{"id":95459,"date":"2019-04-10T15:20:26","date_gmt":"2019-04-10T07:20:26","guid":{"rendered":"http:\/\/www.fagao.me\/?p=95459"},"modified":"2019-04-10T15:20:26","modified_gmt":"2019-04-10T07:20:26","slug":"%e6%b5%b7%e5%a4%96%e6%96%b0%e5%aa%92%e4%bd%93%e6%96%b0%e6%8a%80%e6%9c%af%e6%8e%a5%e5%8f%97%e6%a8%a1%e5%9e%8b%e5%9c%a8%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93%e6%97%b6%e4%bb%a3%e7%9a%84%e5%8f%91%e5%b1%95","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/95459.htm","title":{"rendered":"\u6d77\u5916\u65b0\u5a92\u4f53|\u65b0\u6280\u672f\u63a5\u53d7\u6a21\u578b\u5728\u793e\u4ea4\u5a92\u4f53\u65f6\u4ee3\u7684\u53d1\u5c55"},"content":{"rendered":"

\"\"<\/p>\n

<\/div>\n

<\/span><\/span><\/p>\n

\u4f5c\u8005|\u5218\u51dd\u970f<\/span><\/span><\/p>\n

<\/span><\/span><\/span><\/p>\n

The Technology Acceptance Model (TAM) is an important model for studying user’s intention to use new technology and their usage behaviors. <\/span><\/p>\n

\u65b0\u6280\u672f\u63a5\u53d7\u6a21\u578b\uff08Technology Acceptance Model\uff0c\u7b80\u79f0TAM\uff09\u662f\u7814\u7a76\u7528\u6237\u5bf9\u4e8e\u65b0\u6280\u672f\u7684\u4f7f\u7528\u610f\u613f\u548c\u4f7f\u7528\u884c\u4e3a\u7684\u91cd\u8981\u6a21\u578b\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

With the popularity of the Internet, TAM theory has been continuously expanded and revised to analyze various aspects of Internet development, which includes the user behavior of social media.<\/span><\/p>\n

\u968f\u7740\u4e92\u8054\u7f51\u7684\u666e\u53ca\uff0cTAM\u7406\u8bba\u5f97\u5230\u4e86\u4e0d\u65ad\u7684\u6269\u5145\u4e0e\u4fee\u6b63\uff0c\u7528\u4e8e\u5206\u6790\u4e92\u8054\u7f51\u6280\u672f\u53d1\u5c55\u7684\u5404\u4e2a\u65b9\u9762\u3002\u8fd9\u5176\u4e2d\u5c31\u5305\u62ec\u793e\u4ea4\u5a92\u4f53<\/a>\u7684\u7528\u6237\u884c\u4e3a\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

Through an intensive reading of a paper published in 2014, Technology Acceptance Model (TAM) and Social Media Usage: An empirical study on Facebook, this article combs the development of TAM theory.<\/span><\/p>\n

\u672c\u6587\u901a\u8fc7\u7cbe\u8bfb\u53d1\u8868\u4e8e2014\u5e74\u7684\u4e00\u7bc7\u8bba\u6587\u300a\u6280\u672f\u63a5\u53d7\u6a21\u578b\uff08TAM\uff09\u4e0e\u793e\u4ea4\u5a92\u4f53<\/a>\u4f7f\u7528\uff1a\u5bf9\u4e8e\u8138\u4e66\u7684\u5b9e\u8bc1\u6027\u7814\u7a76\u300b\uff08Technology acceptance model\uff08TAM\uff09and social media usage: An empirical study on Facebook\uff09\uff0c\u68b3\u7406\u8bba\u6587\u5bf9\u4e8eTAM\u7406\u8bba\u7684\u53d1\u5c55\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

And then explores what factors led to a large number of users gathering in social media and what kind of features should social media develop in order to convert short-term users into long-term ones.<\/span><\/p>\n

\u8fdb\u800c\u63a2\u7a76\u5728\u793e\u4ea4\u5a92\u4f53<\/a>\u65f6\u4ee3\uff0c\u662f\u4ec0\u4e48\u56e0\u7d20\u5bfc\u81f4\u4e86\u5927\u91cf\u7528\u6237\u805a\u96c6\u4e8e\u793e\u4ea4\u5a92\u4f53<\/a>\uff1f\u793e\u4ea4\u5a92\u4f53<\/a>\u53c8\u5e94\u5f53\u5f00\u53d1\u4ec0\u4e48\u6837\u7684\u529f\u80fd\uff0c\u624d\u80fd\u5c06\u77ed\u671f\u7528\u6237\u8f6c\u5316\u4e3a\u957f\u671f\u7528\u6237\uff1f<\/span><\/p>\n

<\/span><\/span><\/p>\n

\u4e00\u3001\u7814\u7a76\u80cc\u666f<\/span><\/span><\/p>\n

<\/span><\/span><\/span><\/p>\n

The Technology Acceptance Model was first proposed by Davis in 1986. This theory considers the perceived usefulness and perceived ease of use as two decisive factors for users to adopt a new technology.<\/span><\/p>\n

\u65b0\u6280\u672f\u63a5\u53d7\u6a21\u578b\u7531\u5b66\u8005Davis\u57281986\u5e74\u9996\u6b21\u63d0\u51fa\u3002\u8be5\u7406\u8bba\u5c06\u6280\u672f\u7684\u611f\u77e5\u6709\u7528\u6027\uff08Perceived Usefulness\uff0cPU\uff09\u548c\u611f\u77e5\u6613\u7528\u6027\uff08Perceived Ease of Use\uff0cEU\uff09\u4f5c\u4e3a\u7528\u6237\u63a5\u53d7\u4e00\u9879\u65b0\u6280\u672f\u7684\u51b3\u5b9a\u6027\u56e0\u7d20\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

Perceived usefulness and perceived ease of use affect users’ attitude and intention to use. The user\u2019s intention to use ultimately determines the user\u2019s actual use.<\/span><\/p>\n

\u611f\u77e5\u6709\u7528\u6027\u548c\u611f\u77e5\u6613\u7528\u6027\u5f71\u54cd\u7528\u6237\u7684\u4f7f\u7528\u6001\u5ea6\uff08Attitude Toward Using\uff09\u548c\u4f7f\u7528\u610f\u613f\uff08Intention to Use\uff0cIU\uff09\u3002\u800c\u7528\u6237\u7684\u4f7f\u7528\u610f\u613f\u6700\u7ec8\u51b3\u5b9a\u7528\u6237\u7684\u5b9e\u9645\u4f7f\u7528\u884c\u4e3a\uff08Actual Use\uff0cAU\uff09\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

This paper applies TAM theory and use Facebook, the largest social media site of the time (2014), as a case to study social media usage.<\/span><\/p>\n

\u8fd9\u7bc7\u8bba\u6587\u6b63\u662f\u5e94\u7528TAM\u7406\u8bba\uff0c\u4ee5\u5f53\u65f6\uff082014\u5e74\uff09\u7528\u6237\u89c4\u6a21\u6700\u5927\u7684\u793e\u4ea4\u5a92\u4f53<\/a>\u7f51\u7ad9\u2014\u2014Facebook\u4e3a\u6848\u4f8b\uff0c\u6765\u7814\u7a76\u7528\u6237\u7684\u793e\u4ea4\u5a92\u4f53<\/a>\u4f7f\u7528\u884c\u4e3a\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

<\/div>\n

<\/span><\/span><\/p>\n

\u4e8c\u3001PU\u3001EU\u7684\u65b0\u5b9a\u4e49<\/span><\/span><\/p>\n

<\/span><\/span><\/p>\n

In Davis’ (1986, 1989) TAM theory, perceived usefulness is defined as \u201cthe degree to which a person (usually as an employee in the company) believes that using a new technology can improve his or her job performance.<\/span><\/p>\n

\u5728Davis\uff081986\uff0c1989\uff09\u7684TAM\u7406\u8bba\u4e2d\uff0c\u611f\u77e5\u6709\u7528\u6027\u88ab\u5b9a\u4e49\u4e3a\u4e2a\u4eba\uff08\u4e00\u822c\u662f\u516c\u53f8\u4e2d\u7684\u96c7\u5458\uff09\u76f8\u4fe1\uff0c\u4f7f\u7528\u4e00\u9879\u65b0\u6280\u672f\u80fd\u591f\u63d0\u5347\u5176\u5de5\u4f5c\u8868\u73b0\u7684\u7a0b\u5ea6\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

Perceived ease of use is defined as the degree to which a person believes that using a new technology would be free of effort.<\/span><\/p>\n

\u800c\u611f\u77e5\u6613\u7528\u6027\u5219\u88ab\u5b9a\u4e49\u4e3a\u96c7\u5458\u8ba4\u4e3a\u4f7f\u7528\u4e00\u9879\u65b0\u6280\u672f\u7684\u5bb9\u6613\u7a0b\u5ea6\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

<\/div>\n

<\/span><\/span><\/p>\n

With the development of Web2.0 and the rise of social media, the main users of new information technology systems are not only enterprises but also independent Internet users. <\/span><\/p>\n

\u968f\u7740Web2.0\u6df1\u5165\u53d1\u5c55\uff0c\u793e\u4ea4\u5a92\u4f53<\/a>\u5174\u8d77\uff0c\u65b0\u4fe1\u606f\u6280\u672f\u7cfb\u7edf\u7684\u4f7f\u7528\u4e3b\u4f53\u4e0d\u4ec5\u4ec5\u662f\u4f01\u4e1a\uff0c\u8fd8\u6709\u72ec\u7acb\u7684\u4e92\u8054\u7f51\u7528\u6237\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

Therefore, in this paper, the definition of perceived usefulness is the extent to which social media sites meet users’ needs.<\/span><\/p>\n

\u6240\u4ee5\uff0c\u5728\u8fd9\u7bc7\u8bba\u6587\u4e2d\uff0c\u611f\u77e5\u6709\u7528\u6027\uff08PU\uff09\u7684\u5b9a\u4e49\u662f\u793e\u4ea4\u5a92\u4f53<\/a>\u7f51\u7ad9\u6ee1\u8db3\u7528\u6237\u9700\u6c42\u7684\u7a0b\u5ea6\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

The interactive nature of social media has enabled passive users in the pre-Internet era to become active and spontaneously form an interconnected online community. <\/span><\/p>\n

\u793e\u4ea4\u5a92\u4f53<\/a>\u7684\u4ea4\u4e92\u6027\u4f7f\u5f97\u524d\u4e92\u8054\u7f51\u65f6\u4ee3\u7684\u88ab\u52a8\u7528\u6237\u4e5f\u5f00\u59cb\u6d3b\u8dc3\u8d77\u6765\uff0c\u81ea\u53d1\u5730\u7ec4\u6210\u4e92\u8054\u4e92\u901a\u7684\u7f51\u7edc\u793e\u7fa4\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

The authors define the perceived ease of use (EU) as the degree to which using a social media is free of effort.<\/span><\/p>\n

\u4f5c\u8005\u5728\u8bba\u6587\u4e2d\u5c06\u611f\u77e5\u6613\u7528\u6027\uff08EU\uff09\u5b9a\u4e49\u4e3a\u4f7f\u7528\u4e00\u4e2a\u793e\u4ea4\u5a92\u4f53<\/a>\u4e0d\u8d39\u529b\u7684\u7a0b\u5ea6\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

<\/div>\n

<\/span><\/span><\/p>\n

\u4e09\u3001CM\u3001PP\u7b49\u65b0\u53d8\u91cf<\/span><\/span><\/p>\n

<\/span><\/span><\/p>\n

Meanwhile, the author added new variables to expand and enrich the TAM theory.<\/span><\/p>\n

\u540c\u65f6\uff0c\u4f5c\u8005\u52a0\u5165\u4e86\u65b0\u7684\u53d8\u91cf\uff0c\u6765\u62d3\u5c55\u548c\u4e30\u5bccTAM\u7406\u8bba\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

The first new variable is users\u2019 critical mass (CM). The author defines CM as the number of people that matters most in a user\u2019s social network.<\/span><\/p>\n

\u7b2c\u4e00\u4e2a\u65b0\u53d8\u91cf\u662f\u7528\u6237\u89c4\u6a21\uff08Users\u2019 critical mass\uff0cCM\uff09\u3002\u4f5c\u8005\u5c06\u7528\u6237\u89c4\u6a21\u5b9a\u4e49\u4e3a\u5728\u4e00\u4e2a\u7528\u6237\u7684\u793e\u4ea4\u5a92\u4f53<\/a>\u5173\u7cfb\u7f51\u4e2d\uff0c\u90a3\u4e9b\u5730\u4f4d\u6700\u91cd\u8981\u7684\u7528\u6237\u6570\u91cf\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

The second new variable, perceived playfulness (PP), is defined as the intriguing and attractive level of social media related activities, apart from any consequences that may be anticipated. <\/span><\/p>\n

\u7b2c\u4e8c\u4e2a\u65b0\u53d8\u91cf\u662f\u611f\u77e5\u5a31\u4e50\u6027\uff08Perceived playfulness\uff0cPP\uff09\uff0c\u5b9a\u4e49\u4e3a\u9664\u53bb\u9884\u671f\u7684\u4f7f\u7528\u7ed3\u679c\uff0c\u793e\u4ea4\u5a92\u4f53<\/a>\u76f8\u5173\u6d3b\u52a8\u672c\u8eab\u7684\u6709\u8da3\u6027\u3001\u5438\u5f15\u4eba\u7a0b\u5ea6\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

The paper adds the variable perceived playfulness (PP) to measure the influence of social media’s entertainment on users’ willingness to use.<\/span><\/p>\n

\u5b83\u662f\u7528\u6765\u8861\u91cf\u793e\u4ea4\u5a92\u4f53<\/a>\u7684\u5a31\u4e50\u6027\u5bf9\u4e8e\u7528\u6237\u4f7f\u7528\u610f\u613f\u7684\u5f71\u54cd\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

In addition, the author follows the variables in TAM2. One is the social networking site capability (CP)\uff0cwhich is all the application and social media tools that satisfy users’ needs, such as postings, comments, chat, and automatic news.<\/span><\/p>\n

\u6b64\u5916\uff0c\u4f5c\u8005\u8fd8\u6cbf\u7528\u4e86TAM2\u4e2d\u7684\u53d8\u91cf\u3002\u4e00\u4e2a\u662f\u793e\u4ea4\u5a92\u4f53<\/a>\u529f\u80fd\uff08Social networking site capability\uff0cCP\uff09\uff0c\u5373\u793e\u4ea4\u7f51\u7ad9\u4e0a\u6ee1\u8db3\u7528\u6237\u4f7f\u7528\u9700\u6c42\u7684\u6240\u6709\u5e94\u7528\u5de5\u5177\uff0c\u4f8b\u5982\u53d1\u5e03\u3001\u8bc4\u8bba\u3001\u804a\u5929\u3001\u65b0\u95fb\u63a8\u9001\u7b49\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

Another one is Trustworthiness (TW), which means the extent to which the user trusts in social media privacy protection.<\/span><\/p>\n

\u53e6\u4e00\u4e2a\u662f\u793e\u4ea4\u5a92\u4f53<\/a>\u53ef\u4fe1\u5ea6\uff08Trustworthiness\uff0cTW\uff09\uff0c\u5373\u7528\u6237\u5bf9\u4e8e\u793e\u4ea4\u5a92\u4f53<\/a>\u4fdd\u62a4\u9690\u79c1\u7684\u4fe1\u4efb\u7a0b\u5ea6\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

<\/div>\n

<\/span><\/span><\/p>\n

\u56db\u3001\u53d8\u91cf\u5173\u7cfb\u4e0e\u542f\u793a<\/span><\/span><\/p>\n

<\/span><\/span><\/span><\/p>\n

<\/div>\n

<\/span><\/span><\/p>\n

On the whole, the author set a total of six factors that influence the users’ intention to use: <\/span><\/p>\n

<\/span><\/span><\/p>\n

1.perceived ease of use (EU)<\/span><\/p>\n

2.user\u2019s critical mass (CM),<\/span><\/p>\n

3.social networking site capacity (CP)<\/span><\/p>\n

4.perceived playfulness (PP)<\/span><\/p>\n

\"\"<\/p>\n

5.trustworthiness (TW)<\/span><\/p>\n

6.perceived usefulness (PU)<\/span><\/p>\n

\u603b\u4f53\u4e0a\u770b\uff0c\u4f5c\u8005\u5c06\u5f71\u54cd\u7528\u6237\u4f7f\u7528\u610f\u613f\u7684\u56e0\u7d20\u4e00\u5171\u8bbe\u7f6e\u4e3a\u516d\u79cd\uff0c\u5206\u522b\u4e3a\uff1a<\/span><\/p>\n

<\/span><\/span><\/p>\n

1.\u611f\u77e5\u6613\u7528\u6027\uff08EU\uff09<\/span><\/p>\n

2.\u7528\u6237\u89c4\u6a21\uff08CM\uff09<\/span><\/p>\n

3.\u793e\u4ea4\u5a92\u4f53<\/a>\u529f\u80fd\uff08CP\uff09<\/span><\/p>\n

4.\u611f\u77e5\u5a31\u4e50\u6027\uff08PP\uff09<\/span><\/p>\n

5.\u793e\u4ea4\u5a92\u4f53<\/a>\u53ef\u4fe1\u5ea6\uff08TW\uff09<\/span><\/p>\n

6.\u611f\u77e5\u6709\u7528\u6027\uff08PU\uff09<\/span><\/p>\n

<\/span><\/span><\/p>\n

<\/div>\n

<\/span><\/span><\/p>\n

By analyzing the relationship between these variables, the authors derive the implications of how to develop and operate a successful social media site\uff1a<\/span><\/p>\n

\u4f5c\u8005\u901a\u8fc7\u5206\u6790\u8fd9\u4e9b\u53d8\u91cf\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u5f97\u51fa\u4e86\u5982\u4f55\u5f00\u53d1\u548c\u8fd0\u8425\u4e00\u4e2a\u6210\u529f\u7684\u793e\u4ea4\u5a92\u4f53<\/a>\u7f51\u7ad9\u7684\u542f\u793a\uff1a<\/span><\/p>\n

<\/span><\/span><\/p>\n

First things first, perceived usefulness promotes the intention to use.<\/span><\/p>\n

1.\u4ece\u603b\u4f53\u4e0a\u770b\uff0c\u611f\u77e5\u6709\u7528\u6027\uff08PU\uff09\u4fc3\u8fdb\u4ea7\u751f\u4f7f\u7528\u610f\u613f\uff08IU\uff09\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

This inspires that the social media site designers and developers should focus on how to create value for customers, help customers achieve their goals and eventually transforms short-term users into long-term users.<\/span><\/p>\n

\u8fd9\u542f\u793a\u793e\u4ea4\u5a92\u4f53<\/a>\u7f51\u7ad9\u7684\u8bbe\u8ba1\u8005\u548c\u5f00\u53d1\u8005\u5e94\u5f53\u91cd\u70b9\u5173\u6ce8\u5982\u4f55\u4e3a\u7528\u6237\u521b\u9020\u4ef7\u503c\uff0c\u5e2e\u52a9\u7528\u6237\u8fbe\u6210\u76ee\u6807\uff0c\u6700\u7ec8\u5c06\u77ed\u671f\u7528\u6237\u8f6c\u53d8\u4e3a\u957f\u671f\u7528\u6237\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

Perceived ease of use is positively related to perceived usefulness.<\/span><\/p>\n

2.\u611f\u77e5\u6613\u7528\u6027\uff08EU\uff09\u548c\u611f\u77e5\u6709\u7528\u6027\uff08PU\uff09\u6b63\u76f8\u5173\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

This suggests that designers of social media sites should regard ease of use and ease of interaction as important design ideas.<\/span><\/p>\n

\u8fd9\u542f\u793a\u793e\u4ea4\u5a92\u4f53<\/a>\u7f51\u7ad9\u7684\u8bbe\u8ba1\u8005\u5e94\u5f53\u5c06\u65b9\u4fbf\u4f7f\u7528\u3001\u6613\u4e8e\u4ea4\u4e92\u4f5c\u4e3a\u91cd\u8981\u7684\u8bbe\u8ba1\u601d\u8def\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

For social media, huge critical mass can significantly increase perceived usefulness.<\/span><\/p>\n

3.\u5bf9\u4e8e\u793e\u4ea4\u5a92\u4f53<\/a>\uff0c\u5de8\u5927\u7684\u7528\u6237\u89c4\u6a21\uff08CM\uff09\u80fd\u591f\u663e\u8457\u63d0\u9ad8\u611f\u77e5\u6709\u7528\u6027\uff08PU\uff09\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

A decisive factor in the perceived usefulness of social media is the size of the users of this social media.<\/span><\/p>\n

\u793e\u4ea4\u5a92\u4f53<\/a>\u4e2d\u611f\u77e5\u6709\u7528\u6027\u7684\u4e00\u4e2a\u51b3\u5b9a\u6027\u56e0\u7d20\uff0c\u5c31\u662f\u8fd9\u4e2a\u793e\u4ea4\u5a92\u4f53<\/a>\u7684\u7528\u6237\u89c4\u6a21\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

Social networking capacity is positively related to perceived usefulness. Perceived playfulness is positively related to perceived usefulness.<\/span><\/p>\n

4.\u793e\u4ea4\u5a92\u4f53<\/a>\u529f\u80fd\uff08CP\uff09\u4e0e\u611f\u77e5\u6709\u7528\u6027\uff08PU\uff09\u6b63\u76f8\u5173\uff1b\u611f\u77e5\u5a31\u4e50\u6027\uff08PP\uff09\u4e0e\u611f\u77e5\u6709\u7528\u6027\uff08PU\uff09\u6b63\u76f8\u5173\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

This suggests that developers of social media sites should continue to add useful tools and modules to promote the continuous use of the site, especially paying attention to the customization of functions.<\/span><\/p>\n

\u8fd9\u542f\u793a\u793e\u4ea4\u5a92\u4f53<\/a>\u7f51\u7ad9\u7684\u5f00\u53d1\u8005\u5e94\u5f53\u4e0d\u65ad\u52a0\u5165\u6709\u7528\u7684\u5de5\u5177\u3001\u6a21\u5757\u6765\u4fc3\u8fdb\u7528\u6237\u5bf9\u7f51\u7ad9\u7684\u6301\u7eed\u6027\u4f7f\u7528\uff0c\u5c24\u5176\u662f\u6ce8\u610f\u529f\u80fd\u7684\u4e2a\u6027\u5316\u5b9a\u5236\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

Trustworthiness of social media influence user\u2019s intention to use.<\/span><\/p>\n

5.\u793e\u4ea4\u5a92\u4f53<\/a>\u53ef\u4fe1\u5ea6\uff08TW\uff09\u5f71\u54cd\u7528\u6237\u7684\u4f7f\u7528\u610f\u613f\uff08IU\uff09\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

Users will be relatively relaxed and involved only if they fully trust the social media they use. This inspires website developers should create a safe and reliable using environment to protect the user’s privacy and information security.<\/span><\/p>\n

\u7528\u6237\u53ea\u6709\u5145\u5206\u4fe1\u4efb\u81ea\u5df1\u4f7f\u7528\u7684\u793e\u4ea4\u5a92\u4f53<\/a>\uff0c\u624d\u4f1a\u76f8\u5bf9\u653e\u677e\u81ea\u5982\u5730\u53c2\u4e0e\u5176\u4e2d\u3002\u8fd9\u542f\u793a\u7f51\u7ad9\u7684\u5f00\u53d1\u8005\u5e94\u5f53\u521b\u9020\u4e00\u4e2a\u5b89\u5168\u53ef\u9760\u7684\u4f7f\u7528\u73af\u5883\uff0c\u5145\u5206\u4fdd\u62a4\u7528\u6237\u7684\u9690\u79c1\u3001\u4fdd\u969c\u7528\u6237\u4fe1\u606f\u5b89\u5168\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

In summary, this paper integrates and develops TAM theory, further explores the relationship between variables, and provides TAM with new key variables.<\/span><\/p>\n

\u603b\u800c\u8a00\u4e4b\uff0c\u8fd9\u7bc7\u8bba\u6587\u5bf9TAM\u7406\u8bba\u8fdb\u884c\u4e86\u6574\u5408\u4e0e\u53d1\u5c55\uff0c\u8fdb\u4e00\u6b65\u5730\u63a2\u5bfb\u5404\u53d8\u91cf\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u5e76\u4e3aTAM\u63d0\u4f9b\u4e86\u65b0\u7684\u5173\u952e\u53d8\u91cf\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

The research results offer theoretical support for the expansion of social media user engagement and the development of social media-related business strategies, which allows us to better understand \u201cwho are using social media sites and why”.<\/span><\/p>\n

\u7814\u7a76\u6210\u679c\u4e3a\u62d3\u5c55\u793e\u4ea4\u5a92\u4f53<\/a>\u7684\u7528\u6237\u53c2\u4e0e\uff0c\u5236\u5b9a\u4e0e\u793e\u4ea4\u5a92\u4f53<\/a>\u76f8\u5173\u7684\u5546\u4e1a\u6218\u7565\u63d0\u4f9b\u4e86\u7406\u8bba\u4e0a\u7684\u652f\u6301\uff0c\u4f7f\u6211\u4eec\u66f4\u6df1\u5165\u5730\u7406\u89e3\u4e86\u201c\u54ea\u4e9b\u7528\u6237\u5728\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53<\/a>\u7f51\u7ad9\uff0c\u4e3a\u4ec0\u4e48\u5728\u4f7f\u7528\u201d\u3002<\/span><\/p>\n

<\/span><\/span><\/p>\n

\u6ce8\uff1a\u6587\u4e2d\u672a\u6ce8\u660e\u8be6\u7ec6\u6765\u6e90\u7684\u56fe\u7247\u6e90\u81ea\u7f51\u7edc<\/span><\/p>\n

<\/span><\/span><\/p>\n

\u53c2\u8003\u6587\u732e<\/span><\/span><\/p>\n

[1] Rupak Rauniar and Yang Jei. Technology acceptance model(TAM) and social media usage: An empirical study on Facebook. Journal ofEnterprise Information Management [J], 2014.<\/span><\/p>\n

[2] Davis, F.D. Perceived usefulness, perceived ease ofuse, and user acceptance of information technology. MIS Quarterly [J], 1989,(3): 319-340.<\/span><\/p>\n

[3] \u7f57\u6c5f.\u6280\u672f\u63a5\u53d7\u6a21\u578b(TAM)\u7684\u6574\u5408\u6a21\u578b.\u73b0\u4ee3\u8425\u9500[J],2018(3): 47.<\/span><\/p>\n

[4]\u9f9a\u56fe\u5357.\u57fa\u4e8e\u6280\u672f\u63a5\u53d7\u6a21\u578b\u7684\u8c03\u8282\u53d8\u91cf\u7814\u7a76.\u4e2d\u56fd\u96c6\u4f53\u7ecf\u6d4e[J], 2018(1): 87-88.<\/span><\/p>\n

[5]\u5f20\u57f9.\u6280\u672f\u63a5\u53d7\u6a21\u578b\u7684\u7406\u8bba\u6f14\u5316\u4e0e\u7814\u7a76\u53d1\u5c55.\u60c5\u62a5\u79d1\u5b66[J], 2017(9): 165-171.<\/span><\/p>\n

[6] \u5321\u6587\u6ce2, \u8d3e\u4e00\u4e39.\u57fa\u4e8e\u6280\u672f\u63a5\u53d7\u6a21\u578b\u7684\u65b0\u95fb\u5ba2\u6237\u7aef\u7528\u6237\u884c\u4e3a\u548c\u4e60\u60ef\u7814\u7a76.<\/span><\/p>\n

\u6df1\u5733\u5927\u5b66\u5b66\u62a5\uff08\u4eba\u6587\u793e\u4f1a\u79d1\u5b66\u7248\uff09[J], 2018(1): 95-102.<\/span><\/p>\n

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\u63a8\u8350\u9605\u8bfb<\/span><\/span><\/p>\n

<\/span><\/span><\/span><\/p>\n

\u300a\u6c5f\u6b4c\u6848\u68b3\u7406\u300b\u83b7\u5956|\u5927\u5b66\u751f\u6821\u56ed\u5a92\u4f53\u5927\u8d5b\u4f18\u79c0\u4f5c\u54c1\u5927\u63ed\u79d8\uff01<\/span><\/span><\/span><\/p>\n

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\u7f51\u7edc\u4f20\u64ad\u7814\u7a76|\u610f\u4e49\u4e92\u8054\u7f51\u7684\u5174\u8d77<\/span><\/span><\/p>\n

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<\/div>\n

\u72d0\u8bf4<\/span>\u5c06\u5e26\u6765\u66f4\u52a0\u6df1\u5ea6<\/span>\u548c\u601d\u8fa8<\/span>\u7684\u5185\u5bb9\uff1a<\/span><\/p>\n

<\/span><\/span><\/p>\n

\u6d77\u5916\u65b0\u5a92\u4f53\u7cfb\u5217<\/span><\/span><\/p>\n

\u7f51\u7edc\u4f20\u64ad\u7814\u7a76\u7cfb\u5217<\/span><\/span><\/p>\n

\u65b0\u5a92\u4f53\u7814\u7a76\u7cfb\u5217<\/span><\/span><\/p>\n

<\/span><\/span><\/p>\n

\u656c\u8bf7\u671f\u5f85<\/span><\/span><\/p>\n

\u957f\u6309\u56fe\u7247\u6253\u8d4f\u6211\u4eec<\/span><\/p>\n

<\/span><\/span><\/span><\/p>\n

\u6df1\u5ea6\uff5c\u7acb\u4f53\uff5c\u601d\u8fa8<\/span><\/p>\n

\u7f16\u8f91\uff1a\u65b9\u4e9a\u4e1c<\/span><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\u4f5c\u8005|\u5218\u51dd\u970f The Technology Acceptance Model (TAM) is an impo […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[164],"class_list":["post-95459","post","type-post","status-publish","format-standard","hentry","category-news","tag-164"],"_links":{"self":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/95459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/comments?post=95459"}],"version-history":[{"count":0,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/95459\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/media?parent=95459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/categories?post=95459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/tags?post=95459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}