{"id":97998,"date":"2019-04-10T16:01:28","date_gmt":"2019-04-10T08:01:28","guid":{"rendered":"http:\/\/www.fagao.me\/?p=97998"},"modified":"2019-04-10T16:01:28","modified_gmt":"2019-04-10T08:01:28","slug":"%e5%85%b3%e4%ba%8e%e7%bd%91%e7%ab%99%e8%bf%90%e8%90%a5-%e5%85%a8%e9%9d%a2%e7%9a%84%e8%bf%90%e8%90%a5%e6%95%b0%e6%8d%ae%e8%a7%a3%e6%9e%90","status":"publish","type":"post","link":"https:\/\/www.fagao.me\/p\/97998.htm","title":{"rendered":"\u5173\u4e8e\u7f51\u7ad9\u8fd0\u8425 \u5168\u9762\u7684\u8fd0\u8425\u6570\u636e\u89e3\u6790"},"content":{"rendered":"

\"\"<\/p>\n

\u3000\u3000\u6570\u636e\u5206\u6790\u6d89\u53ca\u4e0d\u540c\u7684\u4e1a\u52a1\u9886\u57df\uff0c\u5f88\u591a\u65f6\u5019\uff0c\u4e1a\u52a1\u7684\u4e86\u89e3\u6bd4\u6570\u636e\u6280\u5de7\u66f4\u91cd\u8981\u3002\u7528\u6237\u83b7\u53d6\u662f\u8fd0\u8425\u7684\u8d77\u59cb\uff0c\u7528\u6237\u83b7\u53d6\u63a5\u8fd1\u7ebf\u6027\u601d\u7ef4\uff0c\u6216\u8005\u8bf4\u662f\u4e00\u4e2a\u56fa\u5b9a\u7684\u6d41\u7a0b\uff1a\u7528\u6237\u63a5\u89e6-\u7528\u6237\u8ba4\u77e5-\u7528\u6237\u5174\u8da3-\u7528\u6237\u884c\u52a8\uff0f\u4e0b\u8f7d\u3002\u6bcf\u4e00\u4e2a\u6d41\u7a0b\u90fd\u6d89\u53ca\u591a\u4e2a\u6570\u636e\u6307\u6807\u3002<\/p>\n

<\/div>\n

\u3000\u3000\u66dd\u5149\u91cf\uff1a\u5373\u4ea7\u54c1\u63a8\u5e7f<\/a>\u9875\u4e2d\u6709\u591a\u5c11\u7528\u6237\u6d4f\u89c8\u3002\u5b83\u53ef\u4ee5\u5728\u5e94\u7528\u5546\u5e97\uff0c\u53ef\u4ee5\u5728\u670b\u53cb\u5708\uff0c\u53ef\u4ee5\u5728\u641c\u7d22\u5f15\u64ce<\/a>\uff0c\u53ea\u8981\u6709\u6d41\u91cf\u7684\u5730\u65b9\uff0c\u90fd\u4f1a\u6709\u6e20\u9053\u66dd\u5149\u3002<\/p>\n

\u3000\u3000\u6e20\u9053\u8f6c\u5316\u7387<\/a>\uff1a\u65e2\u7136\u5df2\u7ecf\u66dd\u5149\uff0c\u90a3\u4e48\u7528\u6237\u5e94\u8be5\u884c\u52a8\u8d77\u6765\uff0c\u8f6c\u5316\u7387<\/a>\u662f\u5e94\u7528\u6700\u5e7f\u9614\u7684\u6307\u6807\u3002\u7136\u540e\u5c31\u4f1a\u884d\u751f\u51faCPM\uff0cCPC\uff0cCPS\uff0cCPD\uff0cCPT\u7b49\u3002<\/p>\n

\u3000\u3000CPM(Cost Per Mille)\u6307\u6bcf\u5343\u4eba\u6210\u672c\uff0c\u5b83\u6309\u591a\u5c11\u4eba\u770b\u5230\u5e7f\u544a\u8ba1\u8d39\uff0c\u4f20\u7edf\u5a92\u4ecb\u6bd4\u8f83\u503e\u5411\u91c7\u7528\u3002<\/p>\n

\u3000\u3000CPC(Cost Per Click)\u6307\u6bcf\u7528\u6237\u70b9\u51fb\u6210\u672c\uff0c\u6309\u70b9\u51fb\u8ba1\u4ef7\uff0c\u5bf9\u5e7f\u544a\u4e3b\u6765\u8bf4\uff0c\u8fd9\u4e2a\u6bd4CPM\u7684\u571f\u8c6a\u4f5c\u6d3e\u7406\u6027\u591a\u4e86\u3002<\/p>\n

\u3000\u3000CPA(Cost Per Action)\u6307\u6bcf\u884c\u52a8\u6210\u672c\uff0c\u6309\u7528\u6237\u884c\u4e3a\u8ba1\u4ef7\uff0c\u884c\u4e3a\u80fd\u662f\u4e0b\u8f7d\u4e5f\u80fd\u662f\u8ba2\u5355\u8d2d\u4e70\u3002<\/p>\n

<\/div>\n

\"\"<\/p>\n

\u3000\u3000CPT\u6309\u65f6\u95f4\uff0cCPS\u548cCPS\u7b97\u5728CPA\u7684\u8303\u56f4\u5185\u3002\u6e20\u9053\u63a8\u5e7f\u662f\u4f9d\u8d56\u6280\u672f\u7684\u884c\u4e1a\uff0c\u7528\u6237\u753b\u50cf\u8d8a\u7cbe\u51c6\uff0c\u5185\u5bb9\u4e0e\u7528\u6237\u8d8a\u5339\u914d\uff0c\u5219\u8d8a\u5bb9\u6613\u4ea7\u751f\u6536\u76ca\u3002<\/p>\n

\u3000\u3000\u6e20\u9053ROI\uff1aROI\u662f\u4e00\u4e2a\u5e7f\u6cdb\u9002\u7528\u7684\u6307\u6807\uff0c\u5373\u6295\u8d44\u56de\u62a5\u6bd4\u3002<\/p>\n

\u3000\u3000\u65e5\u5e94\u7528\u4e0b\u8f7d\u91cf\uff1aApp\u9700\u8981\u4e0b\u8f7d\uff0c\u8fd9\u662f\u4e00\u4e2a\u4e2d\u95f4\u6001\uff0c\u5982\u679c\u4e0d\u6ce8\u610f\u8be5\u73af\u8282\u4e5f\u4f1a\u6d41\u5931\u4e0d\u5c11\u7528\u6237\u3002<\/p>\n

\u3000\u3000\u7528\u6237\u83b7\u5ba2\u6210\u672c\uff1a\u7528\u6237\u83b7\u53d6\u5fc5\u7136\u6d89\u53ca\u6210\u672c\uff0c\u800c\u8fd9\u662f\u8fd0\u8425\u65b0\u624b\u6700\u5bb9\u6613\u5ffd\u7565\u7684\u3002<\/p>\n

<\/div>\n

\u3000\u3000\u65e5\u65b0\u589e\u7528\u6237\u6570\uff1a\u65b0\u589e\u7528\u6237\u6570\u662f\u7528\u6237\u83b7\u53d6\u7684\u6838\u5fc3\u6307\u6807\u3002<\/p>\n

\u3000\u3000\u4e00\u6b21\u4f1a\u8bdd\u7528\u6237\u6570\uff1a\u4e00\u6b21\u4f1a\u8bdd\u7528\u6237\uff0c\u6307\u65b0\u7528\u6237\u4e0b\u8f7d\u5b8cApp\uff0c\u4ec5\u6253\u5f00\u8fc7\u4ea7\u54c1\u4e00\u6b21\uff0c\u4e14\u8be5\u6b21\u4f7f\u7528\u65f6\u957f\u57282\u5206\u949f\u4ee5\u5185\u3002<\/p>\n

\u3000\u3000\u7528\u6237\u6d3b\u8dc3\uff1a\u662f\u8fd0\u8425\u7684\u6838\u5fc3\u9636\u6bb5\uff0c\u4e0d\u8bba\u79fb\u52a8\u7aef\u3001\u7f51\u9875\u7aef\u6216\u8005\u5fae\u4fe1\u7aef\uff0c\u90fd\u6709\u76f8\u5173\u6307\u6807\u3002\u53e6\u5916\u4e00\u65b9\u9762\uff0c\u73b0\u5728\u6570\u636e\u5206\u6790\u4e5f\u8d8a\u6765\u8d8a\u6ce8\u91cd\u7528\u6237\u884c\u4e3a\uff0c\u8fd9\u662f\u7cbe\u7ec6\u5316\u7684\u8d8b\u52bf\u3002<\/p>\n

\"\"<\/p>\n

\u3000\u3000PV\uff1a\u662f\u4e92\u8054\u7f51\u65e9\u671fWeb\u7ad9\u70b9\u65f6\u4ee3\u7684\u6307\u6807\uff0c\u4e5f\u53ef\u4ee5\u7406\u89e3\u4e3a\u7f51\u9875\u7248\u6d3b\u8dc3\u3002PV(PageView)\u662f\u9875\u9762\u6d4f\u89c8\u91cf\uff0c\u7528\u6237\u5728\u7f51\u9875\u7684\u4e00\u6b21\u8bbf\u95ee\u8bf7\u6c42\u53ef\u4ee5\u770b\u4f5c\u4e00\u4e2aPV\uff0c\u7528\u6237\u770b\u4e86\u5341\u4e2a\u7f51\u9875\uff0c\u5219PV\u4e3a10\u3002<\/p>\n

\u3000\u3000UV\uff1a\u662f\u4e00\u5b9a\u65f6\u95f4\u5185\u8bbf\u95ee\u7f51\u9875\u7684\u4eba\u6570\uff0c\u6b63\u5f0f\u540d\u79f0\u72ec\u7acb\u8bbf\u5ba2\u6570\u3002\u5728\u540c\u4e00\u5929\u5185\uff0c\u4e0d\u7ba1\u7528\u6237\u8bbf\u95ee\u4e86\u591a\u5c11\u7f51\u9875\uff0c\u4ed6\u90fd\u53ea\u7b97\u4e00\u4e2a\u72ec\u7acb\u8bbf\u5ba2\u3002\u600e\u4e48\u786e\u8ba4\u7528\u6237\u662f\u4e0d\u662f\u540c\u4e00\u4e2a\u4eba\u5462\uff1f\u6280\u672f\u4e0a\u901a\u8fc7\u7f51\u9875\u7f13\u5b58cookie\u6216\u8005IP\u5224\u65ad\u3002\u5982\u679c\u8fd9\u4e24\u8005\u6539\u53d8\u4e86\uff0c\u5219\u7528\u6237\u7b97\u4f5c\u5168\u65b0\u7684\u8bbf\u5ba2\u3002<\/p>\n

\u3000\u3000\u7528\u6237\u4f1a\u8bdd\u6b21\u6570\uff1a\u4e5f\u53ebsession\uff0c\u662f\u7528\u6237\u5728\u65f6\u95f4\u7a97\u53e3\u5185\u7684\u6240\u6709\u884c\u4e3a\u96c6\u5408\u3002\u7528\u6237\u6253\u5f00App\uff0c\u641c\u7d22\u5546\u54c1\uff0c\u6d4f\u89c8\u5546\u54c1\uff0c\u4e0b\u5355\u5e76\u4e14\u652f\u4ed8\uff0c\u6700\u540e\u9000\u51fa\uff0c\u6574\u4e2a\u6d41\u7a0b\u7b97\u4f5c\u4e00\u6b21\u4f1a\u8bdd\u3002<\/p>\n

\u3000\u3000\u7528\u6237\u8bbf\u95ee\u65f6\u957f\uff1a\u987e\u540d\u601d\u4e49\uff0c\u7528\u6237\u8bbf\u95ee\u65f6\u957f\u662f\u4e00\u6b21\u4f1a\u8bdd\u6301\u7eed\u7684\u65f6\u95f4\u3002\u4e0d\u540c\u4ea7\u54c1\u7c7b\u578b\u7684\u8bbf\u95ee\u65f6\u957f\u4e0d\u7b49\uff0c\u793e\u4ea4\u80af\u5b9a\u957f\u4e8e\u5de5\u5177\u7c7b\u4ea7\u54c1\uff0c\u5185\u5bb9\u5e73\u53f0\u80af\u5b9a\u957f\u4e8e\u91d1\u878d\u7406\u8d22\uff0c\u5982\u679c\u5206\u6790\u5e08\u53d1\u73b0\u505a\u5185\u5bb9\u7684\u4ea7\u54c1\u5927\u90e8\u5206\u7528\u6237\u8bbf\u95ee\u65f6\u957f\u53ea\u6709\u51e0\u5341\u79d2\uff0c\u90a3\u4e48\u6700\u597d\u5206\u6790\u4e00\u4e0b\u539f\u56e0\u3002<\/p>\n

\u3000\u3000\u7559\u5b58\u7387\uff1a\u7528\u6237\u5728\u67d0\u6bb5\u65f6\u95f4\u4f7f\u7528\u4ea7\u54c1\uff0c\u8fc7\u4e86\u4e00\u6bb5\u65f6\u95f4\u540e\uff0c\u4ecd\u65e7\u7ee7\u7eed\u4f7f\u7528\u7684\u7528\u6237\uff0c\u88ab\u79f0\u4e3a\u7559\u5b58\u7528\u6237\u3002\u7559\u5b58\u7387 = \u4ecd\u65e7\u4f7f\u7528\u7684\u7528\u6237\/ \u5f53\u521d\u7684\u603b\u7528\u6237\u91cf\u3002<\/p>\n

\u3000\u3000\u7528\u6237\u6d41\u5931\u7387\uff1a\u7528\u6237\u6d41\u5931\u7387\u548c\u7559\u5b58\u7387\u6070\u597d\u76f8\u53cd\u3002\u5982\u679c\u67d0\u4ea7\u54c1\u65b0\u7528\u6237\u7684\u6b21\u65e5\u7559\u5b58\u4e3a30%\uff0c\u90a3\u4e48\u53cd\u8fc7\u6765\u8bf4\u660e\u670970%\u7684\u7528\u6237\u6d41\u5931\u4e86\u3002\u8fd9\u91cc\u53ef\u4ee5\u5f15\u51fa\u4e00\u4e2a\u516c\u5f0f\uff0c\u751f\u547d\u5468\u671f = \uff081\/\u6d41\u5931\u7387\uff09*\u6d41\u5931\u7387\u7684\u65f6\u95f4\u7ef4\u5ea6\u3002\u5b83\u662f\u7ecf\u9a8c\u516c\u5f0f\uff0c\u4e0d\u4e00\u5b9a\u6709\u6548\u3002<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\u3000\u3000\u6570\u636e\u5206\u6790\u6d89\u53ca\u4e0d\u540c\u7684\u4e1a\u52a1\u9886\u57df\uff0c\u5f88\u591a\u65f6\u5019\uff0c\u4e1a\u52a1\u7684\u4e86\u89e3\u6bd4\u6570\u636e\u6280\u5de7\u66f4\u91cd\u8981\u3002\u7528\u6237\u83b7\u53d6\u662f\u8fd0\u8425\u7684\u8d77\u59cb\uff0c\u7528\u6237\u83b7\u53d6\u63a5\u8fd1\u7ebf\u6027\u601d […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[94],"class_list":["post-97998","post","type-post","status-publish","format-standard","hentry","category-news","tag-94"],"_links":{"self":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/97998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/comments?post=97998"}],"version-history":[{"count":0,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/posts\/97998\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/media?parent=97998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/categories?post=97998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fagao.me\/p\/wp-json\/wp\/v2\/tags?post=97998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}