5021\u4e2a\u6027\u5316\u4e3a\u4e3b\u8981\u7279\u70b9\u7684Web2.0\u6982\u5ff5\u5174\u8d77\u7684\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"> UED \uff1a\uff08user experience design\uff09\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u3002UED\u7684\u672c\u610f\u662f\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\uff0c\u662f\u82f1\u6587User Experience Design\u7684\u7f29\u5199\u3002\u901a\u5e38\u7684\u7406\u89e3\uff0c\u6211\u4eec\u505a\u7684\u4e00\u5207\u90fd\u662f\u4e3a\u4e86\u5448\u73b0\u5728\u60a8\u773c\u524d\u7684\u9875\u9762\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"> LBS : \u57fa\u4e8e\u4f4d\u7f6e\u7684\u670d\u52a1\uff0c\u5b83\u662f\u901a\u8fc7\u7535\u4fe1\u79fb\u52a8\u8fd0\u8425\u5546\u7684\u65e0\u7ebf\u7535\u901a\u8baf\u7f51\u7edc\uff08\u5982GSM\u7f51\u3001CDMA\u7f51\uff09\u6216\u5916\u90e8\u5b9a\u4f4d\u65b9\u5f0f(\u5982GPS)\u83b7\u53d6\u79fb\u52a8\u7ec8\u7aef\u7528\u6237\u7684\u4f4d\u7f6e\u4fe1\u606f\uff08\u5730\u7406\u5750\u6807\uff0c\u6216\u5927\u5730\u5750\u6807\uff09\uff0c\u5728\u5730\u7406\u4fe1\u606f\u7cfb\u7edf\uff08\u5916\u8bed\u7f29\u5199\uff1aGIS\u3001\u5916\u8bed\u5168\u79f0\uff1aGeographic InformationSystem\uff09\u5e73\u53f0\u7684\u652f\u6301\u4e0b\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u76f8\u5e94\u670d\u52a1\u7684\u4e00\u79cd\u589e\u503c\u4e1a\u52a1\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"> SNS\uff1aSocial NetworkingServices\uff0c\u5373\u793e\u4f1a\u6027\u7f51\u7edc\u670d\u52a1\uff0c\u662f\u6307\u4e2a\u4eba\u4e4b\u95f4\u7684\u5173\u7cfb\u7f51\u7edc,\u8fd9\u79cd\u57fa\u4e8e\u793e\u4f1a\u7f51\u7edc\u5173\u7cfb\u7cfb\u7edf\u601d\u60f3\u7684\u7f51\u7ad9\u5c31\u662f\u793e\u4f1a\u6027\u7f51\u7edc\u7f51\u7ad9(SNS\u7f51\u7ad9)\u3002\u73b0\u5728\u8bb8\u591aWEB2.0\u7f51\u7ad9\u90fd\u5c5e\u4e8eSNS\u7f51\u7ad9\uff0c\u5982\u7f51\u7edc\u804a\u5929\uff08IM\uff09\u3001\u4ea4\u53cb\u3001\u89c6\u9891\u5206\u4eab\u3001\u535a\u5ba2\u3001\u64ad\u5ba2\u3001\u7f51\u7edc\u793e\u533a\u3001\u97f3\u4e50\u5171\u4eab\u7b49\u3002\u793e\u4f1a\u6027\u7f51\u7edc\u7684\u7406\u8bba\u57fa\u7840\u6e90\u4e8e\u516d\u5ea6\u7406\u8bba\uff08\u516d\u5ea6\u5206\u9694\u7406\u8bba\uff0cSix Degrees of Separation\uff09\u548c150\u6cd5\u5219\uff08Rule Of 150\uff09\u3002\u53e6\u5916\u4e0d\u4ec5\u73b0\u5728\u4e00\u4e9b\u5927\u516c\u53f8\u7f51\u7ad9\u5f00\u59cb\u4e86\u4e00\u4e9bSNS\u5e94\u7528\uff0c\u4e00\u4e9b\u5782\u76f4\u9886\u57df\u7684\u884c\u4e1a\u7ad9\u70b9\u4e5f\u5f00\u59cb\u4e86SNS\u7684\u5c1d\u8bd5\u3002\u76ee\u524d\u56fd\u5916\u8f83\u51fa\u540d\u7684\u662ffacebook\u3001myspac\uff0c\u56fd\u5185\u6d41\u884c\u7684SNS\u6709\u6d77\u5185\u3001\u6821\u5185\u3001\u5f00\u5fc3\u300151\u7b49\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"> TMT\uff1a\u6570\u5b57\u65b0\u5a92\u4f53\uff0c\u6216\u53ebTMT\uff08Technology\uff0cMedia\uff0cTelecom\uff09\u4ea7\u4e1a\u3002TMT\u662f\u7535\u4fe1\u3001\u5a92\u4f53\u548c\u79d1\u6280\u4e09\u4e2a\u82f1\u6587\u5355\u8bcd\u7684\u7f29\u5199\u7684\u7b2c\u4e00\u4e2a\u5b57\u5934\uff0c\u6574\u5408\u5728\u4e00\u8d77\uff0c\u5b9e\u9645\u662f\u672a\u6765\u7535\u4fe1\u3001\u5a92\u4f53\u79d1\u6280(\u4e92\u8054\u7f51)\uff0c\u5305\u62ec\u4fe1\u606f\u6280\u672f\u8fd9\u6837\u4e00\u4e2a\u878d\u5408\u8d8b\u52bf\u6240\u4ea7\u751f\u7684\u5927\u7684\u80cc\u666f\uff0c\u8fd9\u5c31\u662fTMT\u4ea7\u4e1a\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"> SPAM\uff1a\u4e92\u8054\u7f51\u4e0a\u5230\u5904\u6563\u5e03\u5783\u573e\u5e7f\u544a\u6d88\u606f\u7684\u73b0\u8c61\u3002\u5728<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u4e0a\u7684Spam\u901a\u5e38\u4e5f\u79f0\u4e3a\u4f5c\u5f0a\u3002<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u8425\u9500\u4e2d\u6240\u8bf4\u7684SPAM\u662f\u4e13\u95e8\u9488\u5bf9\u90a3\u4e9b\u6b3a\u9a97<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u7684\u4fe1\u606f\u3002<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u5783\u573e\u6280\u672f\u662f\u5229\u7528\u4e0d\u9053\u5fb7\u7684\u6280\u5de7\u53bb\u63d0\u9ad8\u81ea\u5df1<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u4e0a\u7684\u6392\u540d\u3002\u4e0d\u8bda\u5b9e\u7684\u7f51\u7ad9\u7ba1\u7406\u5458\u5c31\u662f\u5229\u7528\u8fd9\u6837\u7684\u624b\u6bb5\u53bb\u6b3a\u9a97<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u4ece\u800c\u83b7\u5f97\u8f83\u9ad8\u7684\u6392\u540d\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"> pv\uff1a\uff08pageview\uff09\uff0c\u5373\u9875\u9762\u6d4f\u89c8\u91cf\uff0c\u6216\u70b9\u51fb\u91cf\uff1b\u901a\u5e38\u662f\u8861\u91cf\u4e00\u4e2a\u7f51\u7edc\u65b0\u95fb\u9891\u9053\u6216\u7f51\u7ad9\u751a\u81f3\u4e00\u6761\u7f51\u7edc\u65b0\u95fb\u7684\u4e3b\u8981\u6307\u6807\uff1b<\/span><\/p>\n<p><span class=\"bjh-p\"> uv :(unique visitor)\uff0c\u6307\u8bbf\u95ee\u67d0\u4e2a\u7ad9\u70b9\u6216\u70b9\u51fb\u67d0\u6761\u65b0\u95fb\u7684\u4e0d\u540cIP\u5730\u5740\u7684\u4eba\u6570\u3002 \u3000\u3000\u5728\u540c\u4e00\u5929\u5185\uff0cuv\u53ea\u8bb0\u5f55\u7b2c\u4e00\u6b21\u8fdb\u5165\u7f51\u7ad9\u7684\u5177\u6709\u72ec\u7acbIP\u7684\u8bbf\u95ee\u8005\uff0c\u5728\u540c\u4e00\u5929\u5185\u518d\u6b21\u8bbf\u95ee\u8be5\u7f51\u7ad9\u5219\u4e0d\u8ba1\u6570\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"> Adsens :GoogleAdSense \u662f\u4e00\u79cd\u83b7\u53d6\u6536\u5165\u7684\u5feb\u901f\u7b80\u4fbf\u7684\u65b9\u6cd5\uff0c\u9002\u5408\u4e8e\u5404\u79cd\u89c4\u6a21\u7684\u7f51\u7ad9\u53d1\u5e03\u5546\u3002\u5b83\u53ef\u4ee5\u5728\u7f51\u7ad9\u7684\u5185\u5bb9\u7f51\u9875\u4e0a\u5c55\u793a\u76f8\u5173\u6027\u8f83\u9ad8\u7684 Google\u5e7f\u544a\uff0c\u5e76\u4e14\u8fd9\u4e9b\u5e7f\u544a\u4e0d\u4f1a\u8fc7\u5206\u5938\u5f20\u9192\u76ee\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">\u4e0b\u9762\u603b\u7ed3\u4e86\u4e00\u4e9b<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/143\">\u4e92\u8054\u7f51\u8425\u9500<\/a>\u7684\u5e38\u7528\u672f\u8bed\uff0c\u5e0c\u671b\u5bf9\u5927\u5bb6\u6709\u6240\u5e2e\u52a9<\/span><\/p>\n<p><span class=\"bjh-p\"><a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/143\">\u4e92\u8054\u7f51\u8425\u9500<\/a>\u8fd0\u8425\u65b9\u5f0f\uff1a<\/span><\/p>\n<p><span class=\"bjh-p\"> <\/span><\/p>\n<p><span class=\"bjh-p\"> <\/span><\/p>\n<p><span class=\"bjh-ul\"><span class=\"bjh-li\"><span class=\"bjh-p\"> CPC : \u7f51\u7edc\u4e2d\u6700\u5e38\u89c1\u7684\u4e00\u79cd\u5e7f\u544a\u5f62\u5f0f\uff0c\u5b83\u662f\u82f1\u6587\u5355\u8bcdCost Per Click\u7684\u7f29\u5199\u610f\u601d\u5c31\u662f\u6bcf\u6b21\u70b9\u51fb\u4ed8\u8d39\u5e7f\u544a<\/span><\/span><span class=\"bjh-li\"><span class=\"bjh-p\"> CPM : Cost Per Mille\uff0c\u6216\u8005Cost Per Thousand;Cost PerImpressions\uff0c\u5e7f\u544a\u6295\u653e\u8fc7\u7a0b\u4e2d\uff0c\u542c\u5230\u6216\u8005\u770b\u5230\u67d0\u5e7f\u544a\u7684\u6bcf\u4e00\u4eba\u5e73 \u5747\u5206\u62c5\u5230\u591a\u5c11\u5e7f\u544a\u6210\u672c<\/span><\/span><span class=\"bjh-li\"><span class=\"bjh-p\"> CPA\uff1a\u6bcf\u884c\u52a8\u6210\u672c\uff0cCost Per Action\uff0c\u6307\u6295\u653e\u6309\u5e7f\u544a\u5b9e\u9645\u6548\u679c\uff0c\u5373\u6309\u56de\u5e94\u7684\u6709\u6548\u95ee\u5377\u6216\u5b9a\u5355\u6765\u8ba1\u8d39\uff0c\u800c\u4e0d\u9650\u5e7f\u544a\u6295 \u653e\u91cf\u3002CPA\u7684\u8ba1\u4ef7\u65b9\u5f0f\u5bf9\u4e8e\u7f51\u7ad9\u800c\u8a00\u6709\u4e00\u5b9a\u7684\u98ce\u9669\uff0c\u4f46\u82e5\u5e7f\u544a\u6295\u653e\u6210\u529f\uff0c\u5176\u6536\u76ca\u4e5f\u6bd4CPM\u7684\u8ba1 \u4ef7\u65b9\u5f0f\u8981\u5927\u5f97\u591a\u3002\u5e7f\u544a\u4e3b\u4e3a\u89c4\u907f\u5e7f\u544a\u8d39\u7528\u98ce\u9669\uff0c\u53ea\u6709\u5f53\u7f51\u7edc\u7528\u6237\u70b9\u51fb\u65d7\u5e1c\u5e7f\u544a\uff0c\u94fe\u63a5\u5e7f\u544a\u4e3b\u7f51\u9875\u540e\uff0c\u624d\u6309\u70b9\u51fb \u6b21\u6570\u4ed8\u7ed9\u5e7f\u544a\u7ad9\u70b9\u8d39\u7528\u3002<\/span><\/span><span class=\"bjh-li\"><span class=\"bjh-p\"> CPR\uff1a\u6bcf\u56de\u5e94\u6210\u672c\uff0cCost Per Response\uff0c\u4ee5\u6d4f\u89c8\u8005\u7684\u6bcf\u4e00\u4e2a\u56de\u5e94\u8ba1\u8d39\u3002\u8fd9\u79cd\u5e7f\u544a\u8ba1\u8d39\u5145\u5206\u4f53\u73b0\u4e86\u7f51\u7edc\u5e7f\u544a\u201c\u53ca\u65f6\u53cd\u5e94\u3001\u76f4\u63a5\u4e92\u52a8\u3001\u51c6 \u786e\u8bb0\u5f55\u201d\u7684\u7279\u70b9\uff0c\u4f46\u662f\uff0c\u8fd9\u4e2a\u663e\u7136\u662f\u5c5e\u4e8e\u8f85\u52a9\u9500\u552e\u7684\u5e7f\u544a\u6a21\u5f0f\uff0c\u5bf9\u4e8e\u90a3\u4e9b\u5b9e\u9645\u53ea\u8981\u4eae\u51fa\u540d\u5b57 \u5c31\u5df2\u7ecf\u6709\u4e00\u534a\u6ee1\u8db3\u7684\u54c1\u724c\u5e7f\u544a\u8981\u6c42\uff0c\u5927\u6982\u6240\u6709\u7684\u7f51\u7ad9\u90fd\u4f1a\u7ed9\u4e88\u62d2\u7edd\uff0c\u56e0\u4e3a\u5f97\u5230\u5e7f\u544a\u8d39\u7684\u673a\u4f1a \u6bd4CPC\u8fd8\u8981\u6e3a\u832b\u3002<\/span><\/span><span class=\"bjh-li\"><span class=\"bjh-p\"> CPP\uff1a\u6bcf\u8d2d\u4e70\u6210\u672c,Cost Per Purchase,\u5e7f\u544a\u4e3b\u4e3a\u89c4\u907f\u5e7f\u544a\u8d39\u7528\u98ce\u9669\uff0c\u53ea\u6709\u5728\u7f51\u7edc\u7528\u6237\u70b9\u51fb\u65d7\u5e1c\u5e7f\u544a\u5e76\u8fdb\u884c\u5728\u7ebf\u4ea4\u6613\u540e\uff0c\u624d\u6309\u9500\u552e\u7b14 \u6570\u4ed8\u7ed9\u5e7f\u544a\u7ad9\u70b9\u8d39\u7528\u3002\u65e0\u8bba\u662fCPA\u8fd8\u662fCPP\uff0c\u5e7f\u544a\u4e3b\u90fd\u8981\u6c42\u53d1\u751f\u76ee\u6807\u6d88\u8d39\u8005\u7684\u201c\u70b9\u51fb\u201d\uff0c\u751a\u81f3\u8fdb\u4e00\u6b65\u5f62\u6210\u8d2d\u4e70\uff0c\u624d\u4e88 \u4ed8\u8d39\uff1bCPM\u5219\u53ea\u8981\u6c42\u53d1\u751f\u201c\u76ee\u51fb\u201d(\u6216\u79f0\u201c\u5c55\u9732\u201d\u3001\u201c\u5370\u8c61\u201d)\uff0c\u5c31\u4ea7\u751f\u5e7f\u544a\u4ed8\u8d39\u3002<\/span><\/span><span class=\"bjh-li\"><span class=\"bjh-p\"> <span class=\"bjh-strong\">PFP<\/span>\uff1a\u6309\u4e1a\u7ee9\u4ed8\u8d39,Pay-For-Performance<\/span><\/span><\/span><\/p>\n<p><span class=\"bjh-p\"> <\/span><\/p>\n<p><span class=\"bjh-p\"> DAU : \u65e5\u6d3b\u8dc3\u7528\u6237\u6570\u91cf<\/span><\/p>\n<p><span class=\"bjh-p\"> MAU : \u6708\u6d3b\u8dc3\u7528\u6237\u91cf<\/span><\/p>\n<p><span class=\"bjh-p\"> ARPU : (Average Revenue Per User)\u5373\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165\uff0c\u7528\u4e8e\u8861\u91cf\u7535\u4fe1\u8fd0\u8425\u5546\u548c\u4e92\u8054\u7f51\u516c\u53f8\u4e1a\u52a1\u6536\u5165\u7684\u6307\u6807\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"> KPI :\u5173\u952e\u7ee9\u6548\u6307\u6807\u6cd5\uff0c\u662f\u4f01\u4e1a\u7ee9\u6548\u8003\u6838\u7684\u65b9\u6cd5\u4e4b\u4e00\uff0c\u5176\u7279\u70b9\u662f\u8003\u6838\u6307\u6807\u56f4\u7ed5\u5173\u952e\u6210\u679c\u9886\u57df\u8fdb\u884c\u9009\u53d6<\/span><\/p>\n<p><span class=\"bjh-p\"> MOU : \u5e73\u5747\u6bcf\u6237\u6bcf\u6708\u901a\u8bdd\u65f6\u95f4(minutesof usage)<\/span><\/p>\n<p><span class=\"bjh-p\"> OTT : \u201cOver The Top\u201d\u7684\u7f29\u5199\uff0c\u662f\u6307\u901a\u8fc7\u4e92\u8054\u7f51\u5411\u7528\u6237\u63d0\u4f9b\u5404\u79cd\u5e94\u7528\u670d\u52a1\u3002\u8fd9\u79cd\u5e94\u7528\u548c\u76ee\u524d\u8fd0\u8425\u5546\u6240\u63d0\u4f9b\u7684\u901a\u4fe1\u4e1a\u52a1\u4e0d\u540c\uff0c\u5b83\u4ec5\u5229\u7528\u8fd0\u8425\u5546\u7684\u7f51\u7edc\uff0c\u800c\u670d\u52a1\u7531\u8fd0\u8425\u5546\u4e4b\u5916\u7684\u7b2c\u4e09\u65b9\u63d0\u4f9b\u3002\u76ee\u524d\uff0c\u5178\u578b\u7684OTT\u4e1a\u52a1\u6709\u4e92\u8054\u7f51\u7535\u89c6\u4e1a\u52a1\uff0c\u82f9\u679c\u5e94\u7528\u5546\u5e97\u7b49\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"> IP\uff1a\u201cIntellectual Property\u201d\u7684\u7f29\u5199\uff0c\u5373\u77e5\u8bc6\u4ea7\u6743<\/span><\/p>\n<p><span class=\"bjh-p\"> ACG\uff1a\u4e3a\u82f1\u6587Animation\u3001Comic\u3001Game\u7684\u7f29\u5199\uff0c\u662f\u52a8\u753b\u3001\u6f2b\u753b\u3001\u6e38\u620f\u7684\u603b\u79f0\u3002ACG\u6587\u5316\u7684\u53d1\u6e90\u5730\u662f\u65e5\u672c\uff0c\u4ee5\u7f51\u7edc\u53ca\u5176\u4ed6\u65b9\u5f0f\u4f20\u64ad\u3002\u4e3a\u534e\u4eba\u793e\u4f1a\u5e38\u7528\u7684\u6b21\u6587\u5316\u8bcd\u6c47\uff08\u65e5\u672c\u5e76\u4e0d\u4f7f\u7528\u8fd9\u4e2a\u8bcd\uff0c\u5728\u82f1\u8bed\u4e3a\u4e3b\u7684\u56fd\u5bb6\u91cc\u4e5f\u5e76\u4e0d\u666e\u53ca\uff09\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">KOL\uff1a\u5173\u952e\u610f\u89c1\u9886\u8896\uff08Key Opinion Leader\uff0cKOL\uff09 \u57fa\u672c\u4e0a\u5c31\u662f\u5728\u5fae\u535a\u4e0a\u6709\u8bdd\u8bed\u6743\u7684\u90a3\u4e9b\u4eba\u3002\u4e5f\u662f\u6211\u4eec\u5e38\u8bf4\u7684\u5fae\u535a\u7ea2\u4eba\u4e4b\u7c7b\u7684\uff0c\u8fd9\u4e9b\u4eba\u5728\u4e00\u4e9b\u884c\u4e1a\u53ef\u80fd\u662f\u4e13\u4e1a\u7684\uff0c\u6216\u8005\u975e\u5e38\u6709\u7ecf\u9a8c\u7684\uff0c\u6240\u4ee5\u4ed6\u4eec\u7684\u8bdd\u901a\u5e38\u90fd\u80fd\u591f\u8ba9\u4ed6\u7684\u7c89\u4e1d\u4fe1\u670d\u3002\u5c31\u56e0\u4e3a\u8fd9\u6837KOL\u7684\u5f71\u54cd\u529b\u5728<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/75\">\u5fae\u535a\u8425\u9500<\/a>\u7684\u8fc7\u7a0b\u4e2d\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u3002\u90a3\u4e48\u5b98\u5fae\u5e94\u8be5\u548c\u4ec0\u4e48\u6837\u7684KOL\u4e92\u52a8\uff0c\u600e\u4e48\u80fd\u5f71\u54cdKOL\uff0c\u8ba9\u4ed6\u4eec\u548c\u5b98\u5fae\u4e92\u52a8\uff0c\u751a\u81f3\u662f\u6709\u4e3b\u52a8\u8c08\u8bba\u4f60\u7684\u51b2\u52a8\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><span class=\"bjh-strong\"> SEM: <\/span><a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u8425\u9500\uff0cSearch Engine Marketing \uff0c\u6211\u4eec\u901a\u5e38\u7b80\u79f0\u4e3a\u201cSEM\u201d\u3002\u5c31\u662f\u6839\u636e\u7528\u6237\u4f7f\u7528<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u7684\u65b9\u5f0f\u5229\u7528\u7528\u6237\u68c0\u7d22\u4fe1\u606f\u7684\u673a\u4f1a\u5c3d\u53ef\u80fd\u5c06\u8425\u9500\u4fe1\u606f\u4f20\u9012\u7ed9\u76ee\u6807\u7528\u6237\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"> SEO\uff1a\uff08Search Engine Optimization\uff09\u6c49\u8bd1\u4e3a<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u4f18\u5316\u3002seo\u4f18\u5316\u662f\u4e13\u95e8\u5229\u7528<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u7684\u641c\u7d22\u89c4\u5219\u6765\u63d0\u9ad8\u76ee\u524d\u7f51\u7ad9\u5728\u6709\u5173<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u5185\u7684\u81ea\u7136\u6392\u540d\u7684\u65b9\u5f0f\u3002SEO\u7684\u76ee\u7684\u7406\u89e3\u662f\u4e3a\u7f51\u7ad9\u63d0\u4f9b\u751f\u6001\u5f0f\u7684\u81ea\u6211\u8425\u9500\u89e3\u51b3\u65b9\u6848\uff0c\u8ba9\u7f51\u7ad9\u5728\u884c\u4e1a\u5185\u5360\u636e\u9886\u5148\u5730\u4f4d\uff0c\u4ece\u800c\u83b7\u5f97\u54c1\u724c\u6536\u76ca\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"> RISC\uff1a\u82f1\u6587\u5168\u79f0\u662fReduced Instruction Set Computer\uff0c\u4e2d\u6587\u662f\u7cbe\u7b80\u6307\u4ee4\u96c6\u8ba1\u7b97\u673a\u3002\u7279\u70b9\u662f\u6240\u6709\u6307\u4ee4\u7684\u683c\u5f0f\u90fd\u662f\u4e00\u81f4\u7684\uff0c\u6240\u6709\u6307\u4ee4\u7684\u6307\u4ee4\u5468\u671f\u4e5f\u662f\u76f8\u540c\u7684\uff0c\u5e76\u4e14\u91c7\u7528\u6d41\u6c34\u7ebf\u6280\u672f\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"> VR\uff1aVirtual Reality\u5373\u865a\u62df\u73b0\u5b9e\uff08\u7b80\u79f0VR\uff09\uff0c\u662f\u7531\u7f8e\u56fdVPL\u516c\u53f8\u521b\u5efa\u4eba\u62c9\u5c3c\u5c14Jaron Lanier\uff0c\u572820\u4e16\u7eaa80\u5e74\u4ee3\u521d\u63d0\u51fa\u7684\u3002\u5176\u5177\u4f53\u5185\u6db5\u662f\uff1a\u7efc\u5408\u5229\u7528\u8ba1\u7b97\u673a\u56fe\u5f62\u7cfb\u7edf\u548c\u5404\u79cd\u73b0\u5b9e\u53ca\u63a7\u5236\u7b49\u63a5\u53e3\u8bbe\u5907\uff0c\u5728\u8ba1\u7b97\u673a\u4e0a\u751f\u6210\u7684\uff0c\u53ef\u4ea4\u4e92\u7684\u4e09\u7ef4\u73af\u5883\u4e2d\u63d0\u4f9b\u6c89\u6d78\u611f\u89c9\u7684\u6280\u672f\u3002\u5176\u4e2d\uff0c\u8ba1\u7b97\u673a\u751f\u6210\u7684\uff0c\u53ef\u4ea4\u4e92\u7684\u4e09\u7ef4\u73af\u5883\u6210\u4e3a\u865a\u62df\u73af\u5883\uff0c\u5373Virtual Environment\uff08\u7b80\u79f0VE\uff09\uff0c\u865a\u62df\u73b0\u5b9e\u6280\u672f\u5b9e\u73b0\u7684\u8f7d\u4f53\u662f\u865a\u62df\u73b0\u5b9e\u4eff\u771f\u5e73\u53f0\uff0c\u5373Virtual Reality Platform\uff08\u7b80\u79f0VRP\uff09\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">SOHO : \u5373Small Office Home Office\uff0c\u5bb6\u5c45\u529e\u516c\uff0c\u5927\u591a\u6307\u90a3\u4e9b\u4e13\u95e8\u7684\u81ea\u7531\u804c\u4e1a\u8005\uff1a\u81ea\u7531\u64b0\u7a3f\u4eba\u3001\u5e73\u9762\u8bbe\u8ba1\u5e08\u3001\u5de5\u827a\u54c1\u8bbe\u8ba1\u4eba\u5458\u3001\u827a\u672f\u5bb6\u3001\u97f3\u4e50\u521b\u4f5c\u4eba\u3001\u4ea7\u54c1\u9500\u552e\u5458\u3001\u5e7f\u544a\u5236\u4f5c\u3001\u670d\u88c5\u8bbe\u8ba1\u3001\u5546\u52a1\u4ee3\u7406\u3001\u505a\u671f\u8d27\u3001\u7f51\u7ad9\u7b49\u7b49\u3002<\/span><\/p>\n<p><span class=\"bjh-p\">UGC : \u4e92\u8054\u7f51\u672f\u8bed\uff0c\u5168\u79f0\u4e3aUser Generated Content\uff0c\u4e5f\u5c31\u662f\u7528\u6237\u751f\u6210\u5185\u5bb9\u7684\u610f\u601d\u3002UGC\u7684\u6982\u5ff5\u6700\u65e9\u8d77\u6e90\u4e8e\u4e92\u8054\u7f51\u9886\u57df\uff0c\u5373\u7528\u6237\u5c06\u81ea\u5df1\u539f\u521b\u7684\u5185\u5bb9\u901a\u8fc7\u4e92\u8054\u7f51\u5e73\u53f0\u8fdb\u884c\u5c55\u793a\u6216\u8005\u63d0\u4f9b\u7ed9\u5176\u4ed6\u7528\u6237\u3002UGC\u662f\u4f34\u968f\u7740\u4ee5\u63d0\u5021\u4e2a\u6027\u5316\u4e3a\u4e3b\u8981\u7279\u70b9\u7684Web2.0\u6982\u5ff5\u5174\u8d77\u7684\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"> UED \uff1a\uff08user experience design\uff09\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u3002UED\u7684\u672c\u610f\u662f\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\uff0c\u662f\u82f1\u6587User Experience Design\u7684\u7f29\u5199\u3002\u901a\u5e38\u7684\u7406\u89e3\uff0c\u6211\u4eec\u505a\u7684\u4e00\u5207\u90fd\u662f\u4e3a\u4e86\u5448\u73b0\u5728\u60a8\u773c\u524d\u7684\u9875\u9762\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"> LBS : \u57fa\u4e8e\u4f4d\u7f6e\u7684\u670d\u52a1\uff0c\u5b83\u662f\u901a\u8fc7\u7535\u4fe1\u79fb\u52a8\u8fd0\u8425\u5546\u7684\u65e0\u7ebf\u7535\u901a\u8baf\u7f51\u7edc\uff08\u5982GSM\u7f51\u3001CDMA\u7f51\uff09\u6216\u5916\u90e8\u5b9a\u4f4d\u65b9\u5f0f(\u5982GPS)\u83b7\u53d6\u79fb\u52a8\u7ec8\u7aef\u7528\u6237\u7684\u4f4d\u7f6e\u4fe1\u606f\uff08\u5730\u7406\u5750\u6807\uff0c\u6216\u5927\u5730\u5750\u6807\uff09\uff0c\u5728\u5730\u7406\u4fe1\u606f\u7cfb\u7edf\uff08\u5916\u8bed\u7f29\u5199\uff1aGIS\u3001\u5916\u8bed\u5168\u79f0\uff1aGeographic InformationSystem\uff09\u5e73\u53f0\u7684\u652f\u6301\u4e0b\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u76f8\u5e94\u670d\u52a1\u7684\u4e00\u79cd\u589e\u503c\u4e1a\u52a1\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"> SNS\uff1aSocial NetworkingServices\uff0c\u5373\u793e\u4f1a\u6027\u7f51\u7edc\u670d\u52a1\uff0c\u662f\u6307\u4e2a\u4eba\u4e4b\u95f4\u7684\u5173\u7cfb\u7f51\u7edc,\u8fd9\u79cd\u57fa\u4e8e\u793e\u4f1a\u7f51\u7edc\u5173\u7cfb\u7cfb\u7edf\u601d\u60f3\u7684\u7f51\u7ad9\u5c31\u662f\u793e\u4f1a\u6027\u7f51\u7edc\u7f51\u7ad9(SNS\u7f51\u7ad9)\u3002\u73b0\u5728\u8bb8\u591aWEB2.0\u7f51\u7ad9\u90fd\u5c5e\u4e8eSNS\u7f51\u7ad9\uff0c\u5982\u7f51\u7edc\u804a\u5929\uff08IM\uff09\u3001\u4ea4\u53cb\u3001\u89c6\u9891\u5206\u4eab\u3001\u535a\u5ba2\u3001\u64ad\u5ba2\u3001\u7f51\u7edc\u793e\u533a\u3001\u97f3\u4e50\u5171\u4eab\u7b49\u3002\u793e\u4f1a\u6027\u7f51\u7edc\u7684\u7406\u8bba\u57fa\u7840\u6e90\u4e8e\u516d\u5ea6\u7406\u8bba\uff08\u516d\u5ea6\u5206\u9694\u7406\u8bba\uff0cSix Degrees of Separation\uff09\u548c150\u6cd5\u5219\uff08Rule Of 150\uff09\u3002\u53e6\u5916\u4e0d\u4ec5\u73b0\u5728\u4e00\u4e9b\u5927\u516c\u53f8\u7f51\u7ad9\u5f00\u59cb\u4e86\u4e00\u4e9bSNS\u5e94\u7528\uff0c\u4e00\u4e9b\u5782\u76f4\u9886\u57df\u7684\u884c\u4e1a\u7ad9\u70b9\u4e5f\u5f00\u59cb\u4e86SNS\u7684\u5c1d\u8bd5\u3002\u76ee\u524d\u56fd\u5916\u8f83\u51fa\u540d\u7684\u662ffacebook\u3001myspac\uff0c\u56fd\u5185\u6d41\u884c\u7684SNS\u6709\u6d77\u5185\u3001\u6821\u5185\u3001\u5f00\u5fc3\u300151\u7b49\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"> TMT\uff1a\u6570\u5b57\u65b0\u5a92\u4f53\uff0c\u6216\u53ebTMT\uff08Technology\uff0cMedia\uff0cTelecom\uff09\u4ea7\u4e1a\u3002TMT\u662f\u7535\u4fe1\u3001\u5a92\u4f53\u548c\u79d1\u6280\u4e09\u4e2a\u82f1\u6587\u5355\u8bcd\u7684\u7f29\u5199\u7684\u7b2c\u4e00\u4e2a\u5b57\u5934\uff0c\u6574\u5408\u5728\u4e00\u8d77\uff0c\u5b9e\u9645\u662f\u672a\u6765\u7535\u4fe1\u3001\u5a92\u4f53\u79d1\u6280(\u4e92\u8054\u7f51)\uff0c\u5305\u62ec\u4fe1\u606f\u6280\u672f\u8fd9\u6837\u4e00\u4e2a\u878d\u5408\u8d8b\u52bf\u6240\u4ea7\u751f\u7684\u5927\u7684\u80cc\u666f\uff0c\u8fd9\u5c31\u662fTMT\u4ea7\u4e1a\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"> SPAM\uff1a\u4e92\u8054\u7f51\u4e0a\u5230\u5904\u6563\u5e03\u5783\u573e\u5e7f\u544a\u6d88\u606f\u7684\u73b0\u8c61\u3002\u5728<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u4e0a\u7684Spam\u901a\u5e38\u4e5f\u79f0\u4e3a\u4f5c\u5f0a\u3002<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u8425\u9500\u4e2d\u6240\u8bf4\u7684SPAM\u662f\u4e13\u95e8\u9488\u5bf9\u90a3\u4e9b\u6b3a\u9a97<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u7684\u4fe1\u606f\u3002<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u5783\u573e\u6280\u672f\u662f\u5229\u7528\u4e0d\u9053\u5fb7\u7684\u6280\u5de7\u53bb\u63d0\u9ad8\u81ea\u5df1<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u4e0a\u7684\u6392\u540d\u3002\u4e0d\u8bda\u5b9e\u7684\u7f51\u7ad9\u7ba1\u7406\u5458\u5c31\u662f\u5229\u7528\u8fd9\u6837\u7684\u624b\u6bb5\u53bb\u6b3a\u9a97<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/121\">\u641c\u7d22\u5f15\u64ce<\/a>\u4ece\u800c\u83b7\u5f97\u8f83\u9ad8\u7684\u6392\u540d\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"> pv\uff1a\uff08pageview\uff09\uff0c\u5373\u9875\u9762\u6d4f\u89c8\u91cf\uff0c\u6216\u70b9\u51fb\u91cf\uff1b\u901a\u5e38\u662f\u8861\u91cf\u4e00\u4e2a\u7f51\u7edc\u65b0\u95fb\u9891\u9053\u6216\u7f51\u7ad9\u751a\u81f3\u4e00\u6761\u7f51\u7edc\u65b0\u95fb\u7684\u4e3b\u8981\u6307\u6807\uff1b<\/span><\/p>\n<p><span class=\"bjh-p\"> uv :(unique visitor)\uff0c\u6307\u8bbf\u95ee\u67d0\u4e2a\u7ad9\u70b9\u6216\u70b9\u51fb\u67d0\u6761\u65b0\u95fb\u7684\u4e0d\u540cIP\u5730\u5740\u7684\u4eba\u6570\u3002 \u3000\u3000\u5728\u540c\u4e00\u5929\u5185\uff0cuv\u53ea\u8bb0\u5f55\u7b2c\u4e00\u6b21\u8fdb\u5165\u7f51\u7ad9\u7684\u5177\u6709\u72ec\u7acbIP\u7684\u8bbf\u95ee\u8005\uff0c\u5728\u540c\u4e00\u5929\u5185\u518d\u6b21\u8bbf\u95ee\u8be5\u7f51\u7ad9\u5219\u4e0d\u8ba1\u6570\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"> Adsens :GoogleAdSense \u662f\u4e00\u79cd\u83b7\u53d6\u6536\u5165\u7684\u5feb\u901f\u7b80\u4fbf\u7684\u65b9\u6cd5\uff0c\u9002\u5408\u4e8e\u5404\u79cd\u89c4\u6a21\u7684\u7f51\u7ad9\u53d1\u5e03\u5546\u3002\u5b83\u53ef\u4ee5\u5728\u7f51\u7ad9\u7684\u5185\u5bb9\u7f51\u9875\u4e0a\u5c55\u793a\u76f8\u5173\u6027\u8f83\u9ad8\u7684 Google\u5e7f\u544a\uff0c\u5e76\u4e14\u8fd9\u4e9b\u5e7f\u544a\u4e0d\u4f1a\u8fc7\u5206\u5938\u5f20\u9192\u76ee\u3002<\/span><\/p>\n<p><span class=\"bjh-p\"><\/span><\/p>\n<div class=\"img-container\"><\/div>\n<p><span class=\"bjh-p\"><\/span><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e0b\u9762\u603b\u7ed3\u4e86\u4e00\u4e9b\u4e92\u8054\u7f51\u8425\u9500\u7684\u5e38\u7528\u672f\u8bed\uff0c\u5e0c\u671b\u5bf9\u5927\u5bb6\u6709\u6240\u5e2e\u52a9 \u4e92\u8054\u7f51\u8425\u9500\u8fd0\u8425\u65b9\u5f0f\uff1a CPC : \u7f51\u7edc\u4e2d\u6700\u5e38\u89c1\u7684\u4e00\u79cd\u5e7f [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[143],"class_list":["post-91567","post","type-post","status-publish","format-standard","hentry","category-news","tag-143"],"_links":{"self":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/91567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/comments?post=91567"}],"version-history":[{"count":0,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/91567\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/media?parent=91567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/categories?post=91567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/tags?post=91567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}