{"id":96260,"date":"2019-04-10T15:36:18","date_gmt":"2019-04-10T07:36:18","guid":{"rendered":"http:\/\/www.fagao.me\/?p=96260"},"modified":"2019-04-10T15:36:18","modified_gmt":"2019-04-10T07:36:18","slug":"%e6%8b%a5%e6%8a%b1%e4%b8%ad%e5%9b%bd%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93%e7%9a%84%e5%a5%a2%e4%be%88%e5%93%81%e5%b8%82%e5%9c%ba-2","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/96260.htm","title":{"rendered":"\u62e5\u62b1\u4e2d\u56fd\u793e\u4ea4\u5a92\u4f53\u7684\u5962\u4f88\u54c1\u5e02\u573a"},"content":{"rendered":"

\"\"<\/p>\n

<\/div>\n

\u4f5c\u8005\uff1a\u90ed\u5b50\u94b0<\/span><\/p>\n

– 01 –<\/span><\/p>\n

\u5962\u4f88\u54c1\u6d88\u8d39\u56de\u6696\uff0c\u7a33\u5b9a\u589e\u957f<\/span><\/p>\n

2017\u5e74\u4e2d\u56fd\u5962\u4f88\u54c1\u5e02\u573a\u53d6\u5f97\u4ee4\u4eba\u5403\u60ca\u7684\u53cd\u5f39\u6da8\u5e45\uff0c\u636e\u8d1d\u6069\u516c\u53f8\u62a5\u544a\u663e\u793a\uff0c2017\u5e74\u4e2d\u56fd\u5962\u4f88\u54c1\u9500\u552e\u989d\u8fbe\u5230\u4eba\u6c11\u5e011420\u4ebf\u5143\uff0c\u76f8\u6bd42016\u5e74\u6da8\u5e45\u7ea620%\uff0c\u8fd9\u4e00\u6570\u636e\u4e5f\u521b\u4e0b\u4e86\u8fc7\u53bb\u4e94\u5e74\u65b0\u9ad8\uff0c\u8fdc\u8fdc\u8d85\u51fa\u51fa\u5883\u65c5\u6e38\u8d2d\u7269\u7684\u589e\u957f\u901f\u5ea6\u3002<\/span><\/p>\n

2016\u5e74\uff0c\u4e2d\u56fd\u5962\u4f88\u54c1\u9500\u552e\u989d\u4f4d\u5217\u5168\u7403\u7b2c\u4e8c\uff0c\u4ec5\u6b21\u4e8e\u7f8e\u56fd\uff0c\u6574\u4f53\u9500\u552e\u989d\u8fbe\u52304983\u4ebf\u5143\u4eba\u6c11\u5e01\uff0c\u5360\u5168\u7403\u5962\u4f88\u54c1\u9500\u552e\u989d21%\u3002\u5728\u7ecf\u5386\u4e862013\u52302015\u5e74\u7684\u6301\u7eed\u4e0b\u6ed1\u540e\uff0c\u5962\u4f88\u54c1\u5e02\u573a\u91cd\u56de\u589e\u957f\uff0c\u5962\u4f88\u54c1\u9500\u552e\u989d\u8f83\u4e0a\u5e74\u589e\u957f8.4%\u3002\u968f\u7740\u4e2d\u56fd\u6d88\u8d39\u8005\u5bb6\u5ead\u6536\u5165\u7684\u589e\u957f\uff0c\u5962\u4f88\u54c1\u724c\u5bf9\u56fd\u5185\u5916\u4ef7\u5dee\u7684\u4e0d\u65ad\u8c03\u6574\u4ee5\u53ca\u653f\u7b56\u5f71\u54cd\u7684\u6d88\u9000\uff0c\u4e2d\u56fd\u5962\u4f88\u54c1\u5e02\u573a\u6709\u671b\u8fdb\u5165\u5e73\u7a33\u6e29\u548c\u589e\u957f\u7684\u9636\u6bb5\u3002\u745e\u94f6\u8d22\u5bcc\u7ba1\u7406\u53d1\u5e03\u62a5\u544a\u6307\u51fa\uff0c\u53d7\u4e2d\u56fd\u9ad8\u7aef\u6d88\u8d39\u62c9\u52a8\uff0c\u672a\u6765\u51e0\u5e74\u5168\u7403\u5962\u4f88\u54c1\u9500\u552e\u5e74\u589e\u901f\u6709\u671b\u8fbe10%\u5de6\u53f3\uff0c2018\u5e74\u5168\u7403\u5962\u4f88\u54c1\u9500\u552e\u589e\u5e45\u53ef\u8fbe\u53cc\u4f4d\u6570\u3002<\/span><\/p>\n

<\/div>\n

\u6570\u636e\u6765\u6e90\uff1aEuromonitor International<\/span><\/p>\n

– 02 –<\/span><\/p>\n

\"\"<\/p>\n

\u4f20\u7edf\u6e20\u9053\u589e\u957f\u6ede\u7f13\uff0c\u7ebf\u4e0a\u5e02\u573a\u8868\u73b0\u4eae\u773c<\/span><\/p>\n

\u7eaa\u68b5\u5e0c\u5728\u5fae\u4fe1\u4e0a\u51fa\u552e\u624b\u888b\u4e4b\u540e\uff0c\u7231\u9a6c\u4ed5\u4eca\u5e74\u4e5f\u5ba3\u5e03\u5728\u5fae\u4fe1\u516c\u4f17\u53f7\u4e2d\u5f00\u8bbe\u9650\u65f6\u5e97\u2026\u2026\u66fe\u626c\u8a00\u6c38\u8fdc\u4e0d\u4f1a\u6d89\u8db3\u7535\u5546\uff0c\u7edd\u5bf9\u91cd\u89c6\u5b9e\u4f53\u5e97\u4f53\u9a8c\u7684\u5962\u4f88\u54c1\u8fd1\u6765\u5374\u7eb7\u7eb7\u5f00\u59cb\u7ebf\u4e0a\u5316\u3002\u7535\u5b50\u5546\u52a1\u7684\u84ec\u52c3\u53d1\u5c55\uff0c\u4f7f\u5f97\u7ebf\u4e0a\u5962\u4f88\u54c1\u5e02\u573a\u8fd1\u4e9b\u5e74\u4e5f\u4ee5\u60ca\u4eba\u901f\u5ea6\u6210\u957f\u3002\u793e\u4ea4\u7f51\u7ad9\u5bf9\u4e8e\u6d88\u8d39\u8005\u7684\u8d2d\u7269\u884c\u4e3a\u8d77\u5230\u91cd\u8981\u4f5c\u7528\uff0c\u57282017\u5e74\u201c\u53cc\u5341\u4e00\u201d\u5929\u732b\u6700\u7ec8\u4ea4\u6613\u989d\u4e3a1682\u4ebf\u5143\uff0c\u4eac\u4e1c\u5168\u7403\u597d\u7269\u8282\u7d2f\u8ba1\u4e0b\u5355\u91d1\u989d\u9ad8\u8fbe1271\u4ebf\u5143\uff0c\u8fd9\u4e9b\u5de8\u989d\u9500\u552e\u989d70%\u662f\u7531\u793e\u4ea4\u5a92\u4f53<\/a>\u63a8\u52a8\u7684\uff0c\u6839\u636e\u4e2d\u56fd\u7ebf\u4e0a\u96f6\u552e\u5546\u4eac\u4e1c\u7684\u62a5\u544a\uff0c\u9996\u6b21\u8d2d\u4e70\u987e\u5ba2\u4e2d52%\u7528\u6237\u6765\u81ea\u5fae\u4fe1\uff0c\u5fae\u4fe1\u7fa4\u548c\u516c\u4f17\u53f7\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u4ea7\u54c1\u548c\u54c1\u724c\u8ba8\u8bba\u7a7a\u95f4\uff0c\u4e0e\u5176\u4ed6\u884c\u4e1a\u4e00\u6837\uff0c\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u7684\u878d\u5408\u3001\u65e0\u7f1d\u8fde\u63a5\u5bf9\u4e8e\u5962\u4f88\u54c1\u884c\u4e1a\u4e5f\u662f\u540c\u7b49\u91cd\u8981\u3002L2\u8c03\u7814\u603b\u76d1Danielle Bailey\u66fe\u6307\u51fa\uff0c\u5728\u4e2d\u56fd\u6d88\u8d39\u8005\u5f53\u4e2d\uff0c60%\u7684\u5962\u4f88\u54c1\u6d88\u8d39\u90fd\u53d1\u751f\u5728\u6d77\u5916\uff0c\u4ed6\u8bf4\u9053\uff1a\u201c\u793e\u4ea4\u5a92\u4f53<\/a>\u8ba9\u54c1\u724c\u6709\u673a\u4f1a\u76f4\u63a5\u4e0e\u6d88\u8d39\u8005\u5bf9\u8bdd\uff0c\u800c\u4e0d\u5fc5\u50cf\u4ee5\u524d\u4e00\u6837\u53ea\u80fd\u901a\u8fc7\u5927\u578b\u5e7f\u544a\u724c\u5c55\u793a\u54c1\u724c\u4fe1\u606f\u3002\u54c1\u724c\u751a\u81f3\u90fd\u4e0d\u5fc5\u5728\u4e2d\u56fd\u8bbe\u7acb\u5b9e\u4f53\u5e97\uff0c\u793e\u4ea4\u5a92\u4f53<\/a>\u5c31\u80fd\u5e2e\u52a9\u5b83\u4eec\u5728\u4e2d\u56fd\u5e02\u573a\u4e0a\u7acb\u8db3\u3002\u201d\u53ef\u89c1\uff0c\u793e\u4ea4\u5a92\u4f53<\/a>\u6b63\u9010\u6e10\u6210\u4e3a\u65f6\u5c1a\u54c1\u724c\u5e74\u8f7b\u5316\u548c\u53ef\u6301\u7eed\u53d1\u5c55\u9053\u8def\u4e0a\u65e0\u6cd5\u5ffd\u7565\u7684\u91cd\u8981\u5e73\u53f0\u3002<\/span><\/p>\n

<\/div>\n

\u6570\u636e\u6765\u6e90\uff1aBain&Company<\/span><\/p>\n

– 03 –<\/span><\/p>\n

\u65f6\u5c1a\u535a\u4e3b\u2014\u2014\u4e2d\u56fd\u5962\u4f88\u54c1\u7535\u5546\u7684\u9ed1\u9a6c<\/span><\/p>\n

\u4e2d\u56fd\u7684\u5962\u4f88\u54c1\u7535\u5546\u5df2\u7ecf\u6709\u5927\u698210\u5e74\u7684\u5386\u53f2\uff0c\u4e00\u8def\u574e\u5777\u3002\u7136\u800c\uff0c\u770b\u5230\u4e0d\u65ad\u589e\u5927\u7684\u5962\u4f88\u54c1\u7535\u5546\u5e02\u573a\u89c4\u6a21\uff0c\u5927\u5927\u5c0f\u5c0f\u7684\u73a9\u5bb6\u76f8\u7ee7\u6d8c\u5165\u5962\u4f88\u54c1\u7535\u5546\u9886\u57df\uff0c\u4e89\u53d6\u5206\u4e00\u676f\u7fb9\u3002\u6700\u8fd1\uff0c\u7535\u5546\u5de8\u5934\u963f\u91cc\u5df4\u5df4\uff0c\u4eac\u4e1c\u548c\u552f\u54c1\u4f1a\u4e5f\u516c\u5e03\u5404\u81ea\u5962\u4f88\u54c1\u7535\u5546\u7684\u6218\u7565\u5e03\u5c40\u3002<\/span><\/p>\n

\u5962\u4f88\u54c1\u7535\u5546\u7684\u5f62\u5f0f\u5927\u81f4\u5206\u4e3a\u4ee5\u4e0b\u56db\u79cd\u7c7b\u578b\uff1a<\/span><\/p>\n

\u7efc\u5408\u7535\u5546\u5e73\u53f0\uff08\u5982\uff1a\u5929\u732b\uff09\uff1a \u5927\u578b\u7efc\u5408\u6027\u5e73\u53f0\uff0c\u54c1\u724c\u53ef\u4ee5\u5728\u5e73\u53f0\u4e0a\u8bbe\u7acb\u54c1\u724c\u76f4\u8425\u5e97<\/span><\/p>\n

\"\"<\/p>\n

\u5782\u76f4\u7535\u5546\u5e73\u53f0\uff08\u5982\uff1a\u5bfa\u5e93\uff09\uff1a \u5782\u76f4\u6027\u5e73\u53f0\uff0c\u54c1\u724c\u53ef\u4ee5\u5728\u5e73\u53f0\u4e0a\u8bbe\u7acb\u54c1\u724c\u65d7\u8230\u5e97\uff0c\u5e73\u53f0\u4e5f\u53ef\u4ee5\u628a\u4e0d\u540c\u54c1\u724c\u5546\u54c1\u5305\u88c5\u6210\u4e0d\u540c\u7684\u98ce\u683c<\/span><\/p>\n

\u793e\u4ea4\u5e73\u53f0 \uff08\u5982\uff1a\u5c0f\u7ea2\u4e66\uff09\uff1a \u54c1\u724c\u6216\u8005\u4eba\u5728\u793e\u4ea4\u5a92\u4f53<\/a>\u5e73\u53f0\u4e0a\u8fd0\u8425\u7f51\u5e97<\/span><\/p>\n

\u81ea\u5efa\u7f51\u7ad9 \uff08\u5982\uff1a\u54c1\u724c\u5b98\u7f51\uff09\uff1a\u5efa\u7acb\u54c1\u724c\u7f51\u7ad9<\/span><\/p>\n

\u6700\u503c\u5f97\u5173\u6ce8\u7684\u6a21\u5f0f\u662f\u793e\u4ea4\u5e73\u53f0\u7684\u4e00\u79cd\uff1a\u65f6\u5c1a\u535a\u4e3b\u5f00\u7f51\u5e97\u3002\u65f6\u5c1a\u535a\u4e3b\u6e90\u81ea\u4e8e\u56fd\u5916\u7684\u201cFashion Blogger\u201d\uff0c\u4e13\u6ce8\u4e8e\u8bc4\u8bba\u548c\u5206\u4eab\u5173\u4e8e\u65f6\u5c1a\uff0c\u6f6e\u6d41\uff0c\u7a7f\u7740\u6253\u626e\u7684\u5185\u5bb9\u3002<\/span><\/p>\n

\u548c\u56fd\u5916\u4e00\u6837\uff0c\u65f6\u5c1a\u535a\u4e3b\u7684\u5f71\u54cd\u529b\u975e\u5e38\u5927\uff0c\u751a\u81f3\u6bd4\u7535\u5546\u5e73\u53f0\u8fd8\u8981\u5927\u3002\u62ff\u4ee5\u505a\u7ea2\u79c0\u8bc4\u8bba\u4e3a\u540d\u7684gogoboi\u6765\u8bb2\uff0c\u5176\u79ef\u7d2f\u4e86150\u4e07\u5fae\u4fe1\u8ba2\u9605\u7528\u6237\uff0c\u8d85\u8fc7700\u4e07\u5fae\u535a\u7c89\u4e1d\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u5962\u4f88\u54c1\u7535\u5546\u5e02\u573a\u4efd\u989d\u6700\u5927\u7684\u7535\u5546\uff0c\u5bfa\u5e93\uff0c\u76ee\u524d\u79ef\u7d2f\u4e86129\u4e07\u5fae\u535a\u7c89\u4e1d\uff0c\u5dee\u8ddd\u60ac\u6b8a\u3002<\/span><\/p>\n

\u65f6\u5c1a\u535a\u4e3b\u5f00\u7f51\u5e97\uff0c\u5c06\u65f6\u5c1a\u535a\u4e3b\u7684\u89d2\u8272\u548c\u610f\u4e49\u4ece\u610f\u89c1\u9886\u8896\uff08KOL, Key Opinion Leader) \uff0c\u8f6c\u53d8\u6210\u5962\u4f88\u54c1\u884c\u4e1a\u7684\u4e00\u4e2a\u6e20\u9053\u3002\u51ed\u501f\u793e\u4ea4\u5a92\u4f53<\/a>\u7684\u4f20\u64ad\u80fd\u529b\uff0c\u56fd\u5185\u5916\u65f6\u5c1a\u535a\u4e3b\u7684\u5d1b\u8d77\uff0c\u5b8c\u5168\u7b26\u5408\u5962\u4f88\u54c1\u884c\u4e1a\u7684\u53d1\u5c55\u89c4\u5f8b\uff0c\u5e76\u4e14\u6b63\u5728\u6539\u53d8\u4e2d\u56fd\u5962\u4f88\u54c1\u7535\u5546\u7684\u6218\u7565\u5e03\u5c40\u3002<\/span><\/p>\n

\u672c\u6587\u4e3a\u777f\u4fe1\u54a8\u8be2\u539f\u521b\u6587\u7ae0\uff0c\u8f6c\u8f7d\u8bf7\u6ce8\u660e\u51fa\u5904\uff01<\/span><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\u4f5c\u8005\uff1a\u90ed\u5b50\u94b0 – 01 – \u5962\u4f88\u54c1\u6d88\u8d39\u56de\u6696\uff0c\u7a33\u5b9a\u589e\u957f 2017\u5e74\u4e2d\u56fd\u5962\u4f88\u54c1\u5e02\u573a\u53d6\u5f97\u4ee4\u4eba […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[164],"class_list":["post-96260","post","type-post","status-publish","format-standard","hentry","category-news","tag-164"],"_links":{"self":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/96260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/comments?post=96260"}],"version-history":[{"count":0,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/96260\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/media?parent=96260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/categories?post=96260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/tags?post=96260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}