{"id":97912,"date":"2019-04-10T16:00:23","date_gmt":"2019-04-10T08:00:23","guid":{"rendered":"http:\/\/www.fagao.me\/?p=97912"},"modified":"2019-04-10T16:00:23","modified_gmt":"2019-04-10T08:00:23","slug":"%e5%a4%96%e8%b4%b8%e7%bd%91%e7%ab%99%e8%bd%ac%e5%8c%96%e7%8e%87%e6%8f%90%e9%ab%98%e4%b8%8d%e9%9d%a0%e5%bc%95%e6%b5%81%e9%9d%a0%e4%bb%80%e4%b9%88","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/97912.htm","title":{"rendered":"\u5916\u8d38\u7f51\u7ad9\u8f6c\u5316\u7387\u63d0\u9ad8\u4e0d\u9760\u5f15\u6d41\u9760\u4ec0\u4e48"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/F029.jpg\" alt=\"\"><\/p>\n<div class=\"img-container\"><\/div>\n<p>\u5982\u4eca\uff0c\u5927\u90e8\u5206\u5916\u8d38\u8425\u9500\u56e2\u961f\u90fd\u62fc\u547d\u4e3a\u7f51\u7ad9\u5f15\u6d41\uff0c\u7136\u540e\u8f6c\u5316\u6210\u5ba2\u6237\u7ebf\u7d22\u8ba9\u9500\u552e\u8ddf\u8fdb\u6210\u5355\u3002\u4e00\u65e6\u8fd9\u4e2a\u6d41\u7a0b\u5f00\u59cb\u594f\u6548\uff0c\u8425\u9500\u90e8\u5c31\u5f00\u59cb\u5bfb\u6c42\u66f4\u591a\u7684\u6d41\u91cf\u4ee5\u671f\u66f4\u591a\u7684\u6210\u5355\u3002<\/p>\n<p>\u8fd9\u6837\u505a\u8fc7\u5ea6\u7b80\u5316\u4e86\u8425\u9500\uff0c\u4f46\u662f\u4e0d\u53ef\u5426\u8ba4\u5927\u90e8\u5206\u4eba\u90fd\u662f\u8fd9\u6837\u505a\u7684\u3002\u5f88\u5c11\u6709\u8425\u9500\u56e2\u961f\u5173\u5fc3\u5982\u4f55\u6316\u6398\u5df2\u6709\u7684\u6d41\u91cf\u3002\u8fd9\u91cc\u5c31\u8981\u8c08\u5230<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/93\">\u8f6c\u5316\u7387<\/a>\u4f18\u5316\u5373Conversion Rate Optimization (CRO)<\/p>\n<p>\u4eca\u5929\u6211\u4eec\u6765\u8c08\u4e00\u4e0bCRO-<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/93\">\u8f6c\u5316\u7387<\/a>\u4f18\u5316\u5230\u5e95\u662f\u4ec0\u4e48\uff0c\u4e3a\u4ec0\u4e48\u5e94\u8be5\u505a\u4ee5\u53ca\u5982\u4f55\u505a\u3002\u6211\u4eec\u5c06\u4ecb\u7ecd\u8981\u5982\u4f55\u4ece\u73b0\u6709\u7684\u6d41\u91cf\u91cc\u6709\u66f4\u591a\u6536\u83b7\u3002<\/p>\n<p>\u4ec0\u4e48\u662f<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/93\">\u8f6c\u5316\u7387<\/a>\u4f18\u5316\uff1f<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2020_003.jpg\" alt=\"\"><\/p>\n<p>\u5f88\u591a\u7f51\u7ad9\u662f\u4e3a\u4e86\u5b9e\u73b0\u7f51\u7ad9\u8bbf\u5ba2\u5230\u5ba2\u6237\u7684\u8f6c\u5316\u3002\u8f6c\u5316\u5728\u7f51\u7ad9\u4e0a\u968f\u5904\u53ef\u89c1-\u5728\u9996\u9875\u3001\u4ef7\u683c\u9875\uff0c\u535a\u5ba2\u9875\u548c\u7740\u9646\u9875\uff0c \u800c\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7\u4f18\u5316\u5b9e\u73b0\u66f4\u591a\u7684\u8f6c\u5316\u3002\u8fd9\u4e2a\u4f18\u5316\u8fc7\u7a0b\u5c31\u79f0\u4e3aCRO\u3002<\/p>\n<div class=\"img-container\"><\/div>\n<p>\u4ec0\u4e48\u65f6\u5019\u9700\u8981CRO?<\/p>\n<p>\u4e00\u65e6\u4f60\u7684\u9500\u552e\u548c\u8425\u9500\u5f15\u64ce\u5438\u5f15\u4e86\u4e0d\u65ad\u8f6c\u5316\u4e3a\u5ba2\u6237\u7ebf\u7d22\u7684\u7f51\u7ad9\u8bbf\u95ee\u8005\uff0c\u5c31\u662f\u65f6\u5019\u5f00\u59cb\u8003\u8651<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/93\">\u8f6c\u5316\u7387<\/a>\u4f18\u5316\u4e86\u3002<\/p>\n<p>\u5927\u591a\u6570\u7684\u884c\u4e1a\u5bf9\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u9700\u6c42\u662f\u6709\u9650\u7684\uff0c\u6240\u4ee5\u6700\u5927\u9650\u5ea6\u7684\u5f00\u53d1\u73b0\u6709<a class=\"tag-links\" href=\"https:\/\/www.fagao.me\/p\/t\/103\">\u7f51\u7ad9\u6d41\u91cf<\/a>\u662f\u5f88\u6709\u5fc5\u8981\u7684\u3002Google\u2019s Global Market Finder \u7684\u80fd\u901a\u8fc7\u7ebf\u4e0a\u641c\u7d22\u91cf\u8ba9\u4f60\u4e86\u89e3\u5230\u4f60\u7684\u6f5c\u5728\u5ba2\u6237\u9700\u6c42\u3002 \u4e00\u65e6\u4f60\u786e\u5b9a\u4e86\u5ba2\u6237\u9700\u6c42\u7684\u9608\u503c\uff0c\u5c31\u662f\u65f6\u5019\u660e\u786e\u5982\u4f55\u8fdb\u884c\u8f6c\u5316\u4f18\u5316\u4e86\u3002\u5c31\u50cf\u662f\u4e00\u4e2a\u6f0f\u6c34\u6876\uff0c\u5012\u518d\u591a\u7684\u6c34\u8fdb\u6876\u4e0d\u80fd\u89e3\u51b3\u6839\u672c\u95ee\u9898\uff0c\u6700\u7ec8\u53ea\u662f\u5927\u91cf\u6d6a\u8d39\u3002\u8f6c\u5316\u4f18\u5316\u662f\u5145\u5206\u5f00\u53d1\u4f60\u6709\u7684\uff0c\u8ba9\u4ed6\u53d1\u6325\u5230\u6700\u5927\u9650\u5ea6\u3002<\/p>\n<div class=\"img-container\"><\/div>\n<p><img decoding=\"async\" src=\"https:\/\/www.fagao.me\/images\/uploads\/2019_010.jpg\" alt=\"\"><\/p>\n<p>\u90a3\u4e48\u600e\u6837\u8fdb\u884cCRO\u5462\uff1f<\/p>\n<p>\u5728\u535a\u5ba2\u9875\u6dfb\u52a0\u57fa\u4e8e\u6587\u5b57\u7684\u884c\u52a8\u6309\u94ae\uff0c\u56e0\u4e3a\u5e7f\u544a\u76f2\u533a\u5df2\u7ecf\u662f\u4e00\u79cd\u666e\u904d\u73b0\u8c61\u3002\u8fd9\u4e2a\u65f6\u5019\u6587\u672c\u5f62\u5f0f\u7684\u884c\u52a8\u6309\u94ae\u5c31\u6d3e\u4e0a\u7528\u5904\u4e86\u3002Hubspot \u505a\u7684\u4e00\u9879\u6d4b\u8bd5\u663e\u793a93%\u7684\u8f6c\u5316\u6765\u81ea\u4e8e\u6587\u5b57\u5f62\u5f0f\u800c\u975ebanner\u5f62\u5f0f\u3002\u5728\u535a\u5ba2\u9875\u9762\u505a\u5bfc\u6d41\uff0c\u6839\u636e\u7f51\u7ad9\u7279\u70b9\u4f60\u53ef\u4ee5\u9009\u62e9\u6ed1\u5757\u6846\uff0c\u4e0b\u62c9\u6846\u6216\u8005\u5f39\u51fa\u6846\u7740\u9646\u9875\u6d4b\u8bd5\uff0c\u5927\u5bb6\u90fd\u77e5\u9053\u7740\u9646\u9875\u5bf9\u8f6c\u5316\u5f88\u91cd\u8981\u3002\u6240\u4ee5\u4e0d\u59a8\u505aA\/B \u4e24\u7248\u3002\u4f8b\u5982\u8d38\u7acb\u65b9\uff08\u56fd\u5185\u4e00\u6b3e\u9488\u5bf9\u5916\u8d38\u884c\u4e1a\u7684\u8425\u9500\u81ea\u52a8\u5316\u7cfb\u7edf\uff09\u7684\u8425\u9500\u578b\u5efa\u7ad9\u5c31\u662f\u57fa\u4e8e\u8fd9\u4e2a\u65b9\u5f0f\uff0c\u901a\u8fc7\u4e86\u89e3\u5ba2\u6237\u7684\u884c\u4e1a\uff0c\u4ea7\u54c1\u5236\u5b9a\u76f8\u5e94\u7684\u4e24\u7248\u6216\u591a\u4e2a\u7248\u672c\u7684\u7f51\u7ad9\u9875\u9762\uff0c\u6765\u63d0\u9ad8\u8f6c\u5316\u3002\u5e2e\u52a9\u7ebf\u7d22\u6210\u4e3amarketing-qualified lead (MQL)\u3002\u6709\u65f6\u8bbf\u5ba2\u6709\u610f\u5411\u60f3\u76f4\u63a5\u548c\u9500\u552e\u5bf9\u8bdd\u3002 \u8fd9\u65f6\u5019\u5c31\u9700\u8981\u5e2e\u52a9\u4ed6\u4eec\u5feb\u901f\u8f6c\u5316\uff0c \u5373\u901a\u8fc7\u4e00\u4e9b\u7f51\u7ad9\u8bbe\u8ba1\u548c\u884c\u52a8\u6309\u94ae\u5e2e\u52a9\u4ed6\u4eec\u3002\u6784\u5efa\u5de5\u4f5c\u6d41\u7a0b\u6765\u5e2e\u52a9\u9500\u552e\u56e2\u961f\u3002\u53ef\u4ee5\u4f7f\u7528\u5f88\u591a\u81ea\u52a8\u7684\u5de5\u4f5c\u6d41\u7a0b\u3002 \u6bd4\u5982\u4ee5\u9500\u552e\u4ee3\u8868\u7684\u8eab\u4efd\u53d1\u90ae\u4ef6\u4f7f\u5ba2\u6237\u5728\u70b9\u51fb\u4e00\u4e2a\u6309\u94ae\u540e\u5c31\u80fd\u7ea6\u5b9a\u9762\u8c08\uff0c \u6216\u8005\u9500\u552e\u4ee3\u8868\u53ef\u4ee5\u6536\u5230\u90ae\u4ef6\u5982\u679c\u4e00\u4e2a\u5ba2\u6237\u505a\u4e86\u6709\u610f\u5411\u7684\u64cd\u4f5c\uff0c\u6bd4\u5982\u67e5\u770b\u4e86\u4ef7\u683c\u9875\u9762\u7b49\u7b49\u3002\u540c\u6837\u53ef\u4ee5\u501f\u9274\u8d38\u7acb\u65b9\u5728\u90ae\u4ef6\u81ea\u52a8\u5316\u548c\u7528\u6237\u753b\u50cf\u7684\u529f\u80fd\u3002<\/p>\n<p>\u4ee5\u4e0a\u8fd9\u4e9b\u90fd\u80fd\u901a\u8fc7\u8425\u9500\u81ea\u52a8\u5316\u5b9e\u73b0\uff0c \u8bf4\u4e86\u8fd9\u4e48\u591a\uff0c\u5e0c\u671b\u5916\u8d38\u4eba\u80fd\u5728\u8003\u8651\u63d0\u9ad8\u7f51\u7ad9\u8f6c\u5316\u7684\u65f6\u5019\uff0c \u4e0d\u518d\u76f2\u76ee\u7684\u5f15\u6d41\uff0c\u800c\u662f\u5bf9\u8f6c\u5316\u4f18\u5316\u6709\u4e00\u5b9a\u7684\u8ba4\u8bc6\u3002\u5e0c\u671b\u5bf9\u5927\u5bb6\u6709\u6240\u5e2e\u52a9\uff0c\u5982\u679c\u60f3\u8981\u4e86\u89e3\u66f4\u591a\u6b22\u8fce\u7559\u8a00\u3002<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5982\u4eca\uff0c\u5927\u90e8\u5206\u5916\u8d38\u8425\u9500\u56e2\u961f\u90fd\u62fc\u547d\u4e3a\u7f51\u7ad9\u5f15\u6d41\uff0c\u7136\u540e\u8f6c\u5316\u6210\u5ba2\u6237\u7ebf\u7d22\u8ba9\u9500\u552e\u8ddf\u8fdb\u6210\u5355\u3002\u4e00\u65e6\u8fd9\u4e2a\u6d41\u7a0b\u5f00\u59cb\u594f\u6548\uff0c\u8425\u9500\u90e8\u5c31\u5f00\u59cb [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[93],"class_list":["post-97912","post","type-post","status-publish","format-standard","hentry","category-news","tag-93"],"_links":{"self":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/97912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/comments?post=97912"}],"version-history":[{"count":0,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/97912\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/media?parent=97912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/categories?post=97912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/tags?post=97912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}