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\"\"<\/p>\n

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\u964c\u964c<\/p>\n

\"\"<\/p>\n

\n

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\n

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\u77e5\u4e4e<\/p>\n

\n

2015\u5e74\uff0c\u77e5\u4e4e\u53d1\u751f\u4e86\u4e24\u4ef6\u5927\u4e8b\uff0c\u5176\u4e00\u662f\u641c\u72d7\u6295\u8d44\u4e86\u77e5\u4e4e\uff0c\u7acb\u8a93\u5c06\u77e5\u4e4e\u52a0\u4e0a\u641c\u7d22\u529f\u80fd\uff0c\u4e8e\u662f\u77e5\u4e4e\u641c\u7d22\u5f00\u59cb\u5c1d\u8bd5\u793e\u4ea4\u641c\u7d22\uff1b\u5176\u4e8c\u662f\u8bfb\u8bfb\u65e5\u62a5\u7684\u53d1\u5e03\u3002\u4e24\u4ef6\u4e8b\u60c5\u5176\u5b9e\u90fd\u662f\u5728\u89e3\u51b3\u4e00\u4e2a\u95ee\u9898\uff0c\u5982\u4f55\u5c06\u77e5\u4e4e\u4f18\u79c0\u7684\u5185\u5bb9\u7528\u66f4\u76f4\u89c2\u7684\u65b9\u5f0f\u5448\u73b0\u51fa\u6765\u3002\u5728\u6b64\u4e4b\u524d\uff0c\u77e5\u4e4e\u662f\u6839\u636e\u4f60\u6240\u5173\u6ce8\u7684\u7528\u6237\u6765\u5173\u8054\u95ee\u7b54\u5185\u5bb9\uff0c\u800c\u4e0d\u662f\u8bdd\u9898\u6216\u8005\u5174\u8da3\uff0c\u518d\u52a0\u4e0a\u8ba9\u4eba\u4e0d\u6562\u606d\u7ef4\u7684\u7ad9\u5185\u641c\u7d22\u5f15\u64ce<\/a>\uff0c\u627e\u5230\u81ea\u5df1\u9700\u8981\u7684\u5185\u5bb9\u5e76\u4e0d\u5bb9\u6613\u3002<\/p>\n

\u800c\u641c\u72d7\u7684\u52a0\u5165\u65e0\u7591\u662f\u5c06\u641c\u7d22\u7ed3\u679c\u8fdb\u884c\u4e86\u524d\u6240\u672a\u6709\u7684\u4f18\u5316\uff0c\u800c\u8bfb\u8bfb\u65e5\u62a5\u540c\u6837\u662f\u4e3a\u4e86\u89e3\u51b3\u5982\u4f55\u4e3b\u52a8\u6709\u6548\u5730\u8f93\u51fa\u77e5\u4e4e\u4f18\u8d28\u7684\u6c89\u6dc0\u5185\u5bb9\u8fd9\u4e00\u95ee\u9898\uff0c\u53ea\u4e0d\u8fc7\u4e0e\u300a\u4eca\u65e5\u5934\u6761\u300b\u4f9d\u8d56\u7b97\u6cd5\u7684\u89e3\u51b3\u8def\u5f84\u4e0d\u540c\u7684\u662f\uff0c\u300a\u8bfb\u8bfb\u65e5\u62a5\u300b\u91c7\u7528\u4e86\u201c\u4eba\u4eba\u90fd\u662f\u4e3b\u7f16\u201d\u7684 UGC \u6a21\u5f0f\uff0c\u6bcf\u4e2a\u4eba\u90fd\u53ef\u4ee5\u521b\u5efa\u81ea\u5df1\u7684\u4e3b\u9898\u65e5\u62a5\uff0c\u5e76\u7b5b\u9009\u52a0\u5165\u5185\u5bb9\uff0c\u4f9b\u5176\u4ed6\u7528\u6237\u5173\u6ce8\u9605\u8bfb\u3002<\/p>\n

\n

\u7136\u800c\u8bfb\u8bfb\u65e5\u62a5\u7a76\u7adf\u8d70\u5230\u4e86\u54ea\u4e00\u6b65\uff0c\u53c8\u5c06\u8d70\u5411\u54ea\u4e00\u6b65\uff0c\u77e5\u4e4e\u4f3c\u4e4e\u5e76\u6ca1\u6709\u60f3\u597d\u3002\u57fa\u4e8e\u5185\u5bb9\u800c\u7f3a\u4e4f\u793e\u4ea4\u94fe\u6761\u7684\u8bfb\u8bfb\u65e5\u62a5\u7684\u6269\u6563\u80fd\u529b\u81f3\u4eca\u9971\u53d7\u8d28\u7591\u3002\u7136\u540e\u5c31\u50cf\u5fae\u4fe1\u516c\u4f17\u53f7\u7684\u9605\u8bfb\u91cf\u8d85\u8fc780%\u6765\u81ea\u670b\u53cb\u5708\u4e00\u6837\uff0c\u8bfb\u8bfb\u65e5\u62a5\u5982\u679c\u7f3a\u4e4f\u7528\u6237\u7684\u4e8c\u6b21\u4f20\u64ad\uff0c\u77e5\u4e4e\u5185\u5bb9\u7684\u4ef7\u503c\u5c06\u4f9d\u7136\u65e0\u6cd5\u6700\u6709\u6548\u8f93\u51fa\u3002<\/p>\n

2016\u5e74\u7684\u77e5\u4e4e\u4f9d\u7136\u6709\u7740\u56fd\u5185\u5927\u591a\u6570\u793e\u4ea4\u5e73\u53f0\u96be\u4ee5\u4f01\u53ca\u7684\u4f18\u8d28\u7528\u6237\u7fa4\uff0c\u4f46\u662f\u95ee\u7b54\u793e\u533a\u7684\u7ef4\u7cfb\u6b65\u5c65\u7ef4\u8270\u7684\u540c\u65f6\uff0c\u5982\u4f55\u5c06\u5e94\u6709\u7684\u4ef7\u503c\u5b9e\u73b0\uff0c\u77e5\u4e4e\u641c\u7d22\u3001\u300a\u8bfb\u8bfb\u65e5\u62a5\u300b\u5982\u4f55\u5b8c\u5584\u4f9d\u7136\u662f\u77e5\u4e4e\u9700\u8981\u7ee7\u7eed\u5b8c\u5584\u7684\u4e8b\u60c5\u3002<\/p>\n

Facebook<\/p>\n

\n

Facebook\u5165\u534e\u7684\u6d88\u606f\u4e00\u76f4\u6ca1\u6709\u5b8c\u5168\u6d88\u6563\uff0c2015\u5e74\uff0cFacebook\u7684\u52a8\u9759\u7684\u786e\u4e0d\u5c0f\u3002\u9996\u5148\u662f\u53d1\u5e03\u4e86\u667a\u80fd\u673a\u5668\u4eba\u52a9\u624bM\uff0c\u5c06\u8fdb\u4e00\u6b65\u5b8c\u5584\u7528\u6237\u63a8\u8350\u548c\u7535\u5546\u5185\u5bb9\uff1b\u5176\u5b9e\u662f\u5728\u5185\u5bb9\u9886\u57df\uff0cFacebook\u4e0a\u7ebf\u4e86\u5a92\u4f53\u5185\u5bb9\u521b\u5efa\u5de5\u5177Instant Articles\uff0c\u964d\u4f4e\u4e86\u5185\u5bb9\u5448\u73b0\u7684\u65f6\u95f4\uff0c\u83b7\u5f97\u4e86\u5927\u91cf\u51fa\u7248\u5546\u548c\u5a92\u4f53\u7684\u652f\u6301\uff0c\u53e6\u5916\uff0cFacebook\u5728\u79fb\u52a8\u5e7f\u544a\u9886\u57df\u6301\u7eed\u5229\u597d\uff0c\u79fb\u52a8\u5e7f\u544a\u8425\u6536\u5728Facebook\u603b\u8425\u6536\u4e2d\u6240\u5360\u7684\u6bd4\u4f8b\u8fbe\u5230\u7ea678%\u3002<\/p>\n

\n

\u800c\u57282016\u5e74\uff0cFacebook\u5c06\u6709\u591a\u7684\u52a8\u4f5c\uff0c\u9996\u5148\u636e\u534e\u5c14\u8857\u65e5\u62a5\u62a5\u9053\uff0c\u7ecf\u8fc7\u591a\u4e2a\u6708\u7684\u52aa\u529b\u548c\u6d4b\u8bd5\u4e4b\u540e\uff0cFacebook\u8ba1\u52122016\u5e74\u63a8\u51fa\u5176\u793e\u4ea4\u7f51\u7edc\u670d\u52a1\u7684\u4f01\u4e1a\u7248\u672c\uff0c\u4f46Facebook at Work\u80fd\u5426\u6210\u529f\u7684\u5173\u952e\u5c06\u5728\u4e8e\uff0cFacebook\u5982\u4f55\u5c06\u4e00\u7cfb\u5217\u7684\u4f01\u4e1a\u8f6f\u4ef6\u6574\u5408\u5230\u5b83\u7684\u5e73\u53f0\uff0c\u4f7f\u5f97\u804c\u5458\u4e0d\u5fc5\u8df3\u8f6c\u51faFacebook at Work\u5c31\u80fd\u5b8c\u6210\u5de5\u4f5c\u3002<\/p>\n

\"\"<\/p>\n

\n

\u53e6\u5916\u5728VR\u9886\u57df\uff0c2016\u5c06\u6210\u4e3aFacebook\u6548\u679c\u521d\u73b0\u7684\u4e00\u5e74\uff0c\u6536\u8d2dOculus VR\u4e24\u5e74\u4e4b\u540e\uff0c\u62e5\u670915.5\u4ebf\u7528\u6237\u57fa\u7840\u7684Facebook\u5c06\u6709\u53ef\u80fd\u8fdb\u4e00\u6b65\u5f15\u9886\u6570\u5b57\u4ea4\u6d41\u7684\u65b0\u65f6\u4ee3\u3002<\/p>\n

Twitter<\/p>\n

\n

Twitter \u7684 2015 \u5e74\u8fc7\u5f97\u5e76\u4e0d\u5982\u610f\u3002\u8fd9\u5bb6\u5168\u7403\u77e5\u540d\u7684\u793e\u4ea4\u5a92\u4f53<\/a>\u516c\u53f8\u5728\u4eca\u5e74\u7ecf\u5386\u4e86\u8425\u6536\u4e0a\u5347\uff0c\u7528\u6237\u589e\u957f\u505c\u6ede\u548c\u80a1\u4ef7\u4e0b\u8dcc\u7684\u60c5\u51b5\u3002\u5c3d\u7ba1\u5728\u5f00\u53d1\u8005\u5927\u4f1a\u4e0aTwitter\u516c\u5e03\u4e86\u4e00\u7cfb\u5217\u65b0\u7684\u529f\u80fd\u548c\u5bf9\u672a\u6765\u7684\u7545\u60f3\uff0c\u4f46Twitter\u6240\u7ecf\u5386\u7684\u505c\u6ede\u4f3c\u4e4e\u5e76\u6ca1\u6709\u7ed3\u675f\u3002\u751a\u81f3\u8bc4\u4f30\u673a\u6784eMarketer\u5bf9Twitter\u7684\u5f3a\u52bf\u4e1a\u52a1\u79fb\u52a8\u5e7f\u544a\u4e5f\u5e76\u4e0d\u770b\u597d\uff0c\u5bf9\u672a\u6765\u4e24\u5e74\u7684\u4efd\u989d\u9884\u671f\u4ec5\u67093.69%\u548c3.8%\uff0c\u589e\u957f\u7f13\u6162\u3002<\/p>\n

\u800c\u57282016\u5e74\u5e74\u521d\uff0cTwitter\u5f88\u6709\u53ef\u80fd\u4f1a\u5728\u79fb\u52a8\u5e7f\u544a\u4e1a\u52a1\u4e0a\u6709\u65b0\u7684\u52a8\u4f5c\uff0c\u5f6d\u535a\u5546\u4e1a\u65b0\u95fb\u4ece\u4e0d\u613f\u900f\u9732\u59d3\u540d\u7684\u77e5\u60c5\u4eba\u58eb\u5904\u83b7\u6089\uff0cTwitter \u5c06\u5728\u6570\u5468\u5185\u53d1\u5e03\u4e00\u4e2a\u65b0\u7684\u9488\u5bf9\u79fb\u52a8\u7aef\u7684\u5e7f\u544a\u4ea7\u54c1\u3002\u8be5\u4ea7\u54c1\u9762\u5411\u5e94\u7528\u5f00\u53d1\u8005\uff0c\u5c06\u5f15\u5bfc\u7528\u6237\u524d\u5f80\u5e94\u7528\u5546\u5e97\u4e0b\u8f7d\u7b2c\u4e09\u65b9\u5e94\u7528\u3002<\/p>\n

\u800c\u53e6\u4e00\u65b9\u9762\uff0cTwitter\u526f\u603b\u88c1Aliza\u66fe\u8868\u793a2016\u5e74\uff0cTwitter\u7684\u5173\u952e\u8bcd\u662f\u89c6\u9891\u3002\u8d8a\u6765\u8d8a\u591a\u7684\u5e7f\u544a\u4e3b\u5728\u5b66\u4e60\u7528\u89c6\u9891\u6765\u8bb2\u6545\u4e8b\uff0cTwitter\u4e5f\u8ba1\u5212\u57282016\u5e74\u7ee7\u7eed\u53d1\u5c55\u79fb\u52a8\u7aef\u548c\u89c6\u9891\u3002<\/p>\n

Snapchat<\/p>\n

\n

2015\u5e74\u7b2c\u4e00\u5929\uff0cSnapchat\u5c31\u8fdb\u884c\u4e864.86\u4ebf\u7f8e\u5143\u7684\u878d\u8d44\u3002\u4e0d\u4e45\u4e4b\u540e\uff0cSnapchat\u5c31\u4e0a\u7ebf\u4e86\u5a92\u4f53\u5185\u5bb9\u63a8\u9001\u670d\u52a1Discover\uff0c\u5411\u7528\u6237\u63a8\u9001 BuzzFeed\u3001CNN\u3001\u300a\u6bcf\u65e5\u90ae\u62a5\u300b\u3001ESPN\u3001\u8d6b\u65af\u7279\u96c6\u56e2\uff08\u300aCosmopolitan\u300b\u6742\u5fd7\uff09\u3001\u300a\u56fd\u5bb6\u5730\u7406\u300b\u7b49\u516c\u53f8\u51fa\u54c1\u7684\u89c6\u9891\u3001\u56fe\u7247\u548c\u6587\u7ae0\u7b49\u4fe1\u606f\uff0c\u5e76\u5728\u5176\u4e2d\u52a0\u5165\u6536\u8d39\u5e7f\u544a\uff0c\u540c\u51fa\u7248\u5546\u5171\u540c\u5206\u4eab\u5e7f\u544a\u6536\u5165\u3002\u800c\u5728\u7528\u6237\u65b9\u9762\uff0c\u57281\u4ebf\u7684Snapchat\u7528\u6237\u4e2d\uff0c65%\u7684\u7528\u6237\u4f1a\u4e0a\u4f20\u7167\u7247\uff0c\u540c\u65f6Snapchat\u6bcf\u65e5\u89c6\u9891\u7684\u89c2\u770b\u6b21\u6570\u81ea5\u6708\u4ee5\u6765\u589e\u52a0\u4e86\u4e24\u500d\u81f360\u4ebf\u6b21\u3002<\/p>\n

\u800c\u57282016\u5e74\uff0cSnapchat\u7684\u65e5\u5b50\u6050\u6015\u5e76\u4e0d\u597d\u8fc7\uff0c\u5728\u4e0d\u65ad\u878d\u8d44\u5374\u8fdf\u8fdf\u65e0\u6cd5\u53d8\u73b0\u7684\u60c5\u51b5\u4e0b\uff0c\u7f8e\u56fd\u57fa\u91d1\u5de8\u5934\u5bcc\u8fbe\u6295\u8d44\u96c6\u56e2(Fidelity)\u5bf9Snapchat\u7684\u80a1\u7968\u4f30\u503c\u51cf\u8bb025%\uff0c\u5bf9\u4e8eSnapchat\u8fd9\u652f\u201c\u72ec\u89d2\u517d\u201d\u6765\u8bf4\u7b97\u662f\u5f53\u5934\u4e00\u68d2\u3002\u57282016\u5e74\uff0cSnapchat\u8fd8\u5c06\u7ee7\u7eed\u53d1\u529b\u3002\u53bb\u5e746\u6708\u4efd\u4e0a\u7ebf\u7684\u201cOur Story\u201d\u529f\u80fd\u5c06\u8fdb\u4e00\u6b65\u6fc0\u53d1\u7528\u6237UGC\u5185\u5bb9\u7684\u751f\u4ea7\uff0c\u800cDiscover\u805a\u5408\u65b0\u95fb\u5e73\u53f0\u4e5f\u5c06\u6210\u4e3aSnapchat\u76c8\u5229\u7684\u91cd\u8981\u65b9\u5f0f\u3002\u53e6\u5916\uff0c\u5c3d\u7ba110\u6708\u4efd\u5173\u95ed\u4e86\u539f\u521b\u56e2\u961f\u5e76\u4e0b\u7ebf\u4e86Snap Channel\uff0c\u4f46Snapchat\u5e76\u6ca1\u6709\u653e\u5f03\u539f\u521b\u5185\u5bb9\u7684\u751f\u6210\uff0c\u8bf8\u5982Burberry 2016\u6625\u590f\u7cfb\u5217\u53d1\u5e03\u4f1a\u7684Snapchat\u76f4\u64ad\u5c31\u88ab\u89c6\u4e3a\u6210\u529f\u7684\u8de8\u754c\u5c1d\u8bd5\uff0c\u540c\u65f6\u81ea\u5236\u79fb\u52a8\u7aef\u8ff7\u4f60\u5267\u4f9d\u65e7\u4f1a\u6210\u4e3a\u589e\u5f3a\u7528\u6237\u7c98\u8fde\u7684\u91cd\u8981\u9014\u5f84\u3002<\/p>\n

Instagram<\/p>\n

\n

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